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Houston expert: Why climate action needs better PR and how to love the climate apocalypse

Houston climate tech founder weighs in on his observations on what's true, what's exaggerated, and what all humans can agree on about the climate crisis. Photo via Getty Imagees

The last thing anyone wants in 2024 is a reminder of the impending climate apocalypse, but here it is: There is a scientific consensus that the world climate is trending towards uninhabitable for many species, including humans, due in large part to results of human activity.

Psychologists today observe a growing trend of patients with eco-anxiety or climate doom, reflecting some people’s inability to cope with their climate fears. The Edelman Trust Barometer, in its most recent survey respondents in 14 countries, reports that 93 percent “believe that climate change poses a serious and imminent threat to the planet.”

Until recently reviewing this report, I was unaware that 93 percent of any of us could agree on anything. It got me thinking, how much of our problem today is based on misunderstanding both the nature of the problem and the solution?

We’ve been worried for good reason before 

It’s worth keeping in mind that climate change is not the first time smart people thought humans were doomed by our own successes or failures. Robert Malthus theorized at the end of the 18th century that projected human fertility would certainly outpace agricultural production. Just a century and a half later, about half of all Americans expected a nuclear war, and the number jumped to as high as 80 percent expecting the next war to be nuclear. Yes, global hunger and nuclear threats still exist, but our results have outperformed the worst of those dire projections.

We are worried for good reason today 

Today changing climate conditions have grabbed the headlines. The world’s climate is changing at a rate faster than we can model effectively, though our best modeling suggests significant, coordinated, global efforts are necessary to reverse current trends. While there’s still lots to learn, the consensus is that we are approaching a global temperature barrier across which we may not be able to quickly return. These conclusions are worrisome.

How did we get here?

Our reliance on hydrocarbons is at the heart of our climate challenge. If combusting them is so damaging, why do we keep doing it? We know enough about our human cognitive biases to say that humans tend to “live in the moment” when it comes to decision making. Nobel Prize-winning economic research suggests we choose behaviors that reward us today rather than those with longer term payoffs. Also, changing behaviors around hydrocarbons is hard. Crude oil, natural gas and coal have played a central role in the reduction of human suffering over time, helping to lift entire populations out of poverty, providing the power for our modern lives and even supplying instrumental materials for clothes and packaging. It’s hard to stop relying on a resource so plentiful, versatile and reliable.

How do we get out of here?

Technological advances in the future may help us address climate in new and unexpected ways. If we do nothing and hope for the best, what’s the alternative? We can take confidence that we’ve addressed difficult problems before. We can also take confidence that advancements like nuclear, solar, geothermal and wind power are already supplementing our primary reliance on hydrocarbons.

The path forward will be extending the utility of these existing alternatives and identifying new technologies. We need to reduce emissions and to withdraw greenhouse gasses (GHGs) that have already been emitted. The nascent energy transition will continue to be funded by venture capitalists, government spending/incentives and private philanthropy. Larger funding sources will come from private equity and public markets, as successful technologies compete for more traditional sources of capital.

Climate Tech will be a large piece of the climate puzzle

My biases are likely clear: the same global capitalism that brought about our complicated modern world, with its apparent abundance and related climate consequences, has the best chance to save us. Early stage climate tech funding is increasing, even if it’s still too small. It has been observed that climate tech startups receiving funding today fail to track solutions for industries in proportion to their related production of GHGs. For instance, the agriculture and food sector creates about 18 percent of global GHGs, while climate tech companies seeking to address that sector receive about 9 percent of climate tech funding. These misalignments aside, the trendlines are in the right direction.

What can you do?

From a psychological perspective, healthy coping means making small decisions that address your fears, even if you can’t eliminate the root causes. Where does that leave you?

Be a voice for reasonable change. Make changes in your behavior where and when you can. Also, take comfort when you see existing industries adopting meaningful sustainable practices at faster rates. Support the companies you believe are part of the solution.

We are already seeing a burgeoning climate tech industry across the globe and here at home. With concerted efforts like the Ion and Greentown Labs, the Houston climate tech sector is helping to lead the charge. In what was even recently an unthinkable reality, the United States has taken a leadership role. Tellingly, we are not leading necessarily by setting targets, but instead by funding young startups and new infrastructure like the hydrogen hubs. We don’t know when or where the next Thomas Edison will emerge to shine a new light in a dark world. However, I do suspect that that woman or man is alive today, and it’s our job to keep building a world worth that person saving.

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Chris Wood is the co-founder of Houston-based Moonshot Compost.

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A View From HETI

Fervo Energy's flagship Cape Station geothermal project is scheduled to start delivering power to the grid this year. Photo courtesy Fervo Energy

Three companies with headquarters in Houston made Time magazine’s new list of the 10 most influential energy companies.

The unranked list includes:

  • Houston-based oil and gas giant Chevron
  • Houston-based Fervo Energy, a geothermal power provider that just went public in a $1.9 billion IPO
  • Saudi Aramco, the world’s largest oil company, whose U.S. headquarters is in Houston

In naming Chevron to the list, Time cites the company’s standing as the only major American oil company operating in Venezuela. Time says Chevron wields “extraordinary power” over Venezuela’s massive oil reserves.

Despite pressure from the White House on U.S. oil and gas producers to ramp up investments in Venezuela, “Chevron has pumped the brakes, pledging to boost output gradually and not chase price fluctuations,” Time says.

“Chevron has been in Venezuela for over a century,” CEO Mike Wirth told shareholders in January. “We remain committed to leveraging our deep expertise and long-standing partnerships for the benefit of our shareholders and the people of Venezuela.”

Time points out that Fervo sits “at the front of the pack” in generation of geothermal energy. The Houston-based company uses fracking techniques borrowed from the oil and gas industry to create underground hot-rock reservoirs that heat water to generate electricity.

Fervo’s Cape Station in Utah is scheduled to start delivering power to the grid this year. At full capacity of 500 megawatts, it will be the first large-scale commercial geothermal plant in the U.S. Time says another site in Utah, Project Blanford, is Fervo’s hottest well yet, highlighting the potential for harnessing geothermal heat for at-scale clean energy.

“It’s hard to find something that can [deliver] reliable 24/7 energy, that’s carbon-free, and can be constructed in a timely manner,” Fervo CEO Tim Latimer said. “It’s energy without a lot of the compromises.”

Government-owned Saudi Aramco, which last year earned $104.7 billion in profit, not only is a dominant player in the Mideast oil and gas sector, but Time says it holds “global clout in politics and business” that reaches far beyond oilfields. For example, the company finances big projects spearheaded by Crown Prince Mohammad Bin Salman, who chairs Saudi Arabia’s sovereign wealth fund. These include initiatives in global sports, tourism, and AI.

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