Houston's top energy transition founders explain their biggest challenges

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Clockwise from top left: Sean Kelly of Amperon, Dianna Liu of ARIXTechnologies, Matthew Dawson of Elementium Materials, Vibhu Sharma of InnoVent Renewables, Cindy Taff of Sage Geosystems, and Emma Konet of TierraClimate. Photos courtesy

From finding funding to navigating the pace of traditional oil and gas company tech adoption, energy transition companies face their fair share of challenges.

This year's Houston Innovation Awards finalists in the Energy Transition category explained what their biggest challenge has been and how they've overcome it. See what they said below, and make sure to secure your tickets to the Nov. 14 event to see which of these finalists win the award.

"The evolving nature of the energy industry presents opportunities to solve some of our industry's greatest challenges. At Amperon we help optimize grid reliability and stability with the power of AI demand forecasting."

— Sean Kelly, CEO of Amperon, an AI platform powering the smart grid of the future

"The biggest challenge in leading an energy transition-focused startup has been balancing the urgency for sustainable solutions with the slow pace of change in traditional industries like oil and gas. Many companies are cautious about adopting new technologies, especially when it comes to integrating sustainability initiatives. We overcame this by positioning our solutions not just as environmentally friendly, but as tools that improve safety, efficiency, and cost savings. By aligning our value proposition with their operational goals and demonstrating real, measurable benefits, we were able to gain traction and drive adoption in industries that are traditionally resistant to change."

— Dianna Liu, CEO of ARIXTechnologies, an integrated robotics and data analytics company that delivers inspection services through its robotics platforms

"Scaling up production of hard tech is a major challenge. Thankfully, we recruited top-notch talent with experience in technology scale-up and chemical processes. In addition, we've begun building partnerships with some of the world's largest chemical manufacturers in our space who are excited to be a part of our journey and could rapidly accelerate our go to market strategy. We have significant demand for our product as early as 2025, so partnering with these companies to scale-up will bring our technology to market years ahead of doing it alone."

— Matthew Dawson, CEO of Elementium Materials, a battery technology with liquid electrolyte solutions

"Our pyrolysis reactor is a proprietary design that was developed during Covid. We ran simulations to prove that it works, but it was not easy to test it in a pilot facility, let alone scaling it up. We managed ... to run our pilot plant studies, while working with them remotely. We proved that our reactor worked and produced high quality products. Later, we built our own pilot plant R&D facility to continue running tests and optimizing the process. Then, there was the challenge of scaling it up to commercial size. ... We put together a task force of four different companies to come together to design and build this complex reactor in record time."

— Vibhu Sharma, CEO of InnoVent Renewables, a startup with proprietary continuous pyrolysis technology that converts waste tires, plastics, and biomass into valuable fuels and chemicals

"Energy storage and geothermal power generation are capital-intensive infrastructure projects, requiring investors with a deep commitment and the patience in terms of years to allow the technology to be developed and proven in the field. One challenge is finding that niche of investors with the vision to join our journey. We have succeeded in raising our $30 million series A with these types of investors, whom we’re confident will continue the journey as we scale."

— Cindy Taff, CEO of Sage Geosystems, an energy company focused on developing and deploying advanced geothermal technologies to provide reliable power and sustainable energy storage solutions regardless of geography

"The biggest challenge we've faced has been to bring together massive independent power producers on one side who are investing hundreds of millions of dollars into grid infrastructure with multi- national tech giants on the other that don't have experience working much with energy storage. As a startup with only four employees, gaining credibility with these players was critical. We overcame this hurdle by becoming the preeminent thought leader on storage emissions, through publishing white papers, discussing the issues on podcasts, and (more)."

— Emma Konet, CTO of TierraClimate, a software provider that helps grid-scale batteries reduce carbon emissions

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Fervo Energy's big deal — and more things to know this week. Photo via blog.google

Fervo's $244M funding round, events not to miss, and more Houston energy transition things to know this week

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Editor's note: Dive headfirst into the new week with three quick things to catch up on in Houston's energy transition: a roundup of events not to miss, a podcast to stream, and more.

Really big deal: Fervo Energy raises $244M funding round

An Oklahoma-based shale oil and gas leader has backed Fervo Energy's latest round of funding, supporting the startup's geothermal technology yet again.

Fervo announced its latest round of funding this week to the tune of $244 million. The round was led by Devon Energy, a company that's previously backed the startup.

“Demand for around-the-clock clean energy has never been higher, and next-generation geothermal is uniquely positioned to meet this demand,” Tim Latimer, Fervo CEO and co-founder, says in a news release. “Our technology is fully derisked, our pricing is already competitive, and our resource pipeline is vast. This investment enables Fervo to continue to position geothermal at the heart of 24/7 carbon-free energy production.” Read more.

Podcast to stream: Emma Konet, CTO and co-founder of Tierra Climate

If the energy transition is going to be successful, the energy storage space needs to be equipped to support both the increased volume of energy needed and new energies. And Emma Konet and her software company, Tierra Climate, are targeting one part of the equation: the market.

"To me, it's very clear that we need to build a lot of energy storage in order to transition the grid," Konet says on the Houston Innovators Podcast. "The problems that I saw were really on the market side of things."

Konet says she was bullish on the energy storage side of things when she was an early hire at Key Capture Energy, a private equity-backed energy storage project developer. The issue with energy storage projects, as Konet describes, is they aren't being monetized properly and, in some cases, aren't sustainable and increasing emissions. Read more.

Events not to miss

Put these Houston-area energy-related events on your calendar.

For the sixth year in a row, the Industrial XR Forum is returning to bring together industrial, energy & engineering immersive tech leaders, software developers and more at the 2024 Industrial IMMERSIVE Week on March 5 to 7 at Hyatt Regency West. Register.
CERAWeek 2024 is Monday, March 18, to Friday, March 22, in the George R. Brown Convention Center. Register.
DeCarb Connect supports senior leaders in decarbonization to accelerate strategy and decision making to reduce carbon emissions and reach net zero targets. The event is March 26 to 28 at Westin Houston Memorial City. Register.
On March 27, Greentown Houston is hosting "Accelerating Net-Zero Solutions: CCUS Innovation and Startup Showcase." Watch the Go Make 2023 cohort pitch their innovations in carbon utilization, storage, and traceability; hear about their work with Shell throughout the startup-corporate-partnerships accelerator; and learn from CCUS industry experts. Register.
On April 17, the University of Houston presents "Gulf Coast Hydrogen Ecosystem: Opportunities & Solutions" featuring experts from academia, industry, government, and more. The symposium begins at 8 am with a networking reception takes place beginning at 5 pm at the University of Houston Student Center South - Theater Room. Register.

Tierra Climate is technology agnostic, so while the company is seeing activity in the battery space, they can also work with other types of storage. Photo via Getty Images

Houston-based energy storage fintech platform founder targets new market key to transition

ready to grow

"The product we're building is solving these problems. It's a financial product, but what it's doing is solving a market deficiency," she says. "We're sending the right signal to the battery to operate in a way that reduces emissions, and then we're paying them for it because there's a demand to decarbonize."

For over a year, Konet, as co-founder and CTO, has worked on the platform, which is essentially a marketplace for corporates to buy carbon offsets, incentifying and monetizing storage projects.

Emma Konet, co-founder and CTO of Tierra Climate, joins the Houston Innovators Podcast. Photo via LinkedIn

Tierra Climate is technology agnostic, so while the company is seeing activity in the battery space, they can also work with other types of storage — like hydrogen, pumped water, and more. Konet says her ideal customers are companies with money and interest in playing a role in the energy transition and looking to offset their scope two and three emissions.

"The ultimate vision for our company is for this to be an accessible product that has a high degree of integrity that small to very large companies can execute on, because it's a pay-per-performance mechanism that doesn't lock companies into a really large contract," she says. "It's really scalable."

This year, she says the company, which won fourth place in the 2023 Rice Business Plan Competition, is focused on securing its first big contract and fundraising for its seed round.

———

This article originally ran on InnovationMap.

The six finalists for the sustainability category for the 2023 Houston Innovation Awards weigh in on their challenges overcome. Photos courtesy

4 biggest challenges of Houston-based sustainability startups

Houston innovation awards

Six Houston-area sustainability startups have been named finalists in the 2023 Houston Innovation Awards, but they didn't achieve this recognition — as well as see success for their businesses — without any obstacles.

The finalists were asked what their biggest challenges have been. From funding to market adoption, the sustainability companies have had to overcome major obstacles to continue to develop their businesses.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — will name its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community. Eighteen energy startups were named as finalists across all categories, but the following responses come from the finalists in the sustainability category specifically.

Click here to secure your tickets to see who wins.

1. Securing a commercial pilot

"As an early-stage clean energy developer, we struggled to convince key suppliers to work on our commercial pilot project. Suppliers were skeptical of our unproven technology and, given limited inventory from COVID, preferred to prioritize larger clients. We overcame this challenge by bringing on our top suppliers as strategic investors. With a long-term equity stake in Fervo, leading oilfield services companies were willing to provide Fervo with needed drilling rigs, frack crews, pumps, and other equipment." — Tim Latimer, founder and CEO of Fervo Energy

2. Finding funding

"Securing funding in Houston as a solo cleantech startup founder and an immigrant with no network. Overcome that by adopting a milestone-based fundraising approach and establishing credibility through accelerator/incubator programs." — Anas Al Kassas, CEO and founder of INOVUES

"The biggest challenge has been finding funding. Most investors are looking towards software development companies as the capital costs are low in case of a risk. Geothermal costs are high, but it is physical technology that needs to be implemented to safety transition the energy grid to reliable, green power." — Cindy Taff, CEO of Sage Geosystems

3. Market adoption

"Market adoption by convincing partners and government about WHP as a solution, which is resource-intensive. Making strides by finding the correct contacts to educate." — Janice Tran, CEO and co-founder of Kanin Energy

"We are creating a brand new financial instrument at the intersection of carbon markets and power markets, both of which are complicated and esoteric. Our biggest challenge has been the cold-start problem associated with launching a new product that has effectively no adoption. We tackled this problem by leading the Energy Storage Solutions Consortium (a group of corporates and battery developers looking for sustainability solutions in the power space), which has opened up access to customers on both sides of our marketplace. We have also leveraged our deep networks within corporate power procurement and energy storage development to talk to key decision-makers at innovative companies with aggressive climate goals to become early adopters of our products and services." — Emma Konet, CTO and co-founder of Tierra Climate

4. Long scale timelines

"Scaling and commercializing industrial technologies takes time. We realized this early on and designed the eXERO technology to be scalable from the onset. We developed the technology at the nexus of traditional electrolysis and conventional gas processing, taking the best of both worlds while avoiding their main pitfalls." — Claus Nussgruber, CEO of Utility Global

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Rice Alliance names participants in 22th annual energy forum

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The Rice Alliance for Technology and Entrepreneurship has named the 100 energy technology ventures that will convene next month at the 22nd annual Rice Alliance Energy Tech Venture Forum, as part of the second annual Houston Energy and Climate Startup Week.

Half of the startups, which hail from nine countries and 19 states, will pitch during the event, which culminates in the annual recognition of the “Most Promising Companies." The 12 companies that were named to Class 5 of the Rice Alliance Clean Energy Accelerator will present during Demo Day to wrap up their 10-week program.

In addition to pitches, the event will also host keynotes from Arjun Murti, partner of energy macro and policy at Veriten, and Susan Schofer, partner at HAX and chief science officer at SOSV. Panels will focus on corporate innovation and institutional venture capital. Attendees can also participate in one-on-one office hours with founders and investors.

The forum will take place Sept. 18 at Rice University’s Jones Graduate School of Business.

The 2025 presenting companies include:

Aeromine Technologies
AlumaPower
Ammobia
Aqua-Cell Energy
Aquafortus
Aquora Biosystems
Arculus Solutions
Artemis Production Solutions
AtmoSpark Technologies
AtoMe
Badwater Alchemy
C+UP
Carbon Blade
Circul8 Energy & Environment
CO2 Lock
Direct C
DirectH2
Ekona Power
Exum Instruments
Fathom Storage
Flyscan Systems
Geokiln Energy Innovation
Glint Solar
Hive Autonomy
Horne Technologies
Hydrogenious LOHC Maritime
Innowind Energy Solutions
Iron IQ
Kewazo
LiNova Energy
Lukera Energy
Lydian
Mcatalysis
Metal Light
Mithril Minerals
Moment Energy
Moonshot Hydrogen
Muon Vision
PolyQor
Polystyvert dba UpSolv
Precision Additive
RapiCure Solutions
Resollant
SiriNor
Skyven Technologies
Sperra
SpiroPak
Sweetch Energy
Teverra
Utility Global
Xplorobot

Companies participating in office hours include:

Active Surfaces
Advanced Reactor Technologies
Advanced Thermovoltaic Systems
Ai Driller
Airbridge
Airworks Compressors
Austere Environmental
Brint Tech
CarbonX Solutions
Cavern Energy Storage
Celadyne Technologies
CERT Systems
CubeNexus
Deep Anchor Solutions
Ellexco
Emerald Battery Labs
Equipt.ai
FAST Metals
FieldMesh
FlowCellutions
Fluidsdata
GrapheneTX
GS VORTEX SYSTEMS
Installer
Kanin Energy
MacroCycle Technologies
Modular MOPU
NANOBORNE
NetForwards
Oxylus Energy
PetroBricks
PHNXX
RASMAG Energy
RedShift Energy
RENASYS
RenewCO2
Resonantia Diagnostics
Respire Energy
Safety Radar
SeaStock
Secant Fuel
SolGrapH
Stratos Perception
Terraflow Energy
Think Energy Holdings
Turnover Labs
Utiltyx
Zenthos Energy

Find information about the full day of events here, or click here to register.

Houston environmental firm makes partnership to deliver low-carbon ship fuel

renewable shipping

Houston-headquartered environmental services firm Anew Climate and Vancouver-based ship-to-ship marine bunkering of liquified natural gas company Seaspan Energy have entered into a first-of-its-kind strategic agreement to offer the delivery of renewable liquefied natural gas (R-LNG) to customers on the North American West Coast.

“We’re proud to collaborate with Anew Climate to forge a new path for lower-carbon marine fuel,” Harly Penner, president of Seaspan Energy, said in a news release. “This partnership supports our goal to provide cleaner energy solutions to the maritime industry and demonstrates our dedication to innovation and environmental leadership.”

Anew will supply renewable natural gas (RNG) certified by the International Sustainability and Carbon Certification (ISCC). The RNG will comply with the International Maritime Organization's (IMO) Net-Zero Framework, which recently approved measures to encourage emissions reductions, and the FuelEU Maritime Regulation in the European Union.

Together, the companies aim to identify and develop commercial opportunities to promote the adoption of lower-carbon fuels and deliver ISCC-certified renewable liquified natural gas (R-LNG) to ships throughout the North American West Coast.

The partnership builds upon Anew Climate’s bio-LNG bunkering, which was developed in 2021 when the company was known as Element Markets. It was the first bio-LNG bunkering, or refueling with bio-LNG, in the U.S.

“At a time when global shipping is under pressure to decarbonize, this partnership brings together two innovators committed to advancing sustainable solutions,” Andy Brosnan, president of Anew Climate Low Carbon Fuels, said in a news release. “By combining Anew’s expertise in RNG with Seaspan’s marine logistic capabilities, we’re offering a market-leading approach to help shipowners meet evolving emissions requirements and reduce their environmental impact without compromising performance.”

In July, Anew also extended its agreement with CNX Resources to market remediated mine gas, which is an ultra-low carbon intensity energy source from captured waste methane. It also announced a 10-year agreement earlier this summer with Aurora Sustainable Lands and Microsoft to deliver 4.8 million nature-based carbon removal credits. Anew Climate, founded in 2001, states that its mission is to reduce emissions, environmental restoration and impact the climate in a positive way.

Houston energy firm to develop data center projects in Matagorda County

data center developments

Houston-based Barrio Energy will develop two new projects for 10-megawatt data center sites in Matagorda County.

Located in the ERCOT South Zone, the projects will assist in powering advanced computing operations, modular data centers and cryptocurrency mining, according to a news release.

Barrio Energy is a provider of energy infrastructure solutions for computing and data centers, and its new locations will build on its existing Texas sites in Monahans, George West, Lolita and Tyler. The Tyler location, a 12-megawatt data center connected to the ERCOT grid, opened in 2024.

“The ERCOT South Zone’s strong infrastructure and access to abundant power make it an optimal location for next-generation computing,” Ivan Pinney, CEO of Barrio Energy, said in a news release. “These developments expand our portfolio and contribute to local economic growth through job creation and technological innovation.”

Operations at the first of the two sites are expected to commence in Q4 2025, with the second site following in Q1 2026.

“We are excited to advance these two high-potential 10MW sites in Matagorda County, which perfectly align with our mission to provide scalable, efficient energy solutions for our clients,” Pinney added in the release.

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