Greentown and partners name 10 startups to carbontech accelerator

new cohort

The Carbon to Value Initiative has named its fifth cohort of global startups. Photo courtesy of Greentown Labs

The Carbon to Value Initiative (C2V Initiative)—a collaboration between Greentown Labs, NYU Tandon School of Engineering's Urban Future Lab and Fraunhofer USA—has announced 10 startup participants to join the fifth cohort of its carbontech accelerator.

The six-month accelerator aims to help cleantech startups advance their commercialization efforts through access to the C2V Initiative’s Carbontech Leadership Council (CLC). The invitation-only council consists of corporate and nonprofit leaders from organizations like Shell, TotalEnergies, XPRIZE, L’Oréal and others who “foster commercialization opportunities and identify avenues for technology validation, testing, and demonstration,” according to a release from Greentown

“The No. 1 reason startups engage with Greentown is to find customers, grow their businesses, and accelerate impact—and the Carbon to Value Initiative delivers exactly that,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “It’s a powerful example of how meaningful engagement between entrepreneurs and industry turns innovation into commercial traction.”

The C2V Initiative received more than 100 applications from 33 countries, representing a variety of carbontech innovations. The 10 startups chosen for the 2025 fifth cohort include:

Cambridge, Massachusetts-based Sora Fuel, which integrates direct-air capture with direct conversion of the captured carbon into syngas for production of sustainable aviation fuel
Brooklyn-based Arbon, which develops a humidity-swing carbon-capture solution by capturing CO₂ from the air or point-source without heat or pressure
New York-based Cella Mineral Storage, which works to develop subsurface mineralization technology with integrated software, enabling new ways to sequester CO2 underground
Germany-based ICODOS, which helps transform emissions into value through a point-source carbon capture and methanol synthesis process in a single, modularized system
Vancouver-based Lite-1, which uses advanced biomanufacturing processes to produce circular colourants for use in textiles, cosmetics and food
London-based Mission Zero Technologies, which has developed and deployed an electrified, direct-air carbon capture solution that employs both liquid-adsorption and electrochemical technologies
Kenya-based Octavia Carbon, which develops a solid-adsorption-based, direct-air carbon capture solution that utilizes geothermal heat
California-based Rushnu, which combines point-source carbon capture with chemical production, turning salt and CO2 into chlorine-based chemicals and minerals
Brooklyn-based Turnover Labs, which develops modular electrolyzers that transform raw, industrial CO2 emissions into chemical building blocks, without capture or purification
Ontario-based Universal Matter, which develops a Flash Joule Heating process that converts carbon waste such as end-of-life plastics, tires or industrial waste into graphene

The C2V Initiative is based on Greentown Go, Greentown’s open-innovation program. The C2V Initiative has supported 35 startups that have raised over $600 million in follow-on funding.

Read about the 2024 cohort here.

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Tim Latimer, CEO and co-founder of Fervo Energy, 2025 Scaleup of the Year. Photo courtesy of Fervo Energy

Houston Innovation Awards winners include Fervo, Eclipse Energy & more

Top Innovators

After weeks of anticipation, the 2025 Houston Innovation Awards winners have been revealed. Finalists, judges, and VIPs from Houston's vibrant innovation community gathered on Nov. 13 at Greentown Labs for the fifth annual event, which is presented by InnovationMap.com.

This year, the Houston Innovation Awards recognized more than 40 finalists, with winners unveiled in 10 categories, including multiple winners from the local energy transition space.

Finalists and winners were determined by our esteemed panel of judges, comprised of 2024 winners who represent various Houston industries, as well as InnovationMap editorial leadership. One winner was determined by the public via an online competition: Startup of the Year.

The program was emceed by Lawson Gow, Head of Houston for Greentown Labs. Sponsors included Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more.

Without further adieu, meet the 2025 Houston Innovation Awards winners:

Minority-founded Business: Mars Materials

Clean chemical manufacturing business Mars Materials is working to convert captured carbon into resources, such as carbon fiber and wastewater treatment chemicals. The company develops and produces its drop-in chemical products in Houston and uses an in-licensed process for the National Renewable Energy Lab to produce acrylonitrile, which is used to produce plastics, synthetic fibers and rubbers. The company reports that it plans to open its first commercial plant in the next 18 months.

Female-founded Business, presented by Houston Powder Coaters: March Biosciences

Houston cell therapy company March Biosciences aims to treat unaddressed challenging cancers, with its MB-105, a CD5-targeted CAR-T cell therapy for patients with relapsed or refractory CD5-positive T-cell lymphoma, currently in Phase 2 clinical trials. The company was founded in 2021 by CEO Sarah Hein, Max Mamonkin and Malcolm Brenner and was born out of the TMC Accelerator for Cancer Therapeutics.

Energy Transition Business: Eclipse Energy

Previously known as Gold H2, Eclipse Energy converts end-of-life oil fields into low-cost, sustainable hydrogen sources. It completed its first field trial this summer, which demonstrated subsurface bio-stimulated hydrogen production. According to the company, its technology could yield up to 250 billion kilograms of low-carbon hydrogen.

Health Tech Business: Koda Health

Koda Health has developed an advance care planning platform (ACP) that allows users to document and share their care preferences, goals and advance directives for health systems. The web-based platform guides patients through values-based decisions with interactive tools and generates state-specific, legally compliant documents that integrate seamlessly with electronic health record systems. Last year, the company also added kidney action planning to its suite of services for patients with serious illnesses. In 2025, it announced major partnerships and integrations with Epic, Guidehealth, and others, and raised a $7 million series A.

Deep Tech Business: Persona AI

Persona AI is building modularized humanoid robots that aim to deliver continuous, round-the-clock productivity and skilled labor for "dull, dirty, dangerous, and declining" jobs. The company was founded by Houston entrepreneur Nicolaus Radford, who serves as CEO, along with CTO Jerry Pratt and COO Jide Akinyode. It raised eight figures in pre-seed funding this year and is developing its prototype of a robot-welder for Hyundai's shipbuilding division, which it plans to unveil in 2026.

Scaleup of the Year: Fervo Energy

Houston-based Fervo Energy is working to provide 24/7 carbon-free energy through the development of cost-competitive geothermal power. The company is developing its flagship Cape Station geothermal power project in Utah, which is expected to generate 400 megawatts of clean energy for the grid. The company raised $205.6 million in capital to help finance the project earlier this year and fully contracted the project's capacity with the addition of a major power purchase agreement from Shell.

Incubator/Accelerator of the Year: Greentown Labs

Climatetech incubator Greentown Labs offers its community resources and a network to climate and energy innovation startups looking to grow. The collaborative community offers members state-of-the-art prototyping labs, business resources and access to investors and corporate partners. The co-located incubator was first launched in Boston in 2011 before opening in Houston in 2021.

Startup of the Year (People's Choice): FlowCare

FlowCare is developing a period health platform that integrates smart dispensers, education, and healthcare into one system to make free, high-quality, organic period products more accessible. FlowCare is live at prominent Houston venues, including Discovery Green, Texas Medical Center, The Ion, and, most recently, Space Center Houston, helping make Houston a “period positivity” city.

Mentor of the Year, presented by Houston City College Northwest: Jason Ethier, EnergyTech Nexus

Jason Ethier is the founding partner of EnergyTech Nexus, through which he has mentored numerous startups and Innovation Awards finalists, including Geokiln, Energy AI Solutions, Capwell Services and Corrolytics. He founded Dynamo Micropower in 2011 and served as its president and CEO. He later co-founded Greentown Labs in Massachusetts and helped bring the accelerator to Houston.

2025 Trailblazer Award: Wade Pinder

Wade Pinder, founder of Product Houston, identifies as an "Ecosystem Wayseeker" and is the founder of Product Houston. A former product manager at Blinds.com, he has been deeply engaged in Houston’s startup and innovation scene since 2012. Over the years, he has supported hundreds of founders, product leaders, and community builders across the Houston area. In 2023, he was honored as Mentor of the Year in the Houston Innovation Awards.

Hear startup pitches, panels and fireside chats from energy transition leaders next week. Photo via Greentown Labs

What to expect from the 2025 Greentown Labs' Climatetech Summit Houston

where to be

Greentown Labs' Climatetech Summit Houston will take place next Tuesday, Nov. 4, bringing together philanthropists, executives and innovators in the energy transition space.

John Arnold, co-founder and co-chair of Arnold Ventures, will participate in the keynote fireside chat with Greentown CEO Georgina Campbell Flatter. The conversation will explore "top priorities and opportunities in energy innovation today—with a special focus on how these dynamics are playing out in Houston," according to Greentown.

Other highlights will include:

Welcome remarks from Houston Mayor John Whitmire
A course led by TEX-E Executive Director Sandy Guitar
A philanthropy panel featuring Greentown Labs new Head of Philanthropy Stacey Harris
The Energy Jobs of the Future, featuring Sameer Bandhu, GE Vernova’s managing director, ventures and licensing
An Energy-transition Roadmap, featuring Monica Krishnan, Hermann Lebit and Bobby Tudor and moderated by Varun Rai
What is Climatetech? featuring Kyle Judah, Emerson Denka Wangdi, Laureen Meroueh and Head of Greentown Houston Lawson Gow

Ten Greentown Labs startups will also present their pitches at the event. Expect to hear from:

MCatalysis Inc. CEO, President, and Founder Michael D. Irwin. Dallas-based MCatalysis develops novel, high-efficiency industrial microwave processes and catalysts to produce low-cost, clean synthetic fuels and chemicals from waste carbon resources.
Pike Robotics CEO and co-founder Connor Crawford. Austin-based Pike Robotics provides next-gen robotic solutions for in-service inspection of floating roof storage tanks.
Helix Earth CEO and co-founder Rawand Rasheed. Houston-based Helix Earth retrofits commercial HVAC systems to improve energy efficiency.
10DQ CEO Steven Reece. Greentown Boston member 10DQ has developed its Redox Loop Battery, which uses novel, water-based electrolytes to store energy in dense, low-cost, earth-abundant battery materials.
Janta Power CEO Mohammed Njie. Dallas-based Janta Power is developing 3D solar towers.
Neuralix business operations and product developer Annorah Lewis. Houston-based Neuralix offers a suite of rapid, customizable templates for the data lifecycle for the energy and manufacturing sectors.
Ententia co-founder Nishant Shah. Houston-based Etenitia develops enterprise AI platforms and systems that use domain expertise, rich multi-modal industrial datasets, and generative AI technology to power more effective and efficient business workflows.
Locoal CEO Miles Murray. Boerne, Texas-based Locoal is a waste-to-energy company that has developed a proprietary mobile containerized fluidized gasifier that diverts waste, converts it to clean energy and captures carbon in value-added co-products.
SpiralWave co-founder Adam Amad. San Francisco-based SpiralWave has developed novel electrochemical carbon capture technology that lowers costs.
Biatech founder and CEO Nathan Hartwig. Tampa-based Biatech has built an application-layer AI platform to help energy, mining and infrastructure operators optimize asset performance, reduce risk and improve decision-making.

In addition to the startup pitches, attendees will also be able to meet founders and Greentown members during the afternoon startup showcase. A networking reception at Axelrad Houston follows. A separate ticket offers admission to the showcase and networking event only.

See the full agenda here.

Shoreless will open a new AI lab at Greentown Houston. Photo via GreentownLabs.com

Greentown to add new Houston AI lab from latest Houston partner

AI partnership

Greentown Labs has partnered with Shoreless to launch an AI lab within its Houston climatetech incubator.

"Climatetech and energy startups are transforming industries, and AI is a critical tool in that journey," Lawson Gow, Greentown's Head of Houston, said in a news release. "We're excited to bring this new offering to our entrepreneurs and corporate partners to enhance the way they think about reducing costs and emissions across the value chain."

Shoreless, a Houston-based company that enables AI adoption for enterprise systems, will support startups developing solutions for supply-chain optimization and decarbonization. They will offer Greentown members climate sprint sessions that will deliver AI-driven insights to assist companies in reducing Scope 3 emissions, driving new revenue streams and lowering expenses. Additionally, the lab will help companies test their ideas before attempting to scale them globally.

"The future of climatetech is intertwined with the future of AI," Ken Myers, Founder and CEO of Shoreless, said in a news release."By launching this AI lab with Greentown Labs, we are creating a collaborative ecosystem where innovation can flourish. Our agentic AI is designed to help companies make a real difference, and we are excited to see the groundbreaking solutions that will emerge from this partnership."

Greentown and Shoreless will collaborate on workshops that address industry needs for technical teams, and Shoreless will also work to provide engagement opportunities and tailored workshops for Greentown’s startups and residents. Interested companies can inquire here.

Recently, Greentown Labs also partnered with Los Angeles-based software development firm Nominal to launch the new Industrial Center of Excellence at Greentown's Houston incubator. It also announced a partnership with Houston-based EnergyTech Nexus, which will also open an investor lounge on-site last month. Read more here.

The Houston Innovation Awards take place November 13 at Greentown Labs. Graphic via Gow Media

Houston energy startups, leaders named finalists for 2025 Innovation Awards

Meet the Innovators

InnovationMap.com, EnergyCaptialHTX's sister website, has revealed the finalists for the 2025 Houston Innovation Awards, and the local energy sector — from startups to leaders and accelerators — is well-represented throughout the awards.

Taking place on November 13 at Greentown Labs, the fifth annual Houston Innovation Awards will honor the best of Houston's innovation ecosystem, including startups, entrepreneurs, mentors, and more.

This year's finalists were determined by our esteemed panel of judges, comprised of past award winners and InnovationMap editorial leadership.

The panel reviewed nominee applications across 10 prestigious categories to determine the finalists. They will select the winner for each category, except for Startup of the Year, which will be chosen by the public via online voting launching later this month.

The Trailblazer Award recipient will be announced in the coming weeks, and the rest of this year's winners will be unveiled live at the annual awards ceremony and event on November 13 at Greentown Labs.

Tickets are on sale now — including a limited number of corporate 10-packs — secure yours today.

Without further ado, here are the 2025 Houston Innovation Awards finalists:

Minority-founded Business

Honoring an innovative startup founded or co-founded by BIPOC or LGBTQ+ representation:

Capwell Services
Deep Anchor Solutions
Mars Materials
Torres Orbital Mining (TOM)
Wellysis USA

Female-founded Business

Honoring an innovative startup founded or co-founded by a woman:

Anning Corporation
Bairitone Health
Brain Haven
FlowCare
March Biosciences
TrialClinIQ

Energy Transition Business

Honoring an innovative startup providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy and beyond:

Anning Corporation
Capwell Services
Deep Anchor Solutions
Eclipse Energy
Loop Bioproducts
Mars Materials
Solidec

Health Tech Business

Honoring an innovative startup within the health and medical technology sectors:

Bairitone Health
Corveus Medical
FibroBiologics
Koda Health
NanoEar
Wellysis USA

Deep Tech Business

Honoring an innovative startup providing technology solutions based on substantial scientific or engineering challenges, including those in the AI, robotics and space sectors:

ARIX Technologies
Little Place Labs
Newfound Materials
Paladin Drones
Persona AI
Tempest Droneworx

Startup of the Year (People's Choice)

Honoring a startup celebrating a recent milestone or success. The winner will be selected by the community via an online voting experience:

Eclipse Energy
FlowCare
MyoStep
Persona AI
Rheom Materials
Solidec

Scaleup of the Year

Honoring an innovative later-stage startup that's recently reached a significant milestone in company growth:

Coya Therapeutics
Fervo Energy
Koda Health
Mati Carbon
Molecule
Utility Global

Incubator/Accelerator of the Year

Honoring a local incubator or accelerator that is championing and fueling the growth of Houston startups:

Activate
Energy Tech Nexus
Greentown Labs
Healthtech Accelerator (TMCi)
Impact Hub Houston

Mentor of the Year

Honoring an individual who dedicates their time and expertise to guide and support budding entrepreneurs. Presented by Houston City College Northwest:

Anil Shetty, Inform AI
Jason Ethier, EnergyTech Nexus
Jeremy Pitts, Activate
Joe Alapat, Liongard
Neal Dikeman, Energy Transition Ventures
Nisha Desai, Intention

Trailblazer Recipient

To be announced

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The Houston Innovation Awards program is sponsored by Houston City College Northwest, Houston Powder Coaters, FLIGHT by Yuengling, and more to be announced soon. For sponsorship opportunities, please contact sales@innovationmap.com.

EnergyTech Nexus has named 19 companies as Global Founding Partners. Photo via Unsplash.

Houston hub for clean energy startups names global founding partners

green team

EnergyTech Nexus, a Houston-based hub for clean energy startups, announced its coalition of Global Founding Partners last month at its Pilotathon event during Houston Energy and Climate Week.

The group of international companies will contribute financial and technical resources, as well as share their expertise with startup founders, according to a news release from EnergyTech Nexus.

“Our Global Founding Partners represent the highest standards of industrial leadership, technical expertise and commitment to innovation,” Juliana Garaizar, co-founding partner of EnergyTech Nexus, added in the release. “Their collaboration enables us to connect groundbreaking technologies with the resources, infrastructure, and markets needed to achieve global scale.”

Houston-based partners include:

Cemvita Inc.
Chevron Technology Ventures
Collide
Greentown Labs
Kauel
Oxy Technology Ventures
Revterra
Sunipro

“At Collide, we believe progress happens when the right people, data, and ideas come together. Partnering with EnergyTech Nexus allows us to support innovators with the insights and community they need to accelerate deployment at scale,” Collin McLelland, co-founder and CEO of Collide, a provider of generative artificial intelligence for the energy sector, said in the release.

"Revterra is thrilled to be a founding member of the EnergyTech Nexus community," Ben Jawdat, founder and CEO of kinetic battery technology company Revterra, added. "Building a strong network of collaborators, customers, and investors is critical for any startup — particularly when you're building novel hardware. The Energytech Nexus community has been incredible at bringing all of the right stakeholders together."

Other partners, many of which have a strong presence in Houston, include:

BBVA
EarthX
Endress+Hauser
Goodwin
Greenbackers Investment Capital
ISR Energy
Latham & Watkins LLP
Ormazabal
Repsol
STX Next
XGS Energy

Jason Ethier, co-founding partner of EnergyTech Nexus, said that partnerships with these companies will be "pivotal" in supporting the organization's community of founders and Houston's broader energy transition sector.

“The Energy and Climate industry deploys over $1.5 trillion in capital every year to meet our growing energy demands. Our global founding partners recognize that this energy must be delivered reliably, cost effectively, and sustainably, and have committed to ensuring that technology developed without our ecosystem can find a path to market through testing and piloting in real-world conditions," Ethier said. "The ecosystem they support here solidifies Houston as the global nexus for the energy transition.”

EnergyTech Nexus also recently announced a "strategic ecosystem partnership" with Greentown Labs, aimed at accelerating growth for clean energy startups. Read more here.

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Houston grid's $2.9 billion upgrade tops energy news to know

DOE taps Texas companies for $56M in Strategic Petroleum Reserve deliveries

reserve refill

Two companies with ties to the Houston area have been awarded federal contracts totaling nearly $55.8 million to supply about 1 million barrels of crude oil for the nation’s depleted Strategic Petroleum Reserve.

Houston-based Trafigura Trading will provide two-thirds of the oil, and Dallas-based Energy Transfer Crude Marketing will provide the remaining one-third. Energy Transfer, the parent company of Energy Transfer Crude Marketing, operates a 330-acre oil terminal at the Houston Ship Channel.

The U.S. Department of Energy (DOE), which awarded the contracts, said Trafigura and Energy Transfer will deliver the crude oil from Dec. 1 through Jan. 31 to the Strategic Petroleum Reserve’s Bryan Mound storage site near Freeport.

The Strategic Petroleum Reserve, the world’s largest emergency supply of crude oil, can hold up to 714 million barrels of crude oil across 61 underground salt caverns at four sites along the Gulf Coast. The reserve currently contains 410 million barrels of crude oil. During the pandemic, the Biden administration ordered a 180 million-barrel drawdown from the reserve to help combat high gas prices triggered by Russia’s war with Ukraine.

The four strategic reserve sites are connected to 24 Gulf Coast refineries, and another six refineries in Kentucky, Michigan and Ohio.

“Awarding these contracts marks another step in the important process of refilling this national security asset,” U.S. Energy Secretary Chris Wright said.

In March, Wright estimated it would take $20 billion and many years to fill the Strategic Petroleum Reserve to its maximum capacity, according to Reuters

What EPA’s carbon capture and storage permitting announcement means for Texas

The View From HETI

Earlier this month, Texas was granted authority by the federal government for permitting carbon capture and storage (CCS) projects. This move could help the U.S. cut emissions while staying competitive in the global energy game.

In June, the U.S. Environmental Protection Agency (EPA) proposed approving Texas’ request for permitting authority under the Safe Drinking Water Act (SDWA) for Class VI underground injection wells for carbon capture and storage (CCS) in the state under a process called “primacy.” The State of Texas already has permitting authority for other injection wells (Classes I-V). In November, the EPA announced final approval of Texas’ primacy request.

Why This Matters for Texas

Texas is the headquarters for virtually every segment of the energy industry. According to the U.S. Energy Information Administration, Texas is the top crude oil- and natural-gas producing state in the nation. The state has more crude oil refineries and refining capacity than any other state in the nation. Texas produces more electricity than any other state, and the demand for electricity will grow with the development of data centers and artificial intelligence (AI). Simply put, Texas is the backbone of the nation’s energy security and competitiveness. For the nation’s economic competitiveness, it is important that Texas continue to produce more energy with less emissions. CCS is widely regarded as necessary to continue to lower the emissions intensity of the U.S. industrial sector for critical products including power generation, refining, chemicals, steel, cement and other products that our country and world demand.

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) has supported efforts to bring CCUS to a broader commercial scale since the initiative’s inception.

“Texas is uniquely positioned to deploy CCUS at scale, with world-class geology, a skilled workforce, and strong infrastructure. We applaud the EPA for granting Texas the authority to permit wells for CCUS, which we believe will result in safe and efficient permitting while advancing technologies that strengthen Texas’ leadership in the global energy market,” said Jane Stricker, Executive Director of HETI and Senior Vice President, Energy Transition at the Greater Houston Partnership.

What is Primacy, and Why is it Important?

Primacy grants permitting authority for Class VI wells for CCS to the Texas Railroad Commission instead of the EPA. Texas is required to follow the same strict standards the EPA uses. The EPA has reviewed Texas’ application and determined it meets those requirements.

Research suggests that Texas has strong geological formations for CO2 storage, a world-class, highly skilled workforce, and robust infrastructure primed for the deployment of CCS. However, federal permitting delays are stalling billions of dollars of private sector investment. There are currently 257 applications under review, nearly one-quarter of which are located in Texas, with some applications surpassing the EPA’s target review period of 24 months. This creates uncertainty for developers and investors and keeps thousands of potential jobs out of reach. By transferring permitting to the state, Texas will apply local resources to issue Class VI permits across the states in a timely manner.

Texas joins North Dakota, Wyoming, Louisiana, West Virginia and Arizona with the authority for regulating Class VI wells.

Is CCS safe?

A 2025 study by Texas A&M University reviewed operational history and academic literature on CCS in the United States. The study analyzed common concerns related to CCS efficacy and safety and found that CCS reduces pollutants including carbon dioxide, particulate matter, sulfur oxides and nitrogen oxides. The research found that the risks of CCS present a low probability of impacting human life and can be effectively managed through existing state and federal regulations and technical monitoring and safety protocols.

What’s Next?

The final rule granting Texas’ primacy will become effective 30 days after publication in the Federal Register. Once in effect, the Texas Railroad Commission will be responsible for permitting wells for carbon capture, use and storage and enforcing their safe operation.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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