by the numbers

Houston rises as emerging hub for $6B global AI in oil and gas industry, per new report

The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role. Image via Shutterstock

Houston is emerging as a hub for the development of artificial intelligence in the oil and gas industry — a global market projected to be worth nearly $6 billion by 2028.

This fresh insight comes from a report recently published by ResearchAndMarkets.com. The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role.

“With AI-driven innovation at its core, the oil and gas industry is set to undergo a profound transformation, impacting everything from reservoir optimization to asset management and energy consumption strategies — setting a new standard for the future of the sector,” says ResearchAndMarkets.com.

The research company predicts the value of the AI sector in oil and gas will rise from an estimated $3.2 billion in 2023 and $3.62 billion in 2024 to $5.8 billion by 2028. The report divides AI into three categories: software, hardware, and hybrids.

As cited in the report, trends that are sparking the explosion of AI in oil and gas include:

  • Stepped-up use of data
  • Higher demand for energy efficiency and sustainability
  • Automation of repetitive tasks
  • Optimization of exploration and drilling
  • Enhancement of safety

“The oil and gas industry’s ongoing digitization is a significant driver behind … AI in the oil and gas market. Rapid adoption of AI technology among oilfield operators and service providers serves as a catalyst, fostering market growth,” says ResearchAndMarkets.com.

The report mentions the Open AI Energy Initiative as one of the drivers of increased adoption of AI in oil and gas. Baker Hughes, C3 AI, Microsoft, and Shell introduced the initiative in February 2021. The initiative enables energy operators, service providers, and vendors to create sharable AI technology for the oil and gas industry.

Baker Hughes and C3 AI jointly market AI offerings for the oil and gas industry.

Aside from Baker Hughes, Microsoft, and Shell, other companies with a significant Houston presence that are cited in the AI report include:

  • Accenture
  • BP
  • Emerson Electric
  • Google
  • Halliburton
  • Honeywell
  • Saudi Aramco
  • Schlumberger
  • TechnipFMC
  • Weatherford International
  • Wood

Major AI-related trends that the report envisions in the oil and gas sector include the:

  • Digital twins for asset modeling
  • Autonomous robotics
  • Advanced analytics for reservoir management
  • Cognitive computing for decision-making
  • Remote monitoring and control systems

“The digitization trend within the oil and gas sector significantly propels the AI in oil and gas market,” says the report.

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This article originally ran on InnovationMap.

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A View From HETI

Fervo Energy has claimed the No. 1 spot on Time magazine’s and Statista’s 2026 list of America’s Top GreenTech Companies. Photo via fervoenergy.com

The accolades keep coming for Houston-based geothermal energy company Fervo Energy.

Fervo sits atop Time magazine’s and Statista’s 2026 list of America’s Top GreenTech Companies. Fervo ranked No. 6 on the list last year.

The ranking honors 250 companies in the U.S. based on their environmental impact, innovation and financial strength. Fervo joins five other Houston-area companies on the list.

  • No. 49 Quaise Energy, an MIT Energy Initiative spinout that’s developing a drilling system designed to convert existing power stations for geothermal power production
  • No. 71 Plus Power, which develops, owns and operates battery energy storage systems
  • No. 98 Utility Global, whose technology enables industrial decarbonization
  • No. 199 Solugen, whose technology converts plant-based feedstocks into carbon-negative chemicals
  • No. 215 Noodoe, which specializes in EV charging stations and software

Fervo says its approach to enhanced geothermal systems (EGS)—including horizontal drilling, AI-enabled drilling and exploration, advanced reservoir engineering, and fiber-optic sensing—demonstrates how validated technology can help deliver reliable zero-emission power.

“By applying drilling technology from the oil and gas industry, we have proven that we can produce 24/7 carbon-free energy resources in new geographies across the world,” Fervo co-founder and CEO Tim Latimer said last year.

Other recent recognitions for Fervo includes:

  • The 2025 Houston Innovation Awards named it Scaleup of the Year
  • MIT Technology Review put Fervo on its 2025 list of the 10 global climatech companies to watch
  • Time named Fervo one of the 100 Most Influential Companies of 2025
  • Fervo was hailed as the Global Cleantech Group 100 North American Company of the Year
  • Fervo was among Congruent Ventures’ and Silicon Valley Bank’s 50 by 2050 companies, all of which are poised to advance global decarbonization over a 25-year span
Just last month, Fervo secured $421 million in debt financing for the construction of its 500-megawatt Cape Station geothermal project in Utah. And in December, the company landed an oversubscribed $462 million Series E round of funding, pushing its valuation to an estimated $1.4 billion. Fervo filed for an IPO earlier this year.

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