driving energy transition

This Houston organization is on a mission to shrink the city's carbon footprint — one EV at a time

Evolve Houston, founded in 2018 through Houston’s Climate Action Plan and relaunched last year, has launched a new tool for EV incentivization. Photo via Evolve

Equity and environmental impact characteristics often used to describe a company’s outlook on increased sustainability and fighting climate change.

Evolve Houston, which was founded in 2018 through Houston’s Climate Action Plan and relaunched last year, is one of the organizations leading the way, and now with their Grant Tracker program, they are giving back to those who are giving back to the planet.

“Raising awareness is a critical part of accelerating a new technology, this includes awareness of incentives that individuals and fleets in the Greater Houston region may be eligible for,” Casey Brown, executive director and president, tells EnergyCapital. “Beyond understanding incentives, most Houstonians have not experienced an EV for themselves. With the support of our Founding Members (Shell, NRG Energy, CenterPoint Energy, University of Houston, and the City of Houston), we offer educational and experiential ways for Houstonians to interact with EVs and learn more about the benefits.”

The Grant Tracker aims to make it easier to find funding opportunities, and assist with current grants available to organizations and individuals that are committed to a goal of zero emissions. The tracker serves as a tool to assist with purchasing an EV and charging equipment. Ultimately, Evolve wants to assist and fund those looking to make the transition to electric.

Anup Parikh and his company Pangea Charging, through EVOLVE, was granted a project to help bring charging capacity for EVs to help build the infrastructure in areas and apartment complexes that traditionally would not have them.

“People see electric vehicles as high-end and a luxury lifestyle, when in fact it can happen for everybody,” Parikh said in a promotional video.

In addition to the Grant Tracker program, Evolve’s Mobility Microgrant Initiative will partner with local nonprofits,community reviewers, and corporate catalysts to award funding to eMobility projects aimed at serving mobility needs in Houston's underserved neighborhoods. In July, Evolve teamed up with RYDE and District D Council Member Carolyn Evans-Shabazz to bring the free on-demand electric local shuttle service to residents in the Third Ward area, which was one of the many microgrants associated with the project. RYDE’s service in the area has been extended recently into the fall and “until further notice” according to a newsletter from EVOLVE.

“Private investments in this sector follow EV adoption,“ Brown says. “Investing in areas early creates more opportunity for EV technology interaction and benefits.

"We are excited about the success of our Equity Program and the exciting projects it has funded across Houston," he continues. "Today, we accomplish this through our eMobility Microgrant Initiative, a community-led investment program focused on historically disadvantaged communities, and aimed to tackle community needs with electric vehicle technologies. We have had a very successful Round 1 of investments this year and we are excited to announce round two grant winners in January of 2024.”

As Evolve continues to evolve its sphere of influence, the company still aims for its goal to have half of the vehicles in the city be electric by 2030. The company says that EVs should be for all Houstonians, not just for some.

“Houston maintains some of the lowest population density and longest commute distances of major U.S. cities, and we have an immense amount of business and goods that flow through Houston,” Brown said. “We see a landscape that can uniquely achieve larger financial and environmental benefits of EV technologies. One way that we share these benefits is being the Presenting Sponsor of the Houston Auto Show. We also summarize the local EV sector through our R.I.S.E. report and maintain an actionable, forward view in our EV Roadmap; both sources can be found on our website and are undergoing a refresh as we close 2023.”

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A View From HETI

The Carbon to Value Initiative has named its fifth cohort of global startups. Photo courtesy of Greentown Labs

The Carbon to Value Initiative (C2V Initiative)—a collaboration between Greentown Labs, NYU Tandon School of Engineering's Urban Future Lab and Fraunhofer USA—has announced 10 startup participants to join the fifth cohort of its carbontech accelerator.

The six-month accelerator aims to help cleantech startups advance their commercialization efforts through access to the C2V Initiative’s Carbontech Leadership Council (CLC). The invitation-only council consists of corporate and nonprofit leaders from organizations like Shell, TotalEnergies, XPRIZE, L’Oréal and others who “foster commercialization opportunities and identify avenues for technology validation, testing, and demonstration,” according to a release from Greentown

“The No. 1 reason startups engage with Greentown is to find customers, grow their businesses, and accelerate impact—and the Carbon to Value Initiative delivers exactly that,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “It’s a powerful example of how meaningful engagement between entrepreneurs and industry turns innovation into commercial traction.”

The C2V Initiative received more than 100 applications from 33 countries, representing a variety of carbontech innovations. The 10 startups chosen for the 2025 fifth cohort include:

  • Cambridge, Massachusetts-based Sora Fuel, which integrates direct-air capture with direct conversion of the captured carbon into syngas for production of sustainable aviation fuel
  • Brooklyn-based Arbon, which develops a humidity-swing carbon-capture solution by capturing CO₂ from the air or point-source without heat or pressure
  • New York-based Cella Mineral Storage, which works to develop subsurface mineralization technology with integrated software, enabling new ways to sequester CO2 underground
  • Germany-based ICODOS, which helps transform emissions into value through a point-source carbon capture and methanol synthesis process in a single, modularized system
  • Vancouver-based Lite-1, which uses advanced biomanufacturing processes to produce circular colourants for use in textiles, cosmetics and food
  • London-based Mission Zero Technologies, which has developed and deployed an electrified, direct-air carbon capture solution that employs both liquid-adsorption and electrochemical technologies
  • Kenya-based Octavia Carbon, which develops a solid-adsorption-based, direct-air carbon capture solution that utilizes geothermal heat
  • California-based Rushnu, which combines point-source carbon capture with chemical production, turning salt and CO2 into chlorine-based chemicals and minerals
  • Brooklyn-based Turnover Labs, which develops modular electrolyzers that transform raw, industrial CO2 emissions into chemical building blocks, without capture or purification
  • Ontario-based Universal Matter, which develops a Flash Joule Heating process that converts carbon waste such as end-of-life plastics, tires or industrial waste into graphene

The C2V Initiative is based on Greentown Go, Greentown’s open-innovation program. The C2V Initiative has supported 35 startups that have raised over $600 million in follow-on funding.

Read about the 2024 cohort here.

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