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Texas automaker invests in first-of-its-kind EV charging station initiative

Mike Damante
Oct 18, 2024, 10:33 am
Soon, the country will have IONNA's "Rechargery" locations thanks to the support of Texas-based Toyota and other automakers. Rendering courtesy of IONNA

A charging network founded by eight of the world’s top automakers have announced that they have broken ground on their first electric vehicle charging station.

IONNA will work to transform a historic district gas station into a new "Rechargery" in North Carolina. The initiative is backed by Plano-based Toyota, along with BMW, General Motors, Honda, Hyundai, Mercedes-Benz, Kia, and Stellantis.

With plans to open locations across the country, the station will provide 10 covered parking bays and will be accessible to both CCS and NAC chargers. The charging ports will be capable of up to 400 kilowatts and 800+ Volts. The site will also include an indoor driver’s lounge, coffee service, food/beverage, restrooms, and WIFI.

“We are excited to announce our support of IONNA to deploy DC fast chargers throughout the U.S. and Canada,” Ted Ogawa, president and CEO of Toyota Motor North America, says in a news release. “We believe this will not only promote the adoption of BEVs and increase customer confidence in the technology, but it will provide our Toyota and Lexus customers with access to IONNA’s rapidly growing charging network in North America.”

IONNA will “enable urban and long-distance EV mobility for all with over 30,000 ultra-fast-and-reliable charging points by 2030” according to the company.

IONNA also announced Jackie Slope as the Chief Technology Officer. Slope previously worked with customer experiences at Crypto.com Arena and Madison Square Garden.

“Having spent my career raising the bar around the customer experience I am excited to find ways to innovate and elevate the charging experience by serving the customer above all else in this new and exciting industry,” Slope said in a news release.

While the North Carolina location is the first of its kind, IONNA plans to expand its Rechargery stations around North America soon.

In other EV news, Hyundai Motor and Kia launched a project on Sept. 25 to develop lithium iron phosphate (LFP) battery cathode material. Hyundai Steel and cathode material market leader EcoPro BM will aim to synthesize materials directly without creating a precursor for LFP battery cathode material production

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EV adoption

Texas drivers continue to pump the brakes on EVs, shows new report

Texas falls among the middle of the pack when it comes to EV adoption, according to a new report. Photo via Unsplash

Even though Texas is home to Tesla, a major manufacturer of electric vehicles, motorists in the Lone Star State aren’t in the fast lane when it comes to getting behind the wheel of an EV.

U.S. Department of Energy data compiled by Visual Capitalist shows Texas has 689.9 EV registrations per 100,000 people, putting it in 20th place for EV adoption among the 50 states and the District of Columbia. A report released in 2023 by the University of Houston and Texas Southern University found that a little over 5 percent of Texans drove EVs.

California leads all states for EV adoption, with 3,025.6 registrations per 100,000 people, according to Visual Capitalist. In second place is Washington, with an EV adoption rate of 1,805.4 per 100,000.

A recent survey by AAA revealed lingering reluctance among Americans to drive all-electric vehicles.

In the survey, just 16 percent of U.S. adults reported being “very likely” or “likely” to buy an all-electric vehicle as their next car. That’s the lowest level of interest in EVs recorded by AAA since 1999. The share of consumers indicating they’d be “very unlikely” or “unlikely” to buy an EV rose to 63 percent, the highest level since 2022.

Factors cited by EV critics included:

  • High cost to repair batteries (62 percent).
  • High purchase price (59 percent).
  • Ineffective transportation for long-distance travel (57 percent).
  • Lack of convenient public charging stations (56 percent).
  • Fear of battery running out of power while driving (55 percent).

“Since AAA began tracking consumer interest in fully electric vehicles, we’ve observed fluctuations in enthusiasm,” said Doug Shupe, corporate communications manager for AAA Texas. “While automakers continue investing in electrification and expanding EV offerings, many drivers still express hesitation — often tied to concerns about cost, range, and charging infrastructure.”

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