Houston-based energy transition leader talks new role, shares future predictions

new hire

For some companies, all that’s needed to make a seismic shift toward innovation is to hire the right person to steer the organization in a transcendent direction.

Arcadis, a sustainable design, engineering, and consultancy solutions company, is channeling this concept by hiring Masjood Jafri as its new National Energy Transition Strategic Advisor and Business Development Lead. In the role, Jafri will help lead and develop the company’s energy transition business growth and strategy for its interests in the United States alongside Matthew Yonkin, National Energy Transition Solution Leader, based in New York.

“I have a fairly diverse background, with about a decade in the energy industry with an oil and gas, power and petrochemicals background,” says Jafri, who moved to Houston from the U.K. back in 2012. “But prior to that, I had about a decade in the infrastructure world, looking into the transportation market, and the manufacturing sector, as well as working as a lender's advisor in the capital market. So, in this very transformative period, you need to connect all the dots.”

With just over six months in his new role, Jafri leverages his 20 years of experience in leading the successful delivery of capital programs and projects as the strategic advisor to Arcadis’ own capital projects.

“Arcadis is on a journey to be the sustainability partner or sustainable transformation partner for our clients,” Jafri says. “And the path to sustainability goes through energy transition. Arcadis has been investing quite heavily in that space for us to be a leading consulting services provider for energy companies.

Jafri’s hire comes as Arcadis moves its business operations in Houston to a new centralized office in the Galleria area. According to Jafri, this will bring the company’s expertise under one roof. With Houston being the energy capital of the world, Jafri says Arcadis is positioned to lead and deliver results for the energy demand in the United States and globally.

“Houston is the Silicon Valley of energy,” Jafri says. “The challenge is to continue to drive with that force. … We have the talent in the city, we have the right mindset—very entrepreneurial, and obviously a lot of capital commitment to make these changes.

“And it is not just coming from the private sector, it is also coming from the public sector. So, I think the stars are aligning in the context of what is needed for us to have a planet-positive future and Houston being suitably positioned to deliver to that,” he adds.

And while keeping up with the demand for energy and moving towards clean energy are equally important challenges, Jafri is more focused on addressing the latter.

“Clean energy is certainly a bigger challenge because it requires a very broad area of energy sources to come together and to make it cleaner,” Jafri says. “Technologically, some of those things are not ready yet, at least to be scalable in a commercial and profitable way. So that's the challenge. I think it is a clean energy challenge, but obviously, the demand side makes it a bit more complicated.”

Texans, and more specifically Houstonians, have seen firsthand the complications of demand and the pitfalls of energy security and resilience. Addressing these issues, along with many other sustainability challenges, will also be part of Jafri’s core mission at Arcadis.

“As we saw in severe climate conditions, the grid is vulnerable and so are the people connected to the grid,” Jafri says. “The better we can make the grid more resilient and more adaptive to these changes, the more satisfactory conditions will be on the ground for people who are affected.”

Jafri asserts that the industry is already considering numerous options, including all colors of hydrogen, solar, wind and geothermal, in addition to fossil-based energy (natural gas). These measures are already in progress, but consumers are concerned with climate change and, of course, the impact on their electricity bills. Still, states like California, Washington and Texas are making progress.

“I would say by the year 2030 you would start to see a pretty significant movement in the right direction,” Jafri says. “If you look from a federal policy perspective, we want to produce 100 percent of the electricity clean by 2035. That is an expected goal, but it’s all happening.”

Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights. Photo via reliant.com

Reliant, GM Energy team up on free renewable energy EV charging

plugging in

Reliant Energy and GM Energy are advancing a new renewable energy electricity plan that will “accelerate the clean energy journey for the two companies and their customers,” according to a news release.

Houston-based Reliant and GM Energy will be offering free nighttime charging for Chevrolet electric vehicle drivers that enroll in the new Reliant FreeCharge Nights.

The Reliant FreeCharge Nights plan will be available to existing and new Reliant electricity customers, and provides a monthly bill credit that offsets the energy charges incurred from charging the qualifying EV between 11 pm and 6 am. Customers must first designate one EV to receive the charging credit in their GM Energy Smart Charging Portal before signing up for the plan.

“As we continue to shape the future of EV charging and energy management for our customers, our work alongside Reliant in Texas is a sign of our commitment to working with industry leaders to facilitate more solutions that make EV adoption an easy decision,” Aseem Kapur, chief revenue officer, GM Energy, says in a news release. “The Reliant Free Charge Nights plan is a great example of how an automaker and an energy company can work together to build the ecosystem to support the all-electric future.”

Over 150 Chevrolet dealerships can now offer the plan to EV drivers upon vehicle purchase across Texas. The plan will be powered by 100 percent renewable energy through the purchase of renewable energy certificates (RECs) equal to the customer’s electricity usage.

“We’re excited to help Chevrolet EV drivers offset the cost of charging their vehicle all while having access to a renewable electricity plan,” Rasesh Patel, president, NRG Consumer, said in a news release.

Through Dsider’s techno-economic analysis platform, Sujatha Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence. Photo via LinkedIn

Podcast: How this Houston energy tech startup transforms innovation into scalable success

now streaming

What if the future of clean energy wasn’t just about invention, but execution? For Sujatha Kumar, CEO of Dsider, success in clean tech hinges on more than groundbreaking technology—it’s about empowering founders with the tools to make their innovations viable, scalable, and economically sound.

Through Dsider’s techno-economic analysis (TEA) platform, Kumar is helping startups bridge the critical gap between vision and execution, ensuring they can navigate complex markets with confidence.

In a recent episode of the Energy Tech Startups Podcast, Kumar shared her insights on the growing importance of TEA in the hard tech space. While clean energy innovation promises transformative solutions, the challenge lies in proving both technical feasibility and economic sustainability. Kumar argues that many early-stage founders, especially in fields like carbon capture, microgrids, and renewable energy, lack the necessary financial tools to assess market fit and long-term profitability—a gap Dsider aims to fill.

What Makes Dsider Unique?

Dsider offers more than just financial modeling—it creates actionable insights, tailored to the demands of the clean energy sector. At its core, the platform integrates TEA with operational planning, equipping founders with the ability to run scenario analyses, optimize pricing strategies, and anticipate market challenges. “It’s not just about building a product—it’s about understanding how to make that product thrive in a dynamic, ever-evolving market,” Kumar explained.

In industries where data is limited and stakes are high, startups often struggle to translate early pilots into scalable solutions. Kumar emphasized how Dsider’s approach helps founders forecast regulatory shifts, project downtime risks, and identify key economic drivers—turning complex calculations into a clear strategic roadmap. This foresight enables startups to align with customer expectations and investor requirements from the outset, a step that is often overlooked in early development stages.

Why TEA is Critical for Founders

“Clean tech innovation is hard,” Kumar emphasized, “because there is no historical data to guide decisions.” Startups often operate in unfamiliar territory, where understanding market fit and pricing models is essential. Through TEA, founders can build a financial narrative, simulate real-world conditions, and show investors or customers how their solutions will perform.

Jason, an experienced founder, echoed this sentiment, reflecting on his own mistakes:

"I wish I’d done a TEA earlier—during my first pilot, we didn’t budget for enough support, and it cost us a key customer."

The takeaway? Even at the pilot stage, TEA is invaluable. As Kumar noted, failing early pilots can prevent startups from scaling—making upfront analysis essential for success.

Beyond Technology: Bridging Gaps Between Founders, Investors, and Customers

Kumar highlighted the need to align founders, investors, and customers through a shared understanding of value. TEA enables this by allowing founders to communicate in the same language as their stakeholders—from efficiency gains to regulatory compliance. Dsider's platform provides tools for scenario modeling, allowing startups to optimize for both technology performance and economic outcomes.

One challenge, she noted, is that many founders are scientists without financial backgrounds. “Our goal is to simplify that complexity, so founders can focus on their technology while we take care of the analysis,” Kumar explained. Dsider helps startups anticipate questions from investors, simulate risks, and optimize business models from the start.

A New Way to Sell: Using TEA as a Business Development Tool

Kumar described how TEA can be more than a financial tool—it can become a business development asset. Founders can use Dsider to create customized reports for potential customers, demonstrating the specific value their technology brings. With interactive models and scenario analysis, startups can quickly respond to customer needs and build trust through transparency.

Future Growth

Looking ahead, Dsider aims to scale its operations and expand its impact by continuing to support early-stage founders with affordable, high-impact tools. With growing regulatory support for clean tech and an increasing demand for sustainable solutions, Dsider is positioned to become a key player in the energy tech startup ecosystem.

By bridging the gap between innovation and economics, Dsider is helping founders navigate complex challenges and build businesses that are both profitable and impactful—setting a strong foundation for future growth in the climate tech space.

Listen to the full episode with Sujatha Kumar on the Energy Tech Startups Podcast here.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.
Dumore Enterprises will test and deploy HNO International's innovative Hydrogen Carbon Cleaner and hydrogen-diesel blending technology on Dumore's extensive fleet of vehicles and equipment. Photo via Getty Images

Houston hydrogen company partners to test tech with O&G business

teamwork

Houston-based hydrogen-focused clean energy technologies company HNO International Inc. has announced a partnership.

The company has teamed up with oilfield and industrial services provider Dumore Enterprises, which will aim to test and deploy HNO International's innovative Hydrogen Carbon Cleaner and hydrogen-diesel blending technology on Dumore's extensive fleet of vehicles and equipment, according to HNO.

"We are thrilled to partner with Dumore Enterprises to push the boundaries of hydrogen's potential in fuel systems," Chairman of HNO International Donald Owens says in a news release.

The goal will be to provide better real-world data on how hydrogen can improve fuel economy,reduce emissions, enhance engine cleaning, and lower maintenance costs. Dumore's fleet includes diesel trucks, forklifts, and industrial equipment. The fleet will undergo a 30-day testing period at its Trinidad operations.

"Partnering with HNO International allows us to be at the forefront of hydrogen's role in reducing emissions," Managing Director of Dumore Enterprises Alex Jodhan adds. "We are excited to test and showcase the benefits of hydrogen carbon cleaning on our fleet and look forward to sharing the results with our industry partners and customers."

The findings from work hopes to provide insights into the adoption of hydrogen technologies in commercial fleets and heavy equipment industries. The companies hope the test results will lead to a large-scale deployment of HCC and hydrogen-blending technology globally.

"By deploying our hydrogen carbon cleaning system on Dumore's fleet, we aim to showcase how hydrogen can transform engine performance, improve efficiency, and reduce emissions at an unprecedented scale,” Owens continues.

Houston startup Sage Geosystems has announced a new $1.9 million deal with the Air Force. Photo via sagegeosystems.com

US Air Force awards Houston geothermal co. $1.9M grant project

big deal

The Department of the Air Force awarded Houston geothermal company Sage Geosystems Inc. a grant of $1.9 million in a first-of-its kind contract to determine whether a power plant using Geopressured Geothermal Systems is able to generate clean energy “needed for a base to achieve energy resilience,” according to a news release. The Sage facility will be the first GGS facility in the world to generate electricity, and the system will be constructed at an off-site test well in Starr County, Texas.

”We are excited to partner with the U.S. Air Force on this geothermal demonstration project,” CEO of Sage Geosystems Cindy Taff says in a news release. “Next generation geothermal technologies, like Sage Geosystems’ GGS, will be critical in providing energy resiliency at U.S. military installations.”

In addition to the grant, the company will match the grant with an additional $1.9 million for the demonstration project. The collaboration with Sage is one of three geothermal pilot projects the DAF has initiated in regards to next-generation geothermal technologies in 2024.

“We feel this is the launch pad of helping not only the DoD but many other applications throughout global markets,” 147th Civil Engineer Squadron Commander Lt Col Christian Campbell says in the release.

According to the DAF, the possibility of a full-scale project at Ellington Field Joint Air Reserve Base in Houston could usher in a new era of clean power producing plants to help meet the requirements for bases.

“This initial contract is a step forward in the Air Force’s push for energy resilience,” Kirk Phillips, director of the Air Force Office of Energy Assurance, adds in the release. “This project will improve Ellington Field’s ability to maintain operations during electrical grid outages and be completely self-sufficient for their energy needs.”

The GGS process works by repurposing fracking technology to extract thermal energy from below the Earth’s surface.GGS also demonstrates the opportunity for the civilian sector by surpassing the intermittency challenges for solar and wind energy generation. GSS can also work towards minimizing land use, which enables the technology to be used in urban areas without relying on transmission line build outs that can be expensive.

“This project, and the future Department of the Air Force projects that it paves the way for, will help to assure that our national security needs are met by our installations during critical emergencies,” Phillips continues.

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8 Houston energy companies land on Time's top greentech list for 2025

top honor

The accolades keep rolling in for Houston-based Fervo Energy, a producer of geothermal power.

Fervo lands at No. 6 on Time magazine and Statista’s new list of America’s Top GreenTech Companies of 2025. The ranking recognizes sustainability-focused companies based on factors such as impact, financial strength, and innovation.

Time notes that Fervo broke ground in 2023 in Utah on what the company claims will be the world’s largest geothermal plant. The plant is scheduled to start supplying carbon-free electricity to the grid next year and to reach its 400-megawatt capacity in three years.

“Technologies like this only make a difference if we deploy them at large-scale in a way that can reduce carbon emissions and increase the reliability of the grid,” Fervo CEO Tim Latimer told Time in 2023.

The startup was named North American Company of the Year by research and consulting firm Cleantech Group for 2025. Fervo topped the Global Cleantech 100, Cleantech Group’s annual list of the world’s most innovative and promising cleantech companies.

Last year, Fervo also made Time’s list of the 200 Best Inventions of 2024. Fervo was recognized in the green energy category for its FervoFlex geothermal power system.

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company exceeds $1 billion. The startup’s valuation is estimated at $1.4 billion. According to PitchBook data, the company raised $634 million in the fourth quarter of 2024.

In all, eight Houston-area companies appear among the top 250 greentech companies ranked by Time and Statista. Other than Fervo, they are:

  • No. 43 Lancium Technologies, an energy storage and distribution company
  • No. 50 Solugen, a producer of sustainable chemicals.
  • No. 56 Quaise Energy, which specializes in terawatt-scale geothermal power.
  • No. 129 Plus Power, a developer, owner and operator of battery storage projects.
  • No. 218 Dream Harvest, which promotes sustainable vertical farming.
  • No. 225 Cemvita, which uses synthetic biology to convert carbon emissions into bio-based chemicals.
  • No. 226 Syzygy Plasmonics, which decarbonizes chemical production.
Vermont-based BETA Technologies claimed the No. 1 spot. The company manufactures electric aircraft.

Global co. opens state-of-the-art energy innovation hub in Houston

flagship facility

French multinational company Schneider Electric has opened a new 10,500-square-foot, state-of-the-art Energy Innovation Center in Houston.

The new facility is located in Houston’s Energy Corridor and is designed to “foster increased collaboration and technological advancements across the entire value chain,” according to a news release from the company. The new Houston location joins Schneider's existing innovation hubs in Paris, Singapore and Bangalore.

The venue will serve as a training center for process control engineers, production superintendents, manufacturing managers, technical leads and plant operations personnel. It can simulate various real-world scenarios in refineries, combined-cycle power plants, ethylene plants, recovery boilers and chemical reactors.

It includes an interactive control room and artificial Intelligence applications that “highlight the future of industrial automation,” according to the release.

"Digitalization is significantly enhancing the global competitiveness of the U.S. through continuous innovation and increased investment into next-generation technology," Aamir Paul, Schneider Electric's President of North America Operations, said in the release.

Texas has over 4,100 Schneider Electric employees, the most among U.S. states, and has facilities in El Paso, the Dallas-Fort Worth metroplex and other areas.

"This flagship facility in the Energy Capital of the World underscores our commitment to driving the future of software-defined automation for our customers in Houston and beyond,” Paul added in the release. “With this announcement, we are excited to continue supporting the nation's ambitions around competitive, efficient and cost-effective manufacturing."

Schneider Electric says the new Houston facility is part of its expansion plans in the U.S. The company plans to invest over $700 million in its U.S. operations through 2027, which also includes an expansion at its El Paso campus.

The company also announced plans to invest in solar and battery storage systems developed, built, and operated by Houston-based ENGIE North America last year. Read more here.