by the numbers

Houston ranked a top market for attracting funding for sustainability-focused startups

According to a new report, Houston is one of the top cities for funding for sustainability companies. Photo via Getty Images

From a financial standpoint, Houston appears to be a sustainable environment for sustainability-focused startups.

An analysis by PromoLeaf, a retailer of sustainable promotional products, that came out at the end of last year ranks Houston fourth among U.S. cities for the average funding raised by locally based startups in the sustainability sector, according to Crunchbase data.

Per the report, the Bayou City attracts $150.7 million in sustainability funding for startups. Ahead of Houston are Salt Lake City with $204.5 million; Santa Monica, California, with $154.3 million; and Fremont, California, with $153.4 million.

PromoLeaf’s analysis features cities where at least 20 companies are focused on sustainability.

The analysis indicates Houston has 20.6 sustainability startups per 100,000 residents. Ranking first in that regard is Boulder, Colorado (115 per 100,000 residents).

While Houston trails Boulder by a long distance, it fares well among the Texas cities in the analysis:

  1. Austin, 26.2 sustainability startups per 100,000 residents
  2. Houston, 20.6 sustainability startups per 100,000 residents
  3. Midland, 18.8 sustainability startups per 100,000 residents
  4. Plano, 11.9 sustainability startups per 100,000 residents
  5. Dallas, 11 sustainability startups per 100,000 residents
  6. Fort Worth, 5.3 sustainability startups per 100,000 residents
  7. San Antonio, 5.2 sustainability startups per 100,000 residents

PromoLeaf says more than 21,600 sustainability startups operate in the U.S. They’re in the renewable energy, recycling and pollution control, environmental engineering, green consumer goods, and environmental consulting industries.

The analysis shows Houston has:

  • 13.7 renewable energy startups per 100,000 residents
  • 5.8 recycling and pollution control startups per 100,000 residents
  • 3.5 environmental engineering startups per 100,000 residents
  • 2.9 environmental consulting startups per 100,000 residents
  • 0.70 green consumer goods startups per 100,000 residents

According to the Greater Houston Partnership, renewable energy startups leading Houston’s energy transformation include Energy Transition Ventures, Fysikes Biosolutions, Ionada, Katz Water Technologies, Pressure Corp., and Renewell Energy.

“A dynamic business climate combined with growth in venture capital funding in Houston has created fertile ground for companies of all stages aiming to power our world through the global energy transition,” the partnership says. “As the Energy Capital of the World, Houston has become a hub for startups and venture capital firms investing in the region’s energy future.”

Outside the energy sector, Houston startups like Trendy Seconds also are making their mark in sustainability. The company runs an online marketplace where women can find preowned clothing or shop for new clothing from sustainable brands.

“Our ultimate goal is to make responsible consumption super easy,” Maria Burgos, founder of Trendy Seconds, told InnovationMap last year.

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This article originally ran on InnovationMap.

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A View From HETI

UH Energy's new Managing Non-Technical Risks in Energy program will launch Sept. 15. Photo courtesy University of Houston

UH Energy at the University of Houston will launch a new micro-credential program this fall focused on risks associated with today's changing energy landscape.

The new self-paced, hybrid program, known as Managing Non-Technical Risks in Energy, is geared towards energy professionals and those who aspire to work in the industry. Enrollment must be completed by Sept. 15 to participate.

According to UH, it will equip participants with "tools, strategies, and real-world insights needed to lead confidently" as they face pressure to meet increased energy demand while also operating under sustainable guidelines.

The program will be led by expert instructors, including:


  • Suryanarayanan Radhakrishnan, Managing Director of UH Energy
  • Amy Mifflin, Principal Consultant and Partner at Sustrio Inc.
  • Chris Angelides, Honorary Consul of The Republic of Cyprus to Texas, Managing Director at Ernst & Young LLP
  • Carolina Ortega, Vice President, Sustainability and Communications at Milestone Environmental Services
  • Krish (Ravi) Ravishankar, Senior Director ESG Analytics & Reporting, Sustainability, Worldwide Environmental Affairs at Oxy

Participants can earn up to three "badges" through the program. Each badge consists of two modules, which can be completed virtually and take about 10 hours to complete over four weeks.

Each module will also include one in-person engagement session that will last about two hours.

The three badges include:


  • Badge 1: Managing Environmental and Social Risks and Impacts
  • Badge 2: Frameworks, Standards, and Implementation
  • Badge 3: Advanced Applications

Badges can be earned individually or as a series of three, and participants must complete assessments to earn each badge.

Badge 1 Module 1 will start on Sept. 15, followed by Badge 1 Module 2 on Oct. 20. Find more information here.

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