ryde-ing in style

City approves funding for EV rideshare service in underserved communities in Houston

Need a RYDE? The city voted to provide funding to expand the electric vehicle initiative. Photo via Evolve Houston

The city of Houston approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston.

The funding will be dispersed to RYDE in through the nonprofit Evolve Houston.

“It’s exciting to see a Mayor and City Council get behind a true eco-friendly initiative aimed and providing critical transportation needs for underserved communities,” Evolve Houston President and Executive Director Casey Brown says in a news release. “The program has seen amazing success in the Third Ward and now another historically underserved community will be able to benefit from a service that gets residents to and from in-town destinations for free.”

Rideshare service RYDE has been operating in Houston’s Third Ward since June with almost 3,000 passengers per month being served. The services will expand beyond Third Ward through Houston Complete Communities, which is a citywide initiative to bring innovation and assistance to the city’s underserved communities.

The two new vehicles are expected to hit the road early December, as well as the continued service of two vehicles in Third Ward.

“The positive aspects of expanding RYDE’s EV transportation initiative beyond Third Ward are twofold,” Mayor Sylvester Turner says in the release. “The environmental impact of the low-emission vehicles coupled with the vital service it provides to underserved neighborhoods makes this a win-win decision for the City of Houston and its residents who are faced with transportation challenges. This funding decision is in lockstep with Houston’s Climate Action Plan and the intention behind the Complete Communities initiative.”

Evolve Houston was founded in 2018 through Houston’s Climate Action Plan and relaunched last year. They recently released a Grant Tracker, which aims to make it easier to find funding opportunities, and assist with current grants available to organizations and individuals that are committed to a goal of zero emissions. The tracker serves as a tool to assist with purchasing an EV and charging equipment. Ultimately, Evolve wants to assist and fund those looking to make the transition to electric. Evolve continues to evolve its sphere of influence, the company still aims for equity, and its goal to have half of the vehicles in the city be electric by 2030.

“Houston maintains some of the lowest population density and longest commute distances of major U.S. cities and we have an immense amount of business and goods that flow through Houston,” Brown says. “ We see a landscape that can uniquely achieve larger financial and environmental benefits of EV technologies.”

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A View From HETI

Hertha Metals has broken ground on its new iron and steel “innovation complex." Photos courtesy Hertha Metals

Shortly after announcing a $133.65 Series A funding round, Conroe-based Hertha Metals broke ground Oct. 8 on a $100 million factory that will produce steel-grade and magnet-grade high-purity iron.

Hertha’s Chalyx plant, located in Conroe, will manufacture a total of about 10,000 metric tons per year of magnet-grade and steel-grade high-purity iron. The factory will use Hertha’s single-step process to generate high-purity iron for rare-earth-magnet and steel manufacturers in the U.S.

Hertha says Chalyx will be the first U.S. commercial plant for production of magnet-grade high-purity iron.

Chalyx is being built next to Hertha’s headquarters and its Pi100 pilot plant, which will remain in operation. Chalyx and Pi100 will form the first modern-day iron and steel “innovation complex” in the U.S., the company says.

“I founded Hertha Metals because I believed we could significantly improve how the world makes iron and steel from ore, and that an industry so fundamental to our future still had enormous room for invention,” Laureen Meroueh, founder and CEO of Hertha, said in a press release.

The 4-year-old startup says the Chalyx complex will lay the foundation for its first 500,000-ton-per-year steel mill.

Chalyx’s first priority is making high-purity iron for U.S. manufacturers of rare-earth magnets, Hertha says. These magnets are critical components for electric vehicles, data centers, wind turbines and defense systems.

China produces an estimated 94 percent of high-purity iron for rare-earth magnets, according to Hertha.

Aside from iron for rare-earth magnets, Chalyx will make iron and steel for pilot projects in the steel industry.

The plant is expected to come online in late 2027, with production of magnet-grade high-purity iron starting in early 2028.

Today, Hertha employs 32 people, the company says. Once it’s fully operating, the Chalyx plant will employ about 50 people.

Just ahead of the groundbreaking, Hertha announced the $133.65 million Series A round, co-led by Khosla Ventures and Doerr Capital. The round included a $65 million equity investment from the Pentagon.

“Iron and steel have shaped human progress for thousands of years. And I believe there is still an enormous amount left to invent,” Meroueh said at the groundbreaking ceremony.

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