the view from HETI

Houston Energy Transition Initiative celebrates milestones of 2024 amid global energy innovation

Jane Stricker and Bobby Tudor reflect on the Houston Energy Transition Initiative's three years of advancing Houston's leadership in the global energy transition through innovation, collaboration, and investment in a low-carbon future. Photos courtesy

As we wrap up our third year, the Houston Energy Transition Initiative and our region have much to celebrate. Alongside our members and partners, HETI strengthens Houston’s position as the global leader in meeting the dual challenge, leading the world to an affordable, secure, and low-carbon energy future.

Across our region, we continue to see strong growth in the number of energy and energy transition projects announced, energy and cleantech companies of all sizes and across all segments calling Houston home, and the volume of energy related capital investment flowing into Houston and Houston-headquartered companies.

As detailed in our year-end recap, HETI has engaged domestic and international business leaders, policymakers, and dignitaries across the US and the world, showcasing Houston as a destination for and producer of energy transition talent and innovation. Through those engagements and our members’ efforts in HETI Working Groups, we have continued to demonstrate the critical role Houston companies play in providing the world with affordable and reliable energy while also accelerating the development and deployment of innovative technologies in support of our collective climate goals.

As Bill Gates noted during his visit to Houston for CERAWeek this year, Texas has the potential to be the “Silicon Valley of Energy” and is “showing the world how to power a clean tomorrow.”

Through our collective efforts, the world is recognizing something we Houstonians have known for years – the world’s ability to meet the dual challenge of more energy with significantly less emissions requires a new level of collaboration across our entire energy ecosystem – including government, academia, startups, incubators, investors, and our incumbent energy industry – which has the assets, the resources, and the know-how to scale solutions for an energy-abundant, low-carbon future.

It’s been another tremendous year for HETI, but we still have a lot of work ahead. Your continued support and engagement will allow us to further Houston’s position as the global leader in a rapidly changing energy landscape. As we head into 2025, we will continue to convene, communicate, advocate, and engage in support of our collective vision – leveraging Houston’s energy leadership to accelerate solutions for an energy-abundant, low-carbon future.

To learn more about HETI’s 2024 Year, view the full year in review, click here.

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This letter — written by Jane Stricker, senior vice president, and Bobby Tudor, chair, of HETI — originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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A View From HETI

The funding will support the construction of the Hertha Chalyx plant. Photo courtesy Hertha Metals

Conroe-based Hertha Metals has closed a $133.65 million Series A round that includes a $65 million equity investment from the Pentagon. The startup uses a one-step process to convert iron into molten steel or high-purity iron.

Khosla Ventures and Doerr Capital co-led the round, with participation from CEV, Pear Ventures, Gates Frontier, Niterra SUISO no MORI Fund, Toyota Ventures, and Siemens Financial Services.

The federal investment came from the U.S. Department of Defense’s Industrial Base Analysis and Sustainment program. The program aims to strengthen and modernize the U.S. Defense Industrial Base, a network that researches, designs, builds, and maintains military weapons, equipment, technology, and services.

The Series A funding will finance construction of Hertha Chalyx, a plant that will be capable of producing 10,000 metric tons of steel-grade and magnet-grade high-purity iron.

Hertha says Chalyx will provide U.S.-made material for manufacturers of rare-earth magnets. Today, China controls more than 90 percent of the global manufacturing of rare-earth magnets.

Rare-earth magnets can be found in fighter jets, smart bombs, submarines, satellites, drones and other military hardware. These magnets are also key components in electric vehicle motors, wind turbines, computer hard drives, smartphones, headphones, cordless tools and an array of other products.

“Every electric vehicle, aerospace platform, radar system, and data center depends on domestic iron and magnet feedstock suppliers,” Laureen Meroueh, founder and CEO of Hertha, said in a press release.

“Hertha Chalyx closes that gap,” she added. “We are building the supply chain this country needs, and we are doing it by providing a domestic cost-competitive option for manufacturers while unlocking safer and cleaner production.”

Hertha says Chalyx, alongside its Pi100 pilot project, will be the first modern-day “iron and steel innovation complex.” The startup expects to break ground on Chalyx this year.

Since its founding in 2022, Hertha has raised more than $150 million from investors.

This spring, Hertha led the manufacturing category on Fast Company’s list of the World’s Most Innovative Companies of 2026.

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