big perk

Houston company incentivizes renewable energy plans

Here's how Direct Energy hopes to grow its renewable energy clientbase. Photo via Getty Images

It pays to be a responsible energy consumer.

Direct Energy will be offering two-years of Amazon Prime for its new customers. The On Us promotion is part of an ongoing partnership with Amazon since 2018, and will include a fixed-rate electricity plan or a fixed-rate electricity plan with free nights or free weekends, and will be 100 percent renewable.

The On Us electricity suite will include free electricity between 9 p.m. and 9 a.m., free power from Friday night at 6 p.m. until midnight on Sunday, and a fixed rate for 24 months. Customers who already have Amazon Prime will receive a $15 gift card. The plan incentivizes new customers to join and receive the Prime membership, which is a $139 value.

“With this newest offer, Direct Energy makes it easy and seamless for customers to find the right electricity plan for their needs, with the added savings, convenience, and entertainment with Amazon Prime—all in a single membership,” Britany Keller, marketing lead at Direct Energy, says in a news release.

“Our customers can begin enjoying Prime membership as quickly as a day after they start service on an eligible plan with Direct Energy," she continues. "We are thrilled to continue to bring our customers new ways to enjoy Amazon Prime through our suite of ‘On Us’ plans.”

Direct Energy reports that it utilizes renewable energy from green sources like wind, geothermal, hydro, and solar energy to help reduce the carbon footprint.

Originally founded in Canada, Direct Energy is a subsidiary of Houston-based NRG Energy, which has recently announced its own sustainability advancements to NRG Park.

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A View From HETI

Pelican Energy Partners has made its second nuclear-related acquisition of 2026. Photo via Pexels

Houston-based private equity firm Pelican Energy Partners has acquired California-based Veridiam for an undisclosed amount in an effort to further increase the firm’s focus on the nuclear energy sector.

Veridiam is a strategic manufacturer that specializes in the precision fabrication of components and assemblies made from exotic metals or advanced alloys for the nuclear, aerospace, defense, space and medical fields.

Following the acquisition, Veridiam will continue to operate under its existing name and will led by its current management team, including CEO Brian Joyal.

“Joining the Pelican platform accelerates our strategic trajectory," Joyal said in a news release. "With Pelican's support, we will accelerate the modernization and expansion of our manufacturing capabilities to meet unprecedented demand across the nuclear, aerospace, defense, and medical sectors. This partnership also enables us to expand our portfolio of mission-critical products and engineered solutions while maintaining the uncompromising quality, precision, and reliability standards that have defined Veridiam for more than 60 years."

Since 2011, Pelican has raised over $1 billion in committed capital and has realized over 15 investments. Currently, Pelican is investing from its fourth fund, which aims to support and advance companies that provide critical services and products to the nuclear power industry.

In 2024, Pelican raised a $450 million fund to invest in nuclear energy services and equipment companies.

The Veridiam deal comes after Pelican has completed several nuclear acquisitions. The PE firm acquired New Hampshire-based Environmental Alternatives Inc., which provides nuclear decontamination services, in April; it acquired Georgia-based WSI Welding Solution in December, which services the nuclear sector.

"Veridiam sits at the center of our investment thesis and reflects the kind of deal Pelican does best," Mike Scott, managing partner and founder of Pelican Energy Partners, added in the news release. "With the right capital and operating support, we see a clear opportunity to strengthen the business, invest in its capabilities, and create long-term value for customers and shareholders."

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