The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.” Photo via Getty Images

Houston-based GeoMark Research and Peachtree Corners, Georgia-based Senslytics have formed a joint venture that will bring AI-fueled data and analysis to the upstream energy industry.

GeoMark Research provides geochemical and PVT (pressure, volume, temperature) data and analysis, while Senslytics produces AI software for the energy industry. The companies say their partnership is “aimed at revolutionizing the landscape of science-backed decision-making in the upstream energy industry.”

Among other things, the joint venture will:

  • Combine GeoMark’s geochemical and PVT data repository with Senslytics’ AI algorithms to develop applications for various aspects of fluid property estimation during the drilling process.
  • Provide tools that help subject matter experts “train” AI tools for data-driven decision-making.
  • Contribute to thought leadership in the AI and geochemical/PVT sectors through vehicles such as conferences, webinars, and publications.

“GeoMark Research is passionate about using our data and expertise to advance subsurface fluid understanding. Faster, better information improves our customers’ free cash flow. We are thrilled to partner with Senslytics and embark on this transformative journey together,” Ethan Brown, president of GeoMark, says in a news release.

Blake Bixler, CEO of Senslytics, adds: “Together, we will push the boundaries of what AI can achieve by unlocking insights from our two companies’ technical experts.”

GeoMark was founded in 1991 with the goal of performing regional oil studies in newly explored basins.

Today, the company operates three labs that provide geochemical services, studies, and databases. The labs are in Houston, Humble, and Lafayette, Louisiana.

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Houston expert: Is China leading the global energy transition?

guest column

China plays a big role in the global push to shift from fossil fuels to cleaner energy. It's the world's largest carbon emitter but also a global leader in solar, wind, and battery technologies. This combination makes China a critical player in the energy transition. China may not be doing enough to reduce its own greenhouse gas emissions, but it is leading the way in producing low-cost, low-carbon solutions.

Why Materials Matter

One of the biggest challenges in switching to alternative energy is the need for specific materials like lithium, cobalt, and rare earth metals. These are essential for making things like solar panels, wind turbines, and batteries. In her report, "Minerals and Materials Challenges for Our Energy Future(s): Dateline 2024," Michelle Michot Foss emphasizes the critical role of materials in energy transitions:

"Energy transitions require materials transitions; sustainability is multifaceted; and innovation and growth will shape the future of energy and economies."

China controls much of the supply and processing of these materials. For example, it produces most of the world’s rare earth metals and has the largest capacity for making batteries. This gives China a big advantage but also creates risks. Michot Foss points out:

"China’s command over material supply chains presents both opportunities and risks. On one hand, it enables rapid scaling of technologies like wind, solar, and batteries. On the other hand, it exposes the global market to potential vulnerabilities, as geopolitical tensions and trade barriers could disrupt these critical flows."

China’s strategy for dominating alternative energy materials is also closely tied to its national security interests. By securing control over these critical supply chains, China not only hopes to guarantee its own energy independence but also gains significant geopolitical leverage.

“Is China’s leadership strategic or accidental? China’s dominance is a consequence of enormous excess materials supply chain and manufacturing capacity. A flood of exports are undermining materials and “green tech” businesses everywhere. It heightens vulnerabilities and geopolitical tensions. How do we in the US find our own comparative advantage?” Michot Foss notes that advanced materials should be a priority for US responses, especially as attention shifts to nuclear energy possibilities and as carbon capture and hydrogen initiatives play out.

Balancing Energy Growth and Emissions

GabrielCollins, in his report "Reality Is Setting In: Asian Countries to Lead Transitions in 2024 and 2025," offers another perspective. He focuses on how developing nations, especially in Asia, are shaping the energy transition:

"The developing world, including many countries in Asia, increasingly demand that developed nations’ policy advocacy stop treating the economic and environmental needs of the developing world as an afterthought."

Collins highlights China’s dual strategy: investing heavily in renewables while still using coal to meet its growing energy demand. He explains:

"China, which now has installed a terawatt combined of wind and solar capacity while still ramping up coal output and moving to dominate EV and renewables supply chains and manufacturing."

This strategy appeals to other developing nations, which face similar challenges of balancing energy needs with environmental goals while fostering economic growth and expanding industries.

The Numbers: Progress and Challenges

McKinsey’s Global Energy Perspective 2024 provides some useful data. On the bright side, China is installing renewable energy faster than any other country. In 2023, it added over 100 gigawatts of solar capacity, a world record. Wind energy is growing quickly too, and China leads in producing electric vehicle batteries.

But McKinsey also notes the challenges. Coal still generates more than half of China’s electricity. While renewable energy is growing fast, it’s not replacing coal yet—it’s just adding to China’s total energy capacity.

McKinsey sums it up: China is leading in renewable energy deployment, but its reliance on coal highlights the slow pace of deep decarbonization. The country is transitioning, but not fast enough to meet global climate targets.

Is China Leading or Lagging?

So, is China leading the energy transition? The answer is: it depends on how you define “leading.”

If leadership means building more solar and wind farms, dominating the materials supply chain, and being the leading supplier of low-carbon solutions, then yes, China is ahead of everyone else. But if leadership means cutting their own emissions quickly and shifting away from fossil fuels, China still has work to do.

China’s approach is practical. It’s making progress where it can—like scaling up renewables—but it’s also sticking with coal to ensure its economy and energy needs stay stable.

Final Thoughts

China is both a leader and a work in progress when it comes to the energy transition. Its achievements in renewable energy are impressive, but its reliance on coal and the challenges of balancing growth with sustainability show there’s still a long road ahead.

China’s story reminds us that the energy transition isn’t a straight path. It’s a journey full of trade-offs and complexities, and China’s experience reflects the challenges the whole world faces. At the same time, its focus on national security through energy independence and industrial strategy to build low-carbon export businesses signals a strategic move that is reshaping global power dynamics, leaving the United States and other nations to reevaluate their energy policies.

———

Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally ran on LinkedIn on December 5, 2024.


Robotics co. with growing Houston presence closes series B

money moves

Houston- and Boston-based Square Robot Inc. closed a series B round of funding last month.

The advanced submersible robotics company raised $13 million, according to Tracxn.com, and says it will put the funds toward international expansion.

"This Series B round, our largest to date, enables us to accelerate our growth plans and meet the surging global demand for our services,” David Lamont, CEO, said in a statement.

The company aims to establish a permanent presence in Europe and the Middle East and grow its delivery services to reach four more countries and one new continent in Q1 2025.

Additionally, Square Robot plans to release a new robot early next year. The robot is expected to be able to operate in extreme temperatures up to 60 C. The company will also introduce its first AI-enabled tools to improve data collection.

Square Robot launched its Houston office in 2019. Its autonomous, submersible robots are used for storage tank inspections and eliminate the need for humans to enter dangerous and toxic environments.

The company was one of the first group of finalists for the Houston Innovation Awards' Scaleup of the Year, which honors a Bayou City company that's seen impressive growth in 2024. Click here to read more about the company's growth.

SLB awarded Petrobras contract for subsea seawater injection systems in Brazil

JV deal

Houston energy technology company SLB announced a contract award by Petrobras to its OneSubsea joint venture for two subsea raw seawater injection systems to increase recovery from the prolific Búzios field in offshore Brazil.

The subsea RWI systems will work to increase the production of floating production storage and offloading (Petrobras FPSO) vessels that are currently bottlenecked in their water injection capacities.The RWI systems, once operational, can reduce greenhouse gas emissions per barrel of oil.

“As deepwater basins mature, we see more and more secondary recovery opportunities emerging,” Mads Hjelmeland, CEO of SLB OneSubsea, says in a news release. “Subsea raw seawater injection is a well-proven application with a strong business case that we think should become mainstream. By placing the system directly on the seabed, we free up space and reduce fuel needs for the FPSOs as well as lessen the power needs for the injection systems. It’s a win-win for Petrobras, and one that we are very excited about.”

SLB OneSubsea works to “optimize oil and gas production, decarbonize subsea operations, and unlock the large potential of subsea solutions to accelerate the energy transition,” per to the company.

SLB OneSubsea is contracted to provide two complete subsea RWI systems to support Petrobras’ FPSOs P-74 and P-75. They will consist of a subsea seawater injection pump, umbilical system and topside variable speed drive. In addition,the team will also provide technical support using AI-enabled Subsea Live services, which includes condition monitoring and access to domain experts.

“This contract will consolidate our solid local content presence in the country, contributed by the largest manufacturing plants and state-of-the-art subsea service facilities in Brazil,” Hjelmeland continues.