A new list from EV Charger Reviews puts Texas in the No. 2 position among the worst states for owning an EV. Photo via Getty Images

You’d think that producing tens of thousands of Teslas might help drive up Texas’ standing among the best states for owning an electric vehicle. To the contrary, Texas ranks among the worst states to be an EV owner.

A new list from EV Charger Reviews puts Texas in the No. 2 position among the worst states for owning an EV. Washington leads the pack of the worst EV states. Topping the list of the best states for EV owners is Maine, followed by Colorado and Vermont.

The ranking judged each state on these factors:

  • Number of registered EVs
  • Number of EVs per charging port
  • Ratio of one square mile per charging port
  • Cost of electricity
  • Annual cost savings for EV owners
  • Number of EVs per service center
  • EV tax credits

“Texas has cheaper electricity but a bad ratio of EVs registered to charging ports and service centers. The annual savings on gas money is only about $1,000, and there are no tax incentives,” says EV Charger Reviews.

Texas’ ranking stands in contrast to the presence in Austin of Tesla’s headquarters and a Tesla factory. The more than 10 million-square-foot, 25,000-acre factory serves as the U.S. manufacturing hub for Tesla’s electric-powered Model Y car and Cybertruck.

While thousands of Texans are driving Teslas and other EVs, they’re definitely in the minority.

Survey findings released in November 2023 by the University of Houston and Texas Southern University showed that only five percent of Texas motorists who were questioned drove an electric-powered car, truck, or SUV.

Nearly 60 percent of those who didn’t drive EVs said they wouldn’t consider buying one. Almost half (46 percent) cited the lack of charging stations as their chief reason for not wanting to own an EV.

“With such a small percentage of Texans currently owning electric vehicles, it looks like Texans will hold tight to their gas engines for the foreseeable future. Government incentives … have yet to make a difference among the state’s vehicle buyers,” according to a UH news release about the survey.

“But as charging stations grow in number, costs of operation decrease and — most important, the technology allows longer driving ranges — perhaps electric vehicles will start to earn their place in the garages of Texans.”

A Texas law that took effect in 2023 requires an EV owner to pay an extra $200 fee when they renew their vehicle registration or an extra $400 fee for their initial two-year registration.

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Photo via Getty Images

New report reveals EV adoption in Texas remains low

by the numbers

Interest in electric vehicles remains low in Texas, according to a recent report by University of Houston and Texas Southern University.

In the latest installment of the Texas Trends survey, only 5.1 percent of Texans currently drive an electric-powered car, truck, or SUV. Nearly 60 percent said they were not too likely or not at all likely to consider leasing or purchasing an electric vehicle in the future.

Respondents said that the largest factor in not opting for an EV was scarcity of charging stations. Other holdbacks included higher purchase prices, and not being able to charge an EV at home.

Acceptance of EVs did vary by respondents’ ethnicity, income, political affiliation and age:

-Asian-American respondents expressed the most interest (57 percent of respondents) in someday purchasing or leasing an EV.

-Those in the highest earning bracket voiced the highest interest in owning or leasing an EV one day. About 40% of those with an annual family income exceeding $80,000 said they'd consider an EV

-About 70% of Republicans and more than 60% of independents said they were not likely to ever buy or lease an EV

The researchers also posed an analysis to test if respondents would be more willing to purchase or lease an EV with lower purchasing prices, lower operating costs and decreased charging times. The factor that seemed to sway respondents most was length/duration of driving range on a single charge.

"If driving distances were longer on an EV’s single charge than with a full tank in a gas-powered vehicle–along with hypothetical situations lowered purchase prices, lowered operating costs and decreased charging times–respondents indicated they would go electric," according to a release from UH.

The EV portion of the report is the latest installment in the Texas Trends survey, a five-year project to study the state’s changing population and opinions, which was launched in 2021.

Other portions of the study focused on state propositions, school vouchers, primary elections, the summer heat wave and climate change.

The survey was conducted between Oct. 6 and Oct. 18 in English and Spanish for 1,914 respondents.

According to the report, 51 percent of Texans believe climate change significantly impacts extreme weather events. About 47 percent of those who acknowledge the impact of climate change on weather are likely to consider buying an electric vehicle.

About three-quarters (75.8 percent) of Texans describe the summer of 2023 as hotter than previous summers.

Meanwhile, the City of Houston has been working to accelerate EV adoption in the area.

Evolve Houston, founded through Houston's Climate Action Plan, awarded its inaugural eMobility Microgrant Initiative this summer to 13 groups, neighborhoods and an individual working to make electric vehicles accessible to all Houstonians.

The city also approved $281,000 funding for the expansion of free electric vehicle rideshare services in communities that are considered underserved by utilizing services like RYDE and Evolve Houston. Click here to read more.

Events not to miss, a new app launches for the energy industry, and more things to know this week. Photo via Getty Images

New energy networking app, events you can't miss, and more things to know in Houston this week

Hou knew?

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition ecosystem. Meet the new leaders of ERCOT, an app you probably should download, and events not to miss this week.

Energy networking: There's an app for that

This Houston-based media company launched a networking platform to help solve the energy crisis. Screenshots via apps.apple.com

The Digital Wildcatters have created a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent. Collide is structured to ignite the next generation of energy innovators, as Collin McLelland, co-founder and CEO of Digital Wildcatters, tells EnergyCapital.

“If you look at what we’ve done historically with Digital Wildcatters, we’ve built an extremely engaged community of energy professionals — it’s a next generation community, very young forward thinking professionals that are working towards solving the world’s energy crisis,” McLelland says.

The roll out of Collide has been intentionally gradual, McLelland says because they want to shape the user experience based on feedback from ongoing focus groups. Currently they have about 1,000 users and are examining how they can make the app valuable to them before providing the platform to a wider audience.

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent.

“What we really see with our platform is being able to bring people together where if you want to find a piece of information, you need to find a subject matter expert, or if you want to find your next job, it happens on the Collide platform,” McLelland says. Read the full story.

Upcoming must-attend events to put on your radar

Two events this month the energy transition community needs to know about. Photos by Jeff Fitlow/Rice University

  • September 14-15 — The Ninth Annual Digitalization in Oil & Gas Conference will focus on digitalization, decarbonization, and innovation within the energy industry across five tracks: IoT, blockchain, digital twins, edge computing, and connectivity for upstream, midstream, and downstream operators.
  • September 21 — The Rice Alliance Energy Tech Venture Forum is an opportunity to learn about the latest emerging technologies, meet investors to seek funding, see promising companies, and more.

People to know this week

A quick who's who roundup from last week's EnergyCapital coverage. Photo via Getty Images

Missed some of EnergyCapital's news from last week? Catch up on who to know here.

  • The Electric Reliability Council of Texas, or ERCOT, announced a reorganization amongst its leadership. Effective September 1, four ERCOT leaders have new titles and positions: Woody Rickerson has been named to the newly created position of senior vice president and COO; Kristi Hobbs, who previously served as vice president of corporate strategy and public utility commission relations, will replace Rickerson as vice president of system planning and weatherization and will report directly to Rickerson; Betty Day, vice president of security and compliance and chief compliance officer, has assumed oversight of business continuity; and Rebecca Zerwas will serve as director of state policy and public utility commission relations, board liaison. Read the full story.
  • Launched in 2022, The Texas Southern University Division for Research & Innovation is spearheading the institutions efforts in attaining the highest-tier classification for research in higher education institutions. Michelle Penn-Marshall, who serves as vice president for the division, recently sat down with the Houston Energy Transition Initiative to talk about the university’s mission to become a leader in research and the long-term goals for engaging students in the energy sector and advancing the energy transition. Read the full story.
  • With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future. Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals. In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company. Read the full story.

Michelle Penn-Marshall, who serves as vice president for The Texas Southern University Division for Research & Innovation, answers questions from the Houston Energy Transition Initiative. Photo via htxenergytransition.org

Q&A: Texas Southern University leading the way in the energy transition

THE VIEW FROM HETI

Launched in 2022, The Texas Southern University Division for Research & Innovation is spearheading the institutions efforts in attaining the highest-tier classification for research in higher education institutions.

Michelle Penn-Marshall, who serves as vice president for the division, recently sat down with HETI to talk about the university’s mission to become a leader in research and the long-term goals for engaging students in the energy sector and advancing the energy transition.

HETI: Can you give our audience an overview of the Division of Research & Innovation at Texas Southern University?

Michelle Penn-Marshall: The Division of Research and Innovation is the latest in Texas Southern University’s (TSU) efforts to attain the highest-tier classification for research in accordance with the Carnegie Classification of Research Institutions of Higher Education. As an elite Historically Black Colleges and Universities (HBCU) Carnegie Classified R2 research institution, TSU provides meritorious research and innovation for the world-renowned Texas Medical Center and greater Houston community. The legacy of TSU is one of public service while responding to the needs of our stakeholders and community partners. The solutions and measured outcomes created through our research transforms high-performance computing, autonomous vehicles, energy, environmental and climate justice, cancer prevention, drug discovery, emergency preparedness and responsiveness, criminal justice, nutrition, transportation, affordable housing, health disparities and more. Maintaining our R2 status on a trajectory toward R1 status along with bringing in top talented scholars, researchers and principal investigators for our division will fortify our commitment and mission of providing data-driven solutions and outcomes for urban communities and beyond.

HETI: In partnership with HETI and several regional universities, Texas Southern University was recently named a semi-finalist for the National Science Foundation Engines grant. What role will TSU play in the program and how will your efforts help to advance the energy transition?

MPM: The Greater Houston Partnership and the Houston Energy Transition Initiative (HETI), in partnership with five regional universities, including Texas Southern University, the University of Houston, University of Texas at Austin, Rice University and Texas A&M University, were recently named semifinalists for the National Science Foundation Regional Innovation Engine (NSF Engines) program. Texas Southern University is recognized for embracing challenges and finding innovative solutions to contemporary issues and problems facing urban communities – more specifically traditionally marginalized and underrepresented stakeholders. As a catalyst for urban transformation, TSU is equipped to assist the region create a sustainable future in a manner that advances social equity and economic growth and sustainability. Investigating in areas that devise solutions toward producing more natural gas, a lower carbon alternative to coal and a complement to renewables. Collectively, we can all play an integral part to advance lowering carbon emissions in partnership with other like-minded researchers, institutions and collaborators.

HETI: The demand for green jobs seems to outpace the number of professionals with green skills. What are some ways that TSU is developing and enhancing students’ workforce skills to engage the energy workforce?

MPM: The Houston Energy Transition Initiative has the potential to advance our regional workforce across all skill levels ensuring an equitable energy transition throughout the region. This becomes out time to showcase our knowledge, skills and abilities in becoming the global exemplar for HETI. It is my charge to position TSU prominently in pursuing a comprehensive approach that will advance equity in innovation and entrepreneurship programs required for a just energy transition for all, including others who have been historically underserved, marginalized, and those areas affected by environmental and social injustice in the region.

We can enhance students’ workforce skills by:

  • Aggressively participate in national events and programs that increase awareness of energy careers
  • Intentionally nurture partnerships with organizations and agencies that can support a diverse talent funnel that creates meaningful skill development for our students
  • Strategically assess the creation of certificate programs for energy careers and pathways at TSU

HETI: How can community partners, organizations and energy tech giants help to close the green skills gender gap?

MPM: Research and data recognize that women are over-represented in sectors that traditionally have paid less and don’t have the opportunities for pay progression and/or advancement. However, diversity of perspective and world views are essential for innovation and technological progression. Employers, partners, and energy companies should find ways to deliberately expose young women to sustainable career paths and role models. Ideally, this exposure and learning process must begin with young girls during the middle school years. Opportunities might include, but are not limited to, arranging for female engineers (It is paramount that we embrace and appreciate the governance of difference in all aspects in these emerging energy and technology fields and workspaces. We must nurture and celebrate the gifts and contributions from women in these spaces from all races, cultures and communities, but more specifically from underrepresented and marginalized groups – representation matters, it is of prime interest to our national security and future competing in a global marketplace.) to give public testimonies in schools or community settings and increase the opportunities for dedicated internship or apprenticeship programs for career-ready females. The ideas for prospects for exposure and learning are infinite.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Houston is in the running to receive millions from a program from the National Science Foundation. Photo via Getty Images

Houston named semifinalist for major NSF energy transition funding opportunity

ON TO THE NEXT ROUND

The National Science Foundation announced 34 semifinalists for a regional innovation program that will deploy up to $160 million in federal funding over the next 10 years. Among the list of potential regions to receive this influx of capital is Houston.

The Greater Houston Partnership and the Houston Energy Transition Initiative developed the application for the NSF Regional Innovation Engine competition in collaboration with economic, civic, and educational leaders from across the city and five regional universities, including the University of Houston, The University of Texas at Austin, Texas Southern University, Rice University, and Texas A&M University.

The proposed project for Houston — called the Accelerating Carbon-Neutral Technologies and Policies for Energy Transition, or ACT, Engine — emphasizes developing sustainable and equitable opportunities for innovators and entrepreneurs while also pursuing sustainable and equitable energy access for all.

“The ACT Engine will leverage our diverse energy innovation ecosystem and talent, creating a true competitive advantage for existing and new energy companies across our region," says Jane Stricker, senior vice president of energy transition and executive director for HETI, in a statement. "Texas is leading the way in nearly every energy and energy transition solution, and this Engine can catalyze our region’s continued growth in low-carbon technology development and deployment."

If Houston's proposal is selected as a finalist, it could receive up to $160 million over 10 years. The final list of NSF Engines awards is expected this fall, and, according to a release, each awardee will initially receiving about $15 million for the first two years.

"Each of these NSF Engines semifinalists represents an emerging hub of innovation and lends their talents and resources to form the fabric of NSF's vision to create opportunities everywhere and enable innovation anywhere," NSF Director Sethuraman Panchanathan says in a news release. "These teams will spring ideas, talent, pathways and resources to create vibrant innovation ecosystems all across our nation."

The NSF selected its 34 semifinalists from 188 original applicants, and the next step for Houston is a virtual site visit that will assess competitive advantages, budget and resource plans for R&D and workforce development, and the proposed leadership’s ability to mobilize plans into action over the first two years.

"Houston is poised, like no other city, to lead the energy transition. The ACT Engine presents a remarkable opportunity to not only leverage the region's unparalleled energy resources and expertise but also harness our can-do spirit. Houston has a proven track record of embracing challenges and finding innovative solutions,” says Renu Khator, president of the University of Houston, in the statement. “Through the collaborative efforts facilitated by the ACT Engine, I am confident that we can make significant strides towards creating a sustainable future that harmonizes economic growth, environmental protection and social equity."

NSF Engines will announce awards this fall after a round of in-person interviews of finalists named in July. With Houston's track record for building thriving industry hubs in energy, health care, aerospace, and the culinary arts, the region is eager to establish the next generation of leaders and dreamers responding to some of the greatest economic and societal challenges ever seen in America.

“Our energy innovation ecosystem is inclusive, dynamic, and fast growing," says Barbara Burger, energy transition adviser and former Chevron executive, in the release. "The ACT Engine has the potential to increase the amount of innovation coming into the ecosystem and the capabilities available to scale technologies needed in the energy transition. I am confident that the members of the ecosystem — incubators, accelerators, investors, universities, and corporates — are ready for the challenge that the ACT Engine will provide."

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CultureMap Emails are Awesome

10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.