by the numbers

Houston ranked a top market for attracting funding for sustainability-focused startups

According to a new report, Houston is one of the top cities for funding for sustainability companies. Photo via Getty Images

From a financial standpoint, Houston appears to be a sustainable environment for sustainability-focused startups.

An analysis by PromoLeaf, a retailer of sustainable promotional products, that came out at the end of last year ranks Houston fourth among U.S. cities for the average funding raised by locally based startups in the sustainability sector, according to Crunchbase data.

Per the report, the Bayou City attracts $150.7 million in sustainability funding for startups. Ahead of Houston are Salt Lake City with $204.5 million; Santa Monica, California, with $154.3 million; and Fremont, California, with $153.4 million.

PromoLeaf’s analysis features cities where at least 20 companies are focused on sustainability.

The analysis indicates Houston has 20.6 sustainability startups per 100,000 residents. Ranking first in that regard is Boulder, Colorado (115 per 100,000 residents).

While Houston trails Boulder by a long distance, it fares well among the Texas cities in the analysis:

  1. Austin, 26.2 sustainability startups per 100,000 residents
  2. Houston, 20.6 sustainability startups per 100,000 residents
  3. Midland, 18.8 sustainability startups per 100,000 residents
  4. Plano, 11.9 sustainability startups per 100,000 residents
  5. Dallas, 11 sustainability startups per 100,000 residents
  6. Fort Worth, 5.3 sustainability startups per 100,000 residents
  7. San Antonio, 5.2 sustainability startups per 100,000 residents

PromoLeaf says more than 21,600 sustainability startups operate in the U.S. They’re in the renewable energy, recycling and pollution control, environmental engineering, green consumer goods, and environmental consulting industries.

The analysis shows Houston has:

  • 13.7 renewable energy startups per 100,000 residents
  • 5.8 recycling and pollution control startups per 100,000 residents
  • 3.5 environmental engineering startups per 100,000 residents
  • 2.9 environmental consulting startups per 100,000 residents
  • 0.70 green consumer goods startups per 100,000 residents

According to the Greater Houston Partnership, renewable energy startups leading Houston’s energy transformation include Energy Transition Ventures, Fysikes Biosolutions, Ionada, Katz Water Technologies, Pressure Corp., and Renewell Energy.

“A dynamic business climate combined with growth in venture capital funding in Houston has created fertile ground for companies of all stages aiming to power our world through the global energy transition,” the partnership says. “As the Energy Capital of the World, Houston has become a hub for startups and venture capital firms investing in the region’s energy future.”

Outside the energy sector, Houston startups like Trendy Seconds also are making their mark in sustainability. The company runs an online marketplace where women can find preowned clothing or shop for new clothing from sustainable brands.

“Our ultimate goal is to make responsible consumption super easy,” Maria Burgos, founder of Trendy Seconds, told InnovationMap last year.

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This article originally ran on InnovationMap.

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A View From HETI

Fervo Energy has released its third-quarter earnings. Photo via fervoenergy.com

Houston-based geothermal power company Fervo Energy saw a 65 percent spike in purchase orders during the third quarter.

During Fervo’s third-quarter earnings call, Tim Latimer, co-founder, chair, president and CEO, said the company had a $11.9 billion backlog of orders, up from $7.2 billion in the previous quarter.

Those numbers didn’t translate to robust financial results in the third quarter, though. It closed the quarter with an operating loss of $43 million on revenue of just $116,000.

Beyond the billions of dollars in signed purchase agreements, Fervo is in talks with prospective customers in the utility, industrial data-center sectors, Latimer said. About half the potential customers are in the data-center sector, 35 percent in the utility sector and 15 percent in the industrial sector.

Latimer said the broad-based demand reflected by the backlog and the discussions with potential customers reinforces the critical need for reliable, readily available power.

“Our approach to power delivery will continue to blend front-of-the-meter and behind-the-meter development,” he said. “Grid-connected assets remain the foundation, though behind-the-meter gives customers a faster path to power when transmission time lines lag their need.”

Front-of-the-meter refers to power plants, utility-scale solar and wind farms, large grid batteries, and transmission and distribution infrastructure. Behind-the-meter assets sit on the customer side of the meter, such as backup generators and EV chargers at homes, businesses, factories and other everyday places.

The order backlog isn’t Fervo’s only recent milestone. In late September, the company’s Cape Station geothermal plant in Utah started delivering its first utility-scale geothermal power to the grid. The plant is producing about 33 megawatts of power.

Earlier in September, Fervo signed a 15-year deal to supply about 396 megawatts of power for Google data centers. The power will be delivered in four 99-megawatt batches. The company filed its $1.89 billion IPO this spring.

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