NRG Energy partners to launch Texas' largest AI-powered virtual power plant

dream team

NRG and Renew Home expect the virtual power plant program to arrive for Texas customers in spring of 2025. Photo via Getty Images

NRG Energy is partnering with a virtual power plant company to distribute hundreds of thousands of VPP-enabled smart thermostats by 2035 in an overall effort to improve the Texas grid's resiliency and help households manage and lower their energy costs.

Renew Home will create a nearly 1 gigawatt AI-powered VPP, which will be enabled by Google Cloud technology and be the largest AI-enabled VPP in Texas. NRG and Renew Home expect the VPP program to arrive for Texas customers in spring of 2025.

A 1 gigawatt VPP can deliver a capacity that is equivalent to 200,000 homes during peak demand times. NRG and Renew Home plan to offer Vivint and Nest smart thermostats, which will include professional installation at no cost to eligible customers as part of the goal to build the VPP.

The advanced thermostats can make automatic HVAC adjustments that can help customers shift their energy use to times when electricity is less expensive, and cleaner. The program will combine smart devices, energy intelligence, and AI. The companies expect to add devices like batteries and electric vehicles to the VPP.

“By partnering with industry leaders like Renew Home and Google Cloud, we are set to deliver cutting-edge, AI-driven solutions that will bolster grid resilience and contribute to a more sustainable future,” Rasesh Patel, president of NRG Consumer, says in a news release. “We are excited about the transformative impact this collaboration will have on our customers and the broader energy landscape.”

NRG will also be utilizing the multi-year technology transformation with Google Cloud. NRG will be able to better predict weather conditions, forecast wind and solar generation output, and create predictive pricing models through the use of Google Cloud's data, analytics, and AI technology.

"As we move toward a more sustainable future and face increasing energy demands, Google Cloud recognizes the importance of partnering with innovators like NRG and Renew Home to help transform the consumer energy experience with AI and the best of Google Cloud,” Michael Clark, president - North America at Google Cloud, adds. "Our collaboration will help Texas meet its growing energy demands, and also empower consumers to get more from their energy, smart home, and essential home services in the future.”

Texas reached an unprecedented demand surge of 85 gigawatts in 2023.

“As rapid population growth and weather events create new challenges for meeting demand in ERCOT, VPPs can deliver a reliable, flexible and dispatchable energy resource,” Renew Home CEO Ben Brown continues. “NRG’s commitment to creating a more resilient and sustainable energy future while also making electricity bills more affordable makes them an ideal partner for co-developing this unique VPP program. This initiative raises the bar for future-proofing our electricity infrastructure and delivering cost savings to customers.”

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Dallas-based CBRE has acquired NRG's renewable advisory group. Photo via NRG.com

Houston-based NRG Energy exits renewables group to Texas real estate company

M&A Moves

NRG Energy, headquartered in Houston, has sold its renewable advisory group to Dallas-based commercial real estate services powerhouse CBRE. Financial terms weren’t disclosed.

The advisory group, led by Miro Sutton, brokers renewable energy deals, such as community- and utility-scale transactions, and advises clients on handling tax credits for renewable energy projects. The team works primarily with Fortune 500 companies.

Sutton joined CBRE as head of renewables and energy after overseeing the NRG advisory group. The group has arranged deals involving more than 5,000 megawatts of clean power.

“CBRE targeted this specific advisory team because of their unique approach to renewable procurement and expansive coverage of renewable offerings. They have enabled hundreds of projects and thousands of [megawatts] through their innovative contract structures that reduce risk and enhance economics for their customers,” Robert Bernard, CBRE’s chief sustainability officer, told Utility Dive.

In a news release, Bernard says market demand for renewable energy continues to grow rapidly as companies seek to meet their net-zero goals and other energy-related commitments.

“However, integrating renewable energy into a company’s real estate can be a complex process,” Bernard adds. “This acquisition enables CBRE to offer a wide range of energy-related sustainability services to all our clients, both occupiers and investors, and help them simplify the complexity associated with planning, sourcing and managing renewable energy.”

Here's how Direct Energy hopes to grow its renewable energy clientbase. Photo via Getty Images

Houston company incentivizes renewable energy plans

big perk

It pays to be a responsible energy consumer.

Direct Energy will be offering two-years of Amazon Prime for its new customers. The On Us promotion is part of an ongoing partnership with Amazon since 2018, and will include a fixed-rate electricity plan or a fixed-rate electricity plan with free nights or free weekends, and will be 100 percent renewable.

The On Us electricity suite will include free electricity between 9 p.m. and 9 a.m., free power from Friday night at 6 p.m. until midnight on Sunday, and a fixed rate for 24 months. Customers who already have Amazon Prime will receive a $15 gift card. The plan incentivizes new customers to join and receive the Prime membership, which is a $139 value.

“With this newest offer, Direct Energy makes it easy and seamless for customers to find the right electricity plan for their needs, with the added savings, convenience, and entertainment with Amazon Prime—all in a single membership,” Britany Keller, marketing lead at Direct Energy, says in a news release.

“Our customers can begin enjoying Prime membership as quickly as a day after they start service on an eligible plan with Direct Energy," she continues. "We are thrilled to continue to bring our customers new ways to enjoy Amazon Prime through our suite of ‘On Us’ plans.”

Direct Energy reports that it utilizes renewable energy from green sources like wind, geothermal, hydro, and solar energy to help reduce the carbon footprint.

Originally founded in Canada, Direct Energy is a subsidiary of Houston-based NRG Energy, which has recently announced its own sustainability advancements to NRG Park.

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Photo via htxenergytransition.org

3 Houston companies leading the way towards a low-carbon future

the view from heti

As the world population makes a jump towards more than 9 billion people by 2050, the race to net-zero is more important than ever. An increase in population means an increase in the demand for energy. With everything from greenhouse gases, pollution, carbon and nitrogen deposition putting a strain on planet Earth, community and business leaders are making commitments to advance the energy transition.

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Here are three ways that these energy companies are working towards an energy abundant, low-carbon future.

NRG Energy

Headquarted in Houston, NRG Energy is the leading integrated power company in the U.S. In 2022, NRG introduced a new Sustainability and Resiliency Impact Study as part of Harris County’s Climate Action Plan to reduce the city’s carbon emissions by 40% by 2030. The initiative includes $34 million in park upgrades and is expected to save $54 million.

That same year, Evolve Houston, a nonprofit working to accelerate electric vehicle adoption within the Greater Houston area, launched an e-mobility microgrant initiative funded by Evolve Corporate Catalysts, General Motors and bp. With five founding members, among them being NRG Energy and Shell, the goal of the initiative is to improve regional air quality and reduce greenhouse gas emissions in the Greater Houston area.

At the top of 2023, Reliant Energy and NRG launched the Simple Solar Sell Back electricity plan for Texans aimed at providing solar panels to local homes for lower electricity bills.

Shell

On a mission to improve their own operations, Shell is addressing energy efficiency over time and capturing or offsetting unavoidable greenhouse gas emissions. Headquartered in London. Shell is on a mission to become a net-zero emissions energy business by 2050. In 2022, the British multinational company invested $6 million to create the Prairie View A&M Shell Nature-Based Solutions Research Program, funded through the company’s Projects & Technology organization dedicated to funding research to develop new technology solutions.

In March of 2022, Shell gifted the University of Houston $10 million to bolster the institution’s efforts to establish the Energy Transition Institute which focuses on the production and use of reliable, affordable and cleaner energy for all. The company also launched the residential power brand Shell Energy offering 100% renewable electricity plans.

ExxonMobil

ExxonMobil is one of the world’s largest publicly traded international oil and gas companies. In 2021, the multinational oil and gas corporation pledged to invest more than $15 million in solutions to lower greenhouse gas emissions initiatives across six years. As a part of their approach to improve air quality, ExxonMobil is working to:

Understand the composition and extent of our emissions
Meet or exceed environmental regulations
Reduce air emissions to minimize potential impacts on local communities
Monitor the science and health standards related to air quality

Throughout the years, plastics have become an essential component of products, packaging, construction, transportation, electronics and more. While plastics are durable, lightweight and cheap, they also emit 3.4% of global greenhouse gas emissions. Late last year, the major corporation announced the successful startup of one of the largest advanced recycling facilities in North America. Located in Baytown, Texas, the recycling facility uses proprietary technology to break down raw materials for new products and is expected to have nearly 1 billion pounds of annual advanced recycling capacity by the end of 2026.

According to their 2023 Advancing Climate Action Progress Report released early this year, the corporation plans to reduce greenhouse gas emissions through 2030.

From resolving power grid issues to developing renewable energy technologies, Houston energy companies are powering today to empower the future.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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9 must-attend Houston energy events for March 2025

WHERE TO BE

Editor's note: March is a busy month for energy industry professionals in Houston, with a full calendar of meetups, summits, and, of course, CERAWeek. Below, we've rounded up the energy transition events you won't want to miss this month. Mark your calendars and register accordingly.

March 3-4 — Industrial Immersive

The Industrial Immersive community connects industrial, energy, engineering tech professionals making investment, strategy and tactical decisions, or building, scaling, and executing pioneering XR/ 3D/ simulations, digital twin, reality capture, edge/ spatial computing, AI/ ML, connected workforce & IIoT projects within their enterprise. This forum will bring together industry professionals to share first-hand experience, insight and advice for implementing and scaling immersive tech programs in enterprise operations.

This event begins Monday, March 3, at Westin Memorial City. Click here to register.

March 3-5 — Global Energy Meet 2025

The aim of this conference is to bring together all the key stakeholders interested in Fossil and Renewable Energy Sources to share and discuss advances and developments in these fields. It is a three-day event which features energy experts, academicians, business executives and engineers to showcase recent trends, strategies and challenges of energy systems. It creates a platform to focus on advancing new energy paradigms for energy systems and global energy issues.

This event begins Monday, March 3, at the Doubletree by Hilton. Click here to register.

March 4 — Low Carbon Investment Summit

The Low Carbon Investment Summit 2025, hosted by Flathead Forge, Energy Tech Nexus, and MetroNational, connects investors with breakthrough decarbonization technologies.The event will showcase innovative companies in decarbonization including water treatment, critical minerals, and energy transition sectors while connecting innovative companies with corporate VCs, family offices, and HNW investors. Space is limited.

This event begins Tuesday, March 4, at 11 am at MetroNational's Innovation District. Click here to register.

March 4-6 — THRIVE Energy Conference

The Thrive Energy Conference by Daniel Energy Partners is for key energy professionals collaborating on research-driven insights and trends key to developing a pathway to a “thriving” energy future. This unique event combines leadership from public and private global energy companies as well as investors under a professional yet fun atmosphere.

This event begins Tuesday, March 4, at Minute Maid Park. Click here to register.

March 10-14 — CERAWeek 2025

The foremost annual gathering in the energy sector returns to Houston March 10-14, 2025. Themed "Moving Ahead: Energy strategies for a complex world," CERAWeek 2025 will focus on the challenges ahead for energy security, supply, and climate ambitions. More than 10,000 participants from over 2,050 companies across 80 countries will convene in Houston for this ambitious event. CERAWeek comprises three platforms: the Executive Conference, the Innovation Agora, and Partner Programs. We'll dive into comprehensive CERAWeek recommendations in future articles.

This event begins Monday, March 10. Click here to register.

March 13: Energy Tech Market

Energy Tech Market features founders and industry experts sharing cutting-edge innovations, trends, and insights in energy technology. Organized by Energy Tech Nexus in collaboration with the Scale Up Hub Houston program and TechNL, this event brings together thought leaders and innovators to explore the latest developments across various sectors of the energy industry.

This event begins Thursday, March 13, at 10 am at GreenStreet. Click here to register.

March 18-20 — The Connected Worker: Energy Summit

The Connected Worker: Energy Summit provides the opportunity for you to get hands-on with the essential solutions you need to empower your frontline workforce, hear real-word case studies from energy and utility leaders, and network with your industry peers. Learn how to: create a safer work environment, boost compliance and improve efficiencies through automation, make your data mobile and reduce rework, downtime and time to decision; improve workforce mobility and maximize the use of data to continuously enhance process and asset performance; and much more.

This event begins Tuesday, March 18, at 8:45 am at The Westin Galleria. Click here to register.

March 26 — Bots And Brews Spring 2025

Bots & Brews is the H-town robotics, drones, geospatial, data & AI meetup, hosted by the Energy Drone & Robotics Coalition and the co-hosts: Industrial Digital Twin Forum, Industrial Reality Capture Forum & Industrial AI Nexus: Automate. Everyone in the energy and industrial robotics/drone/data & AI community are invited to come together to catch up and talk about real-world solutions and deployments.

This event is Wednesday, March 26, from 5 to 7:45 pm at The Cannon West. Click here to register.

March 31-April 2 — World Hydrogen North America 2025

The U.S. Department of Energy announced the Hydrogen Energy Earthshot initiative to reduce the cost of clean hydrogen by 80% within a decade. Canada has also released its Hydrogen Strategy, which aims to make the country a global leader in hydrogen production, use, and exports. Seize the opportunity to connect with industry leaders from across the hydrogen value chain, fostering long-term business partnerships and exploring potential collaborations. Engage with prominent off-takers, both nationally and internationally, and gain first-hand insights into the latest projects shaping the future of hydrogen in the USA and Canada.

This event begins Monday, March 31, at the Marriott Marquis. Click here to register.

50+ teams announced for CERAWeek's annual clean tech pitch competition

CERA pitches

The Rice Alliance for Technology and Entrepreneurship, the Houston Energy Transition Initiative and the Texas Entrepreneurship Exchange for Energy announced the 30-plus energy ventures and five student teams that will pitch at the 2025 Energy Venture Day and Pitch Competition during CERAWeek next month.

The ventures are focused on driving efficiency and advancements toward the energy transition and will each present a 3.5-minute pitch before a network of investors and industry partners during CERAWeek's Agora program.

The pitch competition is divided up into the TEX-E university track, in which Texas student-led energy startups compete for $50,000 in cash prizes, and the industry ventures track.

Teams competing in the TEX-E Prize track include:

ECHO
HEXAspec
HydroStor Analytics
Nanoborne
Pattern Materials

The industry track is subdivided into three additional tracks, spanning materials to clean energy and will feature 36 companies. The top three companies from each industry track will be named. The winner of the CERAWeek competition will also have the chance to advance and compete for the $1 million investment prize at the Startup World Cup in October 2025.

Teams come from around the world, including several notable Houston-based ventures, such as Corrolytics, Rheom Materials, AtmoSpark Technologies, and others. Click here to see the full list of companies and investor groups that will participate.

The pitch competition will be held Wednesday, March 12, at CERAWeek from 1-4:30 pm. An Agora pass is required to attend.

Those without passes can catch more than 50 companies at a free pitch preview at the Ion. Pitches will be followed by private meetings with venture capitalists, corporate innovation groups, industry leaders, and tech scouts. The preview will be held Tuesday, March 11, from 9:30 am to 2:30 pm at the Ion. It's free to attend, but registration is required. Click here to register.

Last year, Houston-based Solidec took home the top TEX-E price and $25,000 cash awards. The startup extracts molecules from water and air, then transforms them into pure chemicals and fuels that are free of carbon emissions. Its co-founder and Rice University professor Haotian Wang was recently awarded the 2025 Norman Hackerman Award in Chemical Research.

Texas grid report and more Houston energy transition news to know

Trending news

Editor's note: It's time to look back on the top energy transition news for the second half of February. The five most-read EnergyCapital stories feature a prestigious prize for a Rice professor, an Austin startup powering up in Houston, solar news, and more. Get the details below.

1. Houston clean energy pioneer earns prestigious Welch Foundation award

Rice professor and Solidec co-founder Haotian Wang's research enables CO2 to be converted into valuable chemicals and fuels. Photo courtesy Welch Foundation.

A Rice University professor has earned a prestigious award from the Houston-based Welch Foundation, which supports chemistry research.

The foundation gave its 2025 Norman Hackerman Award in Chemical Research to Haotian Wang for his “exceptionally creative” research involving carbon dioxide electrochemistry. His research enables CO2 to be converted into valuable chemicals and fuels.

The award included $100,000 and a bronze sculpture. Continue reading.

2. Austin energy startup expands to Houston, offering electricity with backup batteries

Justin Lopas and Zach Dell founded Base Power in 2023 and are now expanding the company's electricity and backup battery offerings to Houston. Photo courtesy Base Power.

An Austin startup that sells electricity and couples it with backup power has entered the Houston market.

Base Power, which claims to be the first and only electricity provider to offer a backup battery, now serves the Houston-area territory served by Houston-based CenterPoint Energy. No solar equipment is required for Base Power’s backup batteries.

The company is initially serving customers in the Cy-Fair, Spring, Cinco Ranch and Mission Bend communities, and will expand to other Houston-area places in the future. Continue reading.

3. Solar farms are booming and putting thousands of hungry sheep to work

A photo of BP's new solar farm in Texas. Photo via bp.com

On rural Texas farmland, beneath hundreds of rows of solar panels, a troop of stocky sheep rummage through pasture, casually bumping into one another as they remain committed to a single task: chewing grass.

The booming solar industry has found an unlikely mascot in sheep as large-scale solar farms crop up across the U.S. and in the plain fields of Texas. In Milam County, outside Austin, SB Energy operates the fifth-largest solar project in the country, capable of generating 900 megawatts of power across 4,000 acres.

How do they manage all that grass? With the help of about 3,000 sheep, which are better suited than lawnmowers to fit between small crevices and chew away rain or shine.

The proliferation of sheep on solar farms is part of a broader trend — solar grazing — that has exploded alongside the solar industry.Continue reading.

4. Houston venture firm invests in Virginia fusion power plant company in collaboration with TAMU

NearStar Fusion team Andrew Case, Chris Faranetta, Douglas Witherspoon, Amit Singh and Marco Luna. Photo courtesy NearStar Fusion.

Houston-based climate tech venture firm Ecosphere Ventures has partnered with Virginia Venture Partners and Virginia Innovation Partnership Corporation’s venture capital program to invest in Virginia-based NearStar Fusion Inc., which develops fusion energy power plants.

NearStar aims to use its proprietary plasma railgun technology to safely and affordably power baseload electricity on and off the power grid through a Magnetized Target Impact Fusion (MTIF) approach, according to a news release from the company.

NearStar’s power plants are designed to retrofit traditional fossil fuel power plants and are expected to serve heavy industry, data centers and military installations. Continue reading.

5. Report: Texas solar power, battery storage helped stabilize grid in summer 2024, but challenges remain

Solar power met nearly 25 percent of midday electricity demand within the ERCOT grid during some of 2024's hottest summer days. Photo by Red Zeppelin/Pexels

Research from the Federal Reserve Bank of Dallas shows that solar power and battery storage capacity helped stabilize Texas’ electric grid last summer.

Between June 1 and Aug. 31, solar power met nearly 25 percent of midday electricity demand within the Electric Reliability Council of Texas (ERCOT) power grid. Rising solar and battery output in ERCOT assisted Texans during a summer of triple-digit heat and record load demands, but the report fears that the state’s power load will be “pushed to its limits” soon.

The report examined how the grid performed during more demanding hours. At peak times, between 11 a.m. and 2 p.m. in the summer of 2024, solar output averaged nearly 17,000 megawatts compared with 12,000 megawatts during those hours in the previous year. Between 6 p.m. and 9 p.m., discharge from battery facilities averaged 714 megawatts in 2024 after averaging 238 megawatts for those hours in 2023. Solar and battery output have continued to grow since then, according to the report. Continue reading.

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