by the numbers

Houston rises as emerging hub for $6B global AI in oil and gas industry, per new report

The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role. Image via Shutterstock

Houston is emerging as a hub for the development of artificial intelligence in the oil and gas industry — a global market projected to be worth nearly $6 billion by 2028.

This fresh insight comes from a report recently published by ResearchAndMarkets.com. The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role.

“With AI-driven innovation at its core, the oil and gas industry is set to undergo a profound transformation, impacting everything from reservoir optimization to asset management and energy consumption strategies — setting a new standard for the future of the sector,” says ResearchAndMarkets.com.

The research company predicts the value of the AI sector in oil and gas will rise from an estimated $3.2 billion in 2023 and $3.62 billion in 2024 to $5.8 billion by 2028. The report divides AI into three categories: software, hardware, and hybrids.

As cited in the report, trends that are sparking the explosion of AI in oil and gas include:

  • Stepped-up use of data
  • Higher demand for energy efficiency and sustainability
  • Automation of repetitive tasks
  • Optimization of exploration and drilling
  • Enhancement of safety

“The oil and gas industry’s ongoing digitization is a significant driver behind … AI in the oil and gas market. Rapid adoption of AI technology among oilfield operators and service providers serves as a catalyst, fostering market growth,” says ResearchAndMarkets.com.

The report mentions the Open AI Energy Initiative as one of the drivers of increased adoption of AI in oil and gas. Baker Hughes, C3 AI, Microsoft, and Shell introduced the initiative in February 2021. The initiative enables energy operators, service providers, and vendors to create sharable AI technology for the oil and gas industry.

Baker Hughes and C3 AI jointly market AI offerings for the oil and gas industry.

Aside from Baker Hughes, Microsoft, and Shell, other companies with a significant Houston presence that are cited in the AI report include:

  • Accenture
  • BP
  • Emerson Electric
  • Google
  • Halliburton
  • Honeywell
  • Saudi Aramco
  • Schlumberger
  • TechnipFMC
  • Weatherford International
  • Wood

Major AI-related trends that the report envisions in the oil and gas sector include the:

  • Digital twins for asset modeling
  • Autonomous robotics
  • Advanced analytics for reservoir management
  • Cognitive computing for decision-making
  • Remote monitoring and control systems

“The digitization trend within the oil and gas sector significantly propels the AI in oil and gas market,” says the report.

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This article originally ran on InnovationMap.

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A View From HETI

ERock Inc., which previously did business as Enchanted Rock, is filing for IPO. Photo via erock.com

Another energy company in Houston is going public amid a flurry of energy IPOs.

Houston-based ERock Inc., which specializes in utility-grade onsite microgrid systems for data centers and other customers, has filed paperwork with the U.S. Securities and Exchange Commission (SEC) to sell its shares on the New York Stock Exchange.

The ERock filing follows the recent $1.9 billion IPO of Houston-based Fervo Energy, a provider of geothermal power that’s now valued at $7.7 billion.

Another Houston energy company, EagleRock Land, just went public in a $320 million IPO that values the company at $3 billion. EagleRock owns or controls about 236,000 acres in the Permian Basin, earning money from royalties, fees, easements, water services and other revenue streams tied to drilling on its land.

According to Barron’s, more than a dozen energy and energy-related companies in the U.S. have gone public since the beginning of 2025, with the bulk of the IPOs happening this year.

ERock’s SEC filing doesn’t identify the per-share pricing range for the IPO or the number of Class A shares to be offered. ERock is a portfolio company of Energy Impact Partners, a New York City-based venture capital and private equity firm that invests in energy companies.

The company previously did business as Enchanted Rock. ERock Inc., formed in January, will function as a holding company that controls predecessor company ER Holdings Ltd.

In 2025, ERock generated revenue of $183.1 million, up 42.5 percent from the previous year, according to the IPO filing. It recorded a net loss of $59 million last year.

As of March 31, ERock boasted a sales backlog of nearly $1.3 billion, up 779 percent on a year-over-year basis. The company attributes most of that increase to greater demand from data centers.

The company primarily serves the power needs of data centers, utilities, industrial facilities, and commercial buildings. Its biggest markets are Texas and California.

“Several U.S. markets, such as Texas and California, face especially acute reliability risks,” ERock says in the SEC filing. “Texas already shows rapid load-growth pressures tied to data centers and industrial expansion, while California faces grid congestion, long interconnection queues, and above-average vulnerability to extreme heat- and weather-driven outages.”

Since its founding in 2018, ERock has installed microgrid systems at more than 400 sites with a capacity of about 1,000 megawatts. Customers include ComEd, Foxconn, H-E-B, Microsoft and Walmart.

By the end of this year, the company plans to expand its production of microgrid systems to a capacity of about 1.2 gigawatts with the opening of its Hyperion facility in Houston.

John Carrington leads ERock as CEO. He joined ER Holdings last year as chairman and CEO. Carrington previously was CEO of Houston-based Stem, a public company that offers AI-enabled clean energy software and services. Earlier, he spent 16 years at General Electric.

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