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Houston ranked a top market for attracting funding for sustainability-focused startups

by the numbers

According to a new report, Houston is one of the top cities for funding for sustainability companies. Photo via Getty Images

From a financial standpoint, Houston appears to be a sustainable environment for sustainability-focused startups.

An analysis by PromoLeaf, a retailer of sustainable promotional products, that came out at the end of last year ranks Houston fourth among U.S. cities for the average funding raised by locally based startups in the sustainability sector, according to Crunchbase data.

Per the report, the Bayou City attracts $150.7 million in sustainability funding for startups. Ahead of Houston are Salt Lake City with $204.5 million; Santa Monica, California, with $154.3 million; and Fremont, California, with $153.4 million.

PromoLeaf’s analysis features cities where at least 20 companies are focused on sustainability.

The analysis indicates Houston has 20.6 sustainability startups per 100,000 residents. Ranking first in that regard is Boulder, Colorado (115 per 100,000 residents).

While Houston trails Boulder by a long distance, it fares well among the Texas cities in the analysis:

  1. Austin, 26.2 sustainability startups per 100,000 residents
  2. Houston, 20.6 sustainability startups per 100,000 residents
  3. Midland, 18.8 sustainability startups per 100,000 residents
  4. Plano, 11.9 sustainability startups per 100,000 residents
  5. Dallas, 11 sustainability startups per 100,000 residents
  6. Fort Worth, 5.3 sustainability startups per 100,000 residents
  7. San Antonio, 5.2 sustainability startups per 100,000 residents

PromoLeaf says more than 21,600 sustainability startups operate in the U.S. They’re in the renewable energy, recycling and pollution control, environmental engineering, green consumer goods, and environmental consulting industries.

The analysis shows Houston has:

  • 13.7 renewable energy startups per 100,000 residents
  • 5.8 recycling and pollution control startups per 100,000 residents
  • 3.5 environmental engineering startups per 100,000 residents
  • 2.9 environmental consulting startups per 100,000 residents
  • 0.70 green consumer goods startups per 100,000 residents

According to the Greater Houston Partnership, renewable energy startups leading Houston’s energy transformation include Energy Transition Ventures, Fysikes Biosolutions, Ionada, Katz Water Technologies, Pressure Corp., and Renewell Energy.

“A dynamic business climate combined with growth in venture capital funding in Houston has created fertile ground for companies of all stages aiming to power our world through the global energy transition,” the partnership says. “As the Energy Capital of the World, Houston has become a hub for startups and venture capital firms investing in the region’s energy future.”

Outside the energy sector, Houston startups like Trendy Seconds also are making their mark in sustainability. The company runs an online marketplace where women can find preowned clothing or shop for new clothing from sustainable brands.

“Our ultimate goal is to make responsible consumption super easy,” Maria Burgos, founder of Trendy Seconds, told InnovationMap last year.

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This article originally ran on InnovationMap.

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Syzygy inks long-term offtake agreement for first commercial SAF plant

fuel deal

Houston-based Syzygy Plasmonics has secured a six-year official offtake agreement for the entire production volume of its first commercial-scale biogas-to-sustainable aviation fuel project in Uruguay, known as NovaSAF-1.

SP Developments Uruguay S.A., a subsidiary of Syzygy, entered into the agreement with Singapore-based commodity company Trafigura, according to a news release. There is also an option for Trafigura to purchase additional volumes from future Syzygy projects.

The first deliveries from the landmark SAF facility are expected in 2028.

“This agreement marks a critical step in our journey toward commercial-scale impact and disrupting the SAF market,” Trevor Best, CEO of Syzygy Plasmonics, said in the news release. “With a signed offtake agreement from a global leader like Trafigura, and after having successfully completed FEED engineering in December, we're now ready to secure financing for the construction of NovaSAF-1 and move our technology from potential into production."

The NovaSAF-1 project will be located in Durazno, Uruguay. The facility will be the world's first electrified biogas-to-SAF facility producing renewable and advanced compliant SAF. Syzygy estimates that the project will produce over 350,000 gallons of SAF annually. The facility is expected to produce SAF with at least an 80 percent reduction in carbon intensity compared to Jet A fuel.

It’s backed by Uruguay’s largest dairy and agri-energy operations, Estancias del Lago. It will also work with Houston-based Velocys, which will provide Fischer-Tropsch technology for the project. Fischer-Tropsch technology converts synthesis gas into liquid hydrocarbons, which is key for producing synthetic fuels like SAF.

ERCOT to capture big share of U.S. solar power growth through 2027

solar growth

Much of the country’s growth in utility-scale solar power generation will happen in the grid operated by the Electric Reliability Council of Texas (ERCOT), according to a new forecast.

The U.S. Energy Information Administration (EIA) predicts that solar power supplied to the ERCOT grid will jump from 56 billion kilowatt-hours in 2025 to 106 billion kilowatt-hours by the end of 2027. That would be an increase of 89 percent.

In tandem with the rapid embrace of solar power, EIA anticipates battery storage capacity for ERCOT will expand from 15 gigawatts in 2025 to 37 gigawatts by the end of 2027, or 147 percent.

EIA expects utility-scale solar to be the country’s fastest-growing source of power generation from 2025 to 2027. It anticipates that this source will climb from 290 billion kilowatt-hours last year to 424 billion kilowatt-hours next year, or 46 percent.

Based on EIA’s projections, ERCOT’s territory would account for one-fourth of the country’s utility-scale solar power generation by the end of next year.

“Solar power and energy storage are the fastest-growing grid technologies in Texas, and can be deployed more quickly than any other generation resource,” according to the Texas Solar + Storage Association. “In the wholesale market, solar and storage are increasing grid reliability, delivering consumer affordability, and driving tax revenue and income streams into rural Texas.”

Shell launches hydrogen electrolyzer pilot and more energy news to know

Trending News

Editor's note: The new year brings big news in the energy transition sector, from Shell's hydrogen electrolyzer pilot to a maritime technology company on a mission to electrify ships. Below are the five most-read EnergyCapitalHTX stories from the second half of January 2026:

1. Shell partners with UK-based co. for hydrogen electrolyzer pilot

Supercritical Solutions' electrolyzer aims to deliver high-efficiency renewable hydrogen at a lower cost for the industrial hydrogen market. Photo courtesy Supercritical Solutions.

Shell Global Solutions International, a subsidiary of Shell, which maintains its U.S. headquarters in Houston, has signed a collaboration agreement with London-based Supercritical Solutions to advance Supercritical’s ultra-efficient hydrogen electrolyzer technology toward a field pilot demonstration. Continue reading.

2. 3 Houston-area companies named to Global Cleantech 100

Amperon, Hertha Metals and Vaulted Deep were named to this year's Global Cleantech 100 list. Photo via Getty Images

Three Houston-area companies—Amperon, Hertha Metals and Vaulted Deep—appear on this year’s Global Cleantech 100 list. The unranked list, generated by market intelligence and advisory firm Cleantech Group, identifies the 100 privately held companies around the world that are most likely to make a significant impact in the cleantech market over the next five to 10 years. Continue reading.

3. Houston maritime startup raises $43M to electrify cargo vessels

Fleetzero has raised $43 million to expand the manufacturing of its hybrid and electric marine propulsion system. Photo courtesy Fleetzero.

A Houston-based maritime technology company that is working to reduce emissions in the cargo and shipping industry has raised VC funding and opened a new Houston headquarters. Fleetzero announced that it closed a $43 million Series A financing round this month. The funding will go toward expanding manufacturing of its Leviathan hybrid and electric marine propulsion system. Continue reading.

4. Houston geothermal company raises $97M Series B

Sage Geosystems has raised a $97 million Series B. Photo via sagegeosystems.com.

Houston-based geothermal energy startup Sage Geosystems has closed its Series B fundraising round and plans to use the money to launch its first commercial next-generation geothermal power generation facility. Ormat Technologies and Carbon Direct Capital co-led the $97 million round. The new geothermal power generation facility will be located at one of Ormat Technologies' existing power plants. Continue reading.

5. Houston expert discusses the clean energy founder's paradox

Nada Ahmed. Courtesy photo

Everyone tells you to move fast and break things. In clean energy, moving fast without structural integrity means breaking the only planet we’ve got. This is the founder's paradox: you are building a company in an industry where the stakes are existential, the timelines are glacial, and the capital requires patience. Continue reading this guest column.

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