up and running

Houston solar modules manufacturer opens new $60M facility

In addition to the ribbon cutting for the new facility, SEG Solar rolled out its first 585-watt YUKON N series module during the opening on August 9. Photo courtesy of SEG Solar

A Houston-based photovoltaic manufacturer has celebrated the opening of its new manufacturing base in Houston.

 SEG Solar's new facility spans 250,000 square feet and will house production workshops, raw material warehouses, administrative offices, finished goods warehouses, and supporting infrastructure. It features two intelligent manufacturing lines that will produce the latest N-type high-efficiency PV modules, which is expected to have production capacity exceeding 2 gigawatts annually. The project cost $60 million.

“The Houston plant is a key part of SEG’s strategy to serve the U.S. market,” Jim Wood, CEO of SEG, says in a news release. “With new workshops, production lines, and equipment, SEG will offer a refreshed experience to the U.S. market.”

In addition to the ribbon cutting for the new facility, SEG Solar rolled out its first 585-watt YUKON N series module during the opening on August 9, which helps establish SEG as one of the first manufacturers to achieve module production in the United States.

The production lines will be compatible with 182mm and 210mm N-type cells and will be fully equipped with automated intelligent manufacturing systems, which can ensure seamless integration of automation, information and intelligence. The technological collaboration assists with manufacturing efficiency. The workshop will feature advanced ERP and MES systems for refined management and traceability of incoming materials.

SEG has shipped over 5 gigawatts of solar modules worldwide. The company says it expects to exceed a production capacity of 5.5 gigawatts by the end of 2024. According to SEG, customers will benefit from faster delivery times and enhanced after-sales service after the opening of the Houston plant. Houston’s key location will help reduce transportation costs, according to the company. Expanding out of Houston and the U.S. market, SEG plans to establish Southeast Asia's largest photovoltaic industrial park in Indonesia in 2025.

SEG hopes to establish its global R&D center at the Houston PV manufacturing base before the end of 2024 that will offer testing services, like LID tests, Damp Heat tests, PID tests, and Light and LeTID tests.

“As a leading U.S. solar company, SEG is proud to be among the first to respond to the call for domestic manufacturing by constructing a solar module factory in the U.S.,” Wood says in his keynote speech at the opening ceremony. “The completion of the Houston plant marks a significant milestone for SEG and a major advancement in U.S. module manufacturing technology.

"Looking ahead, SEG will continue to deepen its investments in wafers, cells, and modules, closely tracking market trends to meet our customers' needs," he continues. "Through strategic collaborations across the supply chain, we aim to continuously optimize and enhance the U.S. PV manufacturing industry.”

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A View From HETI

Six companies have joined Greentown Houston, focused on long-duration energy storage systems, 3D solar towers and more. Photo courtesy Greentown Labs.

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

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