Greentown Labs, Evonik launch accelerator to boost sustainability in personal care products

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Greentown Labs and Evonik have launched the Greentown Go Make 2025 accelerator to support startups developing sustainable technologies for the personal care industry. Photo via Evonik.us

Greentown Labs and its corporate partner, Germany-based chemicals company Evonik, are calling for submissions to a new program geared at accelerating more sustainable personal care products.

The Greentown Go Make 2025 accelerator, which is based in both Greentown's Houston and Boston-area locations and open to companies from around the world, as launched applications now through January 23.

"Designed to accelerate startup-corporate partnerships to advance climatetech, this Greentown Go program is focused on increasing sustainability within the personal-care industry through the development, introduction, and commercialization of technologies that reduce products’ manufacturing-related emissions and end-of-life environmental impact," reads a news release from Greentown.

"More specifically, Go Make 2025 is interested in biodegradable polymers and sustainable specialty chemicals for personal care. Further details on the technology areas of interest can be found in the request for applications."

The selected companies will have access to Greentown's facilities and receive mentorship, networking opportunities, educational workshops, and structured programming. The startups will also have partnership opportunities with the program's corporate partner Evonik.

“The Greentown Go program represents an exciting opportunity for startups to showcase their groundbreaking solutions in sustainable chemistry,” Anil Saxena, vice president of RD&I at Evonik, says in the release. “At Evonik, innovation and sustainability are not just buzzwords; they are fundamental to our strategic growth. We are eager to identify and collaborate with companies that share our commitment to creating a more sustainable future.”

The global personal care market — which includes products across hygiene, cosmetics and beautification, cleaning, and grooming — represents 0.5 to 1.5 percent of global greenhouse-gas emissions, per Greentown's release. Evonik announced its sustainability-focused game plan in September, focusing on bio-based solutions, the energy transition, and the circular economy.

“The building blocks of the personal-care industry are ripe for climatetech innovation, and there’s no better partner for harnessing this opportunity than Evonik, a global leader in specialty chemicals,” adds Aisling Carlson, senior vice president of partnerships at Greentown. “Greentown Go has a strong track record of fostering meaningful startup-corporate partnerships, and we look forward to working with Evonik and a set of groundbreaking entrepreneurs in this program.”

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Fervo Energy received $100 million loan for its Utah Cape Station project. Photo via fervoenergy.com

Houston company secures $100M for 'world’s largest geothermal energy plant'

loan guarenteed

Houston-based geothermal energy company Fervo Energy has secured a $100 million bridge loan for the first phase of its ongoing project in Utah.

The loan came from an affiliate of Irvington, New York-based X-Caliber Rural Capital. Proceeds will support construction of Fervo’s Cape Station project, which is being touted as the world’s largest geothermal energy plant.

The first phase of Cape Station, which is on track to generate 90 megawatts of renewable energy, is expected to be completed in June 2026. Ultimately, the plant is supposed to supply 400 megawatts of clean energy by 2028 for customers in California.

“Helping this significant project advance and grow in rural America is a true testament to how investing in communities and businesses not only has local influence, but can have a global, long-lasting impact by promoting sustainability and stimulating rural economies,” Jordan Blanchard, co-founder of X-Caliber Rural Capital, says in a news release.

X-Caliber Rural Capital is an affiliate of commercial real estate financing company X-Caliber Capital Holdings.

Fervo says its drilling operations Utah’s Cape Station show a 70 percent reduction in drilling times, paving the way for advancement of its geothermal energy system.

Tim Latimer, co-founder and CEO of Fervo, says his company’s drilling advancements, purchase deals, transmission rights, permit approvals, and equipment acquisitions make Fervo “an ideal candidate” for debt financing. In May, Latimer joined the Houston Innovators Podcast to discuss the company's growth and latest project.

With a new office in downtown Houston, Fervo recently signed up one of the country’s largest utilities as a new customer and expanded its collaboration with Google.

To date, Fervo has raised $531 million in venture capital funding, per Crunchbase data.

Houston artists have created unique carbon-absorbing art. "Future's Past" by Emily Ding in partnership with UXD tells the story of the Mellie Esperson building. Photo courtesy of Dario DeLeon

Artist collective brings carbon-absorbing murals to Houston

seeing green

Anthony Rose, the CEO of creative agency United By Design, is on a mission to brighten Houston’s urban spaces and improve the city’s air quality one carbon-absorbing mural at a time.

Rose originally founded United By Design, or UXD, in 2019 to connect muralists like himself and commercial businesses seeking to beautify their spaces and form brand identities. After creating vibrant murals for Lockhart Elementary School, the Houston Astros, and Smoothie King, Rose expanded UXD’s vision to include environmental sustainability in their artistic collaborations in 2022.

“This city’s vibrant art scene and growing focus on sustainability makes it an ideal location for our projects,” Rose says. “We’re not just creating eco-friendly murals, we’re reimagining how art can actively contribute to environmental solutions.”

In search of ecologically-conscious paints, Rose formed a partnership with Spain-based, natural paint company Graphenstone. Rose says he was drawn to the company’s eponymous Graphenstone coating because of its nontoxic ingredients and exclusively uses the product for UXD’s carbon-absorbing murals.

For 713 Day, UXD created carbon-absorbing mural "(HUE)STON HARMONY" in collaboration with Downtown Houston+ and local artist David Maldonado. Photo courtesy of Egidio Narvaez

The Graphenstone coating consists of a limestone base which goes through a process called photocatalysis, during which carbon dioxide from the atmosphere is absorbed into the surface, and is then sealed in with graphene, a thin layer of carbon atoms. The murals absorb carbon dioxide throughout the coat’s drying process which typically takes 30 days.

“Each of our murals absorbs about 1600 grams of CO2 during that curing process which is the equivalent daily absorption of about 33 growing trees,” Rose explains.

UXD’s largest carbon-absorbing mural to date is a floor-to-ceiling panorama in downtown Houston’s historic Mellie Esperson building, home to the company’s new creative hub. Painted by Houston-born artist Emily Ding, the mural is a tribute to the establishment’s namesake: an innovative, early 20th century entrepreneur who constructed the opulent building.

Rose says UXD plans to expand their carbon-absorbing murals project in collaboration with more local artists and establishments, while creating an artist-in-residency program themed around sustainability. Though Rose acknowledges in the grand scheme of carbon pollution these murals are not a silver bullet, he says the non-toxic paints are encouraging conversations about how artists can be conservation-minded.

“We’re trying to figure out how art as a messaging tool can help break down scientific data, a language not many people practice daily, can break down barriers and help bridge the gap to a more intuitive knowledge of sustainability,” Rose says. “We’re bringing the community together, helping them feel empowered, and giving them actionable information to help them live more sustainable lives.”

"Between Land and Sky" by artist David Maldonado was UXD's first carbon-absorbing painting. Photo courtesy of Dario DeLeon and Tommy Valdez

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This article originally ran on InnovationMap.

The first Alto EVs have hit the road in Houston. Photo via Alto

Texas ride-hailing app grows Houston fleet with EV additions

rolling out

Your next Alto ride might be electric. The Dallas-based car service has rolled out electric vehicles in Houston.

Alto, founded in Dallas in 2018 and launched in Houston in 2020, elevates ridesharing with its own fleet of company-owned, clearly branded SUVs driven by its staff of drivers. The company previously announced its plans to evolve its fleet into being completely electric, and the first EVs have hit the road, according to a company email.

"Our EV additions to the Houston fleet mark an important moment in our commitment to significantly reduce Alto's environmental impact," reads the email sent on September 5.

The new cars offer similar features to its existing fleet, including legroom, phone chargers, water bottles for riders, and more. Plus, the new cars — Kia EV9 — boast a quieter ride.

Alto has consistently grown in its Texas markets — which include Houston and Dallas — over the years, including expanding into Houston's suburbs.

Will Coleman, CEO of Alto, previously wrote in a guest column for InnovationMap that his priorities for starting the company included safety — but also sustainability. For years, Alto has been expressing interest in introducing EVs, with plans of having a completely electric fleet.

"This EV vision is one example of how a rideshare company can build a better and more accountable industry, and these steps also give Houstonians a more responsible and sustainable transportation solution," Coleman writes.

Two Houston communities have received funding for programming and workforce development within climate resilience. Photo via Getty Images

Houston Health Department scores $20M grant funding for climate, energy resilience

H-town strong

The city of Houston has secured a $20 million grant from the Environmental Protection Agency to be used to build climate and energy resilience in two local underserved communities.

The Houston Health Department's funding comes from the EPA's Community Change program and will benefit the Greater Fifth Ward and Kashmere Gardens, regions that have faced contamination from the neighboring Union Pacific Railroad site. This grant follows two prior EPA grants from the Vulnerable to Vibrant series that were awarded in 2023.

"Through this grant, we will also aim to enhance a state-of-the-art flood alert system that provides advance warning," Loren Hopkins, HHD's chief environmental science officer, says in a news release. "We will promote and provide education regarding an air permit application warning system, plant fruit trees for flood, heat, and pollution mitigation, develop a hyper-local neighborhood resilience plan, and establish a Houston Environmental Justice Advisory Committee."

The initial $1 million grant will span three years and includes several local partners: HHD, Black United Fund of Texas, Houston Community College, My Brother's Keeper - Houston, City of Houston Solid Waste Management Department, and Environmental Defense Fund. It will fund the creation of free solar workforce development program with the hopes of installing and operating a community solar farm.

A second $500,000 grant will find paid internships to residents for solar deployment in the community and will be led by HHD in partnership with BUFTX, University of Houston Center for Sustainability and Resilience, Air Alliance, Houston Wilderness, and Rice University SSPEED Center/Fang Research Group.

The ultimate goal of these freshly funded initiatives, according to the city, is to strengthen HHD and its partners' efforts in establishing a solar energy system for the community in order to advance the neighborhood’s resilience.

It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin. Photo via exxonmobil.com

ExxonMobil revs up EV pilot in Permian Basin

seeing green

ExxonMobil has upgraded its Permian Basin fleet of trucks with sustainability in mind.

The Houston-headquartered company announced a new pilot program last week, rolling out 10 new all-electric pickup trucks at its Cowboy Central Delivery Point in southeast New Mexico. It's the first time the company has used EVs in any of its upstream sites, including the Permian Basin.

“We expect these EV trucks will require less maintenance, which will help reduce cost, while also contributing to our plan to achieve net zero Scope 1 and 2 emissions in our Permian operations by 2030," Kartik Garg, ExxonMobil's New Mexico production manager, says in a news release.

ExxonMobil has already deployed EV trucks at its facilities in Baytown, Beaumont, and Baton Rouge, but the Permian Basin, which accounts for about half of ExxonMobil's total U.S. oil production, is a larger site. The company reports that "a typical vehicle there can log 30,000 miles a year."

The EV rollout comes after the company announced last year that it plans to be a major supplier of lithium for EV battery technology.

At the end of last year, ExxonMobil increased its financial commitment to implementing more sustainable solutions. The company reported that it is pursuing more than $20 billion of lower-emissions opportunities through 2027.

Cowboys and the EVs of the Permian Basin | ExxonMobilyoutu.be

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China-based company to launch its largest U.S. energy storage project in Houston

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Trina Storage and FlexGen, a North Carolina-based company that develops integrated energy storage systems, are bringing a 371-megawatt battery energy storage system to Houston. The project will be the largest grid-scale deployment project in North America by Trina Storage, which is a business unit of China-based Trina Solar.

"This project is a testament to Trina Storage's ability to provide a fully bankable, integrated energy storage solution that meets the evolving needs of the market," Terry Chen, vice president of Trina Storage North America, said in a news release. "As our first grid-scale deployment in North America, this achievement reflects the industry's confidence in our technology and our commitment to de-risking energy storage investments and supporting the energy transition in the region."

The project, developed by Boulder, Colorado-based SMT Energy, will utilize Trina Storage's advanced Elementa 2 battery storage system, which is designed to optimize energy performance and reliability. The system uses Trinas proprietary lithium iron phosphate cells that are more than 95 percent energy efficient, according to the company.

FlexGen will provide system integration and use its HybridOS energy management software. The HybridOS allows site operators to manage systems, detect issues faster and predict maintenance needs.

"This collaboration with Trina Storage and SMT Energy represents another major step in accelerating the deployment of flexible energy storage assets to meet growing demand," Diane Giacomozzi, COO at FlexGen, added in the release. "By pre-integrating FlexGen HybridOS with Trina's Elementa 2 energy storage solution in our Durham Innovation Lab, we're enabling faster project delivery and optimized performance from the first moment of operation."

Trina Storage currently has 10 energy storage facilities in China and two in the UK. The Houston facility is part of its plans to expand across the U.S., according to a LinkedIn post form the company.

7 must-attend Houston energy transition events in May 2025

On the Agenda

Editor's note: May is here, and there's a full slate of must-attend energy transition events this month. Mark your calendars for these top events, including OTC 2025, CHARGE North America, and more.Please note: this article may be updated to include additional events.

May 5-9 — OTC 2025

Offshore Technology Conference 2025 will cover the the theme of "Waves of Innovation," covering offshore energy excellence." The premier five-day conference willhighlight the groundbreaking advancements in offshore energy, showcasing the industry's relentless drive for innovation. As global energy needs evolve, the "Waves of Innovation" theme reflects OTC’s commitment to sustainable, cutting-edge technologies that are shaping the future of offshore energy.

Industry leaders will come together to explore new frontiers in offshore energy, emphasizing the operational efficiency, environmental responsibility, and technical excellence required to meet the challenges of tomorrow’s energy landscape.

The Opening Ceremony kicks off Monday, May 5 at 9 am. The event continues at NRG Park through May 9. Click here to register.

May 12-15 — Enverus Evolve Conference

Staying ahead of the curve in the energy sector is critical. This conference is designed to equip energy leaders with foresight in the energy market, providing cutting-edge technological know-how, sessions and networking opportunities industry leaders, and offering practical guidance on how to apply technology to solve big problems.

This event begins May 12 at Hilton Americas Houston. Click here to register.

May 12-13 — Carbon Hub Annual Meeting

The fifth-annual Carbon Hub Annual Meeting will bring together industry, academic, and research leaders at the forefront of the energy and materials transitions. Attendees will have access to thought-provoking discussions and opportunities to connect with innovators across the field. The full agenda has yet to be released, but featured speakers include David Hatrick, Vice President, Strategic Marketing and Innovation, Huntsman Advanced Materials; Luca de Rai, Vice President, Research & Development Energy, Prysmian Group; and Dhaval Shah, General Manager, Corporate Technology & Innovation, SABIC.

This event begins May 12 at Rice University. Click here to register.

May 20-21 — Geothermal Transition Summit North America

This two-day summit serves as the meeting point for the geothermal and oil and gas industries and will focus on geothermal energy, including scaling plants and navigating state regulations. The event promises 50 expert speakers, 15 tech demos, and access to eight networking events featuring approximately 250 industry decision makers.

This event begins May 20 at Norris Conference Centers - Houston CityCentre. Click here to register.

May 27-28 — 6th American LNG Forum

Join LNG industry professionals, innovators, and policymakers to discover groundbreaking technologies that are driving the future of liquified natural gas. Topics will include market dynamics and decarbonization strategies, offering attendees the chance to connect, learn, and become part of the LNG revolution.

This event begins May 27 at the Westin Galleria Houston. Click here to register.

May 28-30 — CHARGE North America

This intimate, immersive experience is tailored to forward-thinking energy professionals. The conference includes hands-on interactive workshops led by top strategists; real-world case studies; and insights from leading speakers on resilient branding, consumer expectations, and climate action. Attendees will engage in panel discussions on sustainability and energy diversification and enjoy exclusive networking opportunities with global executives and innovators.

This event begins May 28 at The Ion. Click here to register.

May 29-30 — 5th Annual American Hydrogen Forum

Connect with hydrogen industry leaders, innovators, and policymakers at the American Hydrogen Forum. Discover groundbreaking technologies and strategies focusing on hydrogen fuel cell technology, hydrogen energy, and low-carbon hydrogen solutions.

This event begins May 29 at the Westin Galleria Houston. Click here to register.

Solugen names Houston founder as new president of energy and water

new leaders

Houston-based biochemical producer Solugen has hired chemical industry veteran James Begeal as its new president of energy and water.

In his new position, Begeal leads the commercial strategy for the energy and produced-water sectors, “bringing our innovative chemistry directly to leading oil and gas operators, accelerating revenue growth, and deepening our commercial pipeline,” Solugen said in a news release.

Begeal has more than 25 years of experience in the chemical industry, including roles at oilfield technology company Baker Hughes and chemical company Clariant. In 2016, he co-founded NexGen Chemical Technologies, a Cypress-based provider of alternative natural-gas sweeteners. Begeal served as chief operating officer and chief technology officer at NexGen, which was acquired by League City-based Foremark Performance Chemicals in 2023. He then joined Foremark, which was acquired by investment firm CC Industries in 2024.

Begeal is no stranger to Solugen, having previously served as a company advisor.

“James is a builder — he knows what it takes to launch, scale, and win in this space,” says Solugen CEO Gaurab Chakrabarti. “We’re excited to have him bring that same builder’s mindset to Solugen as we double down on delivering solutions that meet our customers’ toughest challenges.”

The company also recently named Carlos Diaz as its new VP of strategy and international business. Diaz worked for 18 years at Baker Hughes and will lead Solugen's commercial expansion efforts into Latin America and beyond, according to a company representative.

Solugen, founded in 2016, raised $357 million in a series C venture capital round. The 2021 round catapulted Solugen into the unicorn category, meaning the private company is valued at more than $1 billion.

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