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Texas drivers continue to pump the brakes on EVs, shows new report

EV adoption

Texas falls among the middle of the pack when it comes to EV adoption, according to a new report. Photo via Unsplash

Even though Texas is home to Tesla, a major manufacturer of electric vehicles, motorists in the Lone Star State aren’t in the fast lane when it comes to getting behind the wheel of an EV.

U.S. Department of Energy data compiled by Visual Capitalist shows Texas has 689.9 EV registrations per 100,000 people, putting it in 20th place for EV adoption among the 50 states and the District of Columbia. A report released in 2023 by the University of Houston and Texas Southern University found that a little over 5 percent of Texans drove EVs.

California leads all states for EV adoption, with 3,025.6 registrations per 100,000 people, according to Visual Capitalist. In second place is Washington, with an EV adoption rate of 1,805.4 per 100,000.

A recent survey by AAA revealed lingering reluctance among Americans to drive all-electric vehicles.

In the survey, just 16 percent of U.S. adults reported being “very likely” or “likely” to buy an all-electric vehicle as their next car. That’s the lowest level of interest in EVs recorded by AAA since 1999. The share of consumers indicating they’d be “very unlikely” or “unlikely” to buy an EV rose to 63 percent, the highest level since 2022.

Factors cited by EV critics included:

  • High cost to repair batteries (62 percent).
  • High purchase price (59 percent).
  • Ineffective transportation for long-distance travel (57 percent).
  • Lack of convenient public charging stations (56 percent).
  • Fear of battery running out of power while driving (55 percent).

“Since AAA began tracking consumer interest in fully electric vehicles, we’ve observed fluctuations in enthusiasm,” said Doug Shupe, corporate communications manager for AAA Texas. “While automakers continue investing in electrification and expanding EV offerings, many drivers still express hesitation — often tied to concerns about cost, range, and charging infrastructure.”

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ABB plans to collaborate with Houston-based Green Hydrogen International on the Hydrogen City project. Photo via Getty Images

Automation company signs on to power up $10 billion hydrogen project in South Texas

seeing green

Electrification and automation company ABB, whose U.S. headquarters for its Energy Industries business is in Houston, has tentatively agreed to supply power for a $10 billion hydrogen project in South Texas.

Under a new memorandum of understanding, ABB plans to collaborate with Houston-based Green Hydrogen International on the Hydrogen City project. The first phase of the project is expected to generate 280,000 tons of green hydrogen per year. This green hydrogen will then be converted to one million tons of green ammonia each year.

“Together, we will enable efforts to decarbonize global industry and progress towards a net-zero future,” Brandon Spencer, president of ABB Energy Industries, says in a news release.

The memorandum of understanding calls for ABB’s technology to be assessed for delivery of solar and onshore wind energy to the 2.2-gigawatt electrolyzer facility at Hydrogen City.

The project will store up to 24,000 tons of green hydrogen in underground salt caverns. A 75-mile pipeline to the nearby Corpus Christi energy port will carry the green hydrogen to an ammonia production facility. At this facility, green hydrogen will be turned into green ammonia that’ll be shipped to Europe and Asia.

Green Hydrogen International is in talks with companies interested in using green hydrogen from Hydrogen City as feedstock for sustainable aviation fuel and e-methane.

Hydrogen City will serve a global green ammonia market whose value is projected to reach $17.9 billion by 2030. Construction on Hydrogen City is scheduled to start in 2026, with initial production set for 2030.

Green Hydrogen International unveiled the multiphase Hydrogen City project in 2022, saying it would be “the world’s largest green hydrogen production and storage hub.” At his month’s CERAWeek in Houston, officials provided an update on Hydrogen City.

“Ammonia has the potential to support decarbonization efforts as part of the energy transition through its use as an alternative fuel for heavy transport such as shipping, as well as its current major use in fertilizer production,” ABB says in the news release.

Last October, Green Hydrogen International announced a Hydrogen City partnership with Japanese oil and gas giant Inpex, whose U.S. outpost is in Houston.

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8+ can't-miss events at Houston Energy and Climate Startup Week 2025

where to be

Editor's note: This article may be updated to include additional events.

The second annual Houston Energy and Climate Startup Week is less than a month away—and the calendar of events is taking shape.

The series of panels, happy hours and pitch days will take place Sept. 15-19. The Ion District will host many of the week's events.

Here are the details on some of the can't-miss events of the week:

Houston Energy & Climate Startup Week Kickoff Panel and Block Party

Join fellow innovators, founders, investors and energy leaders at this kick-off event hosted by The Ion and HETI, which will feature brief welcome remarks, a panel discussion and networking, followed by a block party on the Ion Plaza.

This event is Monday, Sept. 15, at 4 p.m. at The Ion. Register here.

Energytech Nexus Pilotathon

Grab breakfast and take in keynotes and panels by leaders from New Climate Ventures, V1 Climate, Halliburton, Energy Tech Nexus and many others. Then hear pitches during the Pilotathon, which targets startups ready to implement pilot projects within six to 12 months.

This event is Tuesday, Sept. 16, from 8 a.m.-5 p.m. at GreenStreet. Get tickets here.

Meet the Activate Houston Cohort 2025 Fellows

Meet Activate's latest cohort, which was named this summer, and also learn more about its 2024 group.

This event is Tuesday, Sept. 16, at 5 p.m. at the Ion. Register here.

New Climate Ventures Afterparty

Enjoy music, networking and carbon-negative spirits at Axelrad. Houston startups Quaise Energy, Solidec, Dimensional Energy, Rheom Materials, and Active Surfaces will also be on-site.

This event is Tuesday, Sept. 16, from 6:30-9:30 p.m. at Axelrad. Register here.

Green ICU Conference: Sustainability in Health Care for a Healthier Future

Houston Methodist will host its inaugural Green ICU Conference during Houston Energy & Climate Week. The conference is designed to bring together healthcare professionals, industry leaders, policymakers and innovators to explore solutions for building a more sustainable healthcare system.

This event is Wednesday, Sept. 17. from 8 a.m.-3 p.m. at TMC Helix Park. Register here.

Rice Alliance Energy Tech Venture Forum

Hear from clean energy startups from nine countries and 19 states at the 22nd annual Energy Tech Venture Forum. The 12 companies that were named to Class 5 of the Rice Alliance Clean Energy Accelerator will present during Demo Day to wrap up their 10-week program. Apart from pitches, this event will also host keynotes from Arjun Murti, partner of energy macro and policy at Veriten, and Susan Schofer, partner at HAX and chief science officer at SOSV. Panels will focus on corporate innovation and institutional venture capital.

This event is Thursday, Sept. 18, from 7:30 a.m.-5 p.m. at Rice University’s Jones Graduate School of Business. Register here.

Shell STCH Open House

Get a behind-the-scenes look at how Shell is leveraging open innovation to scale climate tech. The open house will spotlight two Houston-based startups—Mars Materials, which converts captured CO2 into acrylonitrile, and DexMat, which transforms methane into high-performance carbon nanotube fibers.

This event is Thursday, Sept. 18, from 8:30 a.m.-12:15 p.m. at Shell Technology Center. Register here.

ACCEL Year 3 Showcase

Celebrate Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders from Greentown Labs and Browning the Green Space. Two Houston companies and one from Austin are among the eight startups to be named to the 2025 group. Hear startup pitches from the cohort, and from Greentown's Head of Houston, Lawson Gow, CEO Georgina Campbell Flatter and others.

This event is Thursday, Sept. 18, from 5-8 p.m. at Greentown Labs. Get tickets here.

Halliburton Labs Finalists Pitch Day

Hear from Halliburton Labs' latest cohort of entrepreneurs. The incubator aims to advance the companies’ commercialization with support from Halliburton's network, facilities and financing opportunities. Its latest cohort includes one company from Texas.

This event is Friday, Sept. 19, from 8 a.m.-noon at The Ion. Register here.

Chevron Energy Innovation Finals

The University of Houston will present the 4th Annual Chevron Innovation Commercialization Competition.

The event is Friday, Sept. 19, from 10 a.m.-1:30 p.m. at the University of Houston. Register here.

Houston Energy and Climate Startup Week was founded in 2024 by Rice Alliance for Technology and Entrepreneurship, Halliburton Labs, Greentown Labs, Houston Energy Transition Initiative (HETI), Digital Wildcatters and Activate.

Last year, Houston Energy and Climate Startup Week welcomed more than 2,000 attendees, investors and industry leaders to more than 30 events. It featured more than 100 speakers and showcased more than 125 startups.





Nominations close Aug. 31 for Houston Innovation Awards — submit today

Awards Season

Calling all Houston energy innovators: The Houston Innovation Awards return this fall to celebrate the best and brightest in the Houston innovation ecosystem, and that includes those leading the energy transition.

Presented by InnovationMap, the fifth annual Houston Innovation Awards will take place November 5 at TMC Helix Park.

The awards program will honor the top startups and innovators in Houston across 10 categories, and we're asking you to nominate the most deserving Houston innovators and innovative companies, including those in the energy transition sector.

This year's categories are:

  • Minority-founded Business, honoring an innovative startup founded or co-founded by BIPOC or LGBTQ+ representation.
  • Female-founded Business, honoring an innovative startup founded or co-founded by a woman.
  • Energy Transition Business, honoring an innovative startup providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy, and beyond.
  • Health Tech Business, honoring an innovative startup within the health and medical technology sectors.
  • Deep Tech Business, honoring an innovative startup providing technology solutions based on substantial scientific or engineering challenges, including those in the AI, robotics, and space sectors.
  • Startup of the Year (People's Choice), honoring a startup celebrating a recent milestone or success. The winner will be selected by the community via an interactive voting experience.
  • Scaleup of the Year, honoring an innovative later-stage startup that's recently reached a significant milestone in company growth.
  • Incubator/Accelerator of the Year, honoring a local incubator or accelerator that is championing and fueling the growth of Houston startups.
  • Mentor of the Year, presented by Houston Community College, honoring an individual who dedicates their time and expertise to guide and support budding entrepreneurs.
  • Trailblazer, honoring an innovator who's made a lasting impact on the Houston innovation community.

Nominations may be made on behalf of yourself, your organization, and other leaders and institutions in the local innovation scene. The nomination period closes on August 31, so don't delay — nominate today at this link, or fill out the embedded form below.

A panel of esteemed judges will review the nominations, and determine the finalists and winners. Finalists will be unveiled on InnovationMap.com on September 30, and the 2025 Houston Innovation Awards winners will be announced live at an event on November 5.

Tickets will go on sale this fall. Stay tuned for that announcement.

Interested in Innovation Awards sponsorship opportunities? Please contact sales@innovationmap.com.

Greentown Labs names first head of philanthropy

new hire

Greentown Labs has named its first-ever head of philanthropy in an "all hands on deck" move to advance philanthropic support for climatetech ventures.

Stacey Harris will join the clean energy incubator and brings more than 15 years of experience to the role, having led major partnerships at organizations like Make-A-Wish International, Movember, Net Impact and the Greater Phoenix Economic Council, according to a release from Greentown.

Harris will be based out of Greentown's Boston-area incubator but will support both its Texas and Massachusetts locations. Greentown maintains headquarters in Houston and Somerville, Massachusetts.

“Stacey brings national reach, local roots, and the entrepreneurial spirit we need,” Georgina Campbell Flatter, CEO of Greentown, said in the release. “She understands that philanthropy isn’t just about raising funds—it’s about building a movement, sustaining an ecosystem, and accelerating change together.”

In her new role, Harris will be tasked with designing and leading a philanthropic strategy that aligns with Greentown's corporate partnerships.

The incubator said in the release that Harris's hire is coming at a "pivotal moment," and the organization is "calling for all hands on deck" to support the clean energy space. "This includes inspiring states and local governments to lean in, individuals and family offices to step up, foundations to mobilize resources, and industry to invest boldly," the release states.

"Philanthropy has the unique power to accelerate innovation where it matters most—by backing the people and ideas that can change the world,” Harris added in the release. “At Greentown, I see an incredible opportunity to partner with local communities in Massachusetts and Texas, while also mobilizing catalytic funds that fuel entrepreneurs globally. I’m energized to work across donors, foundations, and industry to ensure these founders have what they need to go further, faster—together.”

Harris is the latest in a series of new hires for Greentown.

Lawson Gow, founder of The Cannon co-working space and former managing partner at Helium Capital, was named Greentown's Head of Houston in July. Flatter was also named as the organization's new CEO in February, after Naheed Malik was named its new CFO in January.

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