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3 Houston companies leading the way towards a low-carbon future

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Photo via htxenergytransition.org

As the world population makes a jump towards more than 9 billion people by 2050, the race to net-zero is more important than ever. An increase in population means an increase in the demand for energy. With everything from greenhouse gases, pollution, carbon and nitrogen deposition putting a strain on planet Earth, community and business leaders are making commitments to advance the energy transition.

Companies like ExxonMobil, NRG, and Shell play an important role in helping the world transition to renewable energy sources. Here are three ways that these energy companies are working towards an energy abundant, low-carbon future.

NRG Energy

Headquarted in Houston, NRG Energy is the leading integrated power company in the U.S. In 2022, NRG introduced a new Sustainability and Resiliency Impact Study as part of Harris County’s Climate Action Plan to reduce the city’s carbon emissions by 40% by 2030. The initiative includes $34 million in park upgrades and is expected to save $54 million.

That same year, Evolve Houston, a nonprofit working to accelerate electric vehicle adoption within the Greater Houston area, launched an e-mobility microgrant initiative funded by Evolve Corporate Catalysts, General Motors and bp. With five founding members, among them being NRG Energy and Shell, the goal of the initiative is to improve regional air quality and reduce greenhouse gas emissions in the Greater Houston area.

At the top of 2023, Reliant Energy and NRG launched the Simple Solar Sell Back electricity plan for Texans aimed at providing solar panels to local homes for lower electricity bills.

Shell

On a mission to improve their own operations, Shell is addressing energy efficiency over time and capturing or offsetting unavoidable greenhouse gas emissions. Headquartered in London. Shell is on a mission to become a net-zero emissions energy business by 2050. In 2022, the British multinational company invested $6 million to create the Prairie View A&M Shell Nature-Based Solutions Research Program, funded through the company’s Projects & Technology organization dedicated to funding research to develop new technology solutions.

In March of 2022, Shell gifted the University of Houston $10 million to bolster the institution’s efforts to establish the Energy Transition Institute which focuses on the production and use of reliable, affordable and cleaner energy for all. The company also launched the residential power brand Shell Energy offering 100% renewable electricity plans.

ExxonMobil

ExxonMobil is one of the world’s largest publicly traded international oil and gas companies. In 2021, the multinational oil and gas corporation pledged to invest more than $15 million in solutions to lower greenhouse gas emissions initiatives across six years. As a part of their approach to improve air quality, ExxonMobil is working to:

  • Understand the composition and extent of our emissions
  • Meet or exceed environmental regulations
  • Reduce air emissions to minimize potential impacts on local communities
  • Monitor the science and health standards related to air quality

Throughout the years, plastics have become an essential component of products, packaging, construction, transportation, electronics and more. While plastics are durable, lightweight and cheap, they also emit 3.4% of global greenhouse gas emissions. Late last year, the major corporation announced the successful startup of one of the largest advanced recycling facilities in North America. Located in Baytown, Texas, the recycling facility uses proprietary technology to break down raw materials for new products and is expected to have nearly 1 billion pounds of annual advanced recycling capacity by the end of 2026.

According to their 2023 Advancing Climate Action Progress Report released early this year, the corporation plans to reduce greenhouse gas emissions through 2030.

From resolving power grid issues to developing renewable energy technologies, Houston energy companies are powering today to empower the future.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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A View From HETI

Merab Momen, founder of AI CTO Services. Courtesy Photo

Artificial intelligence is now everywhere. It is mentioned in every startup pitch deck, and every corporate roadmap claims to use it. However, many early-stage businesses struggle with the simple question, “What does AI actually mean for my business?”

In a recent podcast episode of EnergyTech Startups, Merab Momen, founder of AI CTO Services and a long time AI practitioner, explains why most founders misunderstand AI, how startups can practically apply it and why Houston is quietly becoming a serious hub for AI-driven innovation.

Filling the AI Leadership Gap

Merab’s career has spanned decades of technology transitions. He worked on neutral networks in the 1990s, constructed computer vision systems long before they were common, and helped install AI solutions inside huge industrial companies. However, he noticed a huge problem when generative AI started to explode into the mainstream-The requirement of a real partner by the founders for AI integration but inability to rely on a full-time CTO and project-based consultants.

“I really needed something which is much more engaging where I can give that partner-level advice to the founders,” he said. By giving firms on-demand access to high-level AI knowledge and expertise, his methodology enables them to analyse tools, steer clear of cost blunders and eventually transition to a permanent technology leader when the time is right.

AI is Older than Most People Think

Despite its recent rise in popularity, AI is nothing new. AI actually began in the 1950s. Merab in his conversation explained how he worked on his first AI project back in the year 1996 that worked perfectly, but the processing power wasn’t just there to make it practical. He continued how he utilized the swarm intelligence models to optimize supply chains, now referred to as MLPOs and data engineering.

From Language Models to Physical World

Much of the public conversation about AI revolves around chatbots and text generation. But Merab sees far greater potential in AI’s interaction with the physical world, especially in industrial settings. He emphasized edge computing and vision language models (VLMs) as significant advances in manufacturing and energy. This physical shift is opening doors for new opportunities for robotics, automated inspections, and industrial safety applications. Merab added that Houston is uniquely positioned for this transition.

Why Houston has an AI Advantage

Silicon Valley may dominate the AI headlines, but Merab believes Houston’s advantage lies beneath the surface. The city doesn’t lag in AI utilization; it just operates in industries where results show differently.

Machine learning isn’t new to Houston’s core industries. Energy companies, manufacturers, logistics providers, and healthcare systems have been using advanced analytics for decades. The difference lies in them innovating in industrial sectors rather than consumer technology.

What’s Next

With the AI CTO Services growing, Merab is working with startups across industries to deploy AI in practical, business-first ways.

He is more interested in assisting founders in finding answers to critical issues than following new trends.

For Houston’s energy and climate tech community, it needs to transform AI enthusiasm into real-world impact.

Listen to the full conversation with Mehrab Momin on the Energy Tech Startups Podcast to learn more.

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Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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