by the numbers

New report reveals EV adoption in Texas remains low

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Photo via Getty Images

Interest in electric vehicles remains low in Texas, according to a recent report by University of Houston and Texas Southern University.

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Nearly 60 percent said they were not too likely or not at all likely to consider leasing or purchasing an electric vehicle in the future.

Respondents said that the largest factor in not opting for an EV was scarcity of charging stations. Other holdbacks included higher purchase prices, and not being able to charge an EV at home.

Acceptance of EVs did vary by respondents’ ethnicity, income, political affiliation and age:

-Asian-American respondents expressed the most interest (57 percent of respondents) in someday purchasing or leasing an EV.

-Those in the highest earning bracket voiced the highest interest in owning or leasing an EV one day. About 40% of those with an annual family income exceeding $80,000 said they'd consider an EV

-About 70% of Republicans and more than 60% of independents said they were not likely to ever buy or lease an EV

The researchers also posed an analysis to test if respondents would be more willing to purchase or lease an EV with lower purchasing prices, lower operating costs and decreased charging times. The factor that seemed to sway respondents most was length/duration of driving range on a single charge.

"If driving distances were longer on an EV’s single charge than with a full tank in a gas-powered vehicle–along with hypothetical situations lowered purchase prices, lowered operating costs and decreased charging times–respondents indicated they would go electric," according to a release from UH.

The EV portion of the report is the latest installment in the Texas Trends survey, a five-year project to study the state’s changing population and opinions, which was launched in 2021.

Other portions of the study focused on state propositions, school vouchers, primary elections, the summer heat wave and climate change.

The survey was conducted between Oct. 6 and Oct. 18 in English and Spanish for 1,914 respondents.

According to the report, 51 percent of Texans believe climate change significantly impacts extreme weather events. About 47 percent of those who acknowledge the impact of climate change on weather are likely to consider buying an electric vehicle.

About three-quarters (75.8 percent) of Texans describe the summer of 2023 as hotter than previous summers.

Meanwhile, the City of Houston has been working to accelerate EV adoption in the area.

Evolve Houston, founded through Houston's Climate Action Plan, awarded its inaugural eMobility Microgrant Initiative this summer to 13 groups, neighborhoods and an individual working to make electric vehicles accessible to all Houstonians.

The city also approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston. Click here to read more.

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A View From HETI

Hertha Metals has broken ground on its new iron and steel “innovation complex." Photos courtesy Hertha Metals

Shortly after announcing a $133.65 Series A funding round, Conroe-based Hertha Metals broke ground Oct. 8 on a $100 million factory that will produce steel-grade and magnet-grade high-purity iron.

Hertha’s Chalyx plant, located in Conroe, will manufacture a total of about 10,000 metric tons per year of magnet-grade and steel-grade high-purity iron. The factory will use Hertha’s single-step process to generate high-purity iron for rare-earth-magnet and steel manufacturers in the U.S.

Hertha says Chalyx will be the first U.S. commercial plant for production of magnet-grade high-purity iron.

Chalyx is being built next to Hertha’s headquarters and its Pi100 pilot plant, which will remain in operation. Chalyx and Pi100 will form the first modern-day iron and steel “innovation complex” in the U.S., the company says.

“I founded Hertha Metals because I believed we could significantly improve how the world makes iron and steel from ore, and that an industry so fundamental to our future still had enormous room for invention,” Laureen Meroueh, founder and CEO of Hertha, said in a press release.

The 4-year-old startup says the Chalyx complex will lay the foundation for its first 500,000-ton-per-year steel mill.

Chalyx’s first priority is making high-purity iron for U.S. manufacturers of rare-earth magnets, Hertha says. These magnets are critical components for electric vehicles, data centers, wind turbines and defense systems.

China produces an estimated 94 percent of high-purity iron for rare-earth magnets, according to Hertha.

Aside from iron for rare-earth magnets, Chalyx will make iron and steel for pilot projects in the steel industry.

The plant is expected to come online in late 2027, with production of magnet-grade high-purity iron starting in early 2028.

Today, Hertha employs 32 people, the company says. Once it’s fully operating, the Chalyx plant will employ about 50 people.

Just ahead of the groundbreaking, Hertha announced the $133.65 million Series A round, co-led by Khosla Ventures and Doerr Capital. The round included a $65 million equity investment from the Pentagon.

“Iron and steel have shaped human progress for thousands of years. And I believe there is still an enormous amount left to invent,” Meroueh said at the groundbreaking ceremony.

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