Greentown Labs, Evonik launch accelerator to boost sustainability in personal care products

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Greentown Labs and Evonik have launched the Greentown Go Make 2025 accelerator to support startups developing sustainable technologies for the personal care industry. Photo via Evonik.us

Greentown Labs and its corporate partner, Germany-based chemicals company Evonik, are calling for submissions to a new program geared at accelerating more sustainable personal care products.

The Greentown Go Make 2025 accelerator, which is based in both Greentown's Houston and Boston-area locations and open to companies from around the world, as launched applications now through January 23.

"Designed to accelerate startup-corporate partnerships to advance climatetech, this Greentown Go program is focused on increasing sustainability within the personal-care industry through the development, introduction, and commercialization of technologies that reduce products’ manufacturing-related emissions and end-of-life environmental impact," reads a news release from Greentown.

"More specifically, Go Make 2025 is interested in biodegradable polymers and sustainable specialty chemicals for personal care. Further details on the technology areas of interest can be found in the request for applications."

The selected companies will have access to Greentown's facilities and receive mentorship, networking opportunities, educational workshops, and structured programming. The startups will also have partnership opportunities with the program's corporate partner Evonik.

“The Greentown Go program represents an exciting opportunity for startups to showcase their groundbreaking solutions in sustainable chemistry,” Anil Saxena, vice president of RD&I at Evonik, says in the release. “At Evonik, innovation and sustainability are not just buzzwords; they are fundamental to our strategic growth. We are eager to identify and collaborate with companies that share our commitment to creating a more sustainable future.”

The global personal care market — which includes products across hygiene, cosmetics and beautification, cleaning, and grooming — represents 0.5 to 1.5 percent of global greenhouse-gas emissions, per Greentown's release. Evonik announced its sustainability-focused game plan in September, focusing on bio-based solutions, the energy transition, and the circular economy.

“The building blocks of the personal-care industry are ripe for climatetech innovation, and there’s no better partner for harnessing this opportunity than Evonik, a global leader in specialty chemicals,” adds Aisling Carlson, senior vice president of partnerships at Greentown. “Greentown Go has a strong track record of fostering meaningful startup-corporate partnerships, and we look forward to working with Evonik and a set of groundbreaking entrepreneurs in this program.”

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Ali Mostafavi, founder of Resilitix.AI, joins the Houston Innovators Podcast to discuss how he pivoted to provide important data amid Hurricane Beryl. Photo via tamu.edu

Why this entrepreneur believes Houston should lead resilience technology alongside the energy transition

tune in

When it comes to developing resilience technology, Houston startup founder Ali Mostafavi knows he's in the right place.

Mostafavi, a civil and environmental engineering professor at Texas A&M University, co-founded Resilitix.AI two years ago, and with the help of his lab at A&M, has created a platform that brings publicly available data into AI algorithms to provide its partners near-real time information in storm settings.

"We are very excited that our company is Houston based," he says on the Houston Innovators Podcast. "We should not be just ground zero of disasters. We have to also be ground zero for solutions as well. I believe Houston should be the hub for resilience tech innovation as it is for energy transition.

"I think energy transition, climatetech, energy tech, and disaster tech go hand in hand," Mostafavi continues. "I feel that we are in the right place."

Earlier this month, Mostafavi got an unexpected chance to pilot his company's data-backed and artificial intelligence-powered platform — all while weathering one of Houston's most impactful storms.

As Hurricane Beryl came ashore with Houston on its path, Mostafavi says he had the opportunity to both test his technology and provide valuable information to his community during the storm.

"We were in the process of fine tuning some of our methods and algorithms behind our technology," Mostafavi says. "When disasters happen, you go to activation mode. We put our technology development and R&D efforts on hold and try to test our technology in an operational setting."

The platform provides its partners — right now, those include local and state organizations and emergency response teams — information on evacuation reports, street flooding, and even damage sustained based on satellite imagery. Mostafavi says that during Beryl, users were wondering how citizens were faring amid rising temperatures and power outages. The Resilitix team quickly pivoted to apply algorithms to hospital data to see which neighborhoods were experiencing high volumes of patients.

"We had the ability to innovate on the spot," Mostafavi says, adding that his own lack of power and internet was an additional challenge for the company. "When an event happens, we start receiving requests and questions. ... We had to be agile and adapt our methods to be responsive. Then at the same time, because we haven't tested it, we have to verify that we are confident (in the information we provide)."

On the episode, Mostafavi shares how Hurricane Harvey — which occurred shortly after Mostafavi moved to Houston — inspired the foundation of Resilitix, and he also explains how he plans to grow and scale the business.

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This article originally ran on InnovationMap.

Nine companies have joined Greentown Houston. Photo via Getty Images

Greentown Labs shares updates on newest climatetech members

all aboard

Greentown Labs announced that it added nine climatetech start-ups in Q2 of this year.

The new members of the incubator, which is co-located in Houston and Boston, work in a variety of fields from electricity to manufacturing and agriculture.

The companies in the Houston location include:

GS Vortex Systems, a Portland-based company that focuses on cost reduction and flow assurance in piping systems. Its hydrodynamic flow technology allows for higher flow through existing pipes that increases productivity and reduces emissions. It’s based in Houston and Tampa.
BiaTech Corporation, applies AI and machine learning fto natural resource infrastructure immersion to help energy and utilities produce more with lower risks of production disruptions
InfraNergy, a Florida-based clean energy infrastructure provider that develops clean energy projects via virtual power plants to reduce power costs and drive decarbonization
Neuralix, a Dallas-based startup that offers a suite of rapid, customizable templates for data lifecycle for the energy and manufacturing sectors
Reverse Energy Solutions, a Chicago-based startup that provides cost-effective solar panel recycling through streamlined collection and transportation processes
Terralytiq, which has developed an enterprise software platform for industrial supply chains, that helps reduce supply chain costs and carbon. It’s headquartered in Austin.
EnergyGigs, a talent and freelance platform for the energy industry based in Houston
Metalex, a commodity trading firm with operations in Africa that delivers carbon-neutral critical metals that are processed in a decarbonized supply chain
TDS Select, which has developed a modular, scalable water-treatment technology to desalinate brackish water using low-energy

According to Greentown, another 11 startups joined the nonprofit's Boston incubator.

Greentown Labs, with the Browning the Green Space, named the second cohort for the Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, in the spring. The accelerator, which works to advance BIPOC-led startups in the climatetech space, launched in 2022.

It also named 6 energy tech startups to Shell-backed accelerator in October.

Earlier this month the climatetech incubator added three new members to its board of directors. This came after CEO and President Kevin Knobloch announced he would be stepping down at the end of July. Kevin Dutt was recently named interim CEO of the organization.

According to a new report, Houston attracted the fifth most climatetech funding last year in the United States. Photo via Getty Images

With $200M raised last year, Houston cleans up on new report tracking climatetech funding

We're No. 5

Climatech funding for Houston-area startups crept toward the $200 million mark in 2023 — putting it ahead of Dallas-Fort Worth, Austin, and several other major metro areas and making it a standout among U.S. climatech hubs.

Last year, the Houston area collected $199.94 million in climatech funding across 14 deals, according to PitchBook data analyzed by Revolution Growth, a venture capital firm based in Washington, D.C.

“With its deep-rooted energy sector, Houston is an attractive HQ for companies innovating within renewable energy, carbon capture, and emissions reduction,” Revolution says. “Partnerships with oil and gas companies also provide unique collaboration opportunities for climate tech startups, accelerating market adoption and helping companies achieve scale quickly.”

Los Angeles led the climatech funding list at $544.62 million, followed by No. 2 Denver, No. 3 D.C., No. 4 Seattle, and No. 5 Houston. In 12th place was Dallas-Fort Worth ($30.55 million). Austin claimed the No. 15 spot ($13.38 million).

“While traditional coastal tech hubs still hold considerable influence, dozens of [climatech] clusters are emerging between them,” says Revolution.

In its new report on America’s top climatech hubs, Revolution cites three Houston startups to watch:

Buildforce, a platform for workers in the electrical trades
Fervo Energy, a supplier of carbon-free energy through geothermal projects
Solugen, a developer of bio-based chemicals that replace traditional petroleum-based products

Now is the time for your tech company to become a climate company, says this Houston expert. Photo via Getty Images

Houston energy startup CEO calls for tech players to join the climate fight

guest column

In 2022, over 100,000 workers were laid off from major technology companies in an economic slowdown, leaving many people wondering what the future holds. There’s a bright spot, however. These closed doors create an opening for individuals to begin a new career in climate tech, especially as these former tech employees possess skills needed to find and develop novel ways to innovate.

The story of a techie turning to climate isn’t new by any means. For example, Alex Roetter was the former head of engineering at Twitter but later pivoted to climate tech, becoming a managing director and general partner of Moxxie Ventures and the founder of Terraset, a nonprofit focused on funding high-quality carbon removal. Raj Kapoor followed a similar path as he now serves as the co-founder and managing partner of Climactic, a venture capital firm solving climate-related issues using technology, after working as Lyft’s chief strategy officer.

What’s unique now is that the climate tech industry is ready for it – public and private companies have made climate pledges that need industry-disrupting tech solutions, and there is federal, state, and private funding that are backing these solutions up.

When I started out in the energy industry nearly a dozen years ago, there was no such thing as a career in climate tech. Shortly after the 2008 financial crisis, I found a job at a firm backed by smart investors who saw through the noise and realized renewable energy investments are some of the most stable and predictable ways to earn financial returns. Now that Wall Street recognizes investments in climate-related industries as the best way to achieve their long term financial obligations, we’ve seen nearly every company realize they don’t have an economic future unless they also focus on climate results.

We used to say, “every company will become a tech company.” We’re now moving towards a world where “every company is a climate company.” And that is creating opportunities throughout the economy for people to contribute their skills and support their families while building something that actually matters.

Why climate tech is a safe bet

Taking a career twist into climate tech is a safe bet for a few reasons. The first is, unfortunately and obviously, the fact that climate change is getting worse. Between extreme weather events becoming more frequent around the world and the past eight years becoming the hottest on record, there is a huge need for climate mitigation solutions in every sector. What’s more, with the Earth’s population hitting eight billion, we will need to scale technology that addresses challenges like grid instability and food security, as governments try to balance resources. In fact, the Biden-Harris Administration announced $13B of programs to expand the U.S.’s power grid.

To tackle climate change, federal, state, and private sector capital investment in climate tech is at an all time high. As leaders pledge to reach net zero by 2050, investments and commitments to accelerate solutions to decarbonize the planet and make it more sustainable are being prioritized. Last year, there was a whopping $26.8 billion poured into climate tech. In five years, the climate tech market is estimated to near $1.4 trillion and with new energy plans in the Inflation Reduction Act announced earlier this year, investors are heavily influenced in funding the climate tech space.

An easier career shift

A switch to climate tech can be daunting, but it’s not just hard sciences like chemistry and materials engineering. It’s software engineers, social media savvants, and sales specialists. We have employees who have worked at places such as Google and Square come and support us with building our backend tech stack and consumer app. One of our tech leaders is a famous author, having written several books about coding in Django.

We’ve also recently heard about the “great resignation” over the past couple of years, but I think that framing is wrong. I think it's a “great reconsideration”. The reality is, for most of us on a given day, we spend more of our waking hours at work than any other activity. People need purpose — lack of purpose is the biggest reason for burnout. In fact not only have we not been impacted by the “great resignation” that many other firms have been, but we’ve actually received over tens of thousands of applications for our open roles in the past year alone. The career pivot to something meaningful is happening, and it’s happening today.

For example, one of our data engineers graduated from MIT and used to work in Houston as a chemical engineer — after some reskilling, she’s now a data engineer for our Kraken Technologies platform. Another one of our colleagues worked in the traditional marketing space and has transitioned over to climate tech to lead our global marketing. The climate industry needs as many out-of-the-box people as possible to draw new perspectives for reaching climate goals and getting us closer to a clean future.

Not sure where to start? There are several resources dedicated to onboarding people into the climate tech world. Some of my favorite are:

Climatebase: this platform is essentially a LinkedIn for climate tech — people can discover climate jobs and learn how they can transition to the space.
Climate Change Careers: founded in 2020, this site features job postings, educational opportunities, and information about switching to a climate-focused career.
Climate Draft: a member supported coalition comprising climate tech startups and venture capitalists who aim to bring more top talent, investment and commercial opportunities to the table.
ClimatEU: a leading resource for climate jobs and employers in Europe consisting of job postings, and opportunities for companies to find additional investment opportunities.
Climate People: a platform dedicated to mobilizing a workforce transition towards climate careers.

My inbox is also always open to people interested in joining the energy end of the world — whether it’s to talk about different openings at Octopus Energy, discuss how your expertise transfers to climate tech, or just to say hello.

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Michael Lee is the CEO of London-headquartered Octopus Energy. He is based in the company's US headquarters in Houston. This article originally ran on InnovationMap.

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9 must-attend Houston energy events for March 2025

WHERE TO BE

Editor's note: March is a busy month for energy industry professionals in Houston, with a full calendar of meetups, summits, and, of course, CERAWeek. Below, we've rounded up the energy transition events you won't want to miss this month. Mark your calendars and register accordingly.

March 3-4 — Industrial Immersive

The Industrial Immersive community connects industrial, energy, engineering tech professionals making investment, strategy and tactical decisions, or building, scaling, and executing pioneering XR/ 3D/ simulations, digital twin, reality capture, edge/ spatial computing, AI/ ML, connected workforce & IIoT projects within their enterprise. This forum will bring together industry professionals to share first-hand experience, insight and advice for implementing and scaling immersive tech programs in enterprise operations.

This event begins Monday, March 3, at Westin Memorial City. Click here to register.

March 3-5 — Global Energy Meet 2025

The aim of this conference is to bring together all the key stakeholders interested in Fossil and Renewable Energy Sources to share and discuss advances and developments in these fields. It is a three-day event which features energy experts, academicians, business executives and engineers to showcase recent trends, strategies and challenges of energy systems. It creates a platform to focus on advancing new energy paradigms for energy systems and global energy issues.

This event begins Monday, March 3, at the Doubletree by Hilton. Click here to register.

March 4 — Low Carbon Investment Summit

The Low Carbon Investment Summit 2025, hosted by Flathead Forge, Energy Tech Nexus, and MetroNational, connects investors with breakthrough decarbonization technologies.The event will showcase innovative companies in decarbonization including water treatment, critical minerals, and energy transition sectors while connecting innovative companies with corporate VCs, family offices, and HNW investors. Space is limited.

This event begins Tuesday, March 4, at 11 am at MetroNational's Innovation District. Click here to register.

March 4-6 — THRIVE Energy Conference

The Thrive Energy Conference by Daniel Energy Partners is for key energy professionals collaborating on research-driven insights and trends key to developing a pathway to a “thriving” energy future. This unique event combines leadership from public and private global energy companies as well as investors under a professional yet fun atmosphere.

This event begins Tuesday, March 4, at Minute Maid Park. Click here to register.

March 10-14 — CERAWeek 2025

The foremost annual gathering in the energy sector returns to Houston March 10-14, 2025. Themed "Moving Ahead: Energy strategies for a complex world," CERAWeek 2025 will focus on the challenges ahead for energy security, supply, and climate ambitions. More than 10,000 participants from over 2,050 companies across 80 countries will convene in Houston for this ambitious event. CERAWeek comprises three platforms: the Executive Conference, the Innovation Agora, and Partner Programs. We'll dive into comprehensive CERAWeek recommendations in future articles.

This event begins Monday, March 10. Click here to register.

March 13: Energy Tech Market

Energy Tech Market features founders and industry experts sharing cutting-edge innovations, trends, and insights in energy technology. Organized by Energy Tech Nexus in collaboration with the Scale Up Hub Houston program and TechNL, this event brings together thought leaders and innovators to explore the latest developments across various sectors of the energy industry.

This event begins Thursday, March 13, at 10 am at GreenStreet. Click here to register.

March 18-20 — The Connected Worker: Energy Summit

The Connected Worker: Energy Summit provides the opportunity for you to get hands-on with the essential solutions you need to empower your frontline workforce, hear real-word case studies from energy and utility leaders, and network with your industry peers. Learn how to: create a safer work environment, boost compliance and improve efficiencies through automation, make your data mobile and reduce rework, downtime and time to decision; improve workforce mobility and maximize the use of data to continuously enhance process and asset performance; and much more.

This event begins Tuesday, March 18, at 8:45 am at The Westin Galleria. Click here to register.

March 26 — Bots And Brews Spring 2025

Bots & Brews is the H-town robotics, drones, geospatial, data & AI meetup, hosted by the Energy Drone & Robotics Coalition and the co-hosts: Industrial Digital Twin Forum, Industrial Reality Capture Forum & Industrial AI Nexus: Automate. Everyone in the energy and industrial robotics/drone/data & AI community are invited to come together to catch up and talk about real-world solutions and deployments.

This event is Wednesday, March 26, from 5 to 7:45 pm at The Cannon West. Click here to register.

March 31-April 2 — World Hydrogen North America 2025

The U.S. Department of Energy announced the Hydrogen Energy Earthshot initiative to reduce the cost of clean hydrogen by 80% within a decade. Canada has also released its Hydrogen Strategy, which aims to make the country a global leader in hydrogen production, use, and exports. Seize the opportunity to connect with industry leaders from across the hydrogen value chain, fostering long-term business partnerships and exploring potential collaborations. Engage with prominent off-takers, both nationally and internationally, and gain first-hand insights into the latest projects shaping the future of hydrogen in the USA and Canada.

This event begins Monday, March 31, at the Marriott Marquis. Click here to register.

50+ teams announced for CERAWeek's annual clean tech pitch competition

CERA pitches

The Rice Alliance for Technology and Entrepreneurship, the Houston Energy Transition Initiative and the Texas Entrepreneurship Exchange for Energy announced the 30-plus energy ventures and five student teams that will pitch at the 2025 Energy Venture Day and Pitch Competition during CERAWeek next month.

The ventures are focused on driving efficiency and advancements toward the energy transition and will each present a 3.5-minute pitch before a network of investors and industry partners during CERAWeek's Agora program.

The pitch competition is divided up into the TEX-E university track, in which Texas student-led energy startups compete for $50,000 in cash prizes, and the industry ventures track.

Teams competing in the TEX-E Prize track include:

ECHO
HEXAspec
HydroStor Analytics
Nanoborne
Pattern Materials

The industry track is subdivided into three additional tracks, spanning materials to clean energy and will feature 36 companies. The top three companies from each industry track will be named. The winner of the CERAWeek competition will also have the chance to advance and compete for the $1 million investment prize at the Startup World Cup in October 2025.

Teams come from around the world, including several notable Houston-based ventures, such as Corrolytics, Rheom Materials, AtmoSpark Technologies, and others. Click here to see the full list of companies and investor groups that will participate.

The pitch competition will be held Wednesday, March 12, at CERAWeek from 1-4:30 pm. An Agora pass is required to attend.

Those without passes can catch more than 50 companies at a free pitch preview at the Ion. Pitches will be followed by private meetings with venture capitalists, corporate innovation groups, industry leaders, and tech scouts. The preview will be held Tuesday, March 11, from 9:30 am to 2:30 pm at the Ion. It's free to attend, but registration is required. Click here to register.

Last year, Houston-based Solidec took home the top TEX-E price and $25,000 cash awards. The startup extracts molecules from water and air, then transforms them into pure chemicals and fuels that are free of carbon emissions. Its co-founder and Rice University professor Haotian Wang was recently awarded the 2025 Norman Hackerman Award in Chemical Research.

Texas grid report and more Houston energy transition news to know

Trending news

Editor's note: It's time to look back on the top energy transition news for the second half of February. The five most-read EnergyCapital stories feature a prestigious prize for a Rice professor, an Austin startup powering up in Houston, solar news, and more. Get the details below.

1. Houston clean energy pioneer earns prestigious Welch Foundation award

Rice professor and Solidec co-founder Haotian Wang's research enables CO2 to be converted into valuable chemicals and fuels. Photo courtesy Welch Foundation.

A Rice University professor has earned a prestigious award from the Houston-based Welch Foundation, which supports chemistry research.

The foundation gave its 2025 Norman Hackerman Award in Chemical Research to Haotian Wang for his “exceptionally creative” research involving carbon dioxide electrochemistry. His research enables CO2 to be converted into valuable chemicals and fuels.

The award included $100,000 and a bronze sculpture. Continue reading.

2. Austin energy startup expands to Houston, offering electricity with backup batteries

Justin Lopas and Zach Dell founded Base Power in 2023 and are now expanding the company's electricity and backup battery offerings to Houston. Photo courtesy Base Power.

An Austin startup that sells electricity and couples it with backup power has entered the Houston market.

Base Power, which claims to be the first and only electricity provider to offer a backup battery, now serves the Houston-area territory served by Houston-based CenterPoint Energy. No solar equipment is required for Base Power’s backup batteries.

The company is initially serving customers in the Cy-Fair, Spring, Cinco Ranch and Mission Bend communities, and will expand to other Houston-area places in the future. Continue reading.

3. Solar farms are booming and putting thousands of hungry sheep to work

A photo of BP's new solar farm in Texas. Photo via bp.com

On rural Texas farmland, beneath hundreds of rows of solar panels, a troop of stocky sheep rummage through pasture, casually bumping into one another as they remain committed to a single task: chewing grass.

The booming solar industry has found an unlikely mascot in sheep as large-scale solar farms crop up across the U.S. and in the plain fields of Texas. In Milam County, outside Austin, SB Energy operates the fifth-largest solar project in the country, capable of generating 900 megawatts of power across 4,000 acres.

How do they manage all that grass? With the help of about 3,000 sheep, which are better suited than lawnmowers to fit between small crevices and chew away rain or shine.

The proliferation of sheep on solar farms is part of a broader trend — solar grazing — that has exploded alongside the solar industry.Continue reading.

4. Houston venture firm invests in Virginia fusion power plant company in collaboration with TAMU

NearStar Fusion team Andrew Case, Chris Faranetta, Douglas Witherspoon, Amit Singh and Marco Luna. Photo courtesy NearStar Fusion.

Houston-based climate tech venture firm Ecosphere Ventures has partnered with Virginia Venture Partners and Virginia Innovation Partnership Corporation’s venture capital program to invest in Virginia-based NearStar Fusion Inc., which develops fusion energy power plants.

NearStar aims to use its proprietary plasma railgun technology to safely and affordably power baseload electricity on and off the power grid through a Magnetized Target Impact Fusion (MTIF) approach, according to a news release from the company.

NearStar’s power plants are designed to retrofit traditional fossil fuel power plants and are expected to serve heavy industry, data centers and military installations. Continue reading.

5. Report: Texas solar power, battery storage helped stabilize grid in summer 2024, but challenges remain

Solar power met nearly 25 percent of midday electricity demand within the ERCOT grid during some of 2024's hottest summer days. Photo by Red Zeppelin/Pexels

Research from the Federal Reserve Bank of Dallas shows that solar power and battery storage capacity helped stabilize Texas’ electric grid last summer.

Between June 1 and Aug. 31, solar power met nearly 25 percent of midday electricity demand within the Electric Reliability Council of Texas (ERCOT) power grid. Rising solar and battery output in ERCOT assisted Texans during a summer of triple-digit heat and record load demands, but the report fears that the state’s power load will be “pushed to its limits” soon.

The report examined how the grid performed during more demanding hours. At peak times, between 11 a.m. and 2 p.m. in the summer of 2024, solar output averaged nearly 17,000 megawatts compared with 12,000 megawatts during those hours in the previous year. Between 6 p.m. and 9 p.m., discharge from battery facilities averaged 714 megawatts in 2024 after averaging 238 megawatts for those hours in 2023. Solar and battery output have continued to grow since then, according to the report. Continue reading.

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