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Houston company incentivizes renewable energy plans

big perk

Here's how Direct Energy hopes to grow its renewable energy clientbase. Photo via Getty Images

It pays to be a responsible energy consumer.

Direct Energy will be offering two-years of Amazon Prime for its new customers. The On Us promotion is part of an ongoing partnership with Amazon since 2018, and will include a fixed-rate electricity plan or a fixed-rate electricity plan with free nights or free weekends, and will be 100 percent renewable.

The On Us electricity suite will include free electricity between 9 p.m. and 9 a.m., free power from Friday night at 6 p.m. until midnight on Sunday, and a fixed rate for 24 months. Customers who already have Amazon Prime will receive a $15 gift card. The plan incentivizes new customers to join and receive the Prime membership, which is a $139 value.

“With this newest offer, Direct Energy makes it easy and seamless for customers to find the right electricity plan for their needs, with the added savings, convenience, and entertainment with Amazon Prime—all in a single membership,” Britany Keller, marketing lead at Direct Energy, says in a news release.

“Our customers can begin enjoying Prime membership as quickly as a day after they start service on an eligible plan with Direct Energy," she continues. "We are thrilled to continue to bring our customers new ways to enjoy Amazon Prime through our suite of ‘On Us’ plans.”

Direct Energy reports that it utilizes renewable energy from green sources like wind, geothermal, hydro, and solar energy to help reduce the carbon footprint.

Originally founded in Canada, Direct Energy is a subsidiary of Houston-based NRG Energy, which has recently announced its own sustainability advancements to NRG Park.

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9 must-attend Houston energy events for March 2025

WHERE TO BE

Editor's note: March is a busy month for energy industry professionals in Houston, with a full calendar of meetups, summits, and, of course, CERAWeek. Below, we've rounded up the energy transition events you won't want to miss this month. Mark your calendars and register accordingly.

March 3-4 — Industrial Immersive

The Industrial Immersive community connects industrial, energy, engineering tech professionals making investment, strategy and tactical decisions, or building, scaling, and executing pioneering XR/ 3D/ simulations, digital twin, reality capture, edge/ spatial computing, AI/ ML, connected workforce & IIoT projects within their enterprise. This forum will bring together industry professionals to share first-hand experience, insight and advice for implementing and scaling immersive tech programs in enterprise operations.

This event begins Monday, March 3, at Westin Memorial City. Click here to register.

March 3-5 — Global Energy Meet 2025

The aim of this conference is to bring together all the key stakeholders interested in Fossil and Renewable Energy Sources to share and discuss advances and developments in these fields. It is a three-day event which features energy experts, academicians, business executives and engineers to showcase recent trends, strategies and challenges of energy systems. It creates a platform to focus on advancing new energy paradigms for energy systems and global energy issues.

This event begins Monday, March 3, at the Doubletree by Hilton. Click here to register.

March 4 — Low Carbon Investment Summit

The Low Carbon Investment Summit 2025, hosted by Flathead Forge, Energy Tech Nexus, and MetroNational, connects investors with breakthrough decarbonization technologies.The event will showcase innovative companies in decarbonization including water treatment, critical minerals, and energy transition sectors while connecting innovative companies with corporate VCs, family offices, and HNW investors. Space is limited.

This event begins Tuesday, March 4, at 11 am at MetroNational's Innovation District. Click here to register.

March 4-6 — THRIVE Energy Conference

The Thrive Energy Conference by Daniel Energy Partners is for key energy professionals collaborating on research-driven insights and trends key to developing a pathway to a “thriving” energy future. This unique event combines leadership from public and private global energy companies as well as investors under a professional yet fun atmosphere.

This event begins Tuesday, March 4, at Minute Maid Park. Click here to register.

March 10-14 — CERAWeek 2025

The foremost annual gathering in the energy sector returns to Houston March 10-14, 2025. Themed "Moving Ahead: Energy strategies for a complex world," CERAWeek 2025 will focus on the challenges ahead for energy security, supply, and climate ambitions. More than 10,000 participants from over 2,050 companies across 80 countries will convene in Houston for this ambitious event. CERAWeek comprises three platforms: the Executive Conference, the Innovation Agora, and Partner Programs. We'll dive into comprehensive CERAWeek recommendations in future articles.

This event begins Monday, March 10. Click here to register.

March 13: Energy Tech Market

Energy Tech Market features founders and industry experts sharing cutting-edge innovations, trends, and insights in energy technology. Organized by Energy Tech Nexus in collaboration with the Scale Up Hub Houston program and TechNL, this event brings together thought leaders and innovators to explore the latest developments across various sectors of the energy industry.

This event begins Thursday, March 13, at 10 am at GreenStreet. Click here to register.

March 18-20 — The Connected Worker: Energy Summit

The Connected Worker: Energy Summit provides the opportunity for you to get hands-on with the essential solutions you need to empower your frontline workforce, hear real-word case studies from energy and utility leaders, and network with your industry peers. Learn how to: create a safer work environment, boost compliance and improve efficiencies through automation, make your data mobile and reduce rework, downtime and time to decision; improve workforce mobility and maximize the use of data to continuously enhance process and asset performance; and much more.

This event begins Tuesday, March 18, at 8:45 am at The Westin Galleria. Click here to register.

March 26 — Bots And Brews Spring 2025

Bots & Brews is the H-town robotics, drones, geospatial, data & AI meetup, hosted by the Energy Drone & Robotics Coalition and the co-hosts: Industrial Digital Twin Forum, Industrial Reality Capture Forum & Industrial AI Nexus: Automate. Everyone in the energy and industrial robotics/drone/data & AI community are invited to come together to catch up and talk about real-world solutions and deployments.

This event is Wednesday, March 26, from 5 to 7:45 pm at The Cannon West. Click here to register.

March 31-April 2 — World Hydrogen North America 2025

The U.S. Department of Energy announced the Hydrogen Energy Earthshot initiative to reduce the cost of clean hydrogen by 80% within a decade. Canada has also released its Hydrogen Strategy, which aims to make the country a global leader in hydrogen production, use, and exports. Seize the opportunity to connect with industry leaders from across the hydrogen value chain, fostering long-term business partnerships and exploring potential collaborations. Engage with prominent off-takers, both nationally and internationally, and gain first-hand insights into the latest projects shaping the future of hydrogen in the USA and Canada.

This event begins Monday, March 31, at the Marriott Marquis. Click here to register.

50+ teams announced for CERAWeek's annual clean tech pitch competition

CERA pitches

The Rice Alliance for Technology and Entrepreneurship, the Houston Energy Transition Initiative and the Texas Entrepreneurship Exchange for Energy announced the 30-plus energy ventures and five student teams that will pitch at the 2025 Energy Venture Day and Pitch Competition during CERAWeek next month.

The ventures are focused on driving efficiency and advancements toward the energy transition and will each present a 3.5-minute pitch before a network of investors and industry partners during CERAWeek's Agora program.

The pitch competition is divided up into the TEX-E university track, in which Texas student-led energy startups compete for $50,000 in cash prizes, and the industry ventures track.

Teams competing in the TEX-E Prize track include:

  • ECHO
  • HEXAspec
  • HydroStor Analytics
  • Nanoborne
  • Pattern Materials

The industry track is subdivided into three additional tracks, spanning materials to clean energy and will feature 36 companies. The top three companies from each industry track will be named. The winner of the CERAWeek competition will also have the chance to advance and compete for the $1 million investment prize at the Startup World Cup in October 2025.

Teams come from around the world, including several notable Houston-based ventures, such as Corrolytics, Rheom Materials, AtmoSpark Technologies, and others. Click here to see the full list of companies and investor groups that will participate.

The pitch competition will be held Wednesday, March 12, at CERAWeek from 1-4:30 pm. An Agora pass is required to attend.

Those without passes can catch more than 50 companies at a free pitch preview at the Ion. Pitches will be followed by private meetings with venture capitalists, corporate innovation groups, industry leaders, and tech scouts. The preview will be held Tuesday, March 11, from 9:30 am to 2:30 pm at the Ion. It's free to attend, but registration is required. Click here to register.

Last year, Houston-based Solidec took home the top TEX-E price and $25,000 cash awards. The startup extracts molecules from water and air, then transforms them into pure chemicals and fuels that are free of carbon emissions. Its co-founder and Rice University professor Haotian Wang was recently awarded the 2025 Norman Hackerman Award in Chemical Research.

Texas grid report and more Houston energy transition news to know

Trending news

Editor's note: It's time to look back on the top energy transition news for the second half of February. The five most-read EnergyCapital stories feature a prestigious prize for a Rice professor, an Austin startup powering up in Houston, solar news, and more. Get the details below.

1. Houston clean energy pioneer earns prestigious Welch Foundation award

Rice professor and Solidec co-founder Haotian Wang's research enables CO2 to be converted into valuable chemicals and fuels. Photo courtesy Welch Foundation.

A Rice University professor has earned a prestigious award from the Houston-based Welch Foundation, which supports chemistry research.

The foundation gave its 2025 Norman Hackerman Award in Chemical Research to Haotian Wang for his “exceptionally creative” research involving carbon dioxide electrochemistry. His research enables CO2 to be converted into valuable chemicals and fuels.

The award included $100,000 and a bronze sculpture. Continue reading.

2. Austin energy startup expands to Houston, offering electricity with backup batteries

Justin Lopas and Zach Dell founded Base Power in 2023 and are now expanding the company's electricity and backup battery offerings to Houston. Photo courtesy Base Power.

An Austin startup that sells electricity and couples it with backup power has entered the Houston market.

Base Power, which claims to be the first and only electricity provider to offer a backup battery, now serves the Houston-area territory served by Houston-based CenterPoint Energy. No solar equipment is required for Base Power’s backup batteries.

The company is initially serving customers in the Cy-Fair, Spring, Cinco Ranch and Mission Bend communities, and will expand to other Houston-area places in the future. Continue reading.

3. Solar farms are booming and putting thousands of hungry sheep to work

A photo of BP's new solar farm in Texas. Photo via bp.com

On rural Texas farmland, beneath hundreds of rows of solar panels, a troop of stocky sheep rummage through pasture, casually bumping into one another as they remain committed to a single task: chewing grass.

The booming solar industry has found an unlikely mascot in sheep as large-scale solar farms crop up across the U.S. and in the plain fields of Texas. In Milam County, outside Austin, SB Energy operates the fifth-largest solar project in the country, capable of generating 900 megawatts of power across 4,000 acres.

How do they manage all that grass? With the help of about 3,000 sheep, which are better suited than lawnmowers to fit between small crevices and chew away rain or shine.

The proliferation of sheep on solar farms is part of a broader trend — solar grazing — that has exploded alongside the solar industry.Continue reading.

4. Houston venture firm invests in Virginia fusion power plant company in collaboration with TAMU

NearStar Fusion team Andrew Case, Chris Faranetta, Douglas Witherspoon, Amit Singh and Marco Luna. Photo courtesy NearStar Fusion.

Houston-based climate tech venture firm Ecosphere Ventures has partnered with Virginia Venture Partners and Virginia Innovation Partnership Corporation’s venture capital program to invest in Virginia-based NearStar Fusion Inc., which develops fusion energy power plants.

NearStar aims to use its proprietary plasma railgun technology to safely and affordably power baseload electricity on and off the power grid through a Magnetized Target Impact Fusion (MTIF) approach, according to a news release from the company.

NearStar’s power plants are designed to retrofit traditional fossil fuel power plants and are expected to serve heavy industry, data centers and military installations. Continue reading.

5. Report: Texas solar power, battery storage helped stabilize grid in summer 2024, but challenges remain

Solar power met nearly 25 percent of midday electricity demand within the ERCOT grid during some of 2024's hottest summer days. Photo by Red Zeppelin/Pexels

Research from the Federal Reserve Bank of Dallas shows that solar power and battery storage capacity helped stabilize Texas’ electric grid last summer.

Between June 1 and Aug. 31, solar power met nearly 25 percent of midday electricity demand within the Electric Reliability Council of Texas (ERCOT) power grid. Rising solar and battery output in ERCOT assisted Texans during a summer of triple-digit heat and record load demands, but the report fears that the state’s power load will be “pushed to its limits” soon.

The report examined how the grid performed during more demanding hours. At peak times, between 11 a.m. and 2 p.m. in the summer of 2024, solar output averaged nearly 17,000 megawatts compared with 12,000 megawatts during those hours in the previous year. Between 6 p.m. and 9 p.m., discharge from battery facilities averaged 714 megawatts in 2024 after averaging 238 megawatts for those hours in 2023. Solar and battery output have continued to grow since then, according to the report. Continue reading.

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