by the numbers

Houston rises as emerging hub for $6B global AI in oil and gas industry, per new report

The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role. Image via Shutterstock

Houston is emerging as a hub for the development of artificial intelligence in the oil and gas industry — a global market projected to be worth nearly $6 billion by 2028.

This fresh insight comes from a report recently published by ResearchAndMarkets.com. The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role.

“With AI-driven innovation at its core, the oil and gas industry is set to undergo a profound transformation, impacting everything from reservoir optimization to asset management and energy consumption strategies — setting a new standard for the future of the sector,” says ResearchAndMarkets.com.

The research company predicts the value of the AI sector in oil and gas will rise from an estimated $3.2 billion in 2023 and $3.62 billion in 2024 to $5.8 billion by 2028. The report divides AI into three categories: software, hardware, and hybrids.

As cited in the report, trends that are sparking the explosion of AI in oil and gas include:

  • Stepped-up use of data
  • Higher demand for energy efficiency and sustainability
  • Automation of repetitive tasks
  • Optimization of exploration and drilling
  • Enhancement of safety

“The oil and gas industry’s ongoing digitization is a significant driver behind … AI in the oil and gas market. Rapid adoption of AI technology among oilfield operators and service providers serves as a catalyst, fostering market growth,” says ResearchAndMarkets.com.

The report mentions the Open AI Energy Initiative as one of the drivers of increased adoption of AI in oil and gas. Baker Hughes, C3 AI, Microsoft, and Shell introduced the initiative in February 2021. The initiative enables energy operators, service providers, and vendors to create sharable AI technology for the oil and gas industry.

Baker Hughes and C3 AI jointly market AI offerings for the oil and gas industry.

Aside from Baker Hughes, Microsoft, and Shell, other companies with a significant Houston presence that are cited in the AI report include:

  • Accenture
  • BP
  • Emerson Electric
  • Google
  • Halliburton
  • Honeywell
  • Saudi Aramco
  • Schlumberger
  • TechnipFMC
  • Weatherford International
  • Wood

Major AI-related trends that the report envisions in the oil and gas sector include the:

  • Digital twins for asset modeling
  • Autonomous robotics
  • Advanced analytics for reservoir management
  • Cognitive computing for decision-making
  • Remote monitoring and control systems

“The digitization trend within the oil and gas sector significantly propels the AI in oil and gas market,” says the report.

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This article originally ran on InnovationMap.

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A View From HETI

Chevron will power the forthcoming Project Kilby using natural gas. Photo via Getty Images

Chevron and Microsoft have signed a 20-year deal in which Chevron will provide natural-gas-fired power for a future West Texas data center, known as Project Kilby.

The proposed Microsoft data center could be one of the biggest in the U.S. and is expected to deliver 2.67 gigawatts of capacity. It will be built through a “phased, modular approach that enables incremental expansion over time,” according to Chevron.

Chevron expects the facility to be up and running by 2028, though the company won’t make a final investment decision on the project until later this year. The company is collaborating on Project Kilby with investment fund Engine No.1.

Project Kilby is projected to bring in $10 billion in state and local tax revenue and support 2,000 jobs, according to Chevron. The plant will use non-potable, brackish groundwater for power plant operations and aims to find new ways to reuse water produced by oil and gas operations.

The site will use selective catalytic reduction systems to reduce nitrogen oxide emissions and minimize noise and light impacts and will utilize other advanced air emissions control technologies. A majority of the generation will come from large turbines developed by Chevron partner GE Verona with additional capacity from Caterpillar’s solar turbines. The plant will be fed by natural gas from the Permian Basin.

“Chevron is uniquely positioned to deliver power to customers with certainty, speed and at a competitive cost, leveraging Permian natural gas and our proven execution capabilities,” Jeff Gustavson, Chevron president of new energies, said in a news release. “This project links Chevron’s traditional strengths to emerging demand, creating differentiated value for our shareholders and the communities where we operate.”

According to BloombergNEF, the U.S. is expected to increase its data center capacity to 77 gigawatts by 2030. Another report from Bloom Energy predicts Texas will see a 142 percent increase in its market share for data centers from 2025 to 2028.

“The rapid growth we’re experiencing in AI and cloud, driven by customer demand, requires energy infrastructure that can scale quickly and reliably,” Noelle Walsh, Microsoft president of cloud operations and innovation, added in the news release. “Our agreement with Chevron helps ensure we’ll have dedicated, large-scale power to support the evolution and reliability of advanced computers. Through this partnership, we’re delighted to grow with and become a deeper part of the West Texas community.”

Chevron was named No. 21 on the 2026 Fortune 500 list earlier this month.

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