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Houston innovation awards

4 biggest challenges of Houston-based sustainability startups

Natalie Harms
Nov 1, 2023, 8:24 am
The six finalists for the sustainability category for the 2023 Houston Innovation Awards weigh in on their challenges overcome. Photos courtesy

Six Houston-area sustainability startups have been named finalists in the 2023 Houston Innovation Awards, but they didn't achieve this recognition — as well as see success for their businesses — without any obstacles.

The finalists were asked what their biggest challenges have been. From funding to market adoption, the sustainability companies have had to overcome major obstacles to continue to develop their businesses.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — will name its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community. Eighteen energy startups were named as finalists across all categories, but the following responses come from the finalists in the sustainability category specifically.

    Click here to secure your tickets to see who wins.

    1. Securing a commercial pilot

    "As an early-stage clean energy developer, we struggled to convince key suppliers to work on our commercial pilot project. Suppliers were skeptical of our unproven technology and, given limited inventory from COVID, preferred to prioritize larger clients. We overcame this challenge by bringing on our top suppliers as strategic investors. With a long-term equity stake in Fervo, leading oilfield services companies were willing to provide Fervo with needed drilling rigs, frack crews, pumps, and other equipment." — Tim Latimer, founder and CEO of Fervo Energy

    2. Finding funding

    "Securing funding in Houston as a solo cleantech startup founder and an immigrant with no network. Overcome that by adopting a milestone-based fundraising approach and establishing credibility through accelerator/incubator programs." — Anas Al Kassas, CEO and founder of INOVUES

    "The biggest challenge has been finding funding. Most investors are looking towards software development companies as the capital costs are low in case of a risk. Geothermal costs are high, but it is physical technology that needs to be implemented to safety transition the energy grid to reliable, green power." — Cindy Taff, CEO of Sage Geosystems

    3. Market adoption

    "Market adoption by convincing partners and government about WHP as a solution, which is resource-intensive. Making strides by finding the correct contacts to educate." — Janice Tran, CEO and co-founder of Kanin Energy

    "We are creating a brand new financial instrument at the intersection of carbon markets and power markets, both of which are complicated and esoteric. Our biggest challenge has been the cold-start problem associated with launching a new product that has effectively no adoption. We tackled this problem by leading the Energy Storage Solutions Consortium (a group of corporates and battery developers looking for sustainability solutions in the power space), which has opened up access to customers on both sides of our marketplace. We have also leveraged our deep networks within corporate power procurement and energy storage development to talk to key decision-makers at innovative companies with aggressive climate goals to become early adopters of our products and services." — Emma Konet, CTO and co-founder of Tierra Climate

    4. Long scale timelines

    "Scaling and commercializing industrial technologies takes time. We realized this early on and designed the eXERO technology to be scalable from the onset. We developed the technology at the nexus of traditional electrolysis and conventional gas processing, taking the best of both worlds while avoiding their main pitfalls." — Claus Nussgruber, CEO of Utility Global

    anas al kassascindy taffclaus nussgruberemma konetfervo energyinovuesjanice trankanin energysage geosystems inc.tierra climatetim latimerutility globalhouston innovation awards

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    New study from Houston research team looks at how the Earth cycles fossil carbon

    A Rice University professor studied the Earth's carbon cycle in the Rio Madre de Dios to shed light on current climate conditions. Photo courtesy of Mark Torres/Rice University

    Carbon cycles through Earth, its inhabitants, and its atmosphere on a regular basis, but not much research has been done on that process and qualifying it — until now.

    In a recent study of a river system extending from the Peruvian Andes to the Amazon floodplains, Rice University’s Mark Torres and collaborators from five institutions proved that that high rates of carbon breakdown persist from mountaintop to floodplain.

    “The purpose of this research was to quantify the rate at which Earth naturally releases carbon dioxide into the atmosphere and find out whether this process varies across different geographic locations,” Torres says in a news release.

    Torres published his findings in a study published in PNAS, explaining how they used rhenium — a silvery-gray, heavy transition metal — as a proxy for carbon. The research into the Earth’s natural, pre-anthropogenic carbon cycle stands to benefit humanity by providing valuable insight to current climate challenges.

    “This research used a newly-developed technique pioneered by Robert Hilton and Mathieu Dellinger that relies on a trace element — rhenium — that’s incorporated in fossil organic matter,” Torres says. “As plankton die and sink to the bottom of the ocean, that dead carbon becomes chemically reactive in a way that adds rhenium to it.”

    The research was done in the Rio Madre de Dios basin and supported by funding from a European Research Council Starting Grant, the European Union COFUND/Durham Junior Research Fellowship, and the National Science Foundation.

    “I’m very excited about this tool,” Torres said. “Rice students have deployed this same method in our lab here, so now we can make this kind of measurement and apply it at other sites. In fact, as part of current research funded by the National Science Foundation, we are applying this technique in Southern California to learn how tectonics and climate influence the breakdown of fossil carbon.”

    Torres also received a three-year grant from the Department of Energy to study soil for carbon storage earlier this year.

    mark torresrice universitycarbon cycling

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