Leaders from across the energy value chain gathered in Houston for a roundtable to discuss tackling methane. Photo via Canva

Leaders from across the energy value chain gathered in Houston for a roundtable hosted by the Global Methane Hub (GMH) and the Houston Energy Transition Initiative (HETI). The session underscored the continued progress to reduce methane emissions as the energy industry addresses the dual challenge of producing more energy that the world demands while simultaneously reducing emissions.

The Industry’s Shared Commitment and Challenge

There’s broad recognition across the industry that methane emissions must be tackled with urgency, especially as natural gas demand is projected to grow 3050% by 2050. This growth makes reducing methane leakage more than a sustainability issue—it’s also a matter of global market access and investor confidence.

Solving this issue, however, requires overcoming technical challenges that span infrastructure, data acquisition, measurement precision, and regulatory alignment.

Getting the Data Right: Top-Down vs. Bottom-Up

Accurate methane leak monitoring and quantification is the cornerstone of any effective mitigation strategy. A key point of discussion was the differentiation between top-down and bottom-up measurement approaches.

Top-down methods such as satellite and aerial monitoring offer broad-area coverage and can identify large emission plumes. Technologies such as satellite-based remote sensing (e.g., using high-resolution imagery) or airborne methane surveys (using aircraft equipped with tunable diode laser absorption spectroscopy) are commonly used for wide-area detection. While these methods are efficient for identifying large-scale emission hotspots, their accuracy is lower when it comes to quantifying emissions at the source, detecting smaller, diffuse leaks, and providing continuous monitoring.

In contrast, bottom-up methods focus on direct, on-site detection at the equipment level, providing more granular and precise measurements. Technologies used here include optical gas imaging (OGI) cameras, flame ionization detectors (FID), and infrared sensors, which can directly detect methane at the point of release. These methods are more accurate but can be resource and infrastructure intensive, requiring frequent manual inspections or continuous monitoring installations, which can be costly and technically challenging in certain environments.

The challenge lies in combining both methods: top-down for large-scale monitoring and bottom-up for detailed, accurate measurements. No single technology is perfect or all-inclusive. An integrated approach that uses both datasets will help to create a more comprehensive picture of emissions and improve mitigation efforts.

From Detection to Action: Bridging the Gap

Data collection is just the first step—effective action follows. Operators are increasingly focused on real-time detection and mitigation. However, operational realities present obstacles. For example, real-time leak detection and repair (LDAR) systems—particularly for continuous monitoring—face challenges due to infrastructure limitations. Remote locations like the Permian Basin may lack the stable power sources needed to run continuous monitoring equipment to individual assets.

Policy, Incentives, and Regulatory Alignment

Another critical aspect of the conversation was the need for policy incentives that both promote best practices and accommodate operational constraints. Methane fees, introduced to penalize emissions, have faced widespread resistance due to their design flaws that in many cases actually disincentivize methane emissions reductions. Industry stakeholders are advocating for better alignment between policy frameworks and operational capabilities.

In the United States, the Subpart W rule, for example, mandates methane reporting for certain facilities, but its implementation has raised concerns about the accuracy of some of the new reporting requirements. Many in the industry continue to work with the EPA to update these regulations to ensure implementation meets desired legislative expectations.

The EU’s demand for quantified methane emissions for imported natural gas is another driving force, prompting a shift toward more detailed emissions accounting and better data transparency. Technologies that provide continuous, real-time monitoring and automated reporting will be crucial in meeting these international standards.

Looking Ahead: Innovation and Collaboration

The roundtable highlighted the critical importance of advancing methane detection and mitigation technologies and integrating them into broader emissions reduction strategies. The United States’ 45V tax policy—focused on incentivizing production of low-carbon intensity hydrogen often via reforming of natural gas—illustrates the growing momentum towards science-based accounting and transparent data management. To qualify for 45V incentives, operators can differentiate their lower emissions intensity natural gas by providing foreground data to the EPA that is precise and auditable, essential for the industry to meet both environmental and regulatory expectations. Ultimately, the success of methane reduction strategies depends on collaboration between the energy industry, technology providers, and regulators.

The roundtable underscored that while significant progress has been made in addressing methane emissions, technical, regulatory, and operational challenges remain. Collaboration across industry, government, and technology providers is essential to overcoming these barriers. With better data, regulatory alignment, and investments in new technologies, the energy sector can continue to reduce methane emissions while supporting global energy demands.

———

HETI thanks Chris Duffy, Baytown Blue Hydrogen Venture Executive, ExxonMobil; Cody Johnson, CEO, SCS Technologies; and Nishadi Davis, Head of Carbon Advisory Americas, wood plc, for their participation in this event.

This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

HETI has welcomed three new members. Photo via Getty Images

Houston Energy Transition Initiative announces new members for 2025

The view from heti

The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) has welcomed three new member companies who aim to accelerate global solutions for an energy-abundant, low-carbon future.

HETI members are champions in their fields, each with their distinctive advantage to help region lead the energy transition with innovative solutions. New members include:

Kanin Energy 

A purpose-built, turnkey developer that focuses on transforming industrial waste heat into emission-free power, providing bundled solutions to industrial facilities that include the design, construction, operation, and financing of waste heat to power and other decarbonization projects.

TerraPower

A developer of advanced technologies that deliver safe, affordable, and abundant carbon-free energy. Their work supports industrial decarbonization and economic growth by harnessing heat and electricity in innovative ways. Additionally, they are advancing processes to extract radioisotopes for use in lifesaving cancer treatments.

TotalEnergies 

A global integrated energy company that produces and markets energies: oil and biofuels, natural gas, biogas and low-carbon hydrogen, renewables and electricity. Our more than 100,000 employees are committed to provide as many people as possible with energy that is more reliable, more affordable and more sustainable. Active in about 120 countries, TotalEnergies places sustainability at the heart of its strategy, its projects and its operations.

———

This article originally appeared on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

The teams at this year's Energy Venture Day and Pitch Competition have collectively raised $435 million in funding. Photo courtesy of CERAWeek

CERAWeek announces winners of annual clean tech pitch competition

top teams

Teams from around the world and right here in Houston took home prizes at the fourth annual Energy Venture Day and Pitch Competition at CERAWeek on March 12.

The fast-paced event, put on by Rice Alliance, Houston Energy Transition Initiative and TEX-E, invited 36 industry startups and five Texas-based student teams focused on driving efficiency and advancements toward the energy transition to present at 3.5-minute pitch before investors and industry partners during CERAWeek's Agora program. The competition is a qualifying event for the Startup World Cup, powered by Pegasus Venture, where teams compete for a $1 million investment prize.

The teams at this year's Energy Venture Day have collectively raised $435 million in funding.

Rice University student teams took home two of the three top prizes in the competition.

HEXASpec won the student track, known at TEX-E, taking home $25,000. The team's pitch focused on enhancing semiconductor chips’ thermal conductivity to boost computing power. Pattern Materials, another Rice-led team, claimed third place and won $10,000 for its proprietary LIG and LIGF technology that produces graphene patterns.

A team from the University of Texas McCombs School of Business, Nanoborne, took home second place and $15,000 for its engineering company focused on research and development in applied nanotechnology.

The companies that pitched in the three industry tracts competed for non-monetary awards. Here's who won:

Track A: Hydrogen, Fuel Cells, Buildings, Water, & Other Energy Solutions

Track B: Advanced Manufacturing, Materials, Fossil Energy, & Carbon Management

Track C: Industrial Efficiency, Decarbonization, Electricity, & the Grid

Arculus Solutions, which retrofits natural gas pipelines for safe hydrogen transportation, was named the overall winner and will move on to the Startup World Cup competition. California-based Membravo was also given a "golden ticket" to participate in the next NOV Supernova Accelerator cohort.

Teams at this year's Energy Venture Day represented five countries and 15 states. Click here to see the full list of companies and investor groups that participated.

Houston-based Solidec took home the top TEX-E price and $25,000 at last year's Energy Venture Day and Pitch Competition. Photo courtesy of HETI

50+ teams announced for CERAWeek's annual clean tech pitch competition

CERA pitches

The Rice Alliance for Technology and Entrepreneurship, the Houston Energy Transition Initiative and the Texas Entrepreneurship Exchange for Energy announced the 30-plus energy ventures and five student teams that will pitch at the 2025 Energy Venture Day and Pitch Competition during CERAWeek next month.

The ventures are focused on driving efficiency and advancements toward the energy transition and will each present a 3.5-minute pitch before a network of investors and industry partners during CERAWeek's Agora program.

The pitch competition is divided up into the TEX-E university track, in which Texas student-led energy startups compete for $50,000 in cash prizes, and the industry ventures track.

Teams competing in the TEX-E Prize track include:

  • ECHO
  • HEXAspec
  • HydroStor Analytics
  • Nanoborne
  • Pattern Materials

The industry track is subdivided into three additional tracks, spanning materials to clean energy and will feature 36 companies. The top three companies from each industry track will be named. The winner of the CERAWeek competition will also have the chance to advance and compete for the $1 million investment prize at the Startup World Cup in October 2025.

Teams come from around the world, including several notable Houston-based ventures, such as Corrolytics, Rheom Materials, AtmoSpark Technologies, and others. Click here to see the full list of companies and investor groups that will participate.

The pitch competition will be held Wednesday, March 12, at CERAWeek from 1-4:30 pm. An Agora pass is required to attend.

Those without passes can catch more than 50 companies at a free pitch preview at the Ion. Pitches will be followed by private meetings with venture capitalists, corporate innovation groups, industry leaders, and tech scouts. The preview will be held Tuesday, March 11, from 9:30 am to 2:30 pm at the Ion. It's free to attend, but registration is required. Click here to register.

Last year, Houston-based Solidec took home the top TEX-E price and $25,000 cash awards. The startup extracts molecules from water and air, then transforms them into pure chemicals and fuels that are free of carbon emissions. Its co-founder and Rice University professor Haotian Wang was recently awarded the 2025 Norman Hackerman Award in Chemical Research.

Caton Fenz, CEO for Repsol’s Renewables North America, shares more about Repsol’s approach to expanding its renewable footprint, integrating green energy into its core business and leveraging Houston’s unique role as a leader in the energy transition. Photo via HETI

25 years of innovation: Repsol exec on Houston's role in the energy transition

the view from heti

Houston hosted the inaugural Energy + Climate Startup Week in September, which brought together leading energy and climate venture capital investors, industry leaders and startups from around the world to showcase the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

Repsol was one of the inaugural sponsors for the weeks kick off event that hosted several leading startups. This year marked 25 years of energy innovation for Repsol in the United States. As the energy landscape evolves, Repsol has committed to significant growth in renewable capacity, with an impressive 720 MW of solar and storage capacity already operational and 1.5 GW under construction.

Caton Fenz, CEO for Repsol’s Renewables North America shares more about Repsol’s approach to expanding its renewable footprint, integrating green energy into its core business and leveraging Houston’s unique role as a leader in the energy transition. Here’s an inside look at Repsol’s milestones and future goals in the journey toward decarbonization and a sustainable energy future.

Can you tell us more about Repsol’s strategy for expanding its renewables business?

This year Repsol is celebrating 25 years of energy development in the United States. Across the US, we have a team of more than 800 employees, with more than 130 employees working in the renewables business specifically.

Repsol’s growth ambition in the US renewable energy market is significant. Since launching our renewables activity in the US three years ago, we have installed more than 720 MW of solar generation and energy storage capacity. Today we have more than 1.5 GW of additional solar and energy storage capacity under construction, and more than 20 GW of solar, wind and energy storage in development across 13 states.

How does Repsol plan to integrate renewable energy sources into its broader business model?

Repsol Renewables operates in accordance with Repsol’s values and strategies. Renewable energy generation is one of the pillars of Repsol’s decarbonization strategy. Repsol will invest between €3 and 4 billion to organically develop its global project portfolio and aims to reach between 9,000 MW and 10,000 MW of installed capacity by 2027. Of this, 30% will be in the United States.

With these objectives in mind, we have been able to accelerate the development of wind, solar, and energy storage across the US market and the globe. By expanding our renewable energy business, we can further meet record demand growth for renewable energy.

What are the key projects or milestones that have been achieved within Repsol’s renewables portfolio so far?

Earlier this year, we announced the commercial operation of Frye Solar, our largest solar project worldwide. This project, located in Swisher County, Texas, has a total capacity of 637 MW. And as noted above, we have an additional 1.4 GW of projects under construction currently. These major energy infrastructure projects are indicative of the scale of our operations in the US.

Why does Repsol believe being located in Houston is critical for its business, particularly in the energy transition?

Repsol is proudly committed to Houston’s role in developing and delivering energy and value for the world. Houston is known as the Energy Capital of the World and over the next 10 years, we’ll see it be known as the Energy Transition Capital of the World. With Repsol’s Renewables North America business located in downtown Houston, we have access to talent and partnerships in a booming city filled with energy experts.

Why does Repsol see value in participating in Houston Energy + Climate Startup Week?

At Houston Energy + Climate Startup Week, Repsol Renewables is honored to support and learn from leaders and investors in the energy and climate industry. We believe it is important to continuously invest in talent, ideas, and collaboration across the energy value chain as we pursue our net zero by 2050 goal.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Sarah Jewett, vice president of strategy at Fervo Energy, shares how Fervo has been able to leverage proven oil and gas technologies, such as horizontal drilling, and more, to pave the way toward a low-carbon energy future. Photo via HETI

Houston geothermal exec shares why she sees the potential of geothermal power

the view from heti

Houston-based Fervo Energy, the leader in enhanced geothermal technology, is accelerating decarbonization by bringing 24/7 carbon-free electricity to the grid.

Fervo’s mission is to leverage geoscience innovations to accelerate the world’s transition to sustainable energy. Fervo continues to demonstrate the commercial viability and scalability of enhanced geothermal energy, which uses breakthrough techniques to harness heat from the earth and generate continuous electricity.

Sarah Jewett, VP of Strategy at Fervo, shared more about how Fervo has been able to leverage proven oil and gas technologies, such as horizontal drilling, well stimulation, and fiber-optic sensing, to pave the way toward a low-carbon energy future.

Q: Can you share your background and tell us a little about your career prior to joining Fervo Energy? 

I’m a mechanical engineer by training. My career started in oil field services after working internships in hydropower and wind power. Transition technologies, such as enhanced geothermal systems, require a wide range of technical and operational innovations. When I joined Fervo Energy, I knew I was with the right team to accomplish the massive mission of addressing climate change.

Q: What are some of the challenges Fervo encounters as a carbon-free energy company?

There are a lot of misperceptions around the geothermal industry. Traditional geothermal wells require highly specific subsurface conditions—the right heat, fluid saturation, and permeability. Because of this, it has been challenging to scale geothermal energy.

Our enhanced geothermal technology is a game changer, but our technical demonstrations are capital intensive. So, one of our biggest ongoing challenges is to execute our projects flawlessly, building a new reputation centered around scalability and affordability.

In addition, when we started, we faced a somewhat uncertain market. Today, as companies look for innovative ways to decarbonize operations, geothermal has become one of the hottest renewables on the market.

Q: You’re now in your seventh year as a company. What are some of the major milestones that have contributed to the success of the business?

Fervo recently completed the 30-day well test on Project Red, a first-of-its-kind geothermal pilot project, located in northern Nevada. We confirmed record production of 24/7 carbon-free enhanced geothermal energy, which established Project Red as the most productive enhanced geothermal system in history.

This success validated the commercial viability of Fervo’s geothermal well construction and monitoring technologies, which leverage drilling and production innovations from modern oil and gas development. Since then, we’ve broken ground on our Cape Station project, a near-field development in southwest Utah that is set to deliver 400 MW of power by 2028.

Q: Tell us about your vision for the future. What is Fervo Energy focused on in 2024?

We’re ushering in a new era of geothermal energy. Our approach to enhanced geothermal energy is no longer a theoretical concept—it’s a proven solution for meeting the world’s growing demand for sustainable energy. We’re building modular power facilities and we’re able to scale them quickly. In 2024, we’re focused on finding the capital we need to achieve the scale we want. That will be key to unlocking much more growth.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Learn more about Fervo Energy and its pioneering approach to next-generation geothermal energy.

Ad Placement 300x100
Ad Placement 300x600

CultureMap Emails are Awesome

10+ must-attend Houston energy transition events happening in Q3 2025

Must-Attend Meetings

Editor's note: Q3 is here, and with it, a full slate of must-attend events for Houston energy professionals. On the agenda are casual mixers, exciting showcases, week-long happenings, and more. Mark your calendars for these top Houston energy transition events coming up from July to September 2025, and begin registering today. Please note: this article may be updated to include additional events.

July 17 — TEX-E Energy, Innovation, and Entrepreneurship networking mixer

The Texas Exchange for Energy & Climate Entrepreneurship hosts this casual networking event to connect the Houston energy and climate tech ecosystem.

This event takes place Thursday, July 17 at 5 pm at Second Draught. Click here to register.

July 29 — Center for Houston's Future presents Summer Salon

This year's Summer Salon breakfast program is titled "Digital Technology and AI: Challenges and Opportunities for Driving Energy Innovation." Sponsored by bp, it will feature a timely conversation about the intersection of digital technology (including AI) and energy innovation.

This event takes place Tuesday, July 29 at 7:30 am at Junior League of Houston. Click here to register.

August 21 — Transition on Tap

Greentown Labs’ signature networking event returns in August to foster conversations and connections within Houston's climate and energy transition ecosystem. Entrepreneurs, investors, students, philanthropists, and more are invited to attend, meet colleagues, discuss solutions, and engage with the growing community.

This event takes place Thursday, August 21 at 5:30 pm at Greentown Labs. Click here to register.

August 22 – Determined to Lead Women Lunch: Investing Through Market Cycles with Ellen Wilkirson

EnergyTech Nexus hosts a monthly Determined to Lead Women’s Lunch as part of its ongoing efforts to create safe spaces for women leaders in the energy transition to connect, learn, and lead. The August session features Ellen Wilkirson, principal at Rev Innovations. With deep experience across traditional and transition energy sectors, Wilkirson will share how she’s approached investing through multiple market and commodity cycles and what it means to be a clean energy investor in today’s evolving landscape.

This event takes place Friday, August 22 at 1 pm. Click here to register.

August 27-28 — 6th Texas Energy Forum 2025

The 6th Texas Energy Forum will dive deep into the strategies, policies, and innovative solutions that reinforce energy security for the United States and its allies and fuel economic growth — centered on Texas’ pivotal role in the global energy landscape. Key discussions will address the future of regulatory reform, tariffs, and tax incentives; advancements in oil, gas, and LNG markets; the expansion of power generation; and breakthroughs in EVs and charging infrastructure. This year's topic is "Texas: The Energy Innovation Powerhouse."

This event begins Wednesday, August 27 at the Petroleum Club of Houston. Click here to register.

September 3-4 — 11th Annual Digitalization in Oil & Gas Conference

This conference will delve deep into the intersection of digitalization and decarbonization, highlighting the transformation required for the oil and gas sector to stay relevant, resilient, and achieve business value. This year, the focus is on leveraging AI and generative AI, driving sustainability and workforce development, and achieving operational excellence through digitalization. Key objectives include building future-ready facilities, planning for a lower carbon market, and realizing business value through innovative solutions.

This event begins Wednesday, September 3 at Hilton Americas Houston. Click here to register.

September 8-10 — SPE Energy Transition Symposium

The SPE Energy Transition Symposium brings together professionals from multiple disciplines across the energy sector, offering a comprehensive platform for learning, networking, and collaboration. Its primary objective is to facilitate the exchange and dissemination of knowledge drawn from the insights of industry leaders, technical experts, academics, practitioners, representatives from the financial community, and environmental, social, and governance (ESG) leaders. This year's symposium is titled "Synergizing Innovation and Collaboration: Transforming Energy for a Sustainable Future."

This event begins Monday, September 8 at Houston Marriott Sugar Land. Click here to register.

September 15-19 — Houston Energy & Climate Week

Houston Energy & Climate Week utilizes Houston's potential to propel global climate action. This gathering welcomes an unparalleled selection of global energy leaders and communities, giving participants opportunities to interact and discuss capital, technology, workforce, and policy needs. It is organized by Allies in Energy, a nonprofit dedicated to building energy and climate literacy and a pathway to the workforce of the future.

Following an invite-only dinner on Sunday, September 14, this event begins with Opening Ceremonies on Monday, September 15. Click here for details.

September 15-19 — Houston Energy + Climate Startup Week

Launched in 2024, the official Houston Energy and Climate Startup Week returns for its second year, showcasing how Houston is developing and scaling real solutions for the dual challenge of meeting growing global energy demand while reducing carbon emissions. Join leading energy and climate venture capital investors, industry leaders, and startups from around the world for this showcase of the most innovative companies and technologies that are transforming the energy industry while driving a sustainable, low-carbon energy future.

This event begins Monday, September 15 with a kickoff event at the Ion Plaza. Click here for details.

September 16 — Pilotathon 2025 & Company Showcase

EnergyTech Nexus hosts its annual Pilotathon — a high-impact event designed to fast-track pilot deployments for climate and energy tech startups. Expect a full day of curated startup pitches, a 50-plus company innovation showcase, and direct engagement with corporate partners, investors, and ecosystem leaders. The afternoon will also feature participants from the ETN CoPilot Accelerator. Startup applications and event registration is now open at www.pilotathon.com.

This event takes place Tuesday, September 16 at 8 am at GreenStreet. Click here to register.

September 18 — ACCEL Year 3 Showcase

As part of Houston Energy and Climate Startup Week, Greentown Labs will celebrate ACCEL, an accelerator program for startups led by BIPOC and other underrepresented founders. The third ACCEL cohort will present a showcase featuring their technologies, what they’ve accomplished in the first six months of the program, and where they’re headed next. Attendees will also have the opportunity to network with industry leaders who are passionate about and building an inclusive and sustainable future.

This event takes place Thursday, September 18 at 5 pm at Greentown Labs. Click here to register.

Greentown Labs adds 6 Texas clean energy startups to Houston incubator

green team

Greentown Labs announced the six startups to join its Houston community in Q2 of 2025.

The companies are among a group of 13 that joined the climatetech incubator, which is co-located in Houston and Boston, in the same time period. The companies that joined the Houston-based lab specialize in a number of clean energy applications, from long-duration energy storage systems to 3D solar towers.

The new Houston members include:

  • Encore CO2, a Louisiana-based company that converts CO2 into ethanol, acetate, ethylene and other sustainable chemicals through its innovative electrolysis technology
  • Janta Power, a Dallas-based company with proprietary 3D-solar-tower technology that deploys solar power vertically rather than flatly, increasing power and energy generation
  • Licube, an Austin-based company focused on sustainable lithium recovery from underutilized sources using its proprietary and patented electrodialysis technology
  • Newfound Materials, a Houston-based company that has developed a predictive engine for materials R&D
  • Pix Force, a Houston-based company that develops AI algorithms to inspect substations, transmission lines and photovoltaic plants using drones
  • Wattsto Energy, a Houston-based manufacturer of a long-duration-energy-storage system with a unique hybrid design that provides fast, safe, sustainable and cost-effective energy storage at the microgrid and grid levels

Seven other companies will join Greentown Boston's incubator. See the full list here.

Greentown Houston also added five startups to its local lab in Q1. Read more about the companies here.

How Planckton Data is building the sustainability label every industry will need

now streaming

There’s a reason “carbon footprint” became a buzzword. It sounds like something we should know. Something we should measure. Something that should be printed next to the calorie count on a label.

But unlike calories, a carbon footprint isn’t universal, standardized, or easy to calculate. In fact, for most companies—especially in energy and heavy industry—it’s still a black box.

That’s the problem Planckton Data is solving.

On this episode of the Energy Tech Startups Podcast, Planckton Data co-founders Robin Goswami and Sandeep Roy sit down to explain how they’re turning complex, inconsistent, and often incomplete emissions data into usable insight. Not for PR. Not for green washing. For real operational and regulatory decisions.

And they’re doing it in a way that turns sustainability from a compliance burden into a competitive advantage.

From calories to carbon: The label analogy that actually works

If you’ve ever picked up two snack bars and compared their calorie counts, you’ve made a decision based on transparency. Robin and Sandeep want that same kind of clarity for industrial products.

Whether it’s a shampoo bottle, a plastic feedstock, or a specialty chemical—there’s now consumer and regulatory pressure to know exactly how sustainable a product is. And to report it.

But that’s where the simplicity ends.

Because unlike food labels, carbon labels can’t be standardized across a single factory. They depend on where and how a product was made, what inputs were used, how far it traveled, and what method was used to calculate the data.

Even two otherwise identical chemicals—one sourced from a refinery in Texas and the other in Europe—can carry very different carbon footprints, depending on logistics, local emission factors, and energy sources.

Planckton’s solution is built to handle exactly this level of complexity.

AI that doesn’t just analyze

For most companies, supply chain emissions data is scattered, outdated, and full of gaps.

That’s where Planckton’s use of AI becomes transformative.

  • It standardizes data from multiple suppliers, geographies, and formats.
  • It uses probabilistic models to fill in the blanks when suppliers don’t provide details.
  • It applies industry-specific product category rules (PCRs) and aligns them with evolving global frameworks like ISO standards and GHG Protocol.
  • It helps companies model decarbonization pathways, not just calculate baselines.

This isn’t generative AI for show. It’s applied machine learning with a purpose: helping large industrial players move from reporting to real action.

And it’s not a side tool. For many of Planckton’s clients, it’s becoming the foundation of their sustainability strategy.

From boardrooms to smokestacks: Where the pressure is coming from

Planckton isn’t just chasing early adopters. They’re helping midstream and upstream industrial suppliers respond to pressure coming from two directions:

  1. Downstream consumer brands—especially in cosmetics, retail, and CPG—are demanding footprint data from every input supplier.
  2. Upstream regulations—especially in Europe—are introducing reporting requirements, carbon taxes, and supply chain disclosure laws.

The team gave a real-world example: a shampoo brand wants to differentiate based on lower emissions. That pressure flows up the value chain to the chemical suppliers. Who, in turn, must track data back to their own suppliers.

It’s a game of carbon traceability—and Planckton helps make it possible.

Why Planckton focused on chemicals first

With backgrounds at Infosys and McKinsey, Robin and Sandeep know how to navigate large-scale digital transformations. They also know that industry specificity matters—especially in sustainability.

So they chose to focus first on the chemicals sector—a space where:

  • Supply chains are complex and often opaque.
  • Product formulations are sensitive.
  • And pressure from cosmetics, packaging, and consumer brands is pushing for measurable, auditable impact data.

It’s a wedge into other verticals like energy, plastics, fertilizers, and industrial manufacturing—but one that’s already showing results.

Carbon accounting needs a financial system

What makes this conversation unique isn’t just the product. It’s the co-founders’ view of the ecosystem.

They see a world where sustainability reporting becomes as robust as financial reporting. Where every company knows its Scope 1, 2, and 3 emissions the way it knows revenue, gross margin, and EBITDA.

But that world doesn’t exist yet. The data infrastructure isn’t there. The standards are still in flux. And the tooling—until recently—was clunky, manual, and impossible to scale.

Planckton is building that infrastructure—starting with the industries that need it most.

Houston as a launchpad (not just a legacy hub)

Though Planckton has global ambitions, its roots in Houston matter.

The city’s legacy in energy and chemicals gives it a unique edge in understanding real-world industrial challenges. And the growing ecosystem around energy transition—investors, incubators, and founders—is helping companies like Planckton move fast.

“We thought we’d have to move to San Francisco,” Robin shares. “But the resources we needed were already here—just waiting to be activated.”

The future of sustainability is measurable—and monetizable

The takeaway from this episode is clear: measuring your carbon footprint isn’t just good PR—it’s increasingly tied to market access, regulatory approval, and bottom-line efficiency.

And the companies that embrace this shift now—using platforms like Planckton—won’t just stay compliant. They’ll gain a competitive edge.

Listen to the full conversation with Planckton Data on the Energy Tech Startups Podcast:

Hosted by Jason Ethier and Nada Ahmed, the Digital Wildcatters’ podcast, Energy Tech Startups, delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.