"In reflecting upon my journey through Houston’s energy landscape, it’s evident that the city stands on the cusp of a transformative era." Photo via Getty Images
The following was written by Pavan Kumar Medepalli, MBA candidate at UNC Kenan-Flagler Business School.

As I reflect on my past visit to Houston, it’s not the usual sights or activities that linger but the pulse of a city redefining its energy narrative. The vibrant energy, the breakthroughs in innovation, and the spirited conversations with passionate individuals left an indelible mark. To my LinkedIn community, I invite you to join me on this journey into the heart of Houston’s transformative landscape.

Houston, traditionally known as the “Energy Capital of the World,” is now pioneering a new path. My recent trip provided a deep dive into its evolution from a primary energy hub to a beacon of global energy transition. At the forefront of this change are entities like HETI, Ion, Renewable Energy Alliance Houston, and Greentown Labs, each shaping a vibrant ecosystem of innovation.

During my recent three-day trip to Houston, I had the incredible opportunity to immerse myself in some of the city’s most groundbreaking and influential spaces dedicated to energy innovation and sustainability. The experience was nothing short of transformative, and I’m eager to share some of the highlights and personal takeaways from this journey.

Houston Energy Transition Initiative (HETI):

HETI, with its compelling mission to revolutionize the energy landscape, stands out as a beacon of Houston’s dedication to sustainable change. This initiative capitalizes on Houston’s rich energy heritage, tapping into its vast infrastructure, expertise, and financial prowess, aiming to facilitate the global transition towards a cleaner, sustainable energy future.

One of the highlights of my trip was the privilege of interacting with Jane Stricker, Vice President of HETI. Her insights were invaluable. As the VP elaborated, HETI’s goal is not just about innovating for cleaner energy but establishing a framework where the transition is inclusive, impactful, and resilient. The organization aims to bring together diverse stakeholders, from industry stalwarts to budding researchers, forging a collective vision for the energy future.

It was quite interesting to know that HETI is backed by its member companies like ExxonMobil, Chevron, BP, SABIC and their strategy is to:

  • Jumpstart efforts in the sectors where Houston has a strategic advantage, Like CCUS, Clean Hydrogen, Circular Economy, and Energy Storage Solutions.
  • Attract and support companies in established new energy industries like Wind, Solar, RNG, Low-carbon LNG, and biofuels.

I truly appreciate the efforts of HETI and Greater Houston Partnership for their continuous efforts to be at the forefront of Energy Transition.

Ion

The Ion has provided a perfect ecosystem for founders, researchers, innovators, investors and corporate leaders to build scalable enterprises.

Navigating the vibrant ecosystem of the Ion innovation hub in downtown Houston, I quickly realized its uniqueness. This hub isn’t just about co-working spaces or networking events; it offers a dynamic platform where founders and innovators come to life with their ideas. I sensed the entrepreneurial spirit in every corner, every discussion, and every presentation.

In my exploration, I discovered that startups, both budding and established, frequently have opportunities to pitch their ideas. This isn’t just a standard pitch session; it’s a transformative experience. Founders present their innovations and visions to an audience that’s a blend of seasoned professionals, industry experts, and potential investors. Each pitch session felt like a grand performance, filled with passion, determination, and vision.

What’s even more impressive is how these sessions cater to investors. For them, the Ion hub becomes a treasure trove of opportunities. As an investor, sifting through numerous pitches can be a daunting task. But here, the environment ensures they witness only the most promising and aligned pitches, allowing them to identify the right investment opportunities that match their portfolios and interests.

The frequency of these pitches ensures a continuous flow of fresh ideas, and as a founder, you’re always in front of an audience that matters. It’s a win-win: founders get regular feedback and potentially find the right partners, while investors stay updated with the latest innovations and can quickly spot the next big thing.

Immersing myself in this environment, I felt the palpable excitement. Founders eagerly prepping for their pitches, investors actively engaged in discussions, and the continuous buzz of potential collaborations. The Ion hub has successfully created a space where ideas meet capital, where dreams meet reality, and where every pitch could be the beginning of the next big success story.

Greentown Labs

As I delved deeper into the ecosystem of Greentown Labs after my engagement with The Ion, I was struck by the holistic approach this hub takes toward nurturing innovation. Beyond being a space for clean tech and sustainable ventures, Greentown Labs offers a myriad of resources tailored for startups.

One of the standout features is their state-of-the-art prototyping labs. Founders have access to cutting-edge equipment, enabling them to transform their visionary ideas into tangible prototypes, fast-tracking the path from concept to realization.

But it’s not just about physical resources. Greentown Labs champions a collaborative ethos. Shared resources mean startups can lean on each other, pooling knowledge and skills and fostering an environment of mutual growth. This spirit of collaboration extends to their mentorship programs. New ventures can tap into a wealth of experience, gaining insights and guidance from seasoned professionals who’ve walked the path before.

Engaging with founders from CLS Wind and Mars Materials, it became evident how such an integrated support system propels their ambitions. Greentown Labs, in essence, is more than just a hub; it’s a community. A community where sustainability meets innovation, where ideas are nurtured with the right tools and mentorship, and where the future of clean tech is being crafted.

A special thank you to Jane Stricker from Houston Energy Transition Initiative (HETI), whose passion and vision for a sustainable energy future left a profound impact on me; Kay McCall from Renewable Energy Alliance – Houston, whose leadership and insights were truly enlightening; Barbara Burger, whose innovative approach to bridging traditional energy with emerging technologies is commendable; and Joey Sanchez from Ion Houston, whose deep understanding of Houston’s business ecosystem and dedication to fostering change enriched my perspective immensely. Each of you played a pivotal role in making my experience memorable and filled with invaluable learnings. Thank you for your time, willingness to share, and for being such inspiring figures in this transformative journey Houston is undertaking.

In reflecting upon my journey through Houston’s energy landscape, it’s evident that the city stands on the cusp of a transformative era. The concerted efforts of organizations like HETI, Ion, and Greentown Labs exemplify Houston’s unwavering commitment to reimagining its energy identity. This isn’t just about evolving from its storied past as the “Energy Capital of the World.” It’s about setting the gold standard for what energy transition on a global scale looks like. Houston’s evolution, fueled by innovation, collaboration, and sheer determination, sends a resounding message to the world: the energy transition is not just feasible; it’s already underway. The endeavors and successes in this space are a testament to Houston’s vision and resilience, proving that any city can redefine its narrative with the right framework and community. As I conclude my reflections, I’m filled with a profound sense of optimism. Houston, you’ve not only lived up to your legacy but are also charting a new course that will inspire generations to come.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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Houston cleantech company closes $12M seed round

fresh funding

Houston-based Helix Earth Technologies has closed a $12 million Seed 2 funding round to scale manufacturing of its energy-efficient commercial HVAC add-on technology.

Veriten, a Houston-based energy investment firm, led the round. Rua Ventures, Carnrite Ventures, Skywriter LLC and Textbook Ventures also participated.

Helix Earth—which was founded based on NASA technology, spun out of Rice University and has been incubated at Greentown Labs—is developing high-efficiency retrofit dehumidification systems that aim to reduce the energy consumption of commercial HVAC units. The company reports that its technology can lead to "healthier indoor air, lower energy bills, reduced building maintenance, and more comfortable spaces for building owners and occupants."

"Building owners are dealing with rising energy costs, uncontrolled humidity, and aging infrastructure with no viable, cost-effective path forward. We are in the field today solving these problems for commercial customers, and this capital puts us on an aggressive path to scale,” Rawand Rasheed, Helix Earth co-founder and CEO, said in a news release.

“The strength of this round reinforces our team's conviction that we can transform innovation-starved sectors with transformational solutions that deliver order-of-magnitude improvements to owners and operators, for both their bottom line and the environment,” Rasheed added.

Maynard Holt, Veriten’s founder and CEO, said that the investment firm is tripling its investment in Helix Earth.

"The team has built breakthrough technology with real applicability across multiple industries,” Holt said in the release. “Their first product will have an immediate and measurable impact on our energy system, and they are already pursuing adjacent innovations to help heavy industries operate more efficiently and with less waste. This is a well-rounded team with a proven track record of strong execution and disciplined capital management.”

Helix Earth also closed a $5.6 million seed funding round in 2024, led by Veriten.

Last year, the company secured a $1.2 million Small Business Innovation Research (SBIR) Phase II grant and won in the Smart Cities, Transportation & Sustainability contest at the 2025 SXSW Pitch Showcase. Rasheed was also named to the Forbes 30 Under 30 Energy and Green Tech list for 2025.

SLB and NVIDIA expand partnership to scale AI across energy sector

AI partnership

Houston-based energy technology company SLB has expanded its 18-year tech collaboration with chipmaker NVIDIA to include the development of an “AI factory for energy.”

Through their partnership, SLB and NVIDIA will create AI infrastructure and models built around SLB’s existing digital platforms to help energy companies scale AI for data and operations.

In addition to the development of the “AI factory,” SLB will:

  • Provide modular design services to enhance NVIDIA’s blueprint for building, launching and operating gigawatt-scale AI data centers. In this case, modular design involves manufacturing data center components off-site.
  • Use NVIDIA’s AI infrastructure to improve the processing of large datasets and AI models across SLB’s digital platforms.

Energy companies generate vast amounts of operational data, which can slow down and silo decision-making, SLB says. By combining NVIDIA’s Omniverse libraries and its Nemotron open models with SLB’s digital and AI platforms, the companies aim to more rapidly transform data into actionable insights.

Omniverse libraries are sets of prebuilt 3D elements, such as objects, surfaces and interactive features, that make it easier to construct detailed virtual spaces without having to design everything manually. They’re commonly used for building immersive environments, digital replicas of real-world systems and simulation scenarios.

Nemotron open models are AI models that are freely available to download and modify. Instead of relying on a hosted service, you can run them on your own infrastructure and tailor them to fit specific needs.

Vladimir Troy, vice president of AI infrastructure at NVIDIA, says the energy sector is at the forefront of AI driving a “new industrial revolution.”

“The winners in AI will be companies with the best data, the deepest domain expertise, and the ability to scale,” Demos Pafitis, SLB’s chief technology officer, added. “By collaborating with NVIDIA to advance modular data center construction and harness our domain expertise and digital platforms, we’re enabling the energy industry to deploy AI at scale and transform operational data into smarter decisions.”