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Greentown Labs, Evonik launch accelerator to boost sustainability in personal care products

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Greentown Labs and Evonik have launched the Greentown Go Make 2025 accelerator to support startups developing sustainable technologies for the personal care industry. Photo via Evonik.us

Greentown Labs and its corporate partner, Germany-based chemicals company Evonik, are calling for submissions to a new program geared at accelerating more sustainable personal care products.

The Greentown Go Make 2025 accelerator, which is based in both Greentown's Houston and Boston-area locations and open to companies from around the world, as launched applications now through January 23.

"Designed to accelerate startup-corporate partnerships to advance climatetech, this Greentown Go program is focused on increasing sustainability within the personal-care industry through the development, introduction, and commercialization of technologies that reduce products’ manufacturing-related emissions and end-of-life environmental impact," reads a news release from Greentown.

"More specifically, Go Make 2025 is interested in biodegradable polymers and sustainable specialty chemicals for personal care. Further details on the technology areas of interest can be found in the request for applications."

The selected companies will have access to Greentown's facilities and receive mentorship, networking opportunities, educational workshops, and structured programming. The startups will also have partnership opportunities with the program's corporate partner Evonik.

“The Greentown Go program represents an exciting opportunity for startups to showcase their groundbreaking solutions in sustainable chemistry,” Anil Saxena, vice president of RD&I at Evonik, says in the release. “At Evonik, innovation and sustainability are not just buzzwords; they are fundamental to our strategic growth. We are eager to identify and collaborate with companies that share our commitment to creating a more sustainable future.”

The global personal care market — which includes products across hygiene, cosmetics and beautification, cleaning, and grooming — represents 0.5 to 1.5 percent of global greenhouse-gas emissions, per Greentown's release. Evonik announced its sustainability-focused game plan in September, focusing on bio-based solutions, the energy transition, and the circular economy.

“The building blocks of the personal-care industry are ripe for climatetech innovation, and there’s no better partner for harnessing this opportunity than Evonik, a global leader in specialty chemicals,” adds Aisling Carlson, senior vice president of partnerships at Greentown. “Greentown Go has a strong track record of fostering meaningful startup-corporate partnerships, and we look forward to working with Evonik and a set of groundbreaking entrepreneurs in this program.”

From Your Site Articles
Fervo Energy received $100 million loan for its Utah Cape Station project. Photo via fervoenergy.com

Houston company secures $100M for 'world’s largest geothermal energy plant'

loan guarenteed

Houston-based geothermal energy company Fervo Energy has secured a $100 million bridge loan for the first phase of its ongoing project in Utah.

The loan came from an affiliate of Irvington, New York-based X-Caliber Rural Capital. Proceeds will support construction of Fervo’s Cape Station project, which is being touted as the world’s largest geothermal energy plant.

The first phase of Cape Station, which is on track to generate 90 megawatts of renewable energy, is expected to be completed in June 2026. Ultimately, the plant is supposed to supply 400 megawatts of clean energy by 2028 for customers in California.

“Helping this significant project advance and grow in rural America is a true testament to how investing in communities and businesses not only has local influence, but can have a global, long-lasting impact by promoting sustainability and stimulating rural economies,” Jordan Blanchard, co-founder of X-Caliber Rural Capital, says in a news release.

X-Caliber Rural Capital is an affiliate of commercial real estate financing company X-Caliber Capital Holdings.

Fervo says its drilling operations Utah’s Cape Station show a 70 percent reduction in drilling times, paving the way for advancement of its geothermal energy system.

Tim Latimer, co-founder and CEO of Fervo, says his company’s drilling advancements, purchase deals, transmission rights, permit approvals, and equipment acquisitions make Fervo “an ideal candidate” for debt financing. In May, Latimer joined the Houston Innovators Podcast to discuss the company's growth and latest project.

With a new office in downtown Houston, Fervo recently signed up one of the country’s largest utilities as a new customer and expanded its collaboration with Google.

To date, Fervo has raised $531 million in venture capital funding, per Crunchbase data.

Houston artists have created unique carbon-absorbing art. "Future's Past" by Emily Ding in partnership with UXD tells the story of the Mellie Esperson building. Photo courtesy of Dario DeLeon

Artist collective brings carbon-absorbing murals to Houston

seeing green

Anthony Rose, the CEO of creative agency United By Design, is on a mission to brighten Houston’s urban spaces and improve the city’s air quality one carbon-absorbing mural at a time.

Rose originally founded United By Design, or UXD, in 2019 to connect muralists like himself and commercial businesses seeking to beautify their spaces and form brand identities. After creating vibrant murals for Lockhart Elementary School, the Houston Astros, and Smoothie King, Rose expanded UXD’s vision to include environmental sustainability in their artistic collaborations in 2022.

“This city’s vibrant art scene and growing focus on sustainability makes it an ideal location for our projects,” Rose says. “We’re not just creating eco-friendly murals, we’re reimagining how art can actively contribute to environmental solutions.”

In search of ecologically-conscious paints, Rose formed a partnership with Spain-based, natural paint company Graphenstone. Rose says he was drawn to the company’s eponymous Graphenstone coating because of its nontoxic ingredients and exclusively uses the product for UXD’s carbon-absorbing murals.

For 713 Day, UXD created carbon-absorbing mural "(HUE)STON HARMONY" in collaboration with Downtown Houston+ and local artist David Maldonado. Photo courtesy of Egidio Narvaez

The Graphenstone coating consists of a limestone base which goes through a process called photocatalysis, during which carbon dioxide from the atmosphere is absorbed into the surface, and is then sealed in with graphene, a thin layer of carbon atoms. The murals absorb carbon dioxide throughout the coat’s drying process which typically takes 30 days.

“Each of our murals absorbs about 1600 grams of CO2 during that curing process which is the equivalent daily absorption of about 33 growing trees,” Rose explains.

UXD’s largest carbon-absorbing mural to date is a floor-to-ceiling panorama in downtown Houston’s historic Mellie Esperson building, home to the company’s new creative hub. Painted by Houston-born artist Emily Ding, the mural is a tribute to the establishment’s namesake: an innovative, early 20th century entrepreneur who constructed the opulent building.

Rose says UXD plans to expand their carbon-absorbing murals project in collaboration with more local artists and establishments, while creating an artist-in-residency program themed around sustainability. Though Rose acknowledges in the grand scheme of carbon pollution these murals are not a silver bullet, he says the non-toxic paints are encouraging conversations about how artists can be conservation-minded.

“We’re trying to figure out how art as a messaging tool can help break down scientific data, a language not many people practice daily, can break down barriers and help bridge the gap to a more intuitive knowledge of sustainability,” Rose says. “We’re bringing the community together, helping them feel empowered, and giving them actionable information to help them live more sustainable lives.”

"Between Land and Sky" by artist David Maldonado was UXD's first carbon-absorbing painting. Photo courtesy of Dario DeLeon and Tommy Valdez

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This article originally ran on InnovationMap.

The first Alto EVs have hit the road in Houston. Photo via Alto

Texas ride-hailing app grows Houston fleet with EV additions

rolling out

Your next Alto ride might be electric. The Dallas-based car service has rolled out electric vehicles in Houston.

Alto, founded in Dallas in 2018 and launched in Houston in 2020, elevates ridesharing with its own fleet of company-owned, clearly branded SUVs driven by its staff of drivers. The company previously announced its plans to evolve its fleet into being completely electric, and the first EVs have hit the road, according to a company email.

"Our EV additions to the Houston fleet mark an important moment in our commitment to significantly reduce Alto's environmental impact," reads the email sent on September 5.

The new cars offer similar features to its existing fleet, including legroom, phone chargers, water bottles for riders, and more. Plus, the new cars — Kia EV9 — boast a quieter ride.

Alto has consistently grown in its Texas markets — which include Houston and Dallas — over the years, including expanding into Houston's suburbs.

Will Coleman, CEO of Alto, previously wrote in a guest column for InnovationMap that his priorities for starting the company included safety — but also sustainability. For years, Alto has been expressing interest in introducing EVs, with plans of having a completely electric fleet.

"This EV vision is one example of how a rideshare company can build a better and more accountable industry, and these steps also give Houstonians a more responsible and sustainable transportation solution," Coleman writes.

Two Houston communities have received funding for programming and workforce development within climate resilience. Photo via Getty Images

Houston Health Department scores $20M grant funding for climate, energy resilience

H-town strong

The city of Houston has secured a $20 million grant from the Environmental Protection Agency to be used to build climate and energy resilience in two local underserved communities.

The Houston Health Department's funding comes from the EPA's Community Change program and will benefit the Greater Fifth Ward and Kashmere Gardens, regions that have faced contamination from the neighboring Union Pacific Railroad site. This grant follows two prior EPA grants from the Vulnerable to Vibrant series that were awarded in 2023.

"Through this grant, we will also aim to enhance a state-of-the-art flood alert system that provides advance warning," Loren Hopkins, HHD's chief environmental science officer, says in a news release. "We will promote and provide education regarding an air permit application warning system, plant fruit trees for flood, heat, and pollution mitigation, develop a hyper-local neighborhood resilience plan, and establish a Houston Environmental Justice Advisory Committee."

The initial $1 million grant will span three years and includes several local partners: HHD, Black United Fund of Texas, Houston Community College, My Brother's Keeper - Houston, City of Houston Solid Waste Management Department, and Environmental Defense Fund. It will fund the creation of free solar workforce development program with the hopes of installing and operating a community solar farm.

A second $500,000 grant will find paid internships to residents for solar deployment in the community and will be led by HHD in partnership with BUFTX, University of Houston Center for Sustainability and Resilience, Air Alliance, Houston Wilderness, and Rice University SSPEED Center/Fang Research Group.

The ultimate goal of these freshly funded initiatives, according to the city, is to strengthen HHD and its partners' efforts in establishing a solar energy system for the community in order to advance the neighborhood’s resilience.

It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin. Photo via exxonmobil.com

ExxonMobil revs up EV pilot in Permian Basin

seeing green

ExxonMobil has upgraded its Permian Basin fleet of trucks with sustainability in mind.

The Houston-headquartered company announced a new pilot program last week, rolling out 10 new all-electric pickup trucks at its Cowboy Central Delivery Point in southeast New Mexico. It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin.

“We expect these EV trucks will require less maintenance, which will help reduce cost, while also contributing to our plan to achieve net zero Scope 1 and 2 emissions in our Permian operations by 2030," Kartik Garg, ExxonMobil's New Mexico production manager, says in a news release.

ExxonMobil has already deployed EV trucks at its facilities in Baytown, Beaumont, and Baton Rouge, but the Permian Basin, which accounts for about half of ExxonMobil's total U.S. oil production, is a larger site. The company reports that "a typical vehicle there can log 30,000 miles a year."

The EV rollout comes after the company announced last year that it plans to be a major supplier of lithium for EV battery technology.

At the end of last year, ExxonMobil increased its financial commitment to implementing more sustainable solutions. The company reported that it is pursuing more than $20 billion of lower-emissions opportunities through 2027.

Cowboys and the EVs of the Permian Basin | ExxonMobilyoutu.be

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Here are 10+ must-attend Houston energy transition events for Q2 2025

On the Agenda

Editor's note: Spring is here, and this quarter is packed with must-attend events for those in the energy transition sector. Houston plays host to myriad summits, conferences, and expos that you won't want to miss. Mark your calendars and begin registering today. Please note: this article may be updated to include additional events.

March 31-April 2 — World Hydrogen North America 2025

Seize the opportunity to connect with industry leaders from across the hydrogen value chain, fostering long-term business partnerships and exploring potential collaborations. Engage with prominent off-takers, both nationally and internationally, and gain first-hand insights into the latest projects shaping the future of hydrogen in the USA and Canada.

This event begins March 31 at the Marriott Marquis. Click here to register.

April 1-2 — 8th Annual LNG Summit USA

The LNG Summit USA brings together leaders in the LNG sector, who in turn bring solutions to glaring industry challenges. The event addresses key challenges and opportunities within the LNG industry and the broader energy landscape. The conference will also provide insights into alternative energy options that could potentially replace or complement LNG.

This event begins April 1. Click here to register.

April 17 — 2025 UH Energy Symposium Series on Plastics Circularity

Celebrating its 12th year, the UH Energy Symposium Series tackles critical issues impacting the energy sector. This year’s focus on plastics circularity will bring together industry leaders, researchers, and visionaries to explore the intersection of plastics, sustainability, and energy.

This event begins at 8 am on April 17 at UH Student Center South. Click here to register.

April 28-30 — PPDM Energy Data Convention Houston 2025

This flagship conference is dedicated to exploring the latest advancements and trends in energy data, offering opportunities for networking, knowledge exchange, and collaboration. Gain insights into cutting-edge data management practices and how they can enhance operational efficiency, support strategic decision-making, and contribute to achieving long-term objectives. Highlights include keynote presentations from renowned experts, interactive panel discussions, hands-on workshops, and an exhibitor showcase.

This event begins April 28 at Norris Conference Center. Click here to register.

May 12-15 — Enverus Evolve Conference

Staying ahead of the curve in the energy sector is critical. This conference is designed to equip energy leaders with foresight in the energy market, providing cutting-edge technological know-how, sessions and networking opportunities industry leaders, and offering practical guidance on how to apply technology to solve big problems.

This event begins May 12 at Hilton Americas Houston. Click here to register.

May 27-28 — 6th American LNG Forum

Join LNG industry professionals, innovators, and policymakers to discover groundbreaking technologies that are driving the future of liquified natural gas. Topics will include market dynamics and decarbonization strategies, offering attendees the chance to connect, learn, and become part of the LNG revolution.

This event begins May 27 at the Westin Galleria Houston. Click here to register.

May 28-30 — CHARGE North America

This intimate, immersive experience is tailored to forward-thinking energy professionals. The conference includes hands-on interactive workshops led by top strategists; real-world case studies; and insights from leading speakers on resilient branding, consumer expectations, and climate action. Attendees will engage in panel discussions on sustainability and energy diversification and enjoy exclusive networking opportunities with global executives and innovators.

This event begins May 28 at The Ion. Click here to register.

May 29-30 — 5th Annual American Hydrogen Forum

Connect with hydrogen industry leaders, innovators, and policymakers at the American Hydrogen Forum. Discover groundbreaking technologies and strategies focusing on hydrogen fuel cell technology, hydrogen energy, and low-carbon hydrogen solutions.

This event begins May 29 at the Westin Galleria Houston. Click here to register.

June 4-5 — 2025 AWS Energy Symposium

The fourth annual AWS Energy Symposium is the premier AWS event for the energy industry. Hear from leading energy and utility customers, partners, and startups about how they're using AWS to scale innovation and transform their organizations. The event is invitation only and is geared toward senior leaders and director-level executives from across the energy value chain. Click here to submit a registration request.

June 11-12 — Energy Projects Conference & Expo

The Energy Projects Conference & Expo (EPC Show) is the largest event in North America for professionals working at the heart of major energy projects. The show will bring together five leading conferences under one roof for the first time, uniting 3,000-plus engineering, construction, commissioning, supply chain, operations, and maintenance professionals. Conference subjects span LNG exporting, hydrogen and ammonia, midstream, petrochem and refining, and sustainable aviation fuels.

This event begins June 11 at the George R Brown Convention Center. Click here to register.

June 25-26 — Carbon Capture Technology Expo

Tackling climate change is one of the biggest global challenges that requires immediate action, and many industrial sectors are now looking to new technology to help meet net-zero emission targets. The Carbon Capture Technology Expo is North America's leading event for carbon capture, utilization, and storage. The expo offers opportunities to network with industry frontrunners and best-in-class solution providers.

This event begins June 25 at NRG Center. Click here to register. It is co-located with the Hydrogen Technology Conference & Expo North America. Expo passes are free.


8 Houston energy companies land on Time's top greentech list for 2025

top honor

The accolades keep rolling in for Houston-based Fervo Energy, a producer of geothermal power.

Fervo lands at No. 6 on Time magazine and Statista’s new list of America’s Top GreenTech Companies of 2025. The ranking recognizes sustainability-focused companies based on factors such as impact, financial strength, and innovation.

Time notes that Fervo broke ground in 2023 in Utah on what the company claims will be the world’s largest geothermal plant. The plant is scheduled to start supplying carbon-free electricity to the grid next year and to reach its 400-megawatt capacity in three years.

“Technologies like this only make a difference if we deploy them at large-scale in a way that can reduce carbon emissions and increase the reliability of the grid,” Fervo CEO Tim Latimer told Time in 2023.

The startup was named North American Company of the Year by research and consulting firm Cleantech Group for 2025. Fervo topped the Global Cleantech 100, Cleantech Group’s annual list of the world’s most innovative and promising cleantech companies.

Last year, Fervo also made Time’s list of the 200 Best Inventions of 2024. Fervo was recognized in the green energy category for its FervoFlex geothermal power system.

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company exceeds $1 billion. The startup’s valuation is estimated at $1.4 billion. According to PitchBook data, the company raised $634 million in the fourth quarter of 2024.

In all, eight Houston-area companies appear among the top 250 greentech companies ranked by Time and Statista. Other than Fervo, they are:

  • No. 43 Lancium Technologies, an energy storage and distribution company
  • No. 50 Solugen, a producer of sustainable chemicals.
  • No. 56 Quaise Energy, which specializes in terawatt-scale geothermal power.
  • No. 129 Plus Power, a developer, owner and operator of battery storage projects.
  • No. 218 Dream Harvest, which promotes sustainable vertical farming.
  • No. 225 Cemvita, which uses synthetic biology to convert carbon emissions into bio-based chemicals.
  • No. 226 Syzygy Plasmonics, which decarbonizes chemical production.
Vermont-based BETA Technologies claimed the No. 1 spot. The company manufactures electric aircraft.

Top takeaways from CERAWeek and more energy transition news to know

Trending News

Editor's note: As we approach the end of March, it's time to look back at the hottest energy transition news from the second half of the month. Here are the top five trending EnergyCapital stories from March 14-28, from CERAWeek key takeaways to a look at the Texas grid vs. extreme weather.

1. Houston energy expert shares key takeaways from CERAWeek 2025

Environmental services firm names Houston energy leader to board

Barbara Burger shares her CERAWEEK takeaways with EnergyCapital. Courtesy photo

What a difference a year makes. I have been coming to CERAWeek for as long as I can remember and the Agora track within CERAWeek since it originated. Although freshness likely distorts my thinking, I cannot remember a CERAWeek that seemed so different from the previous year's than this one.

This certainly isn’t a comprehensive summary of the conference, but some of my key take forwards from last week's events. Continue reading Barbara J. Burger's takeaways.

2. Houston-led project earns $1 million in federal funding for flood research

A team of Texas researchers has landed a nearly $1 million NSF grant to address rural flood management challenges with community input. Photo via Getty Images.

A team from Rice University, the University of Texas at Austin and Texas A&M University has been awarded a National Science Foundation grant under the CHIRRP—or Confronting Hazards, Impacts and Risks for a Resilient Planet—program to combat flooding hazards in rural Texas.

The grant totals just under $1 million, according to a CHIRRP abstract. The proposal includes work that introduces a “stakeholder-centered framework” to help address rural flood management challenges with community input. Continue reading.

3. Can the Texas grid handle extreme weather conditions across regions?

Texans are facing extreme weather at every turn — can the grid withstand these events? Photo via heimdallpower.com

From raging wildfires to dangerous dust storms and fierce tornadoes, Texans are facing extreme weather conditions at every turn across the state. Recently, thousands in the Texas Panhandle-South Plains lost power as strong winds ranging from 35 to 45 mph with gusts upwards of 65 mph blew through. Meanwhile, many North Texas communities are still reeling from tornadoes, thunderstorms, and damaging winds that occurred earlier this month.

With the extreme weather conditions increasing in Texas and nationally, recovering from these disasters will only become harder and costlier. When it comes to examining the grid’s capacity to withstand these volatile changes, we’re past due. As of now, the grid likely isn’t resilient enough to make do, but there is hope. Continue reading Sam Luna's column here.

4. CERAWeek announces winners of annual clean tech pitch competition

The teams at this year's Energy Venture Day and Pitch Competition have collectively raised $435 million in funding. Photo courtesy of CERAWeek

Teams from around the world and right here in Houston took home prizes at the fourth annual Energy Venture Day and Pitch Competition at CERAWeek on March 12. The fast-paced event, put on by Rice Alliance, Houston Energy Transition Initiative and TEX-E, invited 36 industry startups and five Texas-based student teams focused on driving efficiency and advancements toward the energy transition to present at 3.5-minute pitch before investors and industry partners during CERAWeek's Agora program. The competition is a qualifying event for the Startup World Cup, powered by Pegasus Venture, where teams compete for a $1 million investment prize.

The teams at this year's Energy Venture Day have collectively raised $435 million in funding. Rice University student teams took home two of the three top prizes in the competition.Continue reading.

5. New report shows Texas led nation in solar and battery growth in 2024

Texas outpaced all other states in various categories of power generation in 2024, according to a new report from Ember, an energy think tank. File photo

The winds of change in power generation are sweeping through Texas.

Texas outpaced all other states in various categories of power generation in 2024, according to a new report from Ember, an energy think tank. The report shows that Texas contributed more (12 terawatt-hours) to the country’s 64 terawatt-hour rise in solar generation last year than any other state. Continue reading.

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