on a roll

Luxe rideshare service with EV evolution plans expands Houston-area coverage to two suburbs

Alto, which plans an imminent evolution into electric vehicles, has expanded its service in the Houston area. Photo courtesy of Alto

Some big news for outside-the-Loop ridesharing users: Luxury rideshare company Alto, which currently operates in Inner Loop and Greater Houston, will expand its current service areas to The Woodlands and Spring.

Woodlands and Spring residents who’ve used Alto in Houston can look forward to the service in December and join a waitlist now. Importantly, new users who register now will receive the first three months of Alto membership completely free. (Be sure to check the site for important details.) Memberships run $12.95 per month, or $119 for annual or family memberships. The company promises unlocked fares that are 30-50 percent lower than usually promoted.

Founded in 2018 and launched in Houston in 2020, Alto elevates basic ridesharing with a fleet of company-owned, clearly branded, 5-star crash rated luxury SUVs. For safety, cloud-based cameras capture both interior and exterior videos of the ride. The company has previously announced its plans to evolve its fleet into being completely electric.

Choosy customers can select their preferred ride “vibe” — meaning an upbeat or chill music choice and even level of conversation with the driver — via the app. Vehicles are appointed with chargers, drinks, and even upscale scents (no smelly trips here).

In effort to create a more consistent customer-service based experience, Alto drivers aren’t contractors or side-hustlers but rather employees who receive benefits. A major benefit: Alto doesn’t put time restrictions on departures, meaning users who are running late don’t have to frantically message the driver.

As those who’ve used Alto are familiar, Alto drivers are professional and personable (without being overbearing) and tend to drive much slower and conservatively — something that should be considered for those behind schedule. Importantly, Alto builds 10 to 15-minute pick up windows to adjust for demand and cleaning between rides.

As for the new area users: consider this a chance to cruise Market Street in The Woodlands or Old Town Spring in regal rideshare style.

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This article originally ran on CultureMap.

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A View From HETI

Thanks to a new partnership, Engie North America plans to add 'precycling' provisions to power purchase agreements on projects in the Midwest. Photo via Getting Images.

Houston-based Engie North America has partnered with Arizona-based Solarcycle to recycle 1 million solar panels on forthcoming projects with a goal of achieving project circularity.

The collaboration allows Engie to incorporate "precycling" provisions into power purchase agreements made on 375 megawatts worth of projects in the Midwest, which are expected to be completed in the next few years, according to a news release from Engie.

Engie will use Solarcycle's advanced tracking capabilities to ensure that every panel on the selected projects is recycled once it reaches its end of life, and that the recovered materials are returned to the supply chain.

Additionally, all construction waste and system components for the selected projects will be recycled "to the maximum degree possible," according to Engie.

“We are delighted to bring this innovative approach to life. Our collaboration with Solarcycle demonstrates the shared commitment we have to the long-term sustainability of our industry,” Caroline Mead, SVP power marketing at ENGIE North America, said in the release.

Solarcyle, which repairs, refurbishes, reuses and recycles solar power systems, estimates that the collaboration and new provisions will help divert 48 million pounds of material from landfills and avoid 33,000 tons of carbon emissions.

“ENGIE’s precycling provision sets a new precedent for the utility-scale solar industry by proving that circular economy principles can be achieved without complex regulatory intervention and in a way that doesn’t require an up-front payment," Jesse Simons, co-founder and chief commercial officer at SOLARCYCLE, added in the release. "We’re happy to work creatively with leaders like ENGIE to support their commitment to circularity, domestic energy, and sustainability.”

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