closer look

Louisiana DAC project supported by UH, Shell gets $4.9M in funding

The first phase of the Pelican Gulf Coast Carbon Removal project recently received nearly $4.9 million in grants. Photo via Getty Images

The University of Houston is spilling details about its role in a potential direct air capture, or DAC, hub in Louisiana.

The first phase of the Pelican Gulf Coast Carbon Removal project recently received nearly $4.9 million in grants, including almost $3 million from the U.S. Department of Energy. Led by Louisiana State University, the Pelican consortium includes UH and Shell, whose U.S. headquarters is in Houston.

The funding will go toward studying the feasibility of a DAC hub that would pull carbon dioxide from the air and either store it in deep geological formations or use it to manufacture various products, such as concrete.

“This support of development and deployment of direct air capture technologies is a vital part of carbon management and allows us to explore sustainable technological and commercial opportunities,” Ramanan Krishnamoorti, vice president for energy and innovation at UH, says in a news release.

Chemical engineer Joseph Powell, founding executive director of the university’s Energy Transition Institute, will be the primary leader of UH’s work on the Pelican project.

“DAC can be an important technology for addressing difficult-to-decarbonize sectors such as aviation and marine transport as well as chemicals, or to achieve negative emissions goals,” Powell says.

Powell, a fellow of the American Institute of Chemical Engineers, was Shell’s first-ever chief scientist for chemical engineering from 2006 until his retirement in 2020. He joined Shell in 1988.

Shell is the Pelican project’s “technical delivery partner.”

“Advancing carbon management technologies is a critical part of the energy transition, and effectively scaling this technology will require continued collaboration, discipline, and innovation,” says Adam Prince, general manager of carbon capture storage strategy and growth at Shell.

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A View From HETI

Zimri T. Hinshaw, founder and CEO of Rheom Materials, joins the Houston Innovators Podcast. Photo courtesy of Rheom

At first, Zimri T. Hinshaw just wanted to design a sustainable, vegan jacket inspired by bikers he saw in Tokyo. Now, he's running a bio-based materials company with two product lines and is ready to disrupt the fashion and automotive industries.

Hinshaw founded Rheom Materials (née Bucha Bio) in 2020, but a lot has changed since then. He moved the company from New York to Houston, built out a facility in Houston's East End Maker Hub, and rebranded to reflect the company's newest phase and extended product lines, deriving from dozens of different ingredients, including algae, seaweed, corn, other fruits and vegetables, and more.

"As a company, we pivoted our technology from growing kombucha sheets to grinding up bacteria nanocellulose from kombucha into our products and then we moved away from that entirely," Hinshaw says on the Houston Innovators Podcast. "Today, we're designing different materials that are more sustainable, and the inputs are varied."

Now, in addition to Rheom's leather-like alternative, Shorai, the company has a plastic-like material, Benree, that's 100 percent bio based.

"The scope of what we were doing — both on what raw materials we were using and what we were creating just kept expanding and growing," Hinshaw says.

With that major evolution past just kombucha-based textiles, it was time for a new name, ideated by the company's technical team. "Rheom" is the combination of "rheology" — the study of how polymers flow — and "form."

Rheom has also built a state-of-the-art chemicals testing lab at its new facility after moving into it early last year.

"We've got a ton of capabilities now — and we've been growing those since the beginning," Hinshaw says. "Now we have all this testing equipment — things that pull materials apart, things that test the flexibility of materials."

Next up, Rheom, which is backed by Houston-based New Climate Ventures, among other VCs, will raise a series A funding round to continue supporting its growth.

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This article originally ran on InnovationMap.

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