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Houston energy tech entrepreneur on if 'ESG' is a dirty word

guest column

ESG has certainly come a long way, but has it come too far, actually? Photo via Getty Images

Whose responsibility is it to care for the social good? That’s an important, yet hopelessly complex question, particularly when aimed at sustainability.

When it comes to businesses and other profit-seeking firms, they tend to search for a balance between success today and success overtime. Too much focus in either direction can be deadly.

An apt analogy is a virus: too much reproduction too fast and the host dies, which is why the most successful viruses find the threshold for maximizing reproduction without overly weakening the host.

Payment is about to be due, but from whom?

The ESG movement encapsulates targets from ethical investing related to environmental issues, social values and corporate governance. As it relates to climate, people are working hard to determine how much cumulative effect of human activity is too much for our survival. And there continues to be open questions about how businesses should react to the scientific consensus that climate conditions will continue getting worse, without immediate and severe corrective action. If the consensus is that this is a problem for businesses to fix, whose money do they spend to do it?

Greed was good, once

Nobel-winning economist Milton Friedman famously advocated for firms to focus primarily on returning value to shareholders. With respect to social good, he advocated that shareholders use their returns to pursue them; businesses should just chase profit. His 1970 article in the New York Times Magazine is worth a read, particularly his last paragraph, where he observes that corporate dollars spent advancing social responsibility represent the theft of money from investors, customers, or employees. The challenge is, how many negative externalities do we absorb before seeking to redirect corporate profits?

Making impact be part of the analysis

Others have argued that firms have a social responsibility and should pursue, using the term John Elkington coined in 1994, a triple bottom line approach, focusing on profit, people, and planet. Adherents to this approach believe you only get what you measure, and therefore,businesses should measure more than just profit. The challenge is, who is smart enough to balance these accounts?

ESG to the rescue?

The term ESG itself was the result of good intentioned actors in the investment space who wanted to track the efficacy of investing in businesses that scored well for social responsibility. They theorized, and had some support, that these companies outperformed the market. The result was the formation of the Principles for Responsible Investment in 2013, with its six core principles for “incorporating ESG issues into investment practice.”

ESG has certainly come a long way from Milton Friendmen, though it’s challenging to say how the movement is going. From one perspective, it looks like everyone is in trouble. Banks for investing in companies who are not moving fast enough. Energy companies and other producers of consumer products for greenwashing their efforts. Private equity firms for forcing ESG standards that some view as a step-too-far. Financial service companies for assisting in greenwashing. And, of course, the worst offenders are “the woke.” From the other perspective, we are finally starting to see some incentives for companies to address and solve long-ignored problems.

One size fits no one

The question of “Who is responsible for ESG?” reminds me of a presentation I attended in spring 2022, given by a senior executive of a large landfill operator. Before he began his discussion of the environmental impacts of operating a landfill, he noted that his billion dollar company did not really create any trash, it simply collected and received trash from all of us! He was begging the question, “Am I solely responsible for your bad decisions?”

And that’s really the issue with ESG, is it not? Who, for example, is responsible for creating pollution? The energy companies for producing oil and natural gas from underground reserves, or the members of the public who drive cars, buy plastic goods, and flip on the lights? The government for letting those things happen? The answer is sadly both none of us and all of us.

Regulators, mount up

Regulating and investing are often in conflict, but they share one common characteristic: few people have ever done either well. That doesn’t mean we quit trying. There are those among us who can find the signal in the noise, who can stare at a pile of numbers and find the rule that answers the question, or at least correlates well to the desired outcome.

People change expensive behaviors

Charlie Munger famously said, “Show me the incentive, and I’ll show you the outcome.” If I had a magic wand, I would want the power to create global markets for the right to release harmful pollutants / emissions or deposit certain types of waste in landfills. It has worked before, and it will likely be what leads us where we need to go. Until we create marketplaces limiting the release of pollutants and disposal of waste, society will continue to fall prey to complex regulatory solutions that are easy for incumbent industries to strike down. Instead, putting a price on these activities will allow the incumbents to innovate and new companies to compete.

When it comes to ESG, I think we fear two outcomes equally: a world that feels a little out of control and a class of people, or institutions of government, who appear all too confident they have the answers. Maybe we can turn the heat down in the ESG debate by prioritizing what we measure and report and creating marketplaces that incentivize people to solve the most pressing problems.

———

Chris Wood is the co-founder of Houston-based Moonshot Compost.

Houston energy transition folks — here's what to know to start your week. Photo via Getty Images

Houston energy transition events not to miss, expert commentary on climate crisis, and more things to know

take note

Editor's note: Start your week off strong with three quick things to catch up on in Houston's energy transition: a roundup of events not to miss, a new Houston energy executive to know, and more.

Events not to miss

Put these Houston-area energy-related events on your calendar.

    • Future of Energy Summit is Tuesday, February 6, at AC Hotel by Marriott Houston Downtown. Register.
    • The 2024 NAPE Summit is Wednesday, February 7, to Friday, February 9, at the George R. Brown Convention Center. It's the energy industry’s marketplace for the buying, selling and trading of prospects and producing properties. Register.
    • The De Lange Conference, taking place February 9 and 10 at Rice University's Baker Institute for Public Policy, is centered around the theme “Brave New Worlds: Who Decides? Research, Risk and Responsibility” this year. Register.
    • The Future of Energy Across the Americas: Helping Lawyers Predict and Adapt — the 2024 Houston Energy Conference — is February 27 to March 1. Register.
    • CERAWeek 2024 is Monday, March 18, to Friday, March 22, in the George R. Brown Convention Center. Register.

    ​Commentary: Chris Wood, co-founder of Moonshot Compost, on loving the climate apocalypse​

    Chris Wood knows that the last thing anyone wants to be reminded of in 2024 is the impending climate apocalypse, but, as he writes in his guest column, "There is a scientific consensus that the world climate is trending towards uninhabitable for many species, including humans, due in large part to results of human activity."

    He cites a report that 93 percent “believe that climate change poses a serious and imminent threat to the planet.”

    "Until recently reviewing this report, I was unaware that 93 percent of any of us could agree on anything," he writes. "It got me thinking, how much of our problem today is based on misunderstanding both the nature of the problem and the solution?" Read more.

    New hire: Bracewell names new partner to advise clients on energy transition tax incentives

    Bracewell announced that Jennifer Speck has joined the firm's tax department as a partner in the Houston office. Speck will advise clients on energy transition tax incentives.

    Some of her experiences include onshore and offshore wind, solar, carbon capture, clean hydrogen and clean fuel projects. She recently served as senior manager of tax and regulatory compliance at Navigator CO2 Ventures LLC. She graduated in 2010 with a B.F.A. in mental health psychology from Northeastern State University, and received her J.D., with honors, from The University of Tulsa College of Law in 2012. Read more.

    Houston climate tech founder weighs in on his observations on what's true, what's exaggerated, and what all humans can agree on about the climate crisis. Photo via Getty Imagees

    Houston expert: Why climate action needs better PR and how to love the climate apocalypse

    guest column

    The last thing anyone wants in 2024 is a reminder of the impending climate apocalypse, but here it is: There is a scientific consensus that the world climate is trending towards uninhabitable for many species, including humans, due in large part to results of human activity.

    Psychologists today observe a growing trend of patients with eco-anxiety or climate doom, reflecting some people’s inability to cope with their climate fears. The Edelman Trust Barometer, in its most recent survey respondents in 14 countries, reports that 93 percent “believe that climate change poses a serious and imminent threat to the planet.”

    Until recently reviewing this report, I was unaware that 93 percent of any of us could agree on anything. It got me thinking, how much of our problem today is based on misunderstanding both the nature of the problem and the solution?

    We’ve been worried for good reason before 

    It’s worth keeping in mind that climate change is not the first time smart people thought humans were doomed by our own successes or failures. Robert Malthus theorized at the end of the 18th century that projected human fertility would certainly outpace agricultural production. Just a century and a half later, about half of all Americans expected a nuclear war, and the number jumped to as high as 80 percent expecting the next war to be nuclear. Yes, global hunger and nuclear threats still exist, but our results have outperformed the worst of those dire projections.

    We are worried for good reason today 

    Today changing climate conditions have grabbed the headlines. The world’s climate is changing at a rate faster than we can model effectively, though our best modeling suggests significant, coordinated, global efforts are necessary to reverse current trends. While there’s still lots to learn, the consensus is that we are approaching a global temperature barrier across which we may not be able to quickly return. These conclusions are worrisome.

    How did we get here?

    Our reliance on hydrocarbons is at the heart of our climate challenge. If combusting them is so damaging, why do we keep doing it? We know enough about our human cognitive biases to say that humans tend to “live in the moment” when it comes to decision making. Nobel Prize-winning economic research suggests we choose behaviors that reward us today rather than those with longer term payoffs. Also, changing behaviors around hydrocarbons is hard. Crude oil, natural gas and coal have played a central role in the reduction of human suffering over time, helping to lift entire populations out of poverty, providing the power for our modern lives and even supplying instrumental materials for clothes and packaging. It’s hard to stop relying on a resource so plentiful, versatile and reliable.

    How do we get out of here?

    Technological advances in the future may help us address climate in new and unexpected ways. If we do nothing and hope for the best, what’s the alternative? We can take confidence that we’ve addressed difficult problems before. We can also take confidence that advancements like nuclear, solar, geothermal and wind power are already supplementing our primary reliance on hydrocarbons.

    The path forward will be extending the utility of these existing alternatives and identifying new technologies. We need to reduce emissions and to withdraw greenhouse gasses (GHGs) that have already been emitted. The nascent energy transition will continue to be funded by venture capitalists, government spending/incentives and private philanthropy. Larger funding sources will come from private equity and public markets, as successful technologies compete for more traditional sources of capital.

    Climate Tech will be a large piece of the climate puzzle

    My biases are likely clear: the same global capitalism that brought about our complicated modern world, with its apparent abundance and related climate consequences, has the best chance to save us. Early stage climate tech funding is increasing, even if it’s still too small. It has been observed that climate tech startups receiving funding today fail to track solutions for industries in proportion to their related production of GHGs. For instance, the agriculture and food sector creates about 18 percent of global GHGs, while climate tech companies seeking to address that sector receive about 9 percent of climate tech funding. These misalignments aside, the trendlines are in the right direction.

    What can you do?

    From a psychological perspective, healthy coping means making small decisions that address your fears, even if you can’t eliminate the root causes. Where does that leave you?

    Be a voice for reasonable change. Make changes in your behavior where and when you can. Also, take comfort when you see existing industries adopting meaningful sustainable practices at faster rates. Support the companies you believe are part of the solution.

    We are already seeing a burgeoning climate tech industry across the globe and here at home. With concerted efforts like the Ion and Greentown Labs, the Houston climate tech sector is helping to lead the charge. In what was even recently an unthinkable reality, the United States has taken a leadership role. Tellingly, we are not leading necessarily by setting targets, but instead by funding young startups and new infrastructure like the hydrogen hubs. We don’t know when or where the next Thomas Edison will emerge to shine a new light in a dark world. However, I do suspect that that woman or man is alive today, and it’s our job to keep building a world worth that person saving.

    ---

    Chris Wood is the co-founder of Houston-based Moonshot Compost.

    Moonshot Compost has announced its plans to create green hydrogen at scale. Photo via Getty Images

    Houston startup launches clean energy business to turn compost into hydrogen

    waste to power

    You may already know Moonshot Compost, a Houston company devoted to collecting food waste all over Texas. Now, meet Moonshot Hydrogen.

    Founders and brothers-in-law Chris Wood and Joe Villa have joined forces with energy industry veteran Rene Ramirez to harness their compost into clean hydrogen power.

    Earlier this month, the new branch of the existing company signed a memorandum of understanding with the Purdue Innovates Office of Technology Commercialization. The agreement comes close to a year after Ramirez first began working with Purdue University Northwest professors, Robert Kramer and Libbie Pelter, and Purdue University’s professor, John Patterson. The result is the first operating commercial pilot that biologically turns food waste into hydrogen.

    This revelation comes just days after the Biden-Harris administration announced that it had set aside $7 billion to H2Hubs, a collection of seven regional hydrogen power stations, including one in the Houston area.

    “We love the timing. There’s just a lot of interest right now,” Wood tells EnergyCapital in a video call with Villa and Ramirez. “It's been fun to watch Rene's long relationship with Purdue come to fruition on behalf of that hydrogen at the same time that the DoD is moving forward with their announcement on the hydrogen hubs.”

    Wood and Villa founded Moonshot Compost three years ago.

    “The thought was, 'waste is so valuable, and there's so much of it in the trash.' So we wanted to focus on, ‘Let's get our hands on as much food waste as possible,’ and always be focused on doing the best thing with our food waste,” Wood says.

    Initially, that meant making compost, which saved the waste from a landfill and produced high-quality, nutrient-rich soil. Customers include both private homes and commercial accounts. Those include heavy hitters like Rice University, Conoco Phillips and Texas Children’s Hospital, as well as beloved restaurants ranging from Bludorn to Tacodeli. And that’s just in Houston. The company now collects from businesses in Austin, Dallas and Waco, too.

    That extended footprint will be important to Moonshot Hydrogen.

    “Our big dream is ideally that we have one of these hydrogen facilities in almost every city that we can think of. Your city has that ability to charge up or refuel the cars with hydrogen at-location and not have to worry about going 300 miles away,” says Ramirez.

    Filling up your car with zero-emission hydrogen made from compost? It could be a reality sooner than you think. According to Wood, Moonshot is already in the preliminary stages of discussions with a facility to pilot just such a program.

    “We’ve been thrilled with how receptive people are. There does seem to be a general acknowledgment that this would fit well with Houston’s desire to be the energy transition capital of the world,” he says.

    Their patent-protected technology assures that Moonshot is the only company with this novel solution to food waste. Most exciting is the fact that the institutions with which Moonshot already partners could be on the ground floor of being at least partially powered by their own discarded scraps.

    “Everyone loves the circularity aspect of it,” says Ramirez. And with a potential launch as soon as next March, it’s one step closer to a reality for the Energy Transition Capital.

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    3 Houston sustainability startups score prizes at Rice University pitch competition

    seeing green

    A group of Rice University student-founded companies shared $100,000 of cash prizes at an annual startup competition — and three of those winning companies are focused on sustainable solutions.

    Liu Idea Lab for Innovation and Entrepreneurship's H. Albert Napier Rice Launch Challenge, hosted by Rice earlier this month, named its winners for 2024. HEXASpec, a company that's created a new material to improve heat management for the semiconductor industry, won the top prize and $50,000 cash.

    Founded by Rice Ph.D. candidates Tianshu Zhai and Chen-Yang Lin, who are a part of Lilie’s 2024 Innovation Fellows program, HEXASpec is improving efficiency and sustainability within the semiconductor industry, which usually consumes millions of gallons of water used to cool data centers. According to Rice's news release, HEXASpec's "next-generation chip packaging offer 20 times higher thermal conductivity and improved protection performance, cooling the chips faster and reducing the operational surface temperature."

    A few other sustainability-focused startups won prizes, too. CoFlux Purification, a company that has a technology that breaks down PFAS using a novel absorbent for chemical-free water, won second place and $25,000, as well as the Audience Choice Award, which came with an additional $2,000.

    Solidec, a company that's working on a platform to produce chemicals from captured carbon, and HEXASpec won Outstanding Achievement in Climate Solutions Prizes, which came with $1,000.

    The NRLC, open to Rice students, is Lilie's hallmark event. Last year's winner was fashion tech startup, Goldie.

    “We are the home of everything entrepreneurship, innovation and research commercialization for the entire Rice student, faculty and alumni communities,” Kyle Judah, executive director at Lilie, says in a news release. “We’re a place for you to immerse yourself in a problem you care about, to experiment, to try and fail and keep trying and trying and trying again amongst a community of fellow rebels, coloring outside the lines of convention."

    This year, the competition started with 100 student venture teams before being whittled down to the final five at the championship. The program is supported by Lilie’s mentor team, Frank Liu and the Liu Family Foundation, Rice Business, Rice’s Office of Innovation, and other donors

    “The heart and soul of what we’re doing to really take it to the next level with entrepreneurship here at Rice is this fantastic team,” Peter Rodriguez, dean of Rice Business, adds. “And they’re doing an outstanding job every year, reaching further, bringing in more students. My understanding is we had more than 100 teams submit applications. It’s an extraordinarily high number. It tells you a lot about what we have at Rice and what this team has been cooking and making happen here at Rice for a long, long time.”

    ———

    This article originally ran on InnovationMap.

    ExxonMobil's $60B acquisition gets FTC clearance — with one condition

    M&A moves

    ExxonMobil's $60 billion deal to buy Pioneer Natural Resources on Thursday received clearance from the Federal Trade Commission, but the former CEO of Pioneer was barred from joining the new company's board of directors.

    The FTC said Thursday that Scott Sheffield, who founded Pioneer in 1997, colluded with OPEC and OPEC+ to potentially raise crude oil prices. Sheffield retired from the company in 2016, but he returned as president and CEO in 2019, served as CEO from 2021 to 2023, and continues to serve on the board. Since Jan. 1, he has served as special adviser to the company’s chief executive.

    “Through public statements, text messages, in-person meetings, WhatsApp conversations and other communications while at Pioneer, Sheffield sought to align oil production across the Permian Basin in West Texas and New Mexico with OPEC+,” according to the FTC. It proposed a consent order that Exxon won't appoint any Pioneer employee, with a few exceptions, to its board.

    Dallas-based Pioneer said in a statement it disagreed with the allegations but would not impede closing of the merger, which was announced in October 2023.

    “Sheffield and Pioneer believe that the FTC’s complaint reflects a fundamental misunderstanding of the U.S. and global oil markets and misreads the nature and intent of Mr. Sheffield’s actions,” the company said.

    Senate Majority Leader Chuck Schumer, D-N.Y., said it was “disappointing that FTC is making the same mistake they made 25 years ago when I warned about the Exxon and Mobil merger in 1999.”

    Schumer and 22 other Democratic senators had urged the FTC to investigate the deal and a separate merger between Chevron and Hess, saying they could lead to higher prices, hurt competition and force families to pay more at the pump.

    The deal with Pioneer vastly expands Exxon’s presence in the Permian Basin, a huge oilfield that straddles the border between Texas and New Mexico. Pioneer’s more than 850,000 net acres in the Midland Basin will be combined with Exxon’s 570,000 net acres in the Delaware and Midland Basin, nearly contiguous fields that will allow the combined company to trim costs.

    Texas initiatives snag solar funding, CTV makes battery investment, and more top energy transition news

    now trending

    Editor'snote: From a new Texas hydrogen R&D lab opening to the newest cleantech investment from Chevron, these are the top headlines that resonated with EnergyCapital readers on social media and daily newsletter this week.

    Two Texas coalitions part of $7B solar power federal grant program

    Texas Solar For All Coalition and Clean Energy Fund of Texas were two of the 60 recipients of the Solar for All grant competition. Photo via Getty Images

    The Biden administration delivered an Earth Day gift with the news that 60 grantees will receive $7 billion in grant awards.

    Texas Solar For All Coalition and Clean Energy Fund of Texas were two of the 60 recipients of the Solar for All grant competition. The awardees will provide solar energy to 900,000 low-income households in all 50 states. This is expected to generate an estimated 200,000 jobs as part of the Environmental Protection Agency’s Greenhouse Gas Reduction Fund, which includes $405,820,000 in Texas.

    “President Biden’s clean energy plan is creating good-paying jobs, reducing emissions, and saving Americans money on their utility bills,” Climate Power Interim States Managing Director André Crombie says. Continue reading.

    Texas lands in top 10 states expected to be most financially affected by weather events

    Texas is expensive when it comes to weather events, a new report finds. Photo via Getty Images

    Texas — home to everything from tornadoes to hurricanes — cracks the top 10 of a new report ranking states based on impact from weather-related events.

    SmartAsset's new report factored in a myriad of data from the Federal Emergency Management Agency to identify which states face the most financial risk due to various weather events. In the report, the states were ranked by the total expected annual financial losses per person. Texas ranked at No. 10.

    "With a variety of environmental events affecting the wide stretch of the United States, each state is subject to its own risks," reads the report. Continue reading.

    Eyeing demand growth, ERCOT calls for energy investments across Texas

    ERCOT now estimates an extra 40,000 megawatts of growth in demand for electricity by 2030 compared with last year’s outlook. Photo via Getty Images

    With the Electric Reliability Council of Texas forecasting a big spike in demand for electricity over the next five to seven years, the operator of Texas’ massive power grid is embracing changes that it says will yield a “tremendous opportunity” for energy investments across the state.

    The council, known as ERCOT, now estimates an extra 40,000 megawatts of growth in demand for electricity by 2030 compared with last year’s outlook. According to ERCOT data, 40,000 megawatts of electricity would power roughly 8 million Texas homes during peak demand. Continue reading.

    Texas hydrogen research hub opens to support statewide, DOE-backed initiative

    The Center for Electromechanics at The University of Texas, Frontier Energy, Inc., and GTI Energy celebrated the grand opening of a hydrogen research and demonstration facility in Austin. Photo via utexas.edu

    A Texas school has cut the ribbon on a new hydrogen-focused research facility that will play a role in a statewide, Department of Energy-funded energy transition initiative.

    The Center for Electromechanics at The University of Texas, Frontier Energy, Inc., and GTI Energy celebrated the grand opening of a hydrogen research and demonstration facility in Austin as part of the “Demonstration and Framework for H2@Scale in Texas and Beyond” project, which is supported by the DOE's Hydrogen and Fuel Cell Technologies Office. Continue reading.

    Chevron, TotalEnergies back energy storage startup's $15.8M series A

    LiNova will use the funds to advance its polymer cathode battery technology. Photo via Getty Images

    A California startup that's revolutionizing polymer cathode battery technology has announced its series A round of funding with support from Houston-based energy transition leaders.

    LiNova Energy Inc. closed a $15.8 million series A round led by Catalus Capital. Saft, a subsidiary of TotalEnergies, which has its US HQ in Houston, and Houston-based Chevron Technology Ventures, also participated in the round with a coalition of other investors. Continue reading.

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