Houston company incentivizes renewable energy plans

big perk

Here's how Direct Energy hopes to grow its renewable energy clientbase. Photo via Getty Images

It pays to be a responsible energy consumer.

Direct Energy will be offering two-years of Amazon Prime for its new customers. The On Us promotion is part of an ongoing partnership with Amazon since 2018, and will include a fixed-rate electricity plan or a fixed-rate electricity plan with free nights or free weekends, and will be 100 percent renewable.

The On Us electricity suite will include free electricity between 9 p.m. and 9 a.m., free power from Friday night at 6 p.m. until midnight on Sunday, and a fixed rate for 24 months. Customers who already have Amazon Prime will receive a $15 gift card. The plan incentivizes new customers to join and receive the Prime membership, which is a $139 value.

“With this newest offer, Direct Energy makes it easy and seamless for customers to find the right electricity plan for their needs, with the added savings, convenience, and entertainment with Amazon Prime—all in a single membership,” Britany Keller, marketing lead at Direct Energy, says in a news release.

“Our customers can begin enjoying Prime membership as quickly as a day after they start service on an eligible plan with Direct Energy," she continues. "We are thrilled to continue to bring our customers new ways to enjoy Amazon Prime through our suite of ‘On Us’ plans.”

Direct Energy reports that it utilizes renewable energy from green sources like wind, geothermal, hydro, and solar energy to help reduce the carbon footprint.

Originally founded in Canada, Direct Energy is a subsidiary of Houston-based NRG Energy, which has recently announced its own sustainability advancements to NRG Park.

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Photo via htxenergytransition.org

3 Houston companies leading the way towards a low-carbon future

the view from heti

As the world population makes a jump towards more than 9 billion people by 2050, the race to net-zero is more important than ever. An increase in population means an increase in the demand for energy. With everything from greenhouse gases, pollution, carbon and nitrogen deposition putting a strain on planet Earth, community and business leaders are making commitments to advance the energy transition.

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Here are three ways that these energy companies are working towards an energy abundant, low-carbon future.

NRG Energy

Headquarted in Houston, NRG Energy is the leading integrated power company in the U.S. In 2022, NRG introduced a new Sustainability and Resiliency Impact Study as part of Harris County’s Climate Action Plan to reduce the city’s carbon emissions by 40% by 2030. The initiative includes $34 million in park upgrades and is expected to save $54 million.

That same year, Evolve Houston, a nonprofit working to accelerate electric vehicle adoption within the Greater Houston area, launched an e-mobility microgrant initiative funded by Evolve Corporate Catalysts, General Motors and bp. With five founding members, among them being NRG Energy and Shell, the goal of the initiative is to improve regional air quality and reduce greenhouse gas emissions in the Greater Houston area.

At the top of 2023, Reliant Energy and NRG launched the Simple Solar Sell Back electricity plan for Texans aimed at providing solar panels to local homes for lower electricity bills.

Shell

On a mission to improve their own operations, Shell is addressing energy efficiency over time and capturing or offsetting unavoidable greenhouse gas emissions. Headquartered in London. Shell is on a mission to become a net-zero emissions energy business by 2050. In 2022, the British multinational company invested $6 million to create the Prairie View A&M Shell Nature-Based Solutions Research Program, funded through the company’s Projects & Technology organization dedicated to funding research to develop new technology solutions.

In March of 2022, Shell gifted the University of Houston $10 million to bolster the institution’s efforts to establish the Energy Transition Institute which focuses on the production and use of reliable, affordable and cleaner energy for all. The company also launched the residential power brand Shell Energy offering 100% renewable electricity plans.

ExxonMobil

ExxonMobil is one of the world’s largest publicly traded international oil and gas companies. In 2021, the multinational oil and gas corporation pledged to invest more than $15 million in solutions to lower greenhouse gas emissions initiatives across six years. As a part of their approach to improve air quality, ExxonMobil is working to:

Understand the composition and extent of our emissions
Meet or exceed environmental regulations
Reduce air emissions to minimize potential impacts on local communities
Monitor the science and health standards related to air quality

Throughout the years, plastics have become an essential component of products, packaging, construction, transportation, electronics and more. While plastics are durable, lightweight and cheap, they also emit 3.4% of global greenhouse gas emissions. Late last year, the major corporation announced the successful startup of one of the largest advanced recycling facilities in North America. Located in Baytown, Texas, the recycling facility uses proprietary technology to break down raw materials for new products and is expected to have nearly 1 billion pounds of annual advanced recycling capacity by the end of 2026.

According to their 2023 Advancing Climate Action Progress Report released early this year, the corporation plans to reduce greenhouse gas emissions through 2030.

From resolving power grid issues to developing renewable energy technologies, Houston energy companies are powering today to empower the future.

------

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

TotalEnergies powers up its largest utility-scale solar farms in Texas

ready to shine

TotalEnergies has begun the commercial operations of two utility-scale solar farms with integrated battery storage located in southeast Texas.

The two farms are located in Cottonwood and Danish Fields, which is TotalEnergies’ largest solar farm in the United States.

“The start-ups of Danish Fields and Cottonwood in the fast-growing ERCOT market showcase TotalEnergies’ ability to deliver competitive renewable electricity to support our clients’ decarbonization goals, as well as our own,” Olivier Jouny, senior vice president of renewables at TotalEnergies, says in a news release.

The new projects have a combined capacity of 1.2 gigawatts. They are part of a portfolio of renewable assets totaling 4 gigawatts in operation or under construction currently in Texas. Danish Fields holds a capacity of 720 megawatts peak and 1.4 million ground-mounted photovoltaic panels.

Cottonwood, with a capacity of 455 megawatts peak featuring over 847,000 ground-mounted photovoltaic panels, will also feature 225 megawatt hours of battery storage supplied by Saft. This is scheduled for commissioning in 2025. The electricity production is contracted under long-term PPAs indexed to “merchant prices through an upside-sharing mechanism with LyondellBasell and Saint-Gobain,” per thenews release. The deal is to help support the companies’ decarbonization efforts.

Seventy percent of Danish’s solar capacity has been contracted through long-term Corporate Power Purchase Agreements signed with Saint-Gobain, which feature an upside sharing mechanism indexed on merchant price. The other 30 percent is intended to support the decarbonization of TotalEnergies’ industrial plants in the Gulf Coast region. The projects will cover the electricity consumption of TotalEnergies’ industrial sites in Port Arthur and La Porte in Texas, and Carville in Louisiana, which include Myrtle Solar that was commissioned in 2023 and the under-construction Hill 1 solar farm.

In addition to the solar farms, TotalEnergies has also added 1.5 gigawatt of flexible power production capacity with three gas-fired power plants they acquired in Texas.

“Thanks to these projects, we are delighted to take another step in delivering our strategy across the entire value chain, from power generation to customer delivery, in order to achieve our profitability target of 12 (percent return on average capital employed) in our Integrated Power business,” Jouny adds in the release.

Houston energy transition innovators named finalists for annual awards program

best of the rest

The Houston Innovation Awards have named its honorees for its 2024 awards event, and several clean energy innovators have made the cut.

The finalists, which were named on EnergyCapital's sister site InnovationMap this week, were decided by this year's judges after they reviewed over 130 applications. More 50 finalists will be recognized in particular for their achievements across 13 categories, which includes the 2024 Trailblazer Legacy Awards that were announced earlier this month.

All of the honorees will be recognized at the event on November 14 and the winners will be named. Registration is open online.

Representing the energy industry, the startup finalists include:

Amperon, an AI platform powering the smart grid of the future, was named a finalist in the Energy Transition Business category.
ARIXTechnologies, an integrated robotics and data analytics company that delivers inspection services through its robotics platforms, was named a finalist in the Energy Transition Business and the AI/Data Science Business categories.
CLS Wind, a self-erection wind turbine tower system provider for the wind energy industry, was named a finalist in the Minority-Founded Business category.
Corrolytics, a technology startup founded to solve microbiologically influenced corrosion problems for industrial assets, was named a finalist in the Minority-Founded Business and People's Choice: Startup of the Year categories.
Elementium Materials, a battery technology with liquid electrolyte solutions, was named a finalist in the Energy Transition Business category.
Enovate Ai, a provider of business and operational process optimization for decarbonization and energy independence, was named a finalist in the AI/Data Science Business category.
FluxWorks, developer and manufacturer of magnetic gears and magnetic gear-integrated motors, was named a finalist in the Deep Tech Business category.
Gold H2, a startup that's transforming depleted oil fields into hydrogen-producing assets utilizing existing infrastructure, was named a finalist in the Minority-Founded Business and the Deep Tech Business categories.
Hertha Metals, developer of a technology that cost-effectively produces steel with fewer carbon emissions, was named a finalist in the Deep Tech Business category.
InnoVentRenewables, a startup with proprietary continuous pyrolysis technology that converts waste tires, plastics, and biomass into valuable fuels and chemicals, was named a finalist in the Energy Transition Business and the People's Choice: Startup of the Year categories.
NanoTech Materials, a chemical manufacturer that integrates novel heat-control technology with thermal insulation, fireproofing, and cool roof coatings to drastically improve efficiency and safety, was named a finalist in the Scaleup of the Year category.
SageGeosystems, an energy company focused on developing and deploying advanced geothermal technologies to provide reliable power and sustainable energy storage solutions regardless of geography, was named a finalist in the Energy Transition Business category.
Square Robot, an advanced robotics company serving the energy industry and beyond by providing submersible robots for storage tank inspections, was named a finalist in the Scaleup of the Year category.
Syzygy Plasmonics, a company that's decarbonizing chemical production with a light-powered reactor platform that electrifies the production of hydrogen, syngas, and fuel with reliable, low-cost solutions, was named a finalist in the Scaleup of the Year category.
TierraClimate, a software provider that helps grid-scale batteries reduce carbon emissions, was named a finalist in the Energy Transition Business category.
Voyager Portal, a software platform that helps commodity traders and manufacturers in the O&G, chemicals, agriculture, mining, and project cargo sectors optimize the voyage management lifecycle, was named a finalist in the AI/Data Science Business category.

In addition to the startup finalists, two energy transition-focused organizations were recognized in the Community Champion Organization category, honoring a corporation, nonprofit, university, or other organization that plays a major role in the Houston innovation community. The two finalists in that category are:

Energy Tech Nexus, a new global energy and carbon tech hub focusing on hard tech solutions that provides mentor, accelerator and educational programs for entrepreneurs and underserved communities.
Greentown Houston, a climatetech incubator and convener for the energy transition community that provides community engagement and programming in partnership with corporations and other organizations.

Lastly, a few energy transition innovators were honored in the individual categories, including Carlos Estrada, growth partner at First Bight Ventures and head of venture acceleration at BioWell; Juliana Garaizar, founding partner of Energy Tech Nexus; and Neal Dikeman, partner at Energy Transition Ventures.

$360M DOE grant to fund project that will connect ERCOT to grids in other states for first time

powering on

For the first time ever, the power grid for the territory served by the Electric Reliability Council of Texas (ERCOT) will be connected to grids in other states.

Officials hope building a 320-mile transmission line that connects the ERCOT electric grid to electric grids in the Southeast will prevent power outages like the massive blackout that occurred in 2022 when a winter storm blasted Texas.

San Francisco-based Pattern Energy says its Southern Spirit project will cost more than $2.6 billion. Full-scale construction is supposed to get underway in 2028, and the project is set to go online in 2031.

The U.S. Department of Energy recently approved up to $360 million for the transmission project. The transmission line will stretch from Texas’ border with Louisiana to Mississippi. It’ll supply about 3,000 megawatts of electricity in either direction. That’s enough power for about 750,000 residential customers during ERCOT’s peak hours.

ERCOT’s more than 54,100 miles of transmission lines supply power to about 90 percent of Texans.

“The U.S. transmission network is the backbone of our nation’s electricity system. Though our grid has served U.S. energy needs for more than a century, our country’s needs are changing,” David Turk, under secretary at the Department of Energy, says in a news release.

“DOE’s approach to deploying near-term solutions and developing long-term planning tools will ensure our electric grid is more interconnected and resilient than ever before,” Turk adds, “while also supporting greater electricity demand.”

The other three projects that recently received funding from the DOE include:

Aroostook Renewable Project, which will construct a new substation in Haynesville, Maine, and a 111-mile transmission line connecting to a substation in Pittsfield, Maine.
Cimarron Link, a 400-mile HVDC transmission line from Texas County, Oklahoma to Tulsa, Oklahoma
Southline, which will construct a 108-mile transmission line between Hidalgo County, New Mexico, and Las Cruces, New Mexico. The DOE previously supported a 175-mile line from Hidalgo County, New Mexico, to Pima County, Arizona, in Southline Phase 1 on the first round of the Transmission Facilitation Program.

This month's funding completes the $2.5 billion in awards from the Transmission Facilitation Program which is administered through the Building a Better Grid Initiative that launched in January 2022. Its mission has been to develop nationally significant transmission lines, increase resilience by connecting regions of the country and improve access to clean energy sources, according to the DOE.

Earlier this year, ERCOT, which manages 90 percent of Texas’ power supply, forecasted a major spike in demand for electricity over the next five to seven years

View All Listings

ENERGYCAPITALHTX EMAILS ARE AWESOME