The Carbon to Value Initiative has named its fifth cohort of global startups. Photo courtesy of Greentown Labs

The Carbon to Value Initiative (C2V Initiative)—a collaboration between Greentown Labs, NYU Tandon School of Engineering's Urban Future Lab and Fraunhofer USA—has announced 10 startup participants to join the fifth cohort of its carbontech accelerator.

The six-month accelerator aims to help cleantech startups advance their commercialization efforts through access to the C2V Initiative’s Carbontech Leadership Council (CLC). The invitation-only council consists of corporate and nonprofit leaders from organizations like Shell, TotalEnergies, XPRIZE, L’Oréal and others who “foster commercialization opportunities and identify avenues for technology validation, testing, and demonstration,” according to a release from Greentown

“The No. 1 reason startups engage with Greentown is to find customers, grow their businesses, and accelerate impact—and the Carbon to Value Initiative delivers exactly that,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “It’s a powerful example of how meaningful engagement between entrepreneurs and industry turns innovation into commercial traction.”

The C2V Initiative received more than 100 applications from 33 countries, representing a variety of carbontech innovations. The 10 startups chosen for the 2025 fifth cohort include:

  • Cambridge, Massachusetts-based Sora Fuel, which integrates direct-air capture with direct conversion of the captured carbon into syngas for production of sustainable aviation fuel
  • Brooklyn-based Arbon, which develops a humidity-swing carbon-capture solution by capturing CO₂ from the air or point-source without heat or pressure
  • New York-based Cella Mineral Storage, which works to develop subsurface mineralization technology with integrated software, enabling new ways to sequester CO2 underground
  • Germany-based ICODOS, which helps transform emissions into value through a point-source carbon capture and methanol synthesis process in a single, modularized system
  • Vancouver-based Lite-1, which uses advanced biomanufacturing processes to produce circular colourants for use in textiles, cosmetics and food
  • London-based Mission Zero Technologies, which has developed and deployed an electrified, direct-air carbon capture solution that employs both liquid-adsorption and electrochemical technologies
  • Kenya-based Octavia Carbon, which develops a solid-adsorption-based, direct-air carbon capture solution that utilizes geothermal heat
  • California-based Rushnu, which combines point-source carbon capture with chemical production, turning salt and CO2 into chlorine-based chemicals and minerals
  • Brooklyn-based Turnover Labs, which develops modular electrolyzers that transform raw, industrial CO2 emissions into chemical building blocks, without capture or purification
  • Ontario-based Universal Matter, which develops a Flash Joule Heating process that converts carbon waste such as end-of-life plastics, tires or industrial waste into graphene

The C2V Initiative is based on Greentown Go, Greentown’s open-innovation program. The C2V Initiative has supported 35 startups that have raised over $600 million in follow-on funding.

Read about the 2024 cohort here.
Ontario-based Universal Matter has fresh funding from Houston. Photo via universalmatter.com

2 Houston companies invest in innovative carbon-converting tech from Rice University

freshly funded

A Canadian company based on tech originating out of Rice University closed an equity financing round of up to $20 million thanks to two Houston-based companies.

NewTech Investment Holdings and Westlake Innovations Inc. led Universal Matter's investment round, which the company expand its graphene-based dispersion capacity technology that can be used for servicing customers and prospective customers in its target markets.

“Our continuing interest at NewTech is to seek out and invest in advanced materials companies having high potential to deliver disruptive technologies and environmental benefits within the cleantech sector,” NewTech Investment Holdings Managing Director Guy Hoffman says in a news release. “Universal Matter stands out with its game-changing graphene manufacturing process for producing high quality products that help reduce the carbon footprint in hard- to-abate sectors, such as cement concrete and bitumen asphalt-based applications.

Universal Matter's Flash Joule Heating process technology — originating out of Rice University's James Tour lab by scientist Duy Luong — can upcycle carbon into fully formulated graphene-based products to enhance the performance and sustainability of major industrial materials, per the company's release. Universal Matter developed the complementary product technologies with its Genable graphene-based dispersions that equate to ease-of-use by fabricators in major global markets that include cement/concrete, bitumen asphalt, industrial coatings, automotive tires, and others.

“Graphene is a material with a number of potential performance and sustainability benefits that could apply across a number of Westlake’s ‘Performance & Essential Materials and Housing & Infrastructure Products’ business lines,” Westlake's Senior Vice President and Managing Director John Chao says in the release. “We look forward to working with Universal Matter and its management team as it moves forward on development and commercialization of its flexible technology.”

This year, Universal Matter participated in the Greentown Go Make program put on by Greentown Labs and Shell. During the program, Universal Matter worked with Shell to identify eight potential collaboration areas across upstream carbon feedstocks, downstream end-use applications for the startup’s graphene, and more.

The cohort was selected from over 100 applications, and experts from Shell worked to support the cohort as they navigated the program. Photo via Greentown Labs

Greentown accelerator in partnership with Shell wraps up with startup milestones met

that's a wrap

After six months of incubating with Shell through Greentown Labs, the 2023 Greentown Go Make startup cohort has completed with its recent showcase.

The six participating startups — Caravel Bio, Circularise, Corumat, Lydian, Maple Materials, and Universal Matter — were originally announced in October. The cohort was selected from over 100 applications, and experts from Shell worked to support the cohort as they navigated the program.

Universal Matter, headquartered in Burlington, Ontario, Canada, with a Houston office, is developing a proprietary flash Joule heating process that converts carbon waste into high-value and high-performance graphene materials to efficiently create sustainable, circular economies.

During the program, Universal Matter worked with Shell to identify eight potential collaboration areas across upstream carbon feedstocks, downstream end-use applications for the startup’s graphene, and more, according to a news release from Greentown.

“Go Make 2023 was run with exceptional efficiency to ensure that all startup members were able to gain maximum benefit from exchanges with the corporate partner,” says Universal Matter’s VP of Strategic Planning Peter van Ballegooie.

“The one-on-one exchanges were extremely useful to startups, as they facilitated the connections to the relevant business units within Shell that could potentially benefit from the novel technologies being developed," he continues. "Establishing the connectivity to the right discussion partners within those various business units was absolutely key to the successful outcome of the program.”

Greentown shared more about each of the company's progress throughout the program in a blog post.

Meet the six startups that will be working with Shell and Greentown Labs for the next six months. Photo via Greentown

Greentown Labs names 6 energy tech startups to Shell-backed accelerator

ready to go make

Greentown Labs has named the six participating climatetech startups for an accelerator for a global energy leader.

Shell and Greentown Labs announced the cohort for Greentown Go Make 2023 — a program designed to accelerate partnerships between startups and corporates to advance carbon utilization, storage, and traceability solutions. Shell, which invests in net-zero and carbon-removal technologies, is hoping to strategically align with startups within carbon utilization, storage, and traceability across the energy transition spectrum.

“At Greentown Labs we recognize and appreciate the role energy incumbents must play in the energy transition, and we’re eager to facilitate meaningful partnerships between these impressive startups and Shell—not only to advance these technologies but also to help Shell achieve its sustainability goals,” Kevin Knobloch, CEO and President of Greentown Labs, says in a news release. “We know carbon utilization, storage, and traceability will play a critical role in our collective efforts to reach net-zero, and we’re enthusiastic about the potential impact these companies can have in that work.”

The cohort, selected from 110 applications, is co-located at Greentown's Houston and Somerville, Massachusetts, locations and includes:

  • Portland-based Caravel Bio is developing a novel synthetic biology platform that uses microbial spores and enzymes to create catalysts that are long-lasting and can withstand extreme conditions and environments.
  • Circularise, which is based in the Netherlands, is developing a blockchain platform that provides digital product passports for end-to-end traceability and secure data exchange for industrial supply chains.
  • Corumat, based in Washington, converts organic waste into high-performance, insulating, greaseproof, and biodegradable packaging materials.
  • Cambridge, Massachusetts-headquartered Lydian develops a fully electrified reactor that can convert a variety of gaseous, non-fossil feedstocks into pure syngas with high efficiency.
  • Maple Materials from Richmond, California is developing a low-cost electrolysis process to split carbon dioxide into graphite and oxygen.
  • Ontario, Canada-founded Universal Matter develops a proprietary Flash Joule Heating process that converts carbon waste into high-value and high-performance graphene materials to efficiently create sustainable circular economies.

The program, which includes $15,000 in non-dilutive stipend funding for each company, will work closely with Shell and Greentown over six months via mentorship, networking opportunities, educational workshops, and partnership-focused programming to support collaboration. Go Make 2023 concludes with a showcase event on March 27 at Greentown Labs’ Houston location.

This week, Shell announced another accelerator cohort it's participating in. The Shell GameChanger Accelerator, a partnership with the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL), named four West Coast climatetech companies: DTE Materials, Hexas Biomass, Invizyne Technologies, and ZILA BioWorks. The program provides early-stage cleantech startups with access to experts and facilities to reduce technology development risk and accelerate commercialization of new cleaner technologies.

“Tackling the climate challenge requires multifaceted solutions. At Shell, we believe technology that removes carbon dioxide from the atmosphere will be essential for lowering emissions from energy and chemical products,” Yesim Jonsson, Shell’s GCxN program manager, says in a statement. “The companies in GCxN's sixth cohort embody these objectives and have the potential to usher in a more sustainable future.”

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Energy giant Shell lists Houston HQ for sale for $325 million

asset offload

Energy giant Shell has put its U.S. headquarters in Houston’s Energy Corridor on the market and is exploring the sale of its U.S. chemical business.

Green Street News reported Shell just listed its longtime Energy Corridor campus at 150 N. Dairy Ashford Road. The asking price is $325 million, The Real Deal reported. Shell plans to lease back half of the nearly 1.5 million-square-foot Woodcreek campus for 15 years.

A sale-leaseback deal could transform the 43.6-acre campus into a multitenant hub, CoStar News reported.

“Houston is a critical hub for Shell globally and the headquarters of our U.S. businesses,” a Shell spokesperson told the Houston Business Journal. “We remain committed to Houston and are evaluating opportunities to optimize our Woodcreek campus as part of our ongoing review of workplace needs while maintaining a strong presence in the city.”

Shell occupied its first building at the West Houston campus in 1980. The company employs more than 6,000 people in Texas.

Shell is one of the highest-profile businesses occupying space in the Energy Corridor. It’s home to 67,000 workers, more than 27 million square feet of office and mixed-use space, and 3.8 million square feet of retail and restaurant space.

Shell considers $8B sale of chemical business

As the company seeks to unload its Woodcreek campus, The Financial Times reported Shell is looking into selling its U.S. chemical business. The price tag: $8 billion.

Potential buyers include Spring-based ExxonMobil and Houston-based LyondellBasell.

Shell operates four chemical plants in Texas, Louisiana and Pennsylvania, producing an array of chemicals for use in plastics, detergents and pharmaceuticals.

Shell CEO Wael Sawan said last year that the company had spent $45 billion in capital “that is underperforming for us,” split between its chemical business and renewable energy arm.

Shell also agreed to sell its solar and wind power business in India this summer. Read more here.

Trump continues to champion data center growth despite rising voter concerns

Data Development

President Donald Trump, speaking alongside cryptocurrency leaders at the White House, made a statement that Republican and Democratic candidates alike wouldn't touch.

“If I were the mayor of a town or the governor of a state, and I had a chance to get a big plant in, an AI plant or a data center,” Trump said, “I would absolutely want it because the jobs are enormous and the money paid, the taxes paid, are just enormous.”

It's not the kind of message anyone is using in competitive midterm races.

The race to build data centers, which power artificial intelligence and cloud computing, has run aground amid frustration from voters who don't want to live near the massive warehouse campuses. Even the Senate Republicans' campaign arm warned that anger over data centers — some of which dwarf football stadiums and use more energy than small cities — could cost them a seat.

Opposition stretches across the political spectrum because of fears that the behemoths will jack up electricity bills, drain people's water wells, create unhealthy amounts of air and noise pollution and forever change a community's character — all while getting lucrative tax breaks from states competing for their business.

Trump has framed data centers as a necessary component of a top national and economic security priority: winning the AI race against China. However, he also has acknowledged concern over rising electricity bills, previously saying “it’s only fair” for the companies to shoulder their costs.

He also suggested this week that data centers need “a little public relations help.” In recent months, he has gotten tech giants to sign a voluntary pledge to shield U.S. consumers from higher utility bills from data centers, even as he pushes to streamline the process for companies and utilities to build their own power plants.

But building power plants doesn't happen overnight, and the immediate political reality for candidates across the country is far different.

“It is yet another dimension in which the White House appears tone deaf — tone deaf at best and indifferent to the interest of other Republican candidates at worst,” said James Henson, the director of the Texas Politics Project at the University of Texas, Austin, a nonpartisan research organization.

Republican committee issues warning over data centers in Ohio

Statewide candidates from Nevada to Pennsylvania, both Republican and Democratic, are weaponizing data centers against their opponents, and candidates who absorb those attacks are subsequently trying to distance themselves from them.

In Ohio, a data center hot spot with closely contested races for governor and U.S. Senate, the National Republican Senatorial Committee warned in a memo Tuesday that Sen. Jon Husted is vulnerable to losing his seat because of the centers.

Democratic nominee Sherrod Brown is airing attack ads against Husted that call him the “face of data centers in Ohio” as people gather signatures for a statewide referendum to ban their construction.

The Republican memo said it's been a “sleeper issue for the entire election cycle.”

“Brown is using it because it works,” the NRSC said. “More than any other thing in this race, data centers are the anchor hanging around Husted’s neck. If he loses and data centers get the blame, politicians across the country will take notice — and they will not go near the next one.”

The memo suggested voters may balk at Democratic candidates who want to stop data center construction altogether in favor of a Republican candidate who only wants data centers built if a community approves it in a local vote and it pays for its own power, water and other utilities.

Most registered voters oppose building a data center in their area, according to a July Fox News poll.

Still, the issue falls behind other voter concerns, such as cost of living, as November looms. A Quinnipiac Poll conducted in June asked voters what issues were important in deciding who to vote for in U.S. House elections, and about 4 in 10 mentioned AI data centers.

Trump’s statement already put to use in Nevada race

In Nevada, Democrat Aaron Ford quickly tied Trump’s statement to Republican Gov. Joe Lombardo, characterizing them as being in “lockstep on data centers.”

In a statement, Ford said Trump and Lombardo are “Nevada data centers’ biggest cheerleaders” who “only care about catering to their ‘billionaire friends’ while Nevadans pay the price.”

Ford this week unveiled a policy platform in which he said he would halt new state tax breaks for data centers — he estimated them at $200 million currently — while auditing existing projects to ensure they are delivering on promises. He also said he would ensure data centers pay for their electricity needs, do not deplete Nevada’s water supply and help local governments negotiate strong benefits agreements with developers.

Texas' governor changed course and got a jab from Trump

Texas Gov. Greg Abbott, who last November celebrated Google’s announcement of a $40 billion investment there by calling the state “the epicenter of AI development,” is under attack from his Democratic challenger, Gina Hinojosa, over his pursuit of data center development.

Abbott has since changed course by promising tougher action, such as removing the state’s sales tax exemption and holding up projects to review their energy usage.

Trump criticized the shift, saying “I think it's a mistake” in a recent interview with Punchbowl News.

Asked about Trump's support for data centers, Abbott's office said the governor's “top priority is to protect Texans’ safety and quality of life and ensure the integrity of our power grid and water supply.”

“Simply put, Texans must come first,” Abbott's office said.

Data centers complicated Wisconsin governor race

While Trump embraces data centers, even some of his allies are using them for political attacks. U.S. Rep. Tom Tiffany, running for Wisconsin governor, released a TV ad this week branding his Democratic opponent as “Data Center David Crowley.”

The ad includes a clip of Crowley saying Wisconsin could become the “AI and data hub not only for the entire country, but for the entire globe.”

Crowley has said local communities must have veto authority while also calling data centers a part of the modern economy that could bring significant economic benefits to the state.

Tiffany, who Trump has endorsed, has also said positive things about data centers. In January, Tiffany called data centers “exciting new technology,” in an interview with PBS Wisconsin. And last December, he voted for a bipartisan bill known as the SPEED Act, which is designed to accelerate construction of new AI infrastructure projects like data centers. It hasn't passed the Senate.

Neither Tiffany nor Crowley support a moratorium on new data center construction.

Tiffany has called for repealing the state tax incentive for data centers, while Crowley has not. They both have called for stricter regulation.

Crowley, at an event Wednesday where he received the endorsement of the environmental group Clean Wisconsin, downplayed the attacks Tiffany has made against his data center position.

“He’s getting very good at saying one thing and doing something different,” Crowley said, pointing to Tiffany’s votes in support of the SPEED Act.

“What Congressman Tom Tiffany’s doing is lying because he’s trying to run away from his record in Congress,” Crowley said.

Houston startup wins Space Force contract to advance quantum energy generator

quantum contract

Houston-based quantum energy technology startup Casimir Inc. has been awarded an STTR Phase I contract from the U.S. Space Force's SpaceWERX to support the development of the company's solid-state generator for potential use by the Department of the Air Force.

SpaceWERX is the innovation arm of the U.S. Space Force and a division within AFWERX, the incubator and innovation arm of the United States Department of the Air Force. The Air Force Research Laboratory and SpaceWERX, along with many other government agencies, help support innovation through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants and contracts.

As part of the new contract, Casimir will work to refine a fully independent generator. Casimir’s solid-state power technology could support national security missions by providing reliable power even in difficult-to-service environments.

In May, Casimir emerged from stealth, netting a $12 million seed round to commercialize its quantum energy chip. The semiconductor chips can generate power from quantum vacuum fields without the need for batteries or charging. The company aims to include the chips in large-scale energy systems that can power homes, commercial infrastructure and electric vehicles.

“This STTR funds some analysis work to address our proposed scaling approach of making our chips multi-layer to increase aggregate power,” Harold “Sonny” White, founder and CEO of Casimir, tells Energy Capital.

White adds that the company will work with Texas A&M to develop chip planarization techniques to support Casimir’s plans to scale. Additionally, White says the company is working with the U.S. Space Force to explore more applications for its technology.

“Casimir’s technology brings a new capability to the market in the form of our persistent power chips,” White adds. “This approach will be relevant to ultra-low-power electronics, and with the scaling approach we are developing, connected with the STTR work, will eventually be relevant to consumer electronics and beyond.”

Casimir has previously reported that it plans to commercialize its first-generation MicroSparc chip by 2028. The chips are expected to power devices for years without the need for replacements.

The total funding for this project has not yet been disclosed.