by the numbers

New report reveals EV adoption in Texas remains low

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Photo via Getty Images

Interest in electric vehicles remains low in Texas, according to a recent report by University of Houston and Texas Southern University.

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Nearly 60 percent said they were not too likely or not at all likely to consider leasing or purchasing an electric vehicle in the future.

Respondents said that the largest factor in not opting for an EV was scarcity of charging stations. Other holdbacks included higher purchase prices, and not being able to charge an EV at home.

Acceptance of EVs did vary by respondents’ ethnicity, income, political affiliation and age:

-Asian-American respondents expressed the most interest (57 percent of respondents) in someday purchasing or leasing an EV.

-Those in the highest earning bracket voiced the highest interest in owning or leasing an EV one day. About 40% of those with an annual family income exceeding $80,000 said they'd consider an EV

-About 70% of Republicans and more than 60% of independents said they were not likely to ever buy or lease an EV

The researchers also posed an analysis to test if respondents would be more willing to purchase or lease an EV with lower purchasing prices, lower operating costs and decreased charging times. The factor that seemed to sway respondents most was length/duration of driving range on a single charge.

"If driving distances were longer on an EV’s single charge than with a full tank in a gas-powered vehicle–along with hypothetical situations lowered purchase prices, lowered operating costs and decreased charging times–respondents indicated they would go electric," according to a release from UH.

The EV portion of the report is the latest installment in the Texas Trends survey, a five-year project to study the state’s changing population and opinions, which was launched in 2021.

Other portions of the study focused on state propositions, school vouchers, primary elections, the summer heat wave and climate change.

The survey was conducted between Oct. 6 and Oct. 18 in English and Spanish for 1,914 respondents.

According to the report, 51 percent of Texans believe climate change significantly impacts extreme weather events. About 47 percent of those who acknowledge the impact of climate change on weather are likely to consider buying an electric vehicle.

About three-quarters (75.8 percent) of Texans describe the summer of 2023 as hotter than previous summers.

Meanwhile, the City of Houston has been working to accelerate EV adoption in the area.

Evolve Houston, founded through Houston's Climate Action Plan, awarded its inaugural eMobility Microgrant Initiative this summer to 13 groups, neighborhoods and an individual working to make electric vehicles accessible to all Houstonians.

The city also approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston. Click here to read more.

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A View From HETI

Plus Power and the Tennessee Valley Authority are developing the Crawfish Creek Energy Storage project. Photo via pluspower.com

The Woodlands-based Plus Power announced this month that it has entered into a 20-year energy storage agreement with Tennessee Valley Authority (TVA), one of the largest public energy providers in the U.S.

Through the agreement, Plus Power and TVA will develop the Crawfish Creek Energy Storage project, a 200-megawatt / 800-megawatt-hour utility-scale battery energy storage facility in Jackson County, Alabama.

Construction on Crawfish Creek Energy Storage is expected to begin in 2028, and commercial operation is planned for the summer of 2029. The project will store electricity when demand is low and release it during peak periods, helping improve grid reliability, affordability, and energy security, according to a news release.

"Battery storage is essential to protecting the reliable, affordable electricity our region depends on to power next-generation technologies," Monika Beckner, TVA vice president, power supply & fuels, said in the release. "Projects like Crawfish Creek strengthen the Valley's energy security, improve our ability to manage extreme conditions, and help unleash American energy."

TVA selected Plus Power for the project in 2025 via a request for proposal to supply new capacity resources needed across the region. Plus Power currently owns and operates nine facilities that provide enhanced power reliability to Arizona, Hawaii, Maine, Massachusetts and Texas, totaling 1,650 megawatts/4,150 megawatt-hours. With this deal, Plus Power is entering its seventh state market and expanding into the Southeast.

"Plus Power is proud to support energy resilience in Jackson County and the Tennessee Valley, a key region for America's military, aerospace, and nuclear innovation," Brian Duncan, chief commercial officer at Plus Power, said in a news release. "Battery energy storage systems are flexible and millisecond-fast, making Crawfish Creek uniquely suited to meet the region's evolving needs. We are excited to partner with TVA to deliver a resource that supports economic expansion while strengthening American energy dominance and security.”

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