the view from heti

Houston’s revolutionary energy shift: A personal journey of discovery

"In reflecting upon my journey through Houston’s energy landscape, it’s evident that the city stands on the cusp of a transformative era." Photo via Getty Images
The following was written by Pavan Kumar Medepalli, MBA candidate at UNC Kenan-Flagler Business School.

As I reflect on my past visit to Houston, it’s not the usual sights or activities that linger but the pulse of a city redefining its energy narrative. The vibrant energy, the breakthroughs in innovation, and the spirited conversations with passionate individuals left an indelible mark. To my LinkedIn community, I invite you to join me on this journey into the heart of Houston’s transformative landscape.

Houston, traditionally known as the “Energy Capital of the World,” is now pioneering a new path. My recent trip provided a deep dive into its evolution from a primary energy hub to a beacon of global energy transition. At the forefront of this change are entities like HETI, Ion, Renewable Energy Alliance Houston, and Greentown Labs, each shaping a vibrant ecosystem of innovation.

During my recent three-day trip to Houston, I had the incredible opportunity to immerse myself in some of the city’s most groundbreaking and influential spaces dedicated to energy innovation and sustainability. The experience was nothing short of transformative, and I’m eager to share some of the highlights and personal takeaways from this journey.

Houston Energy Transition Initiative (HETI):

HETI, with its compelling mission to revolutionize the energy landscape, stands out as a beacon of Houston’s dedication to sustainable change. This initiative capitalizes on Houston’s rich energy heritage, tapping into its vast infrastructure, expertise, and financial prowess, aiming to facilitate the global transition towards a cleaner, sustainable energy future.

One of the highlights of my trip was the privilege of interacting with Jane Stricker, Vice President of HETI. Her insights were invaluable. As the VP elaborated, HETI’s goal is not just about innovating for cleaner energy but establishing a framework where the transition is inclusive, impactful, and resilient. The organization aims to bring together diverse stakeholders, from industry stalwarts to budding researchers, forging a collective vision for the energy future.

It was quite interesting to know that HETI is backed by its member companies like ExxonMobil, Chevron, BP, SABIC and their strategy is to:

  • Jumpstart efforts in the sectors where Houston has a strategic advantage, Like CCUS, Clean Hydrogen, Circular Economy, and Energy Storage Solutions.
  • Attract and support companies in established new energy industries like Wind, Solar, RNG, Low-carbon LNG, and biofuels.

I truly appreciate the efforts of HETI and Greater Houston Partnership for their continuous efforts to be at the forefront of Energy Transition.

Ion

The Ion has provided a perfect ecosystem for founders, researchers, innovators, investors and corporate leaders to build scalable enterprises.

Navigating the vibrant ecosystem of the Ion innovation hub in downtown Houston, I quickly realized its uniqueness. This hub isn’t just about co-working spaces or networking events; it offers a dynamic platform where founders and innovators come to life with their ideas. I sensed the entrepreneurial spirit in every corner, every discussion, and every presentation.

In my exploration, I discovered that startups, both budding and established, frequently have opportunities to pitch their ideas. This isn’t just a standard pitch session; it’s a transformative experience. Founders present their innovations and visions to an audience that’s a blend of seasoned professionals, industry experts, and potential investors. Each pitch session felt like a grand performance, filled with passion, determination, and vision.

What’s even more impressive is how these sessions cater to investors. For them, the Ion hub becomes a treasure trove of opportunities. As an investor, sifting through numerous pitches can be a daunting task. But here, the environment ensures they witness only the most promising and aligned pitches, allowing them to identify the right investment opportunities that match their portfolios and interests.

The frequency of these pitches ensures a continuous flow of fresh ideas, and as a founder, you’re always in front of an audience that matters. It’s a win-win: founders get regular feedback and potentially find the right partners, while investors stay updated with the latest innovations and can quickly spot the next big thing.

Immersing myself in this environment, I felt the palpable excitement. Founders eagerly prepping for their pitches, investors actively engaged in discussions, and the continuous buzz of potential collaborations. The Ion hub has successfully created a space where ideas meet capital, where dreams meet reality, and where every pitch could be the beginning of the next big success story.

Greentown Labs

As I delved deeper into the ecosystem of Greentown Labs after my engagement with The Ion, I was struck by the holistic approach this hub takes toward nurturing innovation. Beyond being a space for clean tech and sustainable ventures, Greentown Labs offers a myriad of resources tailored for startups.

One of the standout features is their state-of-the-art prototyping labs. Founders have access to cutting-edge equipment, enabling them to transform their visionary ideas into tangible prototypes, fast-tracking the path from concept to realization.

But it’s not just about physical resources. Greentown Labs champions a collaborative ethos. Shared resources mean startups can lean on each other, pooling knowledge and skills and fostering an environment of mutual growth. This spirit of collaboration extends to their mentorship programs. New ventures can tap into a wealth of experience, gaining insights and guidance from seasoned professionals who’ve walked the path before.

Engaging with founders from CLS Wind and Mars Materials, it became evident how such an integrated support system propels their ambitions. Greentown Labs, in essence, is more than just a hub; it’s a community. A community where sustainability meets innovation, where ideas are nurtured with the right tools and mentorship, and where the future of clean tech is being crafted.

A special thank you to Jane Stricker from Houston Energy Transition Initiative (HETI), whose passion and vision for a sustainable energy future left a profound impact on me; Kay McCall from Renewable Energy Alliance – Houston, whose leadership and insights were truly enlightening; Barbara Burger, whose innovative approach to bridging traditional energy with emerging technologies is commendable; and Joey Sanchez from Ion Houston, whose deep understanding of Houston’s business ecosystem and dedication to fostering change enriched my perspective immensely. Each of you played a pivotal role in making my experience memorable and filled with invaluable learnings. Thank you for your time, willingness to share, and for being such inspiring figures in this transformative journey Houston is undertaking.

In reflecting upon my journey through Houston’s energy landscape, it’s evident that the city stands on the cusp of a transformative era. The concerted efforts of organizations like HETI, Ion, and Greentown Labs exemplify Houston’s unwavering commitment to reimagining its energy identity. This isn’t just about evolving from its storied past as the “Energy Capital of the World.” It’s about setting the gold standard for what energy transition on a global scale looks like. Houston’s evolution, fueled by innovation, collaboration, and sheer determination, sends a resounding message to the world: the energy transition is not just feasible; it’s already underway. The endeavors and successes in this space are a testament to Houston’s vision and resilience, proving that any city can redefine its narrative with the right framework and community. As I conclude my reflections, I’m filled with a profound sense of optimism. Houston, you’ve not only lived up to your legacy but are also charting a new course that will inspire generations to come.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Trending News

A View From HETI

Cindy Taff of Sage Geosystems shares her vision for her company and for the future of energy. Photo courtesy of Sage

When Cindy Taff was a vice president at the giant oil and gas company Shell in Houston, her middle schooler Brianna would sometimes look over her shoulder as she worked from home.

“Why are you still working in oil and gas?” her daughter asked more than once. “Is there a future in it? Why aren’t you moving into something clean?”

The words weighed on Taff.

“As a parent you want to give direction, and was I giving her the right direction?” she recalled.

At Shell, Taff was in charge of drilling wells and bringing them into production. She worked on oil and natural gas that's called unconventional in the industry, because the oil or natural gas is difficult to get out of the ground — it doesn't naturally gush out like in movies. It's a term often used for oily shale rock. Taff was somewhat unconventional for the industry, too. Her coworkers used to tease her for driving an efficient hybrid.

“You’re not helping oil and gas prices by driving a Prius," they'd say.

______

EDITOR’S NOTE: This is part of an occasional series of personal stories from the energy transition — the change away from a fossil-fuel based world that largely causes climate change.

______

Taff wanted Shell to pursue the energy that comes from the Earth's natural heat — geothermal. Her team looked into it, but Shell never greenlit any of those projects, saying it would take too much time to recoup the investment.

When Brianna went to college, she was passionate about energy too, but she wanted to work on renewables. After her sophomore year, in the summer of 2020, she got an internship at a geothermal company — one that in fact had just been launched by Taff's former colleagues at Shell — Sage Geosystems in Houston.

Now it was Taff looking over her daughter's shoulder and asking question as she worked from home during the pandemic.

And Sage executives were talking to Brianna, too. “We could use your mom here," they said. "Can you get her to come work for us?” Brianna recalled recently.

That's how Cindy Taff left her 36-year career at Shell to become chief operating officer at Sage.

“I didn't understand why Shell wasn't pursuing it,” she said about applying the company's drilling expertise to heat energy. "Then I got this great opportunity to pivot from oil and gas and work with these guys that I have the utmost respect for. And also, I wanted to make my daughter proud, quite frankly.”

Brianna Byrd, now 24, is the operations engineer and spokesperson at the company. She's glad her mother, now CEO, left oil and gas.

“Of course I’m biased, she’s my mom, but I don’t think Sage would be where it is without her,” she said.

The United States is a world leader in electricity made from geothermal energy, but this kind of electricity still accounts for less than half a percent of the nation’s total large-scale generation, according to the U.S. Energy Information Administration. In 2023, most geothermal electricity came from California, Nevada, Utah, Hawaii, Oregon, Idaho and New Mexico, where there are reservoirs of steam, or very hot water, close to the surface.

The Energy Department estimates this next generation of geothermal projects, like what Sage is doing, could provide some 90 gigawatts by 2050 — enough to power 65 million homes or more. That hinges on private investment, and on companies like Sage introducing this form of energy to regions where, until now, it’s been thought to be impossible.

How it works

Sage has two main technologies: The first makes electricity out of heat. The company drills wells and fractures hot, dry rock. Then electric pumps push water into those fractures, heating it up, and the hot water gets jettisoned to the surface where it spins a turbine.

But a funny thing happened during testing in Starr County, Texas. In late 2021, the team realized much of their technology could also be used to store energy.

If that works, it could be a big deal. Currently, to store energy at large scale, the United States is adding batteries, mostly lithium-ion type, to solar and wind projects, so they can charge up and send electricity back to the electric grid when the sun is not shining or the wind is not blowing. These batteries typically supply four hours maximum power.

Sage envisions some of its technology placed at solar and wind farms, too. When electricity demand is low, they'll use extra energy from a solar or wind farm to run electric pumps, pumping water into the underground fractures, leaving it there until demand for electricity increases — storing the energy beneath the Earth's surface for hours, days or even weeks.

It's a novel way to use the technology, said Silviu Livescu, lead author on a report looking at the future of geothermal in Texas. Livescu knows Taff and has followed the company's progress.

“It’s the right moment for companies like Sage with a purpose, with a mission and with the technology to show that geothermal indeed is the energy source we need to address climate change,” said Livescu, who co-founded a different geothermal startup in Austin, Texas.

These days, Taff is often out in front, talking with politicians and policymakers about the potential of geothermal. She attended the United Nations COP28 climate talks last year to share her vision for this kind of energy.

Sage has raised $30 million so far and is growing.

It's building a small (3-megawatt), geothermal energy storage system at San Miguel Electric Cooperative, Inc., south of San Antonio this year. It's working with U.S. military facilities in Texas that see geothermal as a way to power their bases securely. Sage recently announced partnerships for heating communities in Bucharest, Romania; clean electricity from geothermal for Meta's data centers, and energy storage and geothermal projects in California.

The company is final-testing a proprietary turbine to more efficiently convert heat to electricity.

Because of her oil and gas background, Taff said she knows geothermal will only be adopted widely if the cost comes down. The mantra at Sage is: It's going to be clean and it's going to be cheap. She's excited to be working in a field she feels is on the cusp of playing a big role in cleaning and stabilizing the electrical grid.

“I’ve never looked back,” she said. “I love what I’m doing and I think it’s going to be transformative.”

Trending News