by the numbers

New report reveals EV adoption in Texas remains low

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Photo via Getty Images

Interest in electric vehicles remains low in Texas, according to a recent report by University of Houston and Texas Southern University.

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Nearly 60 percent said they were not too likely or not at all likely to consider leasing or purchasing an electric vehicle in the future.

Respondents said that the largest factor in not opting for an EV was scarcity of charging stations. Other holdbacks included higher purchase prices, and not being able to charge an EV at home.

Acceptance of EVs did vary by respondents’ ethnicity, income, political affiliation and age:

-Asian-American respondents expressed the most interest (57 percent of respondents) in someday purchasing or leasing an EV.

-Those in the highest earning bracket voiced the highest interest in owning or leasing an EV one day. About 40% of those with an annual family income exceeding $80,000 said they'd consider an EV

-About 70% of Republicans and more than 60% of independents said they were not likely to ever buy or lease an EV

The researchers also posed an analysis to test if respondents would be more willing to purchase or lease an EV with lower purchasing prices, lower operating costs and decreased charging times. The factor that seemed to sway respondents most was length/duration of driving range on a single charge.

"If driving distances were longer on an EV’s single charge than with a full tank in a gas-powered vehicle–along with hypothetical situations lowered purchase prices, lowered operating costs and decreased charging times–respondents indicated they would go electric," according to a release from UH.

The EV portion of the report is the latest installment in the Texas Trends survey, a five-year project to study the state’s changing population and opinions, which was launched in 2021.

Other portions of the study focused on state propositions, school vouchers, primary elections, the summer heat wave and climate change.

The survey was conducted between Oct. 6 and Oct. 18 in English and Spanish for 1,914 respondents.

According to the report, 51 percent of Texans believe climate change significantly impacts extreme weather events. About 47 percent of those who acknowledge the impact of climate change on weather are likely to consider buying an electric vehicle.

About three-quarters (75.8 percent) of Texans describe the summer of 2023 as hotter than previous summers.

Meanwhile, the City of Houston has been working to accelerate EV adoption in the area.

Evolve Houston, founded through Houston's Climate Action Plan, awarded its inaugural eMobility Microgrant Initiative this summer to 13 groups, neighborhoods and an individual working to make electric vehicles accessible to all Houstonians.

The city also approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston. Click here to read more.

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A View From HETI

Tim Latimer, CEO and co-founder of Fervo Energy, 2025 Scaleup of the Year. Photo courtesy of Fervo Energy

After weeks of anticipation, the 2025 Houston Innovation Awards winners have been revealed. Finalists, judges, and VIPs from Houston's vibrant innovation community gathered on Nov. 13 at Greentown Labs for the fifth annual event, which is presented by InnovationMap.com.

This year, the Houston Innovation Awards recognized more than 40 finalists, with winners unveiled in 10 categories, including multiple winners from the local energy transition space.

Finalists and winners were determined by our esteemed panel of judges, comprised of 2024 winners who represent various Houston industries, as well as InnovationMap editorial leadership. One winner was determined by the public via an online competition: Startup of the Year.

The program was emceed by Lawson Gow, Head of Houston for Greentown Labs. Sponsors included Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more.

Without further adieu, meet the 2025 Houston Innovation Awards winners:

Minority-founded Business: Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers and rubbers. The company reports that it plans to open its first commercial plant in the next 18 months.

Female-founded Business, presented by Houston Powder Coaters: March Biosciences

Houston cell therapy company March Biosciences aims to treat unaddressed challenging cancers, with its MB-105, a CD5-targeted CAR-T cell therapy for patients with relapsed or refractory CD5-positive T-cell lymphoma, currently in Phase 2 clinical trials. The company was founded in 2021 by CEO Sarah Hein, Max Mamonkin and Malcolm Brenner and was born out of the TMC Accelerator for Cancer Therapeutics.

Energy Transition Business: Eclipse Energy

Previously known as Gold H2, Eclipse Energy converts end-of-life oil fields into low-cost, sustainable hydrogen sources. It completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. According to the company, its technology could yield up to 250 billion kilograms of low-carbon hydrogen.

Health Tech Business: Koda Health

Koda Health has developed an advance care planning platform (ACP) that allows users to document and share their care preferences, goals and advance directives for health systems. The web-based platform guides patients through values-based decisions with interactive tools and generates state-specific, legally compliant documents that integrate seamlessly with electronic health record systems. Last year, the company also added kidney action planning to its suite of services for patients with serious illnesses. In 2025, it announced major partnerships and integrations with Epic, Guidehealth, and others, and raised a $7 million series A.

Deep Tech Business: Persona AI

Persona AI is building modularized humanoid robots that aim to deliver continuous, round-the-clock productivity and skilled labor for "dull, dirty, dangerous, and declining" jobs. The company was founded by Houston entrepreneur Nicolaus Radford, who serves as CEO, along with CTO Jerry Pratt and COO Jide Akinyode. It raised eight figures in pre-seed funding this year and is developing its prototype of a robot-welder for Hyundai's shipbuilding division, which it plans to unveil in 2026.

Scaleup of the Year: Fervo Energy

Houston-based Fervo Energy is working to provide 24/7 carbon-free energy through the development of cost-competitive geothermal power. The company is developing its flagship Cape Station geothermal power project in Utah, which is expected to generate 400 megawatts of clean energy for the grid. The company raised $205.6 million in capital to help finance the project earlier this year and fully contracted the project's capacity with the addition of a major power purchase agreement from Shell.

Incubator/Accelerator of the Year: Greentown Labs

Climatetech incubator Greentown Labs offers its community resources and a network to climate and energy innovation startups looking to grow. The collaborative community offers members state-of-the-art prototyping labs, business resources and access to investors and corporate partners. The co-located incubator was first launched in Boston in 2011 before opening in Houston in 2021.

Startup of the Year (People's Choice): FlowCare

FlowCare is developing a period health platform that integrates smart dispensers, education, and healthcare into one system to make free, high-quality, organic period products more accessible. FlowCare is live at prominent Houston venues, including Discovery Green, Texas Medical Center, The Ion, and, most recently, Space Center Houston, helping make Houston a “period positivity” city.

Mentor of the Year, presented by Houston City College Northwest: Jason Ethier, EnergyTech Nexus

Jason Ethier is the founding partner of EnergyTech Nexus, through which he has mentored numerous startups and Innovation Awards finalists, including Geokiln, Energy AI Solutions, Capwell Services and Corrolytics. He founded Dynamo Micropower in 2011 and served as its president and CEO. He later co-founded Greentown Labs in Massachusetts and helped bring the accelerator to Houston.

2025 Trailblazer Award: Wade Pinder

Wade Pinder, founder of Product Houston, identifies as an "Ecosystem Wayseeker" and is the founder of Product Houston. A former product manager at Blinds.com, he has been deeply engaged in Houston’s startup and innovation scene since 2012. Over the years, he has supported hundreds of founders, product leaders, and community builders across the Houston area. In 2023, he was honored as Mentor of the Year in the Houston Innovation Awards.

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