The View from HETI

Introducing the Houston Energy Transition Initiative

“HETI’s objective is to create a vision and a blueprint for growing the region’s economy, exporting low-carbon products and expertise, equitably creating new jobs, and helping the city of Houston achieve the goals of its Climate Action Plan.” Image via htxenergytransition.org

For over 100 years, Houston has long been considered the energy capital of the world. With newer, cleaner energy initiatives on the rise, Houston is poised to continue with the title.

The economic vitality and growth of our region’s economy is inextricably tied to the energy industry, and the industry is changing rapidly to meet growing global energy demand while simultaneously lowering emissions. The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) builds on the best of traditional energy skills and systems to leverage Houston’s industry leadership to accelerate global solutions for an energy-abundant, low-carbon future.

“HETI’s objective is to create a vision and a blueprint for growing the region’s economy, exporting low-carbon products and expertise, equitably creating new jobs, and helping the city of Houston achieve the goals of its Climate Action Plan,” said Jane Stricker, Senior Vice President Energy Transition and Executive Director of HETI. “There is no geography in the world better positioned than Houston to lead the transition to and integration of abundant, low-carbon energy solutions.”

HETI harnesses Houston's industry leadership as well as capitalizes on traditional energy expertise and infrastructure to facilitate worldwide solutions for an energy abundant, low-carbon future. Over the last two years, HETI’s developed a strategic plan and fully launched this strategy to help companies meet the dual challenge.

"Houston has both the opportunity and a responsibility to lead the transition. It is our opportunity to embrace, and our challenge to solve. And when we are successful, we will be creating opportunity for the generations of Houstonians to come," said Bobby Tudor, Chair, Houston Energy Transition Initiative

HETI has formed working groups dedicated to driving progress in key sectors where Houston holds a strategic edge. These active sector-specific working groups are: CCUS, Capital Formation, Power Management, Clean Hydrogen, and Industry Decarbonization. All these groups are working closely with HETI members to accelerate solutions to help take on the dual challenge of meeting the world's increasing energy needs, while also reducing CO2 emissions.

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The Greater Houston Partnership's Houston Energy Transition Initiative, or HETI, exists to support Houston's future as an energy leader. For more information about the Houston Energy Transition Initiative, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

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A View From HETI

Two Houston-area energy companies are joining forces. Rendering via LinkedIn

Katy-based TerraFlow Energy, an energy storage and infrastructure company, has acquired Houston-based battery technology startup FlowCellutions. Financial terms weren’t disclosed.

FlowCellutions still operates under its established name, but with the tagline “A TerraFlow Energy Company.” Becca Segel, founder and CEO of FlowCellutions, now runs the business as its president.

FlowCellutions specializes in electrochemical sensing, diagnostics, analytics, and testing that offer insights into battery chemistry, charging capabilities, and system performance.

“FlowCellutions has always been focused on developing better ways to understand what is happening inside a flow battery and using that information to improve how these systems perform,” Segal said in a press release. “Joining TerraFlow gives us the opportunity to apply that work at a much larger scale while continuing to build the capabilities and expertise that make FlowCellutions unique.”

The FlowCellutions platform supports data centers and other heavy users of power. It’s designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from about seven years to more than 30 years.

Segel founded the company in 2022. A member of Greentown Labs, the company raised more than $2 million in non-dilutive funding and received $1.5 million in National Science Foundation funding earlier this year.

FlowCellutions is one of five finalists in the Energy Transition Business category of InnovationMap’s 2026 Houston Innovation Awards.

“FlowCellutions brings a depth of scientific and technical expertise that fits naturally with where TerraFlow is going,” Jon Parrella, CEO of TerraFlow, said in the release.

“As we move from developing these systems to deploying them at commercial scale, understanding performance at a deeper level matters,” he said. “Bringing FlowCellutions into TerraFlow strengthens that capability and gives both teams more opportunity to advance the technology.”

TerraFlow, founded in 2024, develops long-duration energy storage and power infrastructure for data centers, industrial facilities, utilities and other large power consumers.

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