Houston company incentivizes renewable energy plans

big perk

Here's how Direct Energy hopes to grow its renewable energy clientbase. Photo via Getty Images

It pays to be a responsible energy consumer.

Direct Energy will be offering two-years of Amazon Prime for its new customers. The On Us promotion is part of an ongoing partnership with Amazon since 2018, and will include a fixed-rate electricity plan or a fixed-rate electricity plan with free nights or free weekends, and will be 100 percent renewable.

The On Us electricity suite will include free electricity between 9 p.m. and 9 a.m., free power from Friday night at 6 p.m. until midnight on Sunday, and a fixed rate for 24 months. Customers who already have Amazon Prime will receive a $15 gift card. The plan incentivizes new customers to join and receive the Prime membership, which is a $139 value.

“With this newest offer, Direct Energy makes it easy and seamless for customers to find the right electricity plan for their needs, with the added savings, convenience, and entertainment with Amazon Prime—all in a single membership,” Britany Keller, marketing lead at Direct Energy, says in a news release.

“Our customers can begin enjoying Prime membership as quickly as a day after they start service on an eligible plan with Direct Energy," she continues. "We are thrilled to continue to bring our customers new ways to enjoy Amazon Prime through our suite of ‘On Us’ plans.”

Direct Energy reports that it utilizes renewable energy from green sources like wind, geothermal, hydro, and solar energy to help reduce the carbon footprint.

Originally founded in Canada, Direct Energy is a subsidiary of Houston-based NRG Energy, which has recently announced its own sustainability advancements to NRG Park.

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Houston energy-focused AI platform raises $5M in Mercury-led seed round

fresh funding

Houston-based Collide, a provider of generative artificial intelligence for the energy sector, has raised $5 million in seed funding led by Houston’s Mercury Fund.

Other investors in the seed round include Bryan Sheffield, founder of Austin-based Parsley Energy, which was acquired by Dallas-based Pioneer Natural Resources in 2021; Billy Quinn, founder and managing partner of Dallas-based private equity firm Pearl Energy Investments; and David Albin, co-founder and former managing partner of Dallas-based private equity firm NGP Capital Partners.

“(Collide) co-founders Collin McLelland and Chuck Yates bring a unique understanding of the oil and gas industry,” Blair Garrou, managing partner at Mercury, said in a news release. “Their backgrounds, combined with Collide’s proprietary knowledge base, create a significant and strategic moat for the platform.”

Collide, founded in 2022, says the funding will enable the company to accelerate the development of its GenAI platform. GenAI creates digital content such as images, videos, text, and music.

Originally launched by Houston media organization Digital Wildcatters as “a professional network and digital community for technical discussions and knowledge sharing,” the company says it will now shift its focus to rolling out its enterprise-level, AI-enabled solution.

Collide explains that its platform gathers and synthesizes data from trusted sources to deliver industry insights for oil and gas professionals. Unlike platforms such as OpenAI, Perplexity, and Microsoft Copilot, Collide’s platform “uniquely accesses a comprehensive, industry-specific knowledge base, including technical papers, internal processes, and a curated Q&A database tailored to energy professionals,” the company said.

Collide says its approximately 6,000 platform users span 122 countries.

CenterPoint reports progress on grid improvements ahead of 2025 hurricane season

grid resilience

As part of an ongoing process to make Houston better prepared for climate disasters, CenterPoint Energy announced its latest progress update on the second phase of the Greater Houston Resiliency Initiative (GHRI).

CenterPoint reported that it has completed 70 percent of its resiliency work and all GHRI-related actions are expected to be complete before the official start of the 2025 hurricane season.

"Our entire CenterPoint Houston Electric team is focused on completing this historic suite of grid resiliency actions before the start of hurricane season,” Darin Carroll, Senior Vice President of CenterPoint's Electric Business, said in a news release. “That is our goal, and we will achieve it. To date, we have made significant progress as part of this historic effort.”

CenterPoint’s resiliency solutions include clearing higher-risk vegetation across thousands of miles of power lines, adding thousands more automation devices capable of self-healing, installing thousands of storm-resistant poles, and undergrounding hundreds of miles of power lines.

CenterPoint's GHRI efforts, which entered a second phase in September 2024, aim to improve overall grid resiliency and reliability and are estimated to reduce outages for customers by more than 125 million minutes annually, according to the company. It has undergrounded nearly 350 miles of power lines, about 85 percent of the way toward its target of 400 miles, which will help improve resiliency and reduce the risk of outages. CenterPoint also aims to install the first of 100 new local weather monitoring stations by June 1.

In March, CenterPoint cleared 655 miles of high-risk vegetation near power lines, installed 1,215 automated reliability devices capable of self-healing, and added an additional 3,300 storm-resilient poles.

In April, CenterPoint will begin building a network of 100 new weather monitoring stations, which will provide 24/7 weather monitoring and storm response preparation.

“We will continue to work every day to complete these critical improvements as part of our company's goal of building the most resilient coastal grid in the country,” Carroll added in the release.

ExxonMobil, Rice launch sustainability initiative with first project underway

power partners

Houston-based ExxonMobil and Rice University announced a master research agreement this week to collaborate on research initiatives on sustainable energy efforts and solutions. The agreement includes one project that’s underway and more that are expected to launch this year.

“Our commitment to science and engineering, combined with Rice’s exceptional resources for research and innovation, will drive solutions to help meet growing energy demand,” Mike Zamora, president of ExxonMobil Technology and Engineering Co., said in a news release. “We’re thrilled to work together with Rice.”

Rice and Exxon will aim to develop “systematic and comprehensive solutions” to support the global energy transition, according to Rice. The university will pull from the university’s prowess in materials science, polymers and catalysts, high-performance computing and applied mathematics.

“Our agreement with ExxonMobil highlights Rice’s ability to bring together diverse expertise to create lasting solutions,” Ramamoorthy Ramesh, executive vice president for research at Rice, said in the release. “This collaboration allows us to tackle key challenges in energy, water and resource sustainability by harnessing the power of an interdisciplinary systems approach.”

The first research project under the agreement focuses on developing advanced technologies to treat desalinated produced water from oil and gas operations for potential reuse. It's being led by Qilin Li, professor of civil and environmental engineering at Rice and co-director of the Nanosystems Engineering Research Center for Nanotechnology-Enabled Water Treatment (NEWT) Center.

Li’s research employs electrochemical advanced oxidation processes to remove harmful organic compounds and ammonia-nitrogen, aiming to make the water safe for applications such as agriculture, wildlife and industrial processes. Additionally, the project explores recovering ammonia and producing hydrogen, contributing to sustainable resource management.

Additional projects under the agreement with Exxon are set to launch in the coming months and years, according to Rice.

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