on a roll

Luxe rideshare service with EV evolution plans expands Houston-area coverage to two suburbs

Alto, which plans an imminent evolution into electric vehicles, has expanded its service in the Houston area. Photo courtesy of Alto

Some big news for outside-the-Loop ridesharing users: Luxury rideshare company Alto, which currently operates in Inner Loop and Greater Houston, will expand its current service areas to The Woodlands and Spring.

Woodlands and Spring residents who’ve used Alto in Houston can look forward to the service in December and join a waitlist now. Importantly, new users who register now will receive the first three months of Alto membership completely free. (Be sure to check the site for important details.) Memberships run $12.95 per month, or $119 for annual or family memberships. The company promises unlocked fares that are 30-50 percent lower than usually promoted.

Founded in 2018 and launched in Houston in 2020, Alto elevates basic ridesharing with a fleet of company-owned, clearly branded, 5-star crash rated luxury SUVs. For safety, cloud-based cameras capture both interior and exterior videos of the ride. The company has previously announced its plans to evolve its fleet into being completely electric.

Choosy customers can select their preferred ride “vibe” — meaning an upbeat or chill music choice and even level of conversation with the driver — via the app. Vehicles are appointed with chargers, drinks, and even upscale scents (no smelly trips here).

In effort to create a more consistent customer-service based experience, Alto drivers aren’t contractors or side-hustlers but rather employees who receive benefits. A major benefit: Alto doesn’t put time restrictions on departures, meaning users who are running late don’t have to frantically message the driver.

As those who’ve used Alto are familiar, Alto drivers are professional and personable (without being overbearing) and tend to drive much slower and conservatively — something that should be considered for those behind schedule. Importantly, Alto builds 10 to 15-minute pick up windows to adjust for demand and cleaning between rides.

As for the new area users: consider this a chance to cruise Market Street in The Woodlands or Old Town Spring in regal rideshare style.

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This article originally ran on CultureMap.

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A View From HETI

The geothermal projects are among 21 selected to receive a total of $99 million in DOE funding. Photo courtesy Fervo Energy

Three Houston-based companies—Fervo Energy, Quaise Energy and XGS Energy—have been selected by the U.S. Department of Energy to advance geothermal technologies and field tests.

Combined, the companies will receive more than $45 million in funding from the DOE's Next-Generation Geothermal Field Tests and Geothermal Resource Characterization and Confirmation initiative. The projects were among 21 selected from around the country to receive a total of $99 million.

Fervo was selected to conduct two projects under the initiative for approximately $20 million in funding. For the first project, the geothermal unicorn, which achieved first power at its flagship geothermal plant last week, will drill and complete enhanced geothermal systems (EGS) wells in Elmore County, Idaho, and will deploy high-temperature seismic monitoring technology at record-high temperatures at or above 200°C.

For the second project, the company will conduct an appraisal drilling campaign at a "high-priority" site in Humboldt County, Nevada, to confirm if the reservoir is suitable for EGS development.

“We are grateful to the Department of Energy for funding these grants. We believe this is a clear indication from the federal government that expanding geothermal energy to new states is a national priority,” Jack Norbeck, CTO and co-founder of Fervo Energy, said in a news release. “We expect this funding to accelerate Fervo’s pipeline and advance the cutting edge of geothermal technologies.”

Fresh off a $180 million Series B, Quaise Energy also received $25 million in DOE funding through the initiative to support its Project Obsidian super hot geothermal plant in Central Oregon. The funding will go toward the analysis of the drilling, stimulation and flow results of the first two wells at the Project Obsidian site, which will help the company optimize its third well on site.

“This DOE support is a recognition of what we are building at Quaise and the progress we are making in the field, including the confirmation well currently being drilled at Project Obsidian,” Carlos Araque, CEO and president of Quaise, said in a release. “Our ambition has always been to make superhot geothermal a commercial reality, and Project Obsidian is where we first deliver on that promise.”

XGS Energy, which recently relocated its headquarters from Palo Alto, California, to Houston, was also selected for an exploration drilling project. The company will drill a deep vertical appraisal well in Socorro County, New Mexico, to determine if the site is a viable source of geothermal energy. XGS had not disclosed a funding estimate at press time.

The full value of the proposed DOE funding is subject to completion of award negotiations, according to Quaise.

Data from these projects will be shared through DOE’s Geothermal Data Repository (GDR), providing valuable information to researchers and stakeholders in the geothermal sector.

“This is an excellent example of how public and private entities can partner together to scale critical energy technologies,” Tim Latimer, CEO and co-founder of Fervo, added in a release. “With this funding, the Department of Energy is making important investments to help Americans across the country gain access to clean, affordable geothermal energy.”

Other geothermal companies and institutions from around the country will complete the 17 remaining projects. They include:

  • Denver-based 400C Energy Inc.
  • Salt Lake City-based AlterG Resources
  • Denver-based DAVINCI EP LLC
  • Anchorage-based GeoAlaska LLC
  • Oklahoma City-based GreenFire Energy Inc.
  • Virginia-based Hexagon Energy LLC
  • Virginia-based INTEK Inc.
  • Chicago-based Invenergy Geothermal Development LLC
  • Massachusetts-based LiPower Geothermal LLC
  • Fort Worth-based Oriah Geothermal LLC
  • Reno-based Raser Power Systems LLC
  • Santa Fe-based San Ildefonso Services LLC
  • Salt Lake City-based The University of Utah
  • Reno-based TLS Geothermics Corp.
  • Salt Lake City-based Zanskar Geothermal and Minerals

Read more about the full list of projects here.

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