Here are 20+ CERAWeek 2025 events featuring Houston energy leaders

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Here are all the events on CERAWeek's Agora track you can't miss if learning more about Houston energy innovation is your goal. Staff photo

CERAWeek 2025 will host more than 1,400 speakers at its annual energy-focused conference taking place March 10-14, with many hailing from Houston.

Under this year's theme, "Moving Ahead: Energy strategies for a complex world,” panels will tackle topics ranging from policy and regulation, geopolitics, power, grid, and electrification, AI and digital, managing emissions, and more.

Most of the innovation-themed events are organized under the Agora track and will feature many Houston-area startups, universities, companies, and scientists. Here are all the events on the Agora track you can't miss if you want to learn more about Houston energy innovation.

Transition in Action: Energy giants shaping a sustainable future

ExxonMobil's Senior Director, Climate Strategy & Technology Vijay Swarup will examine how major energy companies are driving energy transition goals along with panelists from S&P Global, Aramco Ventures and Gentari Sdn Bhd.

This panel is from 12:30-1 p.m. on Monday, March 10. More info here.

Syzygy Plasmonics | Deploying the World’s Most Economic Biogas to SAF Technology

Hear from Syzygy Plasmonics CEO Trevor Best about how the cleantech company's catalyst and reactor work and how the tools can dramatically reduce the cost of producing SAF from biogas from landfills, wastewater, and dairy farms.

This panel is from 2-2:30 p.m. on Monday, March 10. More info here.

Cemvita | The Future of Bioengineered Feedstocks: A Foresight Perspective

Cemvita CEO Moji Karimi will lead this panel.

This panel is from 4:30-5:15 p.m. on Monday, March 10. More info here.

Innovating with Purpose: Strengthening industrial-academic partnerships

David Dankworth, ExxonMobil's Hydrogen Technology Portfolio Manager, and Brian Korgel, the University of Texas Energy Institute Director, will be joined by leaders from MIT and S&P Global to discuss the crucial relationship between universities and industry in fostering purpose-driven innovation.

This panel is from 8:30–9 a.m. on Tuesday, March 11. More info here.

Solidec | Low-cost, Low-carbon Chemicals from Air

Solidec co-founder and CEO Ryan DuChanois will discuss how the company's approach to producing hydrogen peroxide and other key chemicals can be low-cost and low-carbon, creating a scalable path for a more sustainable chemical industry.

This panel is from 9-9:30 a.m. on Tuesday, March 11. More information here.

Collaboration Spotlight: The Carbon Hub: A public-private partnership leading the way to a sustainable carbon economy

Panelists from Rice University, Huntsman Advanced Materials, CERAWeek, The Kavli Foundation, and SABIC will discuss Rice's Carbon Hub's transformative power and what the future looks like for those creating this new carbon economy. Matteo Pasquali, the founding Director of the Carbon Hub, will be featured on the panel.

This panel is from 9:30-10 a.m. on Tuesday, March 11. More information here.

Rice University | Next-generation Electrolyzers and Electrolysis

Haotian Wang, Associate Professor in the Department of Chemical and Biomolecular Engineering at Rice University and co-founder of Solidec, will discuss the development of next-generation electrolyzers that enable lower-cost and more energy-efficient carbon capture, chemical manufacturing and critical metal recovery.

This panel is from 9:30–10:15 a.m. on Tuesday, March 11. More information here.

ExxonMobil | Real-world Progress on Building a Low-carbon Business

Schuyler Evans, ExxonMobil's CCS commerical and business development manager low carbon solutions, will speak on how the energy giant is navigating a complex energy transition and share insights into the strategic thinking behind building a new business that helps reduce emissions.

This panel is from 10-10:30 a.m. on Tuesday, March 11. More information here.

Enovate.AI | AI-driven Advantage: Automate. Optimize. Decarbonize.

Enovate.AI Chief Experience Officer Rebecca Nye, joined by Last Mile Production, will show how its 3-clicks digital strategy empowers operators to make faster, smarter decisions—reducing emissions, enhancing productivity and unlocking new levels of profitability.

This panel is from 10:30–11 a.m. on Tuesday, March 11. More information here.

Financing the Future: Scaling clean energy through innovative investment strategies

Jim Gable, president of Chevron Technology Ventures and vice president of innovation, along with Greentown Lab's new CEO Georgina Campbell Flatter, will discuss the bankability of technologies in different geographies, investment opportunities in emerging markets, sources of funding and risk management strategies investors are using. Panelists also include leaders from Siemens Energy, Energy Impact Partners, and S&P Global Commodity Insights.

This panel is from 12:30–1:10 p.m. on Tuesday, March 11. More information here.

Sage Geosystems | Geothermal at the Speed of Need: How Sage Geosystems is meeting growing energy demand

Learn from Jason Peart, general manager of strategy and development, how Sage's approach to geothermal technology is tackling the fast-growing energy demands of critical sectors, including data centers, utilities, energy storage, and US Department of Defense projects.

This panel is from 1:30–2 p.m. on Tuesday, March 11. More information here.

Rice University | Valuing Nature-based Solutions for CO2 Removal

Carrie Masiello, director of the Rice Sustainability Institute, will introduce to the breadth of nature-based solutions possible, explore some of the most exciting opportunities and give guidance on how to think rigorously about matching individual NBS opportunities to specific portfolio needs.

This panel is from 1:30–2:15 p.m. on Tuesday, March 11. More information here.

Square Robot | Bridging the Divide: How Square Robot's tank inspections align corporate strategy with on-the-ground reality

Square Robot CEO David Lamont will discuss how companies can keep their tank assets online by adopting new technology and navigating the challenges of aligning corporate objectives with site-level realities.

This panel is from 3–3:30 p.m. on Tuesday, March 11. More information here.

The Green Gold Rush: A multi-trillion dollar opportunity?

Bobby Tutor, chairman of Houston Energy Transition Initiative and CEO of Artemis Energy Partners, will be joined by leaders from Accenture, S&P Global, and BeyondNetZero to discuss the immense economic potential of climate solutions and highlight the business opportunities created by the transition to a low-carbon economy.

This panel is from 4–4:30 p.m. on Tuesday, March 11. More information here.

ExxonMobil | Applying Technology to Maximize Value in the Permian Basin

James Ritchie, Exxon's vice president upstream technology portfolio, will share the latest technologies being developed and deployed to improve recovery and capital efficiency in the Permian Basin and demonstrate how these technologies and innovations maximize overall value while reducing greenhouse gas emissions and water usage.

This panel is from 2:30–3 p.m. on Wednesday, March 12. More information here.

Rice University | Plasma Foundry for Scalable Industrial Decarbonization

Aditya Mohite, a Rice professor and the faculty director of the Rice Engineering Initiative for Energy Transition and Sustainability (REINVENTS), will share how The Plasma Foundry, a 1:1 customized accelerator at Rice, is using cold plasma technology and its accelerator model to provide disruptive solutions at scale.

This panel is from 9:30–10:15 a.m. on Thursday, March 13. More information here.

Fervo Energy | Speed and Scale: The Geothermal Decade Is Now

Quinn Woodard Jr., Fervo Energy's senior director, power generation and surface facilities, will discuss how the company is pioneering transformative EGS technology to power data centers, homes and beyond.

This panel is from 10:30–11 a.m. on Thursday, March 13. More information here.

Corrolytics | Digitizing and Revolutionizing Corrosion Detection and Monitoring for Industrial Assets

Anwar Sadek, Corrolytics co-founder and CEO, will share how the company is revolutionizing corrosion detection and monitoring with patented technology to proactively enhance safety, reduce costs and extend asset lifespan.

This panel is from 10:30–11 a.m. on Thursday, March 13. More information here.

Zeta Energy | The Rise of Lithium-Sulfur Batteries: A solution to critical metal constraints

Rodrigo Salvatierra, Zeta's chief science officer, will introduce Zeta Energy’s lithium-sulfurized carbon technology, which effectively addresses the key limitations of lithium-sulfur batteries.

This panel is from 3–3:30 p.m. on Thursday, March 13. More information here.

Future Cities on the Move: Innovative pathways for sustainable urban mobility

Lisa Lin, Harris County's director of sustainability, will speak on this panel on successful public-private partnerships driving innovation in sustainable transport by leveraging technology and data analytics. She'll be joined by Aberdeen's council co-lead and leaders from S&P Global and GreenCap, based in Cape Town, South Africa.

This panel is from 3:30–4 p.m. on Thursday, March 13. More information here.

Collaboration Spotlight: Building a resilient Gulf Coast energy and chemical sector

Greater Houston Partnership and HETI's Jane Stricker will join Ramanan Krishnamoorti from the University of Houston and leaders from Argonne National Laboratory and SABIC to explore opportunities and pathways to strengthen the US Gulf Coast’s global leadership position in base chemical manufacturing and the national security and economic opportunities that innovation and process integration create.

This panel is from 4:30–5 p.m. on Thursday, March 13. More information here.

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Georgina Campbell Flatter worked closely with Greentown Labs when it was founded in 2011 and now will lead the incubator as CEO. Photo courtesy Greentown Labs

Greentown Labs names new CEO to lead climate tech incubator

new hire

Houston and Boston climate tech incubator Greentown Labs has named Georgina Campbell Flatter as the organization’s incoming CEO.

Flatter will transition to Greentown from her role as co-founder and executive director of TomorrowNow.org, a global nonprofit that studies and connects next-generation weather and climate technologies with communities most affected by climate change.

“We are at a transformational moment in the energy transition, with an unprecedented opportunity to drive solutions in energy production, sustainability, and climate resilience,” Flatter said in a news release. “Greentown Labs is, and has always been, a home for entrepreneurs and a powerhouse of collaboration and innovation.”

Previously, Flatter worked to launch TomorrowNow out of tomorrow.io, a Boston-based AI-powered weather intelligence and satellite technology company. The organization secured millions in climate philanthropy from partners, including the Gates Foundation, which helped deliver cutting-edge climate solutions to millions of African farmers weekly.

Flatter also spent 10 years at the Massachusetts Institute of Technology (MIT), where she was a senior lecturer and led global initiatives at the intersection of technology and social impact. Her research work includes time at Langer Lab and Sun Catalytix, an MIT – ARPA-E-funded spin-out that focused on energy storage solutions inspired by natural photosynthesis. Flatter is also an Acumen Rockefeller Global Food Systems Fellow and was closely involved with Greentown Labs when it was founded in Boston in 2011, according to the release.

“It’s rare to find an individual who has impressive climate and energy expertise along with nonprofit and entrepreneurial leadership—we’re fortunate Georgie brings all of this and more to Greentown Labs,” Bobby Tudor, Greentown Labs Board Chair and Chairman of the Houston Energy Transition Initiative, said in a news release.

Flatter will collaborate with Kevin Dutt, Greentown’s Interim CEO, and also continue to serve on Greentown’s Board of Directors, which was recently announced in December and contributed to a successful $4 million funding round. She’s also slated to speak at CERAWeek next month.

“In this next chapter, I’m excited to build on our entrepreneurial roots and the strength of our ever-growing communities in Boston and Houston,” Flatter added in a news release. “Together, we will unite entrepreneurs, partners, and resources to tackle frontier challenges and scale breakthrough technologies.”

Greentown also named Naheed Malik its new chief financial officer last month. The announcements come after Greentown’s former CEO and president, Kevin Knobloch, announced that he would step down in July 2024 after less than a year in the role.

Jane Stricker and Bobby Tudor reflect on the Houston Energy Transition Initiative's three years of advancing Houston's leadership in the global energy transition through innovation, collaboration, and investment in a low-carbon future. Photos courtesy

Houston Energy Transition Initiative celebrates milestones of 2024 amid global energy innovation

the view from HETI

As we wrap up our third year, the Houston Energy Transition Initiative and our region have much to celebrate. Alongside our members and partners, HETI strengthens Houston’s position as the global leader in meeting the dual challenge, leading the world to an affordable, secure, and low-carbon energy future.

Across our region, we continue to see strong growth in the number of energy and energy transition projects announced, energy and cleantech companies of all sizes and across all segments calling Houston home, and the volume of energy related capital investment flowing into Houston and Houston-headquartered companies.

As detailed in our year-end recap, HETI has engaged domestic and international business leaders, policymakers, and dignitaries across the US and the world, showcasing Houston as a destination for and producer of energy transition talent and innovation. Through those engagements and our members’ efforts in HETI Working Groups, we have continued to demonstrate the critical role Houston companies play in providing the world with affordable and reliable energy while also accelerating the development and deployment of innovative technologies in support of our collective climate goals.

As Bill Gates noted during his visit to Houston for CERAWeek this year, Texas has the potential to be the “Silicon Valley of Energy” and is “showing the world how to power a clean tomorrow.”

Through our collective efforts, the world is recognizing something we Houstonians have known for years – the world’s ability to meet the dual challenge of more energy with significantly less emissions requires a new level of collaboration across our entire energy ecosystem – including government, academia, startups, incubators, investors, and our incumbent energy industry – which has the assets, the resources, and the know-how to scale solutions for an energy-abundant, low-carbon future.

It’s been another tremendous year for HETI, but we still have a lot of work ahead. Your continued support and engagement will allow us to further Houston’s position as the global leader in a rapidly changing energy landscape. As we head into 2025, we will continue to convene, communicate, advocate, and engage in support of our collective vision – leveraging Houston’s energy leadership to accelerate solutions for an energy-abundant, low-carbon future.

To learn more about HETI’s 2024 Year, view the full year in review, click here.

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This letter — written by Jane Stricker, senior vice president, and Bobby Tudor, chair, of HETI — originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

A mix of public and private investors have funded Greentown Labs. Photo via GreentownLabs.com

Investors from Houston and Boston fuel Greentown with $4M commitment

next era

Greentown Labs, a climatetech incubator with locations in the Houston and Boston areas, has announced it has received funding from a mix of investors.

The $4 million in funding came from both of the Houston and Massachusetts locations. Houston investors included Bobby Tudor, CEO of Artemis Energy Partners and chairman of the Houston Energy Transition Initiative; David Baldwin, co-founder of OpenMinds and TEX-E and partner at SCF Partners; and Rice University. Other investors included MassDevelopment and the City of Somerville.

“The challenges of the energy transition are immense, and the role played by technology incubators like Greentown Labs is essential,” Tudor says in a news release. “We believe this role, which is a partnership between academia, industry, philanthropists, entrepreneurs, and governments, is the best way to get to effective, scalable solutions in a time frame that the urgency of the challenge requires. We need all hands on deck, and this partnership between Massachusetts and Texas can be a role model for others.”

According to Greentown, the funding will support its financial position and contribute to preparing the incubator for its next chapter of supporting its its leadership team prepare for Greentown’s next chapter supporting and growing its 575 startups.

“Greentown’s mission aligns closely with the Houston Energy Transition Initiative’s goal of accelerating global solutions to address the dual challenge of meeting growing energy demand globally while also significantly reducing CO2 emissions,” adds Steve Kean, president and CEO of the Greater Houston Partnership.

With the announcement of the funding, Greentown named its board members, including Tudor, who will serve as Greentown Labs Board Chair. The other Houston-based board members are:

David Baldwin, co-founder of OpenMinds and TEX-E; partner atSCF Partners
Bob Harvey, former president and CEO of GHP; board member of TEX-E
Jane Stricker, senior vice president of energy transition and executive director of HETI

“With this new funding, Greentown is poised to expand its impact across its existing ecosystems and support even more climatetech startups,” adds Kevin Dutt, interim CEO of Greentown Labs. “We believe in the essential role entrepreneurship will play in the energy transition and we’re grateful for the support of our partners who share in that belief and our collective commitment to commercializing these technologies as quickly and efficiently as possible.”

According to Greentown, the incubator plans to announce its new CEO in the coming months.

At the Greater Houston Partnership’s fourth annual Future of Global Energy Conference, industry leaders, innovators, and policymakers gathered to explore how we can collectively create a low-carbon future that is resilient, reliable and sustainable while meeting growing energy demands. Photo via GHP

Event spotlights Houston's collaborative approach, innovation driving global energy transition

the view from heti

Houston is poised to lead the global energy transition, but collaboration is key to success.

At the Greater Houston Partnership’s fourth annual Future of Global Energy Conference, industry leaders, innovators, and policymakers gathered to explore one central theme: how we can collectively create a low-carbon future that is resilient, reliable and sustainable while meeting growing energy demands.

The discussions highlighted the critical role of partnerships, investment and innovation in driving Houston’s leadership on the global stage.

The Power of Collaboration

“What we have here in Houston that’s really unique…The importance of collaboration with industry is critical,' says Carmichael Roberts, co-founder and managing partner at Material Impact and co-lead of Breakthrough Energy Ventures' Investment Committee.

Roberts stressed the importance of industry partnerships, noting that while Houston’s energy ecosystem has matured significantly, collaboration is more important than ever to move at the necessary pace.

“Because of our industrial base and our infrastructure, we are uniquely positioned to help those early-stage projects get done. But that also requires risk-taking from capitol providers and incumbent companies," says Bobby Tudor, CEO of Artemis Energy Partners.

The President and CEO of the Federal Reserve Bank of Dallas, Lorie Logan, said transformative issues taking place in our economy provide Houston the ability to lead the energy transition, capitalizing on its robust infrastructure, innovation ecosystem and strategic role in shaping the future of energy.

“Structural changes in the economy, like the energy transition and advances in artificial intelligence, are key drivers fueling strong investment demand and unlocking potential productivity gains,” Logan says.

At the same time, the need to reduce carbon emissions has never been more urgent. With Houston's industrial infrastructure and emerging talent, the region is ready to meet these dual challenges.

Ensuring the Talent of Tomorrow

This year’s conference also featured an Emerging Talent Program supported by Chevron, to bolster the energy sector’s reputation with students and early career professionals to bridge the generational divide on the challenges and opportunities created by the dual challenge.

In addition to that program, Texas Exchange for Energy and Climate Entrepreneurship (TEX-E) hosted a poster competition featuring TEX-E fellows and local university students.

Chase Sellers, a fourth-year PhD student in the Chemical and Biomolecular Engineering department at Rice University, won the competition. Sellers’ presentation focused on improving the affordability and scalability of green hydrogen production via electrolysis.

By fostering connections between experienced professionals and emerging leaders, the conference is helping to cultivate a workforce that is equipped to address the pressing issues facing the industry today.

“As we look to the future, it’s clear that Houston’s role is not just to produce energy but to lead the way in developing and deploying the solutions needed to meet the dual challenge of energy security and climate action," says Jane Stricker, senior vice president of energy transition at GHP and executive director of the Houston Energy Transition Initiative.

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This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

The GHP and HETI announced that it has signed a memorandum of understanding with Argonne National Laboratory, a a federally-funded research and development facility in Illinois. Photo via Getty Images

HETI to partner with national research organization to promote energy transition innovation in Houston

team work

A new partnership between the Greater Houston Partnership and Argonne National Laboratory has been established to spur development of commercial-scale energy transition solutions.

The GHP and the Houston Energy Transition Initiative, or HETI, announced that it has signed a memorandum of understanding with Argonne National Laboratory, a federally-funded research and development facility in Illinois. The lab is owned by the United States Department of Energy and run by UChicago Argonne LLC of the University of Chicago.

“The U.S. Department of Energy’s national laboratories have long been the backbone of research, development, and demonstration for the energy sector," Bobby Tudor, CEO of Artemis Energy Partners and Chair of HETI, says in a news release. "The Partnership and HETI, working with our industry members, business community and top research and academic institutions, in collaboration with Argonne, will work across our energy innovation ecosystem to drive this critical effort for our region.”

The partnership, announced at HETI House at CERAWeek by S&P Global, is intended to provide resources and collaboration opportunities between Houston's energy innovation ecosystem — from corporates to startups — to "accelerate the translation, evaluation and pre-commercialization of breakthrough carbon reduction technologies," per the news release.

“A decarbonization center of excellence in Houston is the missing link in the region’s coordinated approach to advancing critical energy transition technologies needed to mitigate the risks associated with climate change, while also promoting economic growth and job creation for the region,” Tudor continues.

Established in 1946, Argonne works with universities, industry, and other national laboratories on large, collaborative projects that are expected to make a big impact on the energy transition.

“Partnerships are essential to realizing net zero goals,” Argonne Director Paul Kearns adds. “We are pleased to extend DOE national laboratory expertise and work with HETI to focus the region’s considerable energy and industrial assets, infrastructure, and talent on broad commercial deployment of needed technologies.”

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Oxy's $1.3B Texas carbon capture facility on track to launch this year

gearing up

Houston-based Occidental Petroleum is gearing up to start removing CO2 from the atmosphere at its $1.3 billion direct air capture (DAC) project in the Midland-Odessa area.

Vicki Hollub, president and CEO of Occidental, said during the company’s recent second-quarter earnings call that the Stratos project — being developed by carbon capture and sequestration subsidiary 1PointFive — is on track to begin capturing CO2 later this year.

“We are immensely proud of the achievements to date and the exceptional record of safety performance as we advance towards commercial startup,” Hollub said of Stratos.

Carbon dioxide captured by Stratos will be stored underground or be used for enhanced oil recovery.

Oxy says Stratos is the world’s largest DAC facility. It’s designed to pull 500,000 metric tons of carbon dioxide from the air and either store it underground or use it for enhanced oil recovery. Enhanced oil recovery extracts oil from unproductive reservoirs.

Most of the carbon credits that’ll be generated by Stratos through 2030 have already been sold to organizations such as Airbus, AT&T, All Nippon Airways, Amazon, the Houston Astros, the Houston Texans, JPMorgan, Microsoft, Palo Alto Networks and TD Bank.

The infrastructure business of investment manager BlackRock has pumped $550 million into Stratos through a joint venture with 1PointFive.

As it gears up to kick off operations at Stratos, Occidental is also in talks with XRG, the energy investment arm of the United Arab Emirates-owned Abu Dhabi National Oil Co., to form a joint venture for the development of a DAC facility in South Texas. Occidental has been awarded up to $650 million from the U.S. Department of Energy to build the South Texas DAC hub.

The South Texas project, to be located on the storied King Ranch, will be close to industrial facilities and energy infrastructure along the Gulf Coast. Initially, the roughly 165-square-mile site is expected to capture 500,000 metric tons of carbon dioxide per year, with the potential to store up to 3 billion metric tons of CO2 per year.

“We believe that carbon capture and DAC, in particular, will be instrumental in shaping the future energy landscape,” Hollub said.

Fervo Energy selects Baker Hughes to provide supply geothermal tech for power plants

geothermal deal

Houston-based geothermal energy startup Fervo Energy has tapped Houston-based energy technology company Baker Hughes to supply geothermal equipment for five Fervo power plants in Utah.

The equipment will be installed at Fervo’s Cape Station geothermal power project near Milford, Utah. The project’s five second-phase, 60-megawatt plants will generate about 400 megawatts of clean energy for the grid.

Financial terms of the deal weren’t disclosed.

“Baker Hughes’ expertise and technology are ideal complements to the ongoing progress at Cape Station, which has been under construction and successfully meeting project milestones for almost two years,” says Tim Latimer, co-founder and CEO of Fervo. “Fervo designed Cape Station to be a flagship development that's scalable, repeatable, and a proof point that geothermal is ready to become a major source of reliable, carbon-free power in the U.S.”

Cape Station is permitted to deliver about two gigawatts of geothermal power. The first phase of the project will supply 100 megawatts of power to the grid beginning in 2026. The second phase is scheduled to come online by 2028.

“Geothermal power is one of several renewable energy sources expanding globally and proving to be a vital contributor to advancing sustainable energy development,” Baker Hughes Chairman and CEO Lorenzo Simonelli says. “By working with a leader like Fervo Energy and leveraging our comprehensive portfolio of technology solutions, we are supporting the scaling of lower-carbon power solutions that are integral to meet growing global energy demand.”

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company has surpassed $1 billion. In March, Axios reported Fervo is targeting a $2 billion to $4 billion valuation in an IPO.

Over the course of eight years, Fervo has raised almost $1 billion in capital, including equity and debt financing. This summer, the company secured a $205.5 million round of capital.

Houston-area sustainable steel company emerges from stealth with $17M in VC funding

heavy metals

Conroe-based Hertha Metals, a producer of substantial steel, has hauled in more than $17 million in venture capital from Khosla Ventures, Breakthrough Energy Fellows, Pear VC, Clean Energy Ventures and other investors.

The money has been put toward the construction and the launch of its 1-metric-ton-per-day pilot plant in Conroe, where its breakthrough in steelmaking has been undergoing tests. The company uses a single-step process that it claims is cheaper, more energy-efficient and equally as scalable as conventional steelmaking methods. The plant is fueled by natural gas or hydrogen.

The company, founded in 2022, plans to break ground early next year on a new plant. The facility will be able to produce more than 9,000 metric tons of steel per year.

Hertha said in a news release that its process, which converts low-grade iron ore into molten steel or high-purity iron, “doesn’t just materially lower cost and energy use — it fundamentally expands our capacity to produce iron and steel at scale, by unlocking a wider range of iron ore feedstocks.”

Laureen Meroueh, founder and CEO of Hertha, says the company’s process will fill a gap in U.S. steel production.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Meroueh says.

Hertha says it’s in talks with magnet producers — which make permanent magnets and magnetic assemblies from raw materials such as iron — to become a U.S. supplier of high-purity iron. In its next stage of growth, Hertha will aim to operate at a capacity of 500,000 metric tons of steel production per year.

The company won the Department of Energy's Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition last summer. Read more here.

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