Expert shares tips on ways to make solar panels more accessible to Houstonians

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Houstonians, here's how to get solar panels affordably. Photo by Kindel Media/Pexels

There’s no question that some homeowners feel a twinge of envy when they see solar panels appearing on homes in their neighborhood. The twin benefits of cutting utility costs and participating in renewable energy are alluring to many.

But as those homeowners consider going solar, many never take the plunge because of concerns about affordability, maintenance and uncertainties around qualifying for tax credits and other state and local rebates. For all its appeal, going solar can seem a bit daunting.

But there are more plentiful financing options available to many Texas homeowners that offer accommodating paths for acquiring solar. They also provide solutions to concerns around maintenance and affordability.

Two innovative strategies for switching to solar

Solar energy providers have been working diligently to deliver more convenient pathways for consumers to make the switch. Recently, two new strategies were introduced in Texas: direct, loan-based ownership, and third-party ownership.

Direct system ownership

With this option, homeowners take out a loan to cover the cost of their solar system and its installation. They can then repay that loan over timeframes ranging from five to twenty-five years.

There are varying rates and terms available to accommodate the preferences and goals of individual homeowners. And while manufacturer warranties and installer workmanship warranties have been available to homeowners, it is important to look for companies that offer guarantees for an extended period of time given that most systems can last several decades. For example, Freedom Forever offers a 25-year production guarantee that provides consumers with a measure of comfort around the long-term costs of owning these systems.

Third-party ownership

Another solar financing option involves third-party ownership using a Power Purchase Agreement (PPA) or lease. With a PPA option, a third-party owns the system, and homeowners either agree to buy power at a pre-defined rate per kWh or through a set monthly payment. Homeowners also have the option of leasing the panels for comparable pre-defined rates or monthly payments. (Maybe add one more sentence that explains the difference between PPAs vs lease).

With these two options, the third party insures and maintains the system. This alleviates some of the maintenance and up front cost concerns that have held some back from solar.

Issues to consider before making the switch

Even with the availability of these new options, solar power doesn’t always make sense for everyone. Your personal energy goals and preferences, as well as your tax situation, are important factors to consider when making this decision. Here are some questions folks should ask before making the switch:

Would I prefer owning the system outright or relying on a third-party to handle insurance and maintenance?
Am I looking for monthly savings now through a PPA or lease or would I prefer the quickest payback and return on investment?
Do I have a tax liability that enables me to get a Federal Tax Credit?

The answers to these questions will help you determine which option, if any, makes sense for you. It’s important to remember there is no “best solution for everyone” when considering your options; there’s only the question of what’s right for you.

Other important considerations

Keep in mind that not everyone will qualify for one of the solar options described above. Even in these cases, your state, local utility or a regional credit union may offer alternative financing options that can help you access solar.

Home equity lines of credit may also be a fitting option for some. Dsireusa.org is an excellent resource to help you investigate what incentives and programs are available in your area.

Final tips

As with any important financial decision, it’s a homeowner’s’ responsibility to practice due diligence in terms of assessing what they can afford and who they buy from. Here are some recommended best practices:

Always get several quotes from various companies.
Ask about production guarantees and warranties.
Ask about the need of a service panel upgrade at the start.
Verify that the company you choose offers products that will work with your home construction and roof.
Prioritize solar providers with an extensive list of authorized dealers, such as Freedom Forever.
Confirm that your prospective solar partner has purchasing options around loans and financing and can help you identify the option that best suits your needs.

The good news is that more homeowners than ever before can now feel more comfortable moving to solar. The new options described above for financing and maintenance can make that switch considerably less daunting than it seemed only a few years ago.

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Robert Angell is the vice president of sales operations at Freedom Forever, one the nation’s largest solar installers.

Tim Latimer, CEO and co-founder of Fervo Energy, has been named to the TIME100 Next. Photo courtesy of Fervo Energy

Houston clean energy founder scores spot on Time's list of most influential leaders

what a coincidence

What do pop star Sabrina Carpenter and Houston geothermal energy founder Tim Latimer have in common? In addition to their successful summers in their respective industries, they both also were named influential leaders on the TIME100 Next list for 2024.

For the fifth year, Time magazine released the annual list that was established to honor influential leaders "who are not waiting long in life to make an impact," reads the announcement article, continuing, "TIME100 Next has no age requirements; its aim is to recognize that influence does not have them either, nor does leadership look like it once did."

Representing Houston, Latimer was selected for his work in geothermal energy innovation. His company, Fervo Energy, has reached numerous milestones over its seven years of existence, garnering partnerships with the likes of Google and Devon Energy and raising an estimated $531 million in venture capital investment. Last month, the company announced it received a $100 million bridge loan from an affiliate of Irvington, New York-based X-Caliber Rural Capital for the first phase of its ongoing Cape Station project, which is being touted as the world’s largest geothermal energy plant.

"At a time when emission reductions are vital, energy demand has surged to a record high as a boom in AI and data centers pushes our nation’s grid to the brink," writes Tom Steyer, co–executive chair of Galvanize Climate Solutions, which invests in Fervo Energy, in a Time article. "Leveraging multiple forms of renewable energy will be critical to meeting this demand and advancing the climate transition.

"One such solution is geothermal, which could eliminate close to 800 megatonnes of emissions annually by 2050," he continues. "Latimer uses fracking technology to supercharge the output of geothermal wells. Last year, in collaboration with Google, his startup piloted a first-of-its-kind commercial-scale power plant, and in November, the Nevada plant (Project Red) began pumping electricity into Google data centers. Getting juice to the grid is a key milestone for energy startups—and one many never reach."

In an interview with InnovationMap for the Houston Innovators Podcast, Latimer reported that Fervo is growing and scaling at around a 100x pace. While Fervo's first project, Project Red, included three wells, Project Cape, a Southwest Utah site, will include around 100 wells with significantly reduced drilling cost and an estimated 2026 delivery. Latimer says there are a dozen other projects like Project Cape that are in the works.

"It's a huge ramp up in our drilling, construction, and powerplant programs from our pilot project, but we've already had tremendous success there," Latimer says of Project Cape. "We think our technology has a really bright future."

While Latimer looks ahead to the rapid growth of Fervo Energy, he says it's all due to the foundation he put in place for the company, which has a culture built on the motto, "Build things that last."

“You’re not going to get somewhere that really changes the world by cutting corners and taking short steps. And, if you want to move the needle on something as complicated as the global energy system that has been built up over hundreds of years with trillions of dollars of capital invested in it – you’re not going to do it overnight," he says on the show. "We’re all in this for the long haul together."

Experts from the University of Houston are teaming up with the city on key sustainability efforts.

University of Houston collaborates with county on future-facing sustainability efforts

dream team

Researchers at the University of Houston are partnering with the Harris County Office of County Administration’s Sustainability Office, the Harris County Energy Management Team, and other county staff in an effort to develop a comprehensive baseline of energy use and energy-use intensity that will aim to reduce energy costs and emissions in county facilities.

Once fully established, the team will work on tracking progress and evaluating the effectiveness of energy-saving measures over time. They will begin to build the foundation for future programs aimed at maximizing savings, reducing energy consumption, and increasing the use of renewable energy sources in county operations.

Harris County energy managers, Glen Rhoden and Yas Ahmadi, will work with UH professionals, including:

Jian Shi, UH Cullen College of Engineering associate professor of engineering technology and electrical and computer engineering
Zhu Han, Moores professor of electrical and computer engineering
Xidan "Delia" Zhang, UH research intern

The group began collaborating a year ago, and analyzed energy consumption data from county facilities.They were able to successfully identify key summertime energy-saving opportunities and completed retro-commissioning of four county buildings. Those efforts saved over $230,000 annually in electricity costs.

“This project is a prime example of how impactful research at UH can be when applied to real-world challenges, delivering tangible benefits to both the environment and the communities we serve,” Shi says in a news release.

The team will plan to do additional building projects, which includes the development of solar energy and heat pump initiatives, building automation system upgrades, and LED lighting installations. The goal is to reduce electricity usage by at least 5 percent per year for county facilities by 2030 and cut greenhouse gas emissions by 50 percent over the next 5 years for county buildings.

“Addressing climate change and the energy transition requires a collaborative effort that is not only data-driven and action-oriented but also human-centric,” Shi adds. “It’s about more than just technology—it’s about improving the quality of life for Texans.”

By prioritizing the deployment of smart, energy-efficient technologies, we can ensure that Houston remains at the forefront of the global energy landscape, setting the standard for other cities to follow. Photo via Getty Images

HVAC innovation has a huge role to play in Houston amid energy transition

Guest column

As Houston, the energy capital of the world, navigates the global energy transition, the city is uniquely positioned to lead by example. This transition isn’t just about shifting from fossil fuels to renewable energy; it’s about creating an ecosystem where corporations, research institutions, startups, and investors collaborate to develop and implement innovative technologies.

One of the most promising areas for reducing energy consumption and minimizing environmental impact is in heating, ventilation, and air conditioning, or HVAC, systems.

Houston’s intense weather patterns demand efficient and adaptable climate control solutions. Traditional HVAC systems, while effective in maintaining indoor comfort, often operate on fixed settings that don’t account for real-time changes in occupancy or weather. This results in energy waste and increased utility costs — issues that can be mitigated by integrating artificial intelligence into HVAC systems.

AI-driven HVAC systems offer a dynamic approach to heating and cooling, learning from user preferences and environmental conditions to optimize performance. These systems use advanced algorithms to continuously adjust their operation, ensuring that energy is used only when and where it’s needed. This results in up to 30 percent greater energy efficiency compared to conventional systems, translating into significant savings for consumers and a reduction in overall energy demand.

For a city like Houston, where energy consumption is a critical concern, the widespread adoption of AI-integrated HVAC systems could have a substantial impact. By optimizing energy use in homes, offices, and industrial spaces, these systems help reduce the strain on the electrical grid, particularly during peak usage times. Additionally, they contribute to lowering greenhouse gas emissions, aligning with Houston’s broader sustainability goals.

The potential of AI in HVAC systems extends beyond efficiency and environmental benefits. These systems enhance the user experience by offering precise control over indoor climates, adapting to individual preferences, and responding to external conditions in real-time. This level of customization not only improves comfort but also supports a smarter, more sustainable approach to energy management.

Houston’s energy transition requires the collective efforts of all sectors. While large corporations and government entities play a significant role, the contributions of startups, research institutions, and energy service companies are equally important. These entities are at the forefront of developing technologies that address both the economic and environmental challenges of our time. Investors are increasingly recognizing the value of funding solutions that offer long-term sustainability alongside financial returns, further driving the adoption of innovative energy technologies.

The integration of AI into HVAC systems represents a crucial step forward in this journey. As Houston continues to evolve as a leader in energy innovation, embracing advanced technologies like AI-driven HVAC systems will be key to achieving a more sustainable and resilient energy future. These systems are not just a technological advancement—they are a strategic tool in the broader effort to reduce energy consumption, lower emissions, and create a healthier environment for all.

At the heart of Houston’s energy transition is the commitment to building a future that balances growth with sustainability. By prioritizing the deployment of smart, energy-efficient technologies, we can ensure that Houston remains at the forefront of the global energy landscape, setting the standard for other cities to follow. As we move forward, the integration of AI into our energy infrastructure, particularly in HVAC systems, will be instrumental in shaping a sustainable and prosperous future for Houston and beyond.

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Trevor Schick is the president of KOVA, a Texas company creating sustainable solutions in building development.

The Texas solar project is expected to go online in 2026. Photo via elawan.com

Houston-based renewable energy developer to power Google with Texas solar project

in the works

A Spanish renewable power company with its United States headquarters in Houston has struck a corporate power purchase agreement with Google.

Elawan Energy, announced that it will supply renewable energy to Google under a PPA for the energy generated by a 37 megawatts defined conditions solar project located in the Texas Hill Country.

The PPA deal was facilitated through LEAP (LevelTen Energy’s Accelerated Process), which was co-developed by Google and LevelTen Energy. The goal is to source and execute clean energy PPAs more efficiently. All of this will contribute to Google’s 2030 goal to run on 24/7 carbon-free energy on every grid where it operates.

Elawan, which has local development teams with offices in Houston, is working to expand its presence in North America by reinforcing its commitment to providing clean energy solutions. The company is part of the ORIX Group, and specializes in the development and operation of wind and solar power plants in 15 countries.

Elawan Energy and ORIX currently manage an operational portfolio of over 300 megawatts across ERCOT, SPP, and PJM regions. Elawan operates 1.8 gigawatts of renewable energy projects and has approximately 8 gigawatts under development.

The current solar project is in an advanced stage of development. The commercial operations are expected to commence in 2026.

Earlier this year, Google reported that it plans to spend more than $1 billion to support its cloud and data center infrastructure and expand its commitment to clean energy.

For the first time, Texas has outpaced California as the top state for new solar energy, according to American Clean Power Association's recent quarterly market report. The Lone Star State added 1.6 gigawatts of new solar, the report found.

Ken Nguyen, principal technical program manager at bp, joins the Houston Innovators Podcast to discuss the company's new partnership with NASA. Photo courtesy of bp

Podcast: Houston energy tech leader on breaking down industry silos, sustainable digitization

listen now

Ken Nguyen oversees the implementation of new technologies at bp, which has its United States headquarters in Houston, and that includes software and hardtech, from cybersecurity to the digitization of the industry, which is an integral part of bp's energy transition plan.

"For bp, we do feel like as we transition as an international oil and gas company into an integrated energy company and we lean into the energy transition, the adoption of new technology is a critical part of making that viable for the planet and for the company," he says on the Houston Innovators Podcast.

According to Nguyen, principal technical program manager at bp, the company has invested its resources into exploring energy transition technologies like electric vehicle charging — including opening a fast-charging station at its Houston office — and renewable energy, including a solar farm about 10 miles northeast of Corpus Christi.

Another technology bp is keen on is digital twin technology, which can be crucial for enhancing safety for bp personnel and reducing emissions.

Nguyen says digital twin technology "allows us to be able to design and mirror scenarios with real-time variables, such as weather, off-take demands, and volatility."

Recently, in order to explore innovation within these technology verticals, bp and NASA entered into a Space Act Agreement with NASA.

"Houston has always been known as the Space City, and we're also known as the Energy Capital of the World, but there hasn't always been collaboration," Nguyen says. "The challenges that NASA is facing is very similar to the challenges that the oil industry faces — we operate in very harsh environments, safety is the most critical aspect of our operation, and now the economic business model for NASA has changed."

Nguyen explains that while both bp and NASA are navigating similar challenges and changes within their industry, they are going about it in different ways. That's where the opportunity to collaborate comes in.

The partnership, which is still new and not fully fleshed out, will look at collaborative innovation into a few focus areas to start out with, including hydrogen storage and development, AI and general intelligence, robotics, and remote operations

"Houston continues to excel — in energy production and in space exploration — but by coming together," Nguyen says, "and for us to be able to tap into (NASA's) knowledge is tremendous. And we, within oil and gas, have a unique set of skills to blend into that with the hopes being that the city becomes this incubator for technology. The potential is there."

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Property Showcase

Houston-based NRG Energy exits renewables group to Texas real estate company

M&A Moves

NRG Energy, headquartered in Houston, has sold its renewable advisory group to Dallas-based commercial real estate services powerhouse CBRE. Financial terms weren’t disclosed.

The advisory group, led by Miro Sutton, brokers renewable energy deals, such as community- and utility-scale transactions, and advises clients on handling tax credits for renewable energy projects. The team works primarily with Fortune 500 companies.

Sutton joined CBRE as head of renewables and energy after overseeing the NRG advisory group. The group has arranged deals involving more than 5,000 megawatts of clean power.

“CBRE targeted this specific advisory team because of their unique approach to renewable procurement and expansive coverage of renewable offerings. They have enabled hundreds of projects and thousands of [megawatts] through their innovative contract structures that reduce risk and enhance economics for their customers,” Robert Bernard, CBRE’s chief sustainability officer, told Utility Dive.

In a news release, Bernard says market demand for renewable energy continues to grow rapidly as companies seek to meet their net-zero goals and other energy-related commitments.

“However, integrating renewable energy into a company’s real estate can be a complex process,” Bernard adds. “This acquisition enables CBRE to offer a wide range of energy-related sustainability services to all our clients, both occupiers and investors, and help them simplify the complexity associated with planning, sourcing and managing renewable energy.”

Oxy, other hardtech-focused organizations take up leases in Houston innovation hub

moving in

The Ion in Midtown has some new tenants taking up residence in its 90 percent-leased building.

Occidental Petroleum Corporation, Fathom Fund, and Activate are the latest additions to the Ion, according to a news release from Rice University and the Rice Real Estate Company, which own and operate the 16-acre Ion District where the Ion is located. With the additions, the building has just 10 percent left up for grabs.

“As the Ion continues to attract leading companies and organizations across industries, it’s clear that our vision of creating a dynamic and collaborative environment for innovation is resonating,” Ken Jett, president of the Rice Real Estate Company and vice president of facilities and capital planning at Rice, says in the release. “We are proud to set the standard for how the workplace can evolve to foster the commercialization and growth of transformative technologies that enhance quality of life in our community and beyond.”

Oxy, which was named a corporate partner of the Ion last year, now has nearly 6,500 square feet on the fourth floor where it will be housing its Zero In department that's focused on pioneering low-carbon initiatives. The build out process is slated to be completed by early 2025.

While Oxy represents the corporate side of innovation, the other two additions have their own roles in the innovation arena. Houston-based Fathom Fund, which launched its $100 million fund earlier this year, is targeting deep-tech venture opportunities and is led by Managing Partners Paul Sheng and Eric Bielke.

Founded in Berkeley, California, Activate, which announced its expansion into Houston in 2023, has officially named its local office in the Ion. The hardtech-focused incubator program recently named its inaugural cohort and opened applications for the 2025 program.

Other recent joiners to the Ion includes Kongsberg Digital, Artemis Energy Partners, CES Renewables, and Eleox.

“The partnerships we’ve forged are vital to shaping the Ion into a vibrant ecosystem for startups, where collaborative innovation is not only driving local economic growth but also positioning Houston as a global leader in the energy transition,” Paul Cherukuri, chief innovation officer at Rice University, says. “With our team leading the programming and activation across the Ion district, we are creating companies that harness cutting-edge technology for the benefit of society—advancing solutions that contribute to social good while addressing the most pressing challenges of our time. This powerful network is redefining Houston’s role in the future of energy, technology, and social impact.”

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This article originally ran on InnovationMap.

Things to know: How Houston can use existing industry amid energy transition, events not to miss, and more

taking notes

Editor's note: Dive headfirst into the new week with three quick things to catch up on in Houston's energy transition.

Events not to miss

Put these Houston-area energy-related events on your calendar.

Connecting the Houston energy tech and climate community, Greentown Houston's Climatetech Summit will take place at its Midtown location on October 22.
The University of Houston is co-hosting the 2024 EGI & University of Houston Joint Technical Conference on October 24.
Ally Energy's GRIT Awards will honor energy leaders and best workplaces on October 30.
Taking place in Downtown Houston November 19 to 20, the Global Clean Hydrogen Summit will provide project developers, buyers, and financiers with the information they need to establish winning strategies for global clean hydrogen markets.

Big deal: Dallas-area business to acquire Houston renewable energy co.

Houston renewables company Proteus Power is getting acquired. Photo via

Houston-based developer of utility-scale renewable energy Proteus Power is being acquired by JBB Advanced Technologies for an undisclosed amount after founder, chairman, and CEO, John B. Billingsley signed a letter of intent to purchase.

"I know the potential of renewable energy, both for our country and for the small landowners and communities we work with," Billingsley says in a news release. "Proteus Power is just the type of company I have known and grown in the past, and we're perfectly positioned to make it a very profitable company for our investors. In the near term, this very substantial business will provide a multi-billion-dollar boost to the Texas economy, from Lubbock to Midland, across West Texas and down to the Gulf Coast."

Proteus Power currently incorporates a total of 15.5 gigawatts of utility-scale renewable energy projects, which include utility-scale solar and battery energy storage systems. Nearly 5 gigawatts of both utility-scale solar and battery energy storage should be developed at an estimated EPC (Engineering, Procurement, and Construction) cost of $3.38 billion over the next four years. Continue reading.

Expert voice: Repurposing Houston’s infrastructure for a clean energy future

Houston’s journey towards a clean energy future is a testament to the power of innovation and adaptability. Photo via Getty Images

Houston, often dubbed the “Energy Capital of the World,” is at a pivotal moment in its history. Known for its vast oil and gas reserves, the city is now embracing a new role as a leader in the clean energy transition. This shift is not just about adopting new technologies but also about creatively repurposing existing infrastructure to support sustainable energy solutions.

Houston’s offshore oil wells, many of which are old or abandoned, present a significant opportunity for carbon capture. By repurposing these wells, we can sequester carbon dioxide, reducing greenhouse gas emissions and mitigating climate change. This approach not only utilizes existing infrastructure but also provides a cost-effective solution for carbon management. According to the Greater Houston Partnership, initiatives like these are crucial as Houston aims to lower its climate-changing greenhouse gas emissions. Exxon estimates that just their proposed CCS hub could capture and store 50 million metric tons of CO2 annually by 2030 and 100 million metric tons by 2040. Continue reading the article by Tershara Mathews, national offshore wind lead at WSP.

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