1st place

Houston-area energy tech startup wins DOE competition's $100,000 prize

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. Photo via DOE

Four startups from across the country won over $160,000 in cash prizes from the U.S. Department of Energy’s Office of Technology Transitions earlier this month, and a Houston-area company claimed the top prize.

Hertha Metals, based in Conroe, won first place at the 2024 Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition. The program honors and supports clean energy innovators nominated by clean technology business incubators.

“The EPIC Pitch Competition is a unique opportunity for start ups to highlight their technology, get on the main stage, and receive direct funding,” DOE Chief Commercialization Officer and Director of OTT Vanessa Chan says in a news release. “The startup pitch winners have honed their entrepreneurial skills and demonstrated a critical understanding of their technological impacts, targeted markets, and scalable strategies.”

Focused on environmentally responsible steel, Hertha Metals won the $100,000 prize. The company's steelmaking process reduces emissions by 95 percent, per the news release, while remaining financially accessible. Hertha Metals was nominated by Greentown Labs, which won $25,000 for its nomination.

The program's other 2024 winners included:

Hertha Metals was founded by Laureen Meroueh, a mechanical engineer and materials scientist, in 2022. A Greentown Houston member, the company is also currently in the inaugural cohort of the Breakthrough Energy Innovator Fellows.

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A View From HETI

Plus Power and the Tennessee Valley Authority are developing the Crawfish Creek Energy Storage project. Photo via pluspower.com

The Woodlands-based Plus Power announced this month that it has entered into a 20-year energy storage agreement with Tennessee Valley Authority (TVA), one of the largest public energy providers in the U.S.

Through the agreement, Plus Power and TVA will develop the Crawfish Creek Energy Storage project, a 200-megawatt / 800-megawatt-hour utility-scale battery energy storage facility in Jackson County, Alabama.

Construction on Crawfish Creek Energy Storage is expected to begin in 2028, and commercial operation is planned for the summer of 2029. The project will store electricity when demand is low and release it during peak periods, helping improve grid reliability, affordability, and energy security, according to a news release.

"Battery storage is essential to protecting the reliable, affordable electricity our region depends on to power next-generation technologies," Monika Beckner, TVA vice president, power supply & fuels, said in the release. "Projects like Crawfish Creek strengthen the Valley's energy security, improve our ability to manage extreme conditions, and help unleash American energy."

TVA selected Plus Power for the project in 2025 via a request for proposal to supply new capacity resources needed across the region. Plus Power currently owns and operates nine facilities that provide enhanced power reliability to Arizona, Hawaii, Maine, Massachusetts and Texas, totaling 1,650 megawatts/4,150 megawatt-hours. With this deal, Plus Power is entering its seventh state market and expanding into the Southeast.

"Plus Power is proud to support energy resilience in Jackson County and the Tennessee Valley, a key region for America's military, aerospace, and nuclear innovation," Brian Duncan, chief commercial officer at Plus Power, said in a news release. "Battery energy storage systems are flexible and millisecond-fast, making Crawfish Creek uniquely suited to meet the region's evolving needs. We are excited to partner with TVA to deliver a resource that supports economic expansion while strengthening American energy dominance and security.”

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