by the numbers

Houston rises as emerging hub for $6B global AI in oil and gas industry, per new report

The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role. Image via Shutterstock

Houston is emerging as a hub for the development of artificial intelligence in the oil and gas industry — a global market projected to be worth nearly $6 billion by 2028.

This fresh insight comes from a report recently published by ResearchAndMarkets.com. The research outfit says North America leads global AI growth in oil and gas, with Houston playing a pivotal role.

“With AI-driven innovation at its core, the oil and gas industry is set to undergo a profound transformation, impacting everything from reservoir optimization to asset management and energy consumption strategies — setting a new standard for the future of the sector,” says ResearchAndMarkets.com.

The research company predicts the value of the AI sector in oil and gas will rise from an estimated $3.2 billion in 2023 and $3.62 billion in 2024 to $5.8 billion by 2028. The report divides AI into three categories: software, hardware, and hybrids.

As cited in the report, trends that are sparking the explosion of AI in oil and gas include:

  • Stepped-up use of data
  • Higher demand for energy efficiency and sustainability
  • Automation of repetitive tasks
  • Optimization of exploration and drilling
  • Enhancement of safety

“The oil and gas industry’s ongoing digitization is a significant driver behind … AI in the oil and gas market. Rapid adoption of AI technology among oilfield operators and service providers serves as a catalyst, fostering market growth,” says ResearchAndMarkets.com.

The report mentions the Open AI Energy Initiative as one of the drivers of increased adoption of AI in oil and gas. Baker Hughes, C3 AI, Microsoft, and Shell introduced the initiative in February 2021. The initiative enables energy operators, service providers, and vendors to create sharable AI technology for the oil and gas industry.

Baker Hughes and C3 AI jointly market AI offerings for the oil and gas industry.

Aside from Baker Hughes, Microsoft, and Shell, other companies with a significant Houston presence that are cited in the AI report include:

  • Accenture
  • BP
  • Emerson Electric
  • Google
  • Halliburton
  • Honeywell
  • Saudi Aramco
  • Schlumberger
  • TechnipFMC
  • Weatherford International
  • Wood

Major AI-related trends that the report envisions in the oil and gas sector include the:

  • Digital twins for asset modeling
  • Autonomous robotics
  • Advanced analytics for reservoir management
  • Cognitive computing for decision-making
  • Remote monitoring and control systems

“The digitization trend within the oil and gas sector significantly propels the AI in oil and gas market,” says the report.

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This article originally ran on InnovationMap.

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A View From HETI

Fervo Energy climbed 10 spots on Time's list of the World's Top GreenTech Companies of 2026. Photo via Fervo Energy

Six Houston-area businesses appear on Time magazine’s 2026 list of the world’s top greentech companies, with a high-flying name leading the pack.

The highest-ranked local company is Houston-based geothermal power producer Fervo Energy, which claims the No. 4 spot—up from No. 14 last year.

In May, Fervo raised nearly $1.9 billion in its IPO, making it the biggest-ever IPO in the clean energy sector. The company’s valuation now exceeds $10 billion.

Founded in 2017, Fervo borrows methods from the oil and gas sector to drill wells that go down vertically into hot rock before turning horizontal, letting water circulate through them and produce electricity from the heat it absorbs. Cape Station in Utah, the company's first utility-scale project, is set to start delivering power to the grid later this year, with capacity expected to grow to 100 megawatts by 2027.

Co-founder and CEO Tim Latimer tells Fast Company, which named him a 2026 Visionary of the Year, that he launched his career as a drilling engineer for fossil fuels, “but quickly became obsessed with this idea that the drilling techniques we were using would actually be transformative for the world of geothermal as well.”

Fast Company notes the geothermal power generated by Cape Station will be available 24/7, unlike wind and solar power.

“When you start adding something to the grid mix that’s affordable and works around the clock,” Latimer says, “that’s going to be a huge asset to meeting our country’s energy needs.”

Time teamed up with data provider Statista to compile the second annual ranking of the 250 top greentech companies in the world. Companies on the list either develop or provide green technology, products, or services that help ease or reverse the environmental impacts of human activity.

Statista gathered and analyzed data from more than 8,300 companies to create the list, and they were scored in three categories: positive environmental impact, innovation, and financial strength. Fervo earned a score of 94.63 out of 100.

Joining Fervo on this year’s list are:

  • Houston-based Quaise Energy (No. 78), which specializes in terawatt-scale geothermal power
  • The Woodlands-based Plus Power (No. 112), which develops, owns and operates battery storage projects
  • Houston-based Utility Global (No. 167), which develops decarbonization technology
  • Houston-based 1PointFive (No. 217), an Occidental Petroleum subsidiary that offers large-scale carbon removal and storage.
  • Houston-based Sage Geosystems (No. 250), which produces commercial-scale geothermal power

Earlier this year, six Houston-area companies landed on Time's list of top greentech companies in America: Fervo (No. 1), Quaise Energy (No. 49), Plus Power (No. 71), Utility Global (No. 98), Solugen (No. 199) and Noodoe (No. 215).

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