teaming up for tech

Houston company's new joint venture to bring AI into upstream

The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.” Photo via Getty Images

Houston-based GeoMark Research and Peachtree Corners, Georgia-based Senslytics have formed a joint venture that will bring AI-fueled data and analysis to the upstream energy industry.

GeoMark Research provides geochemical and PVT (pressure, volume, temperature) data and analysis, while Senslytics produces AI software for the energy industry. The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.”

Among other things, the joint venture will:

  • Combine GeoMark’s geochemical and PVT data repository with Senslytics’ AI algorithms to develop applications for various aspects of fluid property estimation during the drilling process.
  • Provide tools that help subject matter experts “train” AI tools for data-driven decision-making.
  • Contribute to thought leadership in the AI and geochemical/PVT sectors through vehicles such as conferences, webinars, and publications.

“GeoMark Research is passionate about using our data and expertise to advance subsurface fluid understanding. Faster, better information improves our customers’ free cash flow. We are thrilled to partner with Senslytics and embark on this transformative journey together,” Ethan Brown, president of GeoMark, says in a news release.

Blake Bixler, CEO of Senslytics, adds: “Together, we will push the boundaries of what AI can achieve by unlocking insights from our two companies’ technical experts.”

GeoMark was founded in 1991 with the goal of performing regional oil studies in newly explored basins.

Today, the company operates three labs that provide geochemical services, studies, and databases. The labs are in Houston, Humble, and Lafayette, Louisiana.

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A View From HETI

Halliburton Labs has named its newest members. Photo courtesy of Halliburton

Three new companies have joined Halliburton Labs, the incubator for early-stage energy and hardtech startups run by Houston energy giant Halliburton.

Halliburton Labs provides the emerging companies with mentorship, industry connections, laboratory access and other resources as they work toward commercialization. The latest companies to join the incubator focus on battery materials, resource recovery and gas separation solutions to address some of the "key bottlenecks in the energy and industrial landscape," according to a news release.

The new members include:

  • Electroflow, a California-based company that produces lithium iron phosphate (LFP) cathode material from lithium brines through its proprietary process. LFPs are critical components in batteries used in electric vehicles, grid storage systems and industrial electrification, according to Halliburton Labs.
  • Osmoses, a Cambridge, Massachusetts-based company that has developed a membrane platform to reduce the energy use, cost and emissions associated with gas separations used in natural gas, hydrogen, helium and other industrial applications
  • SiTration Inc., another Cambridge, Massachusetts-based company that has developed electro-extraction and filtration technologies to recover critical metals like copper directly from mining waste streams more quickly and affordably. Its process has completed successful pilot projects with Tier 1 mining companies in three continents.

"Affordable and reliable molecules are essential building blocks of the energy future. Each company brings a bold, technical solution to a complex industrial challenge. We look forward to helping them scale and deploy their technologies," Andres Cabada, Halliburton Labs managing director, added in the news release.

Halliburton Labs previously added four new members from around the world —Nandina REM, Noon Energy, Proof Energy and Tidal Metals—this spring. Alumni from the incubator include Houston-based companies like NanoTech Materials, which is developing insulation and fireproofing to reduce heat transfer in buildings and outdoor infrastructure; and SolvCor, which develops water additives to improve cooling for data centers and thermal storage.

With the addition of the three new members, the incubator currently supports nine early-stage companies.

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