Leaders from across the energy value chain gathered in Houston for a roundtable to discuss tackling methane. Photo via Canva

Leaders from across the energy value chain gathered in Houston for a roundtable hosted by the Global Methane Hub (GMH) and the Houston Energy Transition Initiative (HETI). The session underscored the continued progress to reduce methane emissions as the energy industry addresses the dual challenge of producing more energy that the world demands while simultaneously reducing emissions.

The Industry’s Shared Commitment and Challenge

There’s broad recognition across the industry that methane emissions must be tackled with urgency, especially as natural gas demand is projected to grow 3050% by 2050. This growth makes reducing methane leakage more than a sustainability issue—it’s also a matter of global market access and investor confidence.

Solving this issue, however, requires overcoming technical challenges that span infrastructure, data acquisition, measurement precision, and regulatory alignment.

Getting the Data Right: Top-Down vs. Bottom-Up

Accurate methane leak monitoring and quantification is the cornerstone of any effective mitigation strategy. A key point of discussion was the differentiation between top-down and bottom-up measurement approaches.

Top-down methods such as satellite and aerial monitoring offer broad-area coverage and can identify large emission plumes. Technologies such as satellite-based remote sensing (e.g., using high-resolution imagery) or airborne methane surveys (using aircraft equipped with tunable diode laser absorption spectroscopy) are commonly used for wide-area detection. While these methods are efficient for identifying large-scale emission hotspots, their accuracy is lower when it comes to quantifying emissions at the source, detecting smaller, diffuse leaks, and providing continuous monitoring.

In contrast, bottom-up methods focus on direct, on-site detection at the equipment level, providing more granular and precise measurements. Technologies used here include optical gas imaging (OGI) cameras, flame ionization detectors (FID), and infrared sensors, which can directly detect methane at the point of release. These methods are more accurate but can be resource and infrastructure intensive, requiring frequent manual inspections or continuous monitoring installations, which can be costly and technically challenging in certain environments.

The challenge lies in combining both methods: top-down for large-scale monitoring and bottom-up for detailed, accurate measurements. No single technology is perfect or all-inclusive. An integrated approach that uses both datasets will help to create a more comprehensive picture of emissions and improve mitigation efforts.

From Detection to Action: Bridging the Gap

Data collection is just the first step—effective action follows. Operators are increasingly focused on real-time detection and mitigation. However, operational realities present obstacles. For example, real-time leak detection and repair (LDAR) systems—particularly for continuous monitoring—face challenges due to infrastructure limitations. Remote locations like the Permian Basin may lack the stable power sources needed to run continuous monitoring equipment to individual assets.

Policy, Incentives, and Regulatory Alignment

Another critical aspect of the conversation was the need for policy incentives that both promote best practices and accommodate operational constraints. Methane fees, introduced to penalize emissions, have faced widespread resistance due to their design flaws that in many cases actually disincentivize methane emissions reductions. Industry stakeholders are advocating for better alignment between policy frameworks and operational capabilities.

In the United States, the Subpart W rule, for example, mandates methane reporting for certain facilities, but its implementation has raised concerns about the accuracy of some of the new reporting requirements. Many in the industry continue to work with the EPA to update these regulations to ensure implementation meets desired legislative expectations.

The EU’s demand for quantified methane emissions for imported natural gas is another driving force, prompting a shift toward more detailed emissions accounting and better data transparency. Technologies that provide continuous, real-time monitoring and automated reporting will be crucial in meeting these international standards.

Looking Ahead: Innovation and Collaboration

The roundtable highlighted the critical importance of advancing methane detection and mitigation technologies and integrating them into broader emissions reduction strategies. The United States’ 45V tax policy—focused on incentivizing production of low-carbon intensity hydrogen often via reforming of natural gas—illustrates the growing momentum towards science-based accounting and transparent data management. To qualify for 45V incentives, operators can differentiate their lower emissions intensity natural gas by providing foreground data to the EPA that is precise and auditable, essential for the industry to meet both environmental and regulatory expectations. Ultimately, the success of methane reduction strategies depends on collaboration between the energy industry, technology providers, and regulators.

The roundtable underscored that while significant progress has been made in addressing methane emissions, technical, regulatory, and operational challenges remain. Collaboration across industry, government, and technology providers is essential to overcoming these barriers. With better data, regulatory alignment, and investments in new technologies, the energy sector can continue to reduce methane emissions while supporting global energy demands.

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HETI thanks Chris Duffy, Baytown Blue Hydrogen Venture Executive, ExxonMobil; Cody Johnson, CEO, SCS Technologies; and Nishadi Davis, Head of Carbon Advisory Americas, wood plc, for their participation in this event.

This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

HETI has welcomed three new members. Photo via Getty Images

Houston Energy Transition Initiative announces new members for 2025

The view from heti

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) has welcomed three new member companies who aim to accelerate global solutions for an energy-abundant, low-carbon future.

HETI members are champions in their fields, each with their distinctive advantage to help region lead the energy transition with innovative solutions. New members include:

Kanin Energy

A purpose-built, turnkey developer that focuses on transforming industrial waste heat into emission-free power, providing bundled solutions to industrial facilities that include the design, construction, operation, and financing of waste heat to power and other decarbonization projects.

TerraPower

A developer of advanced technologies that deliver safe, affordable, and abundant carbon-free energy. Their work supports industrial decarbonization and economic growth by harnessing heat and electricity in innovative ways. Additionally, they are advancing processes to extract radioisotopes for use in lifesaving cancer treatments.

TotalEnergies

A global integrated energy company that produces and markets energies: oil and biofuels, natural gas, biogas and low-carbon hydrogen, renewables and electricity. Our more than 100,000 employees are committed to provide as many people as possible with energy that is more reliable, more affordable and more sustainable. Active in about 120 countries, TotalEnergies places sustainability at the heart of its strategy, its projects and its operations.

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This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Sarah Jewett, vice president of strategy at Fervo Energy, shares how Fervo has been able to leverage proven oil and gas technologies, such as horizontal drilling, and more, to pave the way toward a low-carbon energy future. Photo via HETI

Houston geothermal exec shares why she sees the potential of geothermal power

the view from heti

Houston-based Fervo Energy, the leader in enhanced geothermal technology, is accelerating decarbonization by bringing 24/7 carbon-free electricity to the grid.

Fervo’s mission is to leverage geoscience innovations to accelerate the world’s transition to sustainable energy. Fervo continues to demonstrate the commercial viability and scalability of enhanced geothermal energy, which uses breakthrough techniques to harness heat from the earth and generate continuous electricity.

Sarah Jewett, VP of Strategy at Fervo, shared more about how Fervo has been able to leverage proven oil and gas technologies, such as horizontal drilling, well stimulation, and fiber-optic sensing, to pave the way toward a low-carbon energy future.

Q: Can you share your background and tell us a little about your career prior to joining Fervo Energy?

I’m a mechanical engineer by training. My career started in oil field services after working internships in hydropower and wind power. Transition technologies, such as enhanced geothermal systems, require a wide range of technical and operational innovations. When I joined Fervo Energy, I knew I was with the right team to accomplish the massive mission of addressing climate change.

Q: What are some of the challenges Fervo encounters as a carbon-free energy company?

There are a lot of misperceptions around the geothermal industry. Traditional geothermal wells require highly specific subsurface conditions—the right heat, fluid saturation, and permeability. Because of this, it has been challenging to scale geothermal energy.

Our enhanced geothermal technology is a game changer, but our technical demonstrations are capital intensive. So, one of our biggest ongoing challenges is to execute our projects flawlessly, building a new reputation centered around scalability and affordability.

In addition, when we started, we faced a somewhat uncertain market. Today, as companies look for innovative ways to decarbonize operations, geothermal has become one of the hottest renewables on the market.

Q: You’re now in your seventh year as a company. What are some of the major milestones that have contributed to the success of the business?

Fervo recently completed the 30-day well test on Project Red, a first-of-its-kind geothermal pilot project, located in northern Nevada. We confirmed record production of 24/7 carbon-free enhanced geothermal energy, which established Project Red as the most productive enhanced geothermal system in history.

This success validated the commercial viability of Fervo’s geothermal well construction and monitoring technologies, which leverage drilling and production innovations from modern oil and gas development. Since then, we’ve broken ground on our Cape Station project, a near-field development in southwest Utah that is set to deliver 400 MW of power by 2028.

Q: Tell us about your vision for the future. What is Fervo Energy focused on in 2024?

We’re ushering in a new era of geothermal energy. Our approach to enhanced geothermal energy is no longer a theoretical concept—it’s a proven solution for meeting the world’s growing demand for sustainable energy. We’re building modular power facilities and we’re able to scale them quickly. In 2024, we’re focused on finding the capital we need to achieve the scale we want. That will be key to unlocking much more growth.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Learn more about Fervo Energy and its pioneering approach to next-generation geothermal energy.

Daikin is the world’s leading air conditioning and refrigeration company, with its US headquarters and North America manufacturing facility based in Waller, Texas. Photo via htxenergytransition.org

Visiting Daikin: Houston energy transition innovation is the heart of operations

the view from HETI

In the energy capital of the world, we often think and talk about the energy transition and low carbon solutions in the context of energy production and distribution – whether it’s adding more renewables to the grid, reducing the CO2 emissions of our existing energy resources with CCUS and Hydrogen, developing energy storage technology to manage intermittency, or deploying other innovative solutions designed to produce or deliver more energy with fewer emissions – Houston is leading on all fronts.

But these aren’t the only solutions needed as we seek to solve one of the most challenging issues of our time. We cannot focus only on innovating the production and distribution of energy. As the demand for energy grows, locally and globally, we must also think innovatively about reducing the demand for energy, while still maintaining, and improving, quality of life. I had the opportunity recently to visit a company that is doing just that, right here in the Houston region.

Daikin is the world’s leading air conditioning and refrigeration company, with their US headquarters and North America manufacturing facility based right here, just 30 minutes northwest of downtown Houston in Waller, Texas. The Daikin Texas Technology Park, a 4.2 million ft2 facility, equal to 74 football fields, is dedicated to developing, manufacturing and marketing innovative solutions for meeting its customers’ needs while also reducing the energy required to keep people cool. Currently, air conditioning accounts for around 10% of global electricity consumption, with rapid demand growth expected in the future. As electrification becomes a key pathway to the decarbonization of various industries, demand for low-carbon power will continue to grow.

Achieving an affordable, reliable, and low-carbon future will require innovation across the entire energy value chain – from production to consumption, and, as the world’s leading air conditioning manufacturer, Daikin, is leading the way in developing innovative solutions to achieve optimum comfort and energy savings.

Three things struck me during my recent visit to the Daikin Texas Technology Park (DTTP):

  1. Innovation is at the heart of their operation. The integration of engineering and manufacturing in a single location facilitates collaboration and product innovation and accelerates implementation. The LEED Gold Certified facility was also innovatively designed to maximize energy efficiency and minimize environmental impact.
  2. People are a priority. The diversity of the 8000+ employees working at the DTTP was incredible. During the visit, we had the opportunity to see team members from many different backgrounds and with various skills and education working in all parts of their operation. They also offer a STEM scholarship program in partnership with the Waller Area Chamber of Commerce.
  3. They are environmentally focused. Daikin is fully committed to providing energy solutions that improve quality of life while also reducing environmental impact through improved efficiency. The heating and air conditioning products manufactured at the DTTP are some of the most innovative and energy efficient products on the market today – producing a more even temperature and offering as much as a 30% reduction in energy use compared to standard AC systems, all with a considerably smaller footprint.

As someone who spends a great deal of time thinking about the pathways to solving the global dual challenge of more energy with fewer emissions, much of my time is spent learning about innovations on the supply side of energy. It is exciting to learn that there is just as much innovation happening on the demand side of energy – and to see it happening right here in Houston.

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This article was written by Jane Stricker, executive director and senior vice president of theGreater Houston Partnership's Houston Energy Transition Initiative and originally ran on the HETI blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

To learn more about Daikin’s entire line of innovative heating and air conditioning products and how they are Perfecting the Air, visit the Daikin global website.

From virtual to reality: This Houston extended reality CEO weighs in on energy transition applications

Q&A

Founded in 2023, MadXR is a Houston-based Extended Reality startup. The innovative company specializes in safety training experiences for the energy sector and beyond. From pre-built virtual reality training modules to custom developed, end-to-end XR solutions, MadXR creates interactive, lifelike virtual reality and augmented reality experiences that allow trainees to practice safety procedures in a controlled environment.

Houston Energy Transition Initiative recently connected with Miranda Palmisano, CEO of MadXR, to discuss the applications and benefits of XR—and how it can help energy companies reduce HSE risk and carbon intensity like never before.

HETI: You were at Chevron for nearly 10 years before MadXR. How did your experiences at Chevron shape your approach to starting and running your own company?

Miranda Palmisano: Prior to founding MadXR, I held many different roles at Chevron across upstream and downstream. As the Connected Worker Product Manager, I drove digital acceleration for our global field and maintenance teams in refineries, terminals, and manufacturing sites, elevating efficiency and safety. During that time, I began exploring the value case of VR across Chevron.

I formed the Extended Reality Team and shortly became the Extended Reality Product Manager. Our team began using VR to conduct safety training within a virtual environment. It allowed us to train Chevron’s workforce safer and more efficiently by providing hands-on experience without the risk of real-world errors.

HETI: What inspired you to start your own company?

MP: Extended reality is an exciting new technology, and I quickly discovered the growing need for flexible, cost-effective XR content development in relation to life-saving-action training, such as confined-space entry, lockout/tagout procedures, and working from heights. I believe that affordable and high-quality XR experiences should be accessible to all companies, regardless of budget. That’s why MadXR has transparent pricing options that range from pre-built VR training modules to turnkey teams—and we empower our customers to take full ownership of their content and assets.

HETI: How has being based in Houston helped MadXR?

MP: The network in Houston is unmatched. In the energy capital of the world, it’s much easier to access the companies we’re targeting and hire the talent we need to grow. Innovation hubs like Houston’s Ion District have given us the resources and opportunities to connect with a vast number of forward-thinking businesses.

HETI: Do you believe XR will be instrumental in helping companies reach low carbon or net zero goals?

MP: XR is poised to revolutionize the energy industry, offering unprecedented opportunities for efficiency, engagement, and environmental sustainability. Imagine donning a headset and virtually navigating a facility halfway across the globe in real-time, or preparing your entire team with comprehensive virtual training before they physically enter a site. These scenarios highlight XR’s potential to enhance operational efficiency and employee engagement significantly. Beyond the immediate benefits, XR also plays a crucial role in reducing carbon emissions by eliminating the need for unnecessary travel. This technology isn’t just about improving current processes; it’s about reimagining the future of energy industry operations in a more sustainable, efficient, and engaging way.

HETI: MadXR will be celebrating its first anniversary in April. Can you tell us more about your vision for the future and what you’re focused on in 2024?

MP: In 2023, we were focused on ramping up and generating awareness. This year, we’re dedicated to expanding our reach and impact. We plan to incorporate AI into our learning modules and XR development to make them even more informational and interactive.

While our primary focus is on energy, we’re exploring how we can extend XR training to other industries, including automotive, healthcare, and pharmaceuticals.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

To learn more about MadXR’s mission and XR training modules, visit MadXR.

The Climate Equity Report was developed to help foster positive, two-way communication and engagement between Houston-area energy companies and the communities they impact. Photo via Getty Images

Key takeaways from HETI's Climate Equity Report

The view from heti

The mission of the Houston Energy Transition Initiative (HETI) is to drive sustainable and equitable economic growth for an energy-abundant, low-carbon future in the greater Houston region.

Community engagement will play a key role in ensuring the environmental and economic benefits of the energy transition flow to all members of Greater Houston. This requires a shared understanding of concerns, values, and goals.

“As we make this transition to a lower-carbon energy future, we’re doing it in a way that creates economic opportunity for all Houstonians,” said Jane Stricker, Senior Vice President, Energy Transition and Executive Director of HETI. “When we think about what role community plays in that work, HETI is supported by industry leaders and a community advisory board to ensure that as this work moves forward, it moves forward in a way that benefits everyone.”

HETI recently collaborated with the Houston Advanced Research Center (HARC), Sallie Greenberg Consulting (SGC), energy companies with a presence in the region, and impacted community organization stakeholders and leaders to develop a baseline understanding of current corporate climate action, community needs, and preferred methods of engagement.

“We engaged HARC and SGC to help us to explore the intersection of the energy transition and community engagement,” said Stricker. “They helped us create a collaborative framework to support both companies and communities in advancing solutions for an equitable energy transition. The team has done a truly outstanding job to develop this report and framework.”

The Climate Equity Report, which includes the Framework for an Equitable Energy Transition and the Community Engagement Toolkit for an Equitable Energy Transition, was developed to help foster positive, two-way communication and engagement between Houston-area energy companies and the communities they impact. The Framework and Toolkit are based on in-depth research and interviews — with the aim of bridging the gap between corporate climate action, community engagement, and the federal government’s approach to diversity, equity, inclusion, and accessibility.

“We have the opportunity to reassess how we approach these very important issues,” said John Hall, President and CEO of HARC. “Community members are not just interested in talking and becoming acquainted with the industry — they want to engage in constructive dialogue with the aim of delivering meaningful benefits that will improve the quality of their lives and those of their neighbors.”

“What I see for the first time in the 25 years that I’ve been working in this space is that we have a significant opportunity—right now—to change how we work in communities, how we work with communities, and how we can enter in a partnership to be able to drive equitable energy transition activities forward,” said Dr. Sallie Greenberg, Scientist, Strategic Advisor, and Engagement Specialist at Sallie Greenberg Consulting.

Findings from the Climate Equity Report highlight best practices and strategies to improve relationships, build trust, and address concerns. Ten key findings include:

  • Basic needs
    Helping the community address basic needs and reduce existing risks can reduce barriers to participation and improve community member engagement around the energy transition.
  • Equity considerations
    Equity considerations are growing increasingly important. Communities are looking for authentic processes that include community input on the highest-priority challenges.
  • Two-way engagement
    Successful two-way engagement requires information to flow in both directions. Authentic, targeted community engagement will be a key enabler of climate equity and decarbonization in Houston.
  • Transparency
    As energy companies seek to broaden engagement efforts, transparency is key. Project information must be as transparent and available as possible.
  • Trust flow
    There is a gap between company and community perceptions of engagement largely based on a “trust deficit” that will take time to address.
  • Engagement frequency
    Engagement alone isn’t enough. Consistent, frequent, organic engagement is required to build trust and overcome the “trust deficit” between energy companies and communities.
  • Accountability
    Impacts can be tangible and intangible. Community engagement work must be evaluated using a data-driven approach that measures how engagement activities address inequalities and benefit impacted groups.
  • Shifting priorities
    The type of engagement the community and the federal government wants and expects has changed. Companies must address this change to ensure community needs are acknowledged and met.
  • Stakeholder identification
    Not all stakeholders have the same voice or level of influence. Truly equitable engagement requires the inclusion of marginalized groups, especially those in frontline communities.
  • Program evaluation
    The evaluation process helps companies determine if engagement goals are being met. This includes conducting observations, surveys, and interviews throughout the evaluation process before sharing results with stakeholders and making program improvements based on the collected information.

Read the full report here. Watch the Connect on Climate Equity webinar.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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Oxy's $1.3B Texas carbon capture facility on track to​ launch this year

gearing up

Houston-based Occidental Petroleum is gearing up to start removing CO2 from the atmosphere at its $1.3 billion direct air capture (DAC) project in the Midland-Odessa area.

Vicki Hollub, president and CEO of Occidental, said during the company’s recent second-quarter earnings call that the Stratos project — being developed by carbon capture and sequestration subsidiary 1PointFive — is on track to begin capturing CO2 later this year.

“We are immensely proud of the achievements to date and the exceptional record of safety performance as we advance towards commercial startup,” Hollub said of Stratos.

Carbon dioxide captured by Stratos will be stored underground or be used for enhanced oil recovery.

Oxy says Stratos is the world’s largest DAC facility. It’s designed to pull 500,000 metric tons of carbon dioxide from the air and either store it underground or use it for enhanced oil recovery. Enhanced oil recovery extracts oil from unproductive reservoirs.

Most of the carbon credits that’ll be generated by Stratos through 2030 have already been sold to organizations such as Airbus, AT&T, All Nippon Airways, Amazon, the Houston Astros, the Houston Texans, JPMorgan, Microsoft, Palo Alto Networks and TD Bank.

The infrastructure business of investment manager BlackRock has pumped $550 million into Stratos through a joint venture with 1PointFive.

As it gears up to kick off operations at Stratos, Occidental is also in talks with XRG, the energy investment arm of the United Arab Emirates-owned Abu Dhabi National Oil Co., to form a joint venture for the development of a DAC facility in South Texas. Occidental has been awarded up to $650 million from the U.S. Department of Energy to build the South Texas DAC hub.

The South Texas project, to be located on the storied King Ranch, will be close to industrial facilities and energy infrastructure along the Gulf Coast. Initially, the roughly 165-square-mile site is expected to capture 500,000 metric tons of carbon dioxide per year, with the potential to store up to 3 billion metric tons of CO2 per year.

“We believe that carbon capture and DAC, in particular, will be instrumental in shaping the future energy landscape,” Hollub said.

Fervo Energy selects Baker Hughes to provide supply geothermal tech for power plants

geothermal deal

Houston-based geothermal energy startup Fervo Energy has tapped Houston-based energy technology company Baker Hughes to supply geothermal equipment for five Fervo power plants in Utah.

The equipment will be installed at Fervo’s Cape Station geothermal power project near Milford, Utah. The project’s five second-phase, 60-megawatt plants will generate about 400 megawatts of clean energy for the grid.

Financial terms of the deal weren’t disclosed.

“Baker Hughes’ expertise and technology are ideal complements to the ongoing progress at Cape Station, which has been under construction and successfully meeting project milestones for almost two years,” says Tim Latimer, co-founder and CEO of Fervo. “Fervo designed Cape Station to be a flagship development that's scalable, repeatable, and a proof point that geothermal is ready to become a major source of reliable, carbon-free power in the U.S.”

Cape Station is permitted to deliver about two gigawatts of geothermal power. The first phase of the project will supply 100 megawatts of power to the grid beginning in 2026. The second phase is scheduled to come online by 2028.

“Geothermal power is one of several renewable energy sources expanding globally and proving to be a vital contributor to advancing sustainable energy development,” Baker Hughes Chairman and CEO Lorenzo Simonelli says. “By working with a leader like Fervo Energy and leveraging our comprehensive portfolio of technology solutions, we are supporting the scaling of lower-carbon power solutions that are integral to meet growing global energy demand.”

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company has surpassed $1 billion. In March, Axios reported Fervo is targeting a $2 billion to $4 billion valuation in an IPO.

Over the course of eight years, Fervo has raised almost $1 billion in capital, including equity and debt financing. This summer, the company secured a $205.5 million round of capital.

Houston-area sustainable steel company emerges from stealth with $17M in VC funding

heavy metals

Conroe-based Hertha Metals, a producer of substantial steel, has hauled in more than $17 million in venture capital from Khosla Ventures, Breakthrough Energy Fellows, Pear VC, Clean Energy Ventures and other investors.

The money has been put toward the construction and the launch of its 1-metric-ton-per-day pilot plant in Conroe, where its breakthrough in steelmaking has been undergoing tests. The company uses a single-step process that it claims is cheaper, more energy-efficient and equally as scalable as conventional steelmaking methods. The plant is fueled by natural gas or hydrogen.

The company, founded in 2022, plans to break ground early next year on a new plant. The facility will be able to produce more than 9,000 metric tons of steel per year.

Hertha said in a news release that its process, which converts low-grade iron ore into molten steel or high-purity iron, “doesn’t just materially lower cost and energy use — it fundamentally expands our capacity to produce iron and steel at scale, by unlocking a wider range of iron ore feedstocks.”

Laureen Meroueh, founder and CEO of Hertha, says the company’s process will fill a gap in U.S. steel production.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Meroueh says.

Hertha says it’s in talks with magnet producers — which make permanent magnets and magnetic assemblies from raw materials such as iron — to become a U.S. supplier of high-purity iron. In its next stage of growth, Hertha will aim to operate at a capacity of 500,000 metric tons of steel production per year.

The company won the Department of Energy's Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition last summer. Read more here.