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Houston energy expert shares key takeaways from CERAWeek 2025

Houston energy leader Barbara Burger shared her key takeaways from CERAWeek 2025 with InnovationMap. Photo courtesy of CERAWeek

What a difference a year makes.

I have been coming to CERAWeek for as long as I can remember and the Agora track within CERAWeek since it originated. Although freshness likely distorts my thinking, I cannot remember a CERAWeek that seemed so different from the previous year's than this one.

This certainly isn’t a comprehensive summary of the conference, but some of my key take forwards from last week's events.

It’s all about power.

It seemed like everyone associated with the power value chain showed up. Developers, turbine manufacturers, utilities, oil and gas, renewables, geothermal, nuclear, storage, hyperscalers, and lots of innovative companies that aim to squeeze more out of the grid we already have. Most of the companies embraced the “all of the above” sentiment and despite moderators (and some key notes) attempt to force technology picks, most didn’t take the bait.

Practical is in.

Real issues – choke points in supply chains and the workforce, permit timing, cost increases in new generation – were openly discussed both on the stage and in the countless meetings and meet ups in partner rooms and in open spaces throughout the Hilton Americas and the GR Brown.

AI was everywhere.

While there was an understanding that not all the power load growth is coming from AI and Data Centers, that segment was getting all the attention. AI went beyond the retail and human enablement to AI for Optimization and AI for Innovation. The symbiosis of Tech and Energy was evident – power is a constraint, and AI is a game changer. S&P (CERAWeek’s organizer) did a great job of weaving this theme across the conference in both the Executive and Agora sessions.

More gas… and less hydrogen.

Whether it was LNG or gas to power or methane emission management, the US’s dominance in gas was front and center. Hydrogen was largely absent from the Executive talks and where it was topical in the Agora sessions, the need for better economics was made clear.

Consistency and balance are needed for this sector.

I am unsure whether it is a “stay calm and carry on” approach, as one leader fashioned, or rather a “carry on” message and imperative. Phrases like “one extreme to another” were heard on stage and in the hallways. The oil and gas CEOs talked more openly about their base business than they had in the last four years but they also talked about their decarbonization activities as well as commercialization of new technologies and value chains.

The macro-economic picture cast long shadows.

While few talks onstage addressed tariffs, consumer sentiment, inflation and unemployment (including those from government officials), the talks in the halls and private meetings certainly did. And while some argued that “the end justifies the means,” it wasn’t an argument that most seemed to buy into.

There is a lot of tripping up on labels.

Politics makes our sector more polarizing than it should or needs to be. Climatetech, Sustainability, Cleantech – some were labels with broad objectives, and some were meant to be binary or exclusionary. "Energy Transition" for some meant a binary replacement of fossil fuels with renewables, and for others, it meant an evolution of a system in multiple dimensions. In any event, a lot of energy is being spent on the labels and the narratives. I don’t have an easy answer for this other than to fall back to longer discussions and less use of labels that have lots of meanings and can quickly move a constructive discussion onto the third rail.

Collaboration is key and vital in this uncertain world.

The attendance of approximately 10,000 spanned the breadth of energy, those who make, move, and use it from around the globe—in other words, everyone—with a strong tone of inclusion. CERAWeek, after all, is all about convening and collaboration, and this played out in the programming and the networking. The messages about practicality, consistency, balance and “all of the above” and the storm clouds of the extremes seemed to put everyone in a similar boat: Am I being too hopeful that this will lead to more and more collaboration within the sector to advance the multiple aims of affordability, reliability, security, resiliency and sustainability?

The next-generation workforce is a strategic imperative.

The NextGen cohort in Agora was launched with 100+ graduate students from all over coming to see the energy sector close up. Kudos to S&P for making this investment and to all the conference attendees who spent time talking to the students about their research, their interests, and, importantly, sharing their career stories. Relationships were born at CERAWeek.

Houston showed well for the conference and Mother Nature played nice. The days were sunny and dry, and the evening temperatures fit the outdoor events well. The schedule and pace of CERAWeek is exhausting, and most people were worn out by Thursday.

CERAWeek 2025 is in the books; the connections made, and messages heard set the tone for the year ahead.

Until CERAWeek 2026.

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Barbara J. Burger is a startup adviser and mentor. She is the independent Director of Bloom Energy and is an advisor to numerous organizations, including Lazard Inc., Syzygy Plasmonics, Energy Impact Partners and others. She previously led corporate innovation for two decades at Chevron and served on the board of directors for Greentown Labs.

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A View From HETI

Helix Earth was one of the winners of SXSW's 2025 pitch competition. Photo by Sergei A/Pexels

Houston had a strong showing at the 2025 SXSW Pitch showcase in Austin, with two local startups claiming top prizes, including a novel clean-tech startup.

Clean-tech company Helix Earth, which spun out of Rice University and was incubated at Greentown Labs, won in the Smart Cities, Transportation & Sustainability contest.

"We faced impressive competition from a well-chosen set of finalists, and we're honored to be chosen as the winners. One of the judges even commented, ‘Who knew you could make air conditioning sexy,’” Brad Husick, Helix's co-founder and chief business officer, said in a release.

Helix Earth was launched in 2022 and is known for its space capsule air filtration system that was co-developed for NASA. The commercial air conditioner add-on technology, now in a pilot phase, has been used to retrofit HVAC systems for commercial buildings and can save up to 50 percent of the net energy, cutting down on emissions and operating costs, according to the company. Its co-founder and CEO Rawand Rasheed was named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

“This win validates our mission to drive sustainable innovation in commercial air conditioning and beyond. We are excited about the future of Helix Earth and the impact we will have in reducing energy consumption and emissions," Rasheed said in a statement.

Little Place Labs, a Houston space data startup, also walked away a winner in the Security, GovTech & Space competition. The company uses advanced AI and machine learning to deliver near-real-time space analytics for both ground and space-based applications. Its software aims to help first responders, mission planners and decision-makers detect anomalies and make informed decisions quickly. It was co-founded in 2020 at Oxford by Houstonian and CEO Bosco Lai and Gaurav Bajaj and participated in the 2023 AWS Space Accelerator.

"This all started with a simple mission: To deliver real-time space insights to help first responders, mission planners, and decision-makers act before problems arise,” Little Place Labs wrote on LinkedIn. "Today, that mission feels even stronger."

One of SWSX's marquee events, the pitch competition, held March 8-10, featured 45 finalists, selected from 589 applicants, in nine categories.

Two other Houston companies were finalists this year:
  • Trez, a Latino-focused fintech company that uses AI and voice-command payroll through WhatsApp to provide culturally relevant payroll and streamline financial operations for Latino business owners.
  • Tempesst Droneworx, a veteran-owned software company that's Harbinger software providing real-time contextual intelligence for early warning detection, reducing time to decision and speeding time to action.

Jesse Martinez, founder of invincible, and Anu Puvvada of KPMG were two judges representing Houston.

According to SXSW, 647 companies have participated in SXSW Pitch over the years, with over 93 percent receiving funding and acquisitions totaling nearly $23.2 billion. See the full list of 2025 winners here.

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