teaming up for tech

Houston company's new joint venture to bring AI into upstream

The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.” Photo via Getty Images

Houston-based GeoMark Research and Peachtree Corners, Georgia-based Senslytics have formed a joint venture that will bring AI-fueled data and analysis to the upstream energy industry.

GeoMark Research provides geochemical and PVT (pressure, volume, temperature) data and analysis, while Senslytics produces AI software for the energy industry. The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.”

Among other things, the joint venture will:

  • Combine GeoMark’s geochemical and PVT data repository with Senslytics’ AI algorithms to develop applications for various aspects of fluid property estimation during the drilling process.
  • Provide tools that help subject matter experts “train” AI tools for data-driven decision-making.
  • Contribute to thought leadership in the AI and geochemical/PVT sectors through vehicles such as conferences, webinars, and publications.

“GeoMark Research is passionate about using our data and expertise to advance subsurface fluid understanding. Faster, better information improves our customers’ free cash flow. We are thrilled to partner with Senslytics and embark on this transformative journey together,” Ethan Brown, president of GeoMark, says in a news release.

Blake Bixler, CEO of Senslytics, adds: “Together, we will push the boundaries of what AI can achieve by unlocking insights from our two companies’ technical experts.”

GeoMark was founded in 1991 with the goal of performing regional oil studies in newly explored basins.

Today, the company operates three labs that provide geochemical services, studies, and databases. The labs are in Houston, Humble, and Lafayette, Louisiana.

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A View From HETI

CenterPoint, NVIDIA and Palantir have formed Chain Reaction. Photo via Getty Images

Houston-based utility company CenterPoint Energy is one of the founding partners of a new AI infrastructure initiative called Chain Reaction.

Software companies NVIDIA and Palantir have joined CenterPoint in forming Chain Reaction, which is aimed at speeding up AI buildouts for energy producers and distributors, data centers and infrastructure builders. Among the initiative’s goals are to stabilize and expand the power grid to meet growing demand from data centers, and to design and develop large data centers that can support AI activity.

“The energy infrastructure buildout is the industrial challenge of our generation,” Tristan Gruska, Palantir’s head of energy and infrastructure, says in a news release. “But the software that the sector relies on was not built for this moment. We have spent years quietly deploying systems that keep power plants running and grids reliable. Chain Reaction is the result of building from the ground up for the demands of AI.”

CenterPoint serves about 7 million customers in Texas, Indiana, Minnesota and Ohio. After Hurricane Beryl struck Houston in July 2024, CenterPoint committed to building a resilient power grid for the region and chose Palantir as its “software backbone.”

“Never before have technology and energy been so intertwined in determining the future course of American innovation, commercial growth, and economic security,” Jason Wells, chairman, president, and CEO of CenterPoint added in the release.

In November, the utility company got the go-ahead from the Public Utility Commission of Texas for a $2.9 billion upgrade of its Houston-area power grid. CenterPoint serves 2.9 million customers in a 12-county territory anchored by Houston.

A month earlier, CenterPoint launched a $65 billion, 10-year capital improvement plan to support rising demand for power across all of its service territories.

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