Greentown Labs, Evonik launch accelerator to boost sustainability in personal care products

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Greentown Labs and Evonik have launched the Greentown Go Make 2025 accelerator to support startups developing sustainable technologies for the personal care industry. Photo via Evonik.us

Greentown Labs and its corporate partner, Germany-based chemicals company Evonik, are calling for submissions to a new program geared at accelerating more sustainable personal care products.

The Greentown Go Make 2025 accelerator, which is based in both Greentown's Houston and Boston-area locations and open to companies from around the world, as launched applications now through January 23.

"Designed to accelerate startup-corporate partnerships to advance climatetech, this Greentown Go program is focused on increasing sustainability within the personal-care industry through the development, introduction, and commercialization of technologies that reduce products’ manufacturing-related emissions and end-of-life environmental impact," reads a news release from Greentown.

"More specifically, Go Make 2025 is interested in biodegradable polymers and sustainable specialty chemicals for personal care. Further details on the technology areas of interest can be found in the request for applications."

The selected companies will have access to Greentown's facilities and receive mentorship, networking opportunities, educational workshops, and structured programming. The startups will also have partnership opportunities with the program's corporate partner Evonik.

“The Greentown Go program represents an exciting opportunity for startups to showcase their groundbreaking solutions in sustainable chemistry,” Anil Saxena, vice president of RD&I at Evonik, says in the release. “At Evonik, innovation and sustainability are not just buzzwords; they are fundamental to our strategic growth. We are eager to identify and collaborate with companies that share our commitment to creating a more sustainable future.”

The global personal care market — which includes products across hygiene, cosmetics and beautification, cleaning, and grooming — represents 0.5 to 1.5 percent of global greenhouse-gas emissions, per Greentown's release. Evonik announced its sustainability-focused game plan in September, focusing on bio-based solutions, the energy transition, and the circular economy.

“The building blocks of the personal-care industry are ripe for climatetech innovation, and there’s no better partner for harnessing this opportunity than Evonik, a global leader in specialty chemicals,” adds Aisling Carlson, senior vice president of partnerships at Greentown. “Greentown Go has a strong track record of fostering meaningful startup-corporate partnerships, and we look forward to working with Evonik and a set of groundbreaking entrepreneurs in this program.”

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Ali Mostafavi, founder of Resilitix.AI, joins the Houston Innovators Podcast to discuss how he pivoted to provide important data amid Hurricane Beryl. Photo via tamu.edu

Why this entrepreneur believes Houston should lead resilience technology alongside the energy transition

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When it comes to developing resilience technology, Houston startup founder Ali Mostafavi knows he's in the right place.

Mostafavi, a civil and environmental engineering professor at Texas A&M University, co-founded Resilitix.AI two years ago, and with the help of his lab at A&M, has created a platform that brings publicly available data into AI algorithms to provide its partners near-real time information in storm settings.

"We are very excited that our company is Houston based," he says on the Houston Innovators Podcast. "We should not be just ground zero of disasters. We have to also be ground zero for solutions as well. I believe Houston should be the hub for resilience tech innovation as it is for energy transition.

"I think energy transition, climatetech, energy tech, and disaster tech go hand in hand," Mostafavi continues. "I feel that we are in the right place."

Earlier this month, Mostafavi got an unexpected chance to pilot his company's data-backed and artificial intelligence-powered platform — all while weathering one of Houston's most impactful storms.

As Hurricane Beryl came ashore with Houston on its path, Mostafavi says he had the opportunity to both test his technology and provide valuable information to his community during the storm.

"We were in the process of fine tuning some of our methods and algorithms behind our technology," Mostafavi says. "When disasters happen, you go to activation mode. We put our technology development and R&D efforts on hold and try to test our technology in an operational setting."

The platform provides its partners — right now, those include local and state organizations and emergency response teams — information on evacuation reports, street flooding, and even damage sustained based on satellite imagery. Mostafavi says that during Beryl, users were wondering how citizens were faring amid rising temperatures and power outages. The Resilitix team quickly pivoted to apply algorithms to hospital data to see which neighborhoods were experiencing high volumes of patients.

"We had the ability to innovate on the spot," Mostafavi says, adding that his own lack of power and internet was an additional challenge for the company. "When an event happens, we start receiving requests and questions. ... We had to be agile and adapt our methods to be responsive. Then at the same time, because we haven't tested it, we have to verify that we are confident (in the information we provide)."

On the episode, Mostafavi shares how Hurricane Harvey — which occurred shortly after Mostafavi moved to Houston — inspired the foundation of Resilitix, and he also explains how he plans to grow and scale the business.

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This article originally ran on InnovationMap.

Nine companies have joined Greentown Houston. Photo via Getty Images

Greentown Labs shares updates on newest climatetech members

all aboard

Greentown Labs announced that it added nine climatetech start-ups in Q2 of this year.

The new members of the incubator, which is co-located in Houston and Boston, work in a variety of fields from electricity to manufacturing and agriculture.

The companies in the Houston location include:

GS Vortex Systems, a Portland-based company that focuses on cost reduction and flow assurance in piping systems. Its hydrodynamic flow technology allows for higher flow through existing pipes that increases productivity and reduces emissions. It’s based in Houston and Tampa.
BiaTech Corporation, applies AI and machine learning fto natural resource infrastructure immersion to help energy and utilities produce more with lower risks of production disruptions
InfraNergy, a Florida-based clean energy infrastructure provider that develops clean energy projects via virtual power plants to reduce power costs and drive decarbonization
Neuralix, a Dallas-based startup that offers a suite of rapid, customizable templates for data lifecycle for the energy and manufacturing sectors
Reverse Energy Solutions, a Chicago-based startup that provides cost-effective solar panel recycling through streamlined collection and transportation processes
Terralytiq, which has developed an enterprise software platform for industrial supply chains, that helps reduce supply chain costs and carbon. It’s headquartered in Austin.
EnergyGigs, a talent and freelance platform for the energy industry based in Houston
Metalex, a commodity trading firm with operations in Africa that delivers carbon-neutral critical metals that are processed in a decarbonized supply chain
TDS Select, which has developed a modular, scalable water-treatment technology to desalinate brackish water using low-energy

According to Greentown, another 11 startups joined the nonprofit's Boston incubator.

Greentown Labs, with the Browning the Green Space, named the second cohort for the Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, in the spring. The accelerator, which works to advance BIPOC-led startups in the climatetech space, launched in 2022.

It also named 6 energy tech startups to Shell-backed accelerator in October.

Earlier this month the climatetech incubator added three new members to its board of directors. This came after CEO and President Kevin Knobloch announced he would be stepping down at the end of July. Kevin Dutt was recently named interim CEO of the organization.

According to a new report, Houston attracted the fifth most climatetech funding last year in the United States. Photo via Getty Images

With $200M raised last year, Houston cleans up on new report tracking climatetech funding

We're No. 5

Climatech funding for Houston-area startups crept toward the $200 million mark in 2023 — putting it ahead of Dallas-Fort Worth, Austin, and several other major metro areas and making it a standout among U.S. climatech hubs.

Last year, the Houston area collected $199.94 million in climatech funding across 14 deals, according to PitchBook data analyzed by Revolution Growth, a venture capital firm based in Washington, D.C.

“With its deep-rooted energy sector, Houston is an attractive HQ for companies innovating within renewable energy, carbon capture, and emissions reduction,” Revolution says. “Partnerships with oil and gas companies also provide unique collaboration opportunities for climate tech startups, accelerating market adoption and helping companies achieve scale quickly.”

Los Angeles led the climatech funding list at $544.62 million, followed by No. 2 Denver, No. 3 D.C., No. 4 Seattle, and No. 5 Houston. In 12th place was Dallas-Fort Worth ($30.55 million). Austin claimed the No. 15 spot ($13.38 million).

“While traditional coastal tech hubs still hold considerable influence, dozens of [climatech] clusters are emerging between them,” says Revolution.

In its new report on America’s top climatech hubs, Revolution cites three Houston startups to watch:

Buildforce, a platform for workers in the electrical trades
Fervo Energy, a supplier of carbon-free energy through geothermal projects
Solugen, a developer of bio-based chemicals that replace traditional petroleum-based products

Now is the time for your tech company to become a climate company, says this Houston expert. Photo via Getty Images

Houston energy startup CEO calls for tech players to join the climate fight

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In 2022, over 100,000 workers were laid off from major technology companies in an economic slowdown, leaving many people wondering what the future holds. There’s a bright spot, however. These closed doors create an opening for individuals to begin a new career in climate tech, especially as these former tech employees possess skills needed to find and develop novel ways to innovate.

The story of a techie turning to climate isn’t new by any means. For example, Alex Roetter was the former head of engineering at Twitter but later pivoted to climate tech, becoming a managing director and general partner of Moxxie Ventures and the founder of Terraset, a nonprofit focused on funding high-quality carbon removal. Raj Kapoor followed a similar path as he now serves as the co-founder and managing partner of Climactic, a venture capital firm solving climate-related issues using technology, after working as Lyft’s chief strategy officer.

What’s unique now is that the climate tech industry is ready for it – public and private companies have made climate pledges that need industry-disrupting tech solutions, and there is federal, state, and private funding that are backing these solutions up.

When I started out in the energy industry nearly a dozen years ago, there was no such thing as a career in climate tech. Shortly after the 2008 financial crisis, I found a job at a firm backed by smart investors who saw through the noise and realized renewable energy investments are some of the most stable and predictable ways to earn financial returns. Now that Wall Street recognizes investments in climate-related industries as the best way to achieve their long term financial obligations, we’ve seen nearly every company realize they don’t have an economic future unless they also focus on climate results.

We used to say, “every company will become a tech company.” We’re now moving towards a world where “every company is a climate company.” And that is creating opportunities throughout the economy for people to contribute their skills and support their families while building something that actually matters.

Why climate tech is a safe bet

Taking a career twist into climate tech is a safe bet for a few reasons. The first is, unfortunately and obviously, the fact that climate change is getting worse. Between extreme weather events becoming more frequent around the world and the past eight years becoming the hottest on record, there is a huge need for climate mitigation solutions in every sector. What’s more, with the Earth’s population hitting eight billion, we will need to scale technology that addresses challenges like grid instability and food security, as governments try to balance resources. In fact, the Biden-Harris Administration announced $13B of programs to expand the U.S.’s power grid.

To tackle climate change, federal, state, and private sector capital investment in climate tech is at an all time high. As leaders pledge to reach net zero by 2050, investments and commitments to accelerate solutions to decarbonize the planet and make it more sustainable are being prioritized. Last year, there was a whopping $26.8 billion poured into climate tech. In five years, the climate tech market is estimated to near $1.4 trillion and with new energy plans in the Inflation Reduction Act announced earlier this year, investors are heavily influenced in funding the climate tech space.

An easier career shift

A switch to climate tech can be daunting, but it’s not just hard sciences like chemistry and materials engineering. It’s software engineers, social media savvants, and sales specialists. We have employees who have worked at places such as Google and Square come and support us with building our backend tech stack and consumer app. One of our tech leaders is a famous author, having written several books about coding in Django.

We’ve also recently heard about the “great resignation” over the past couple of years, but I think that framing is wrong. I think it's a “great reconsideration”. The reality is, for most of us on a given day, we spend more of our waking hours at work than any other activity. People need purpose — lack of purpose is the biggest reason for burnout. In fact not only have we not been impacted by the “great resignation” that many other firms have been, but we’ve actually received over tens of thousands of applications for our open roles in the past year alone. The career pivot to something meaningful is happening, and it’s happening today.

For example, one of our data engineers graduated from MIT and used to work in Houston as a chemical engineer — after some reskilling, she’s now a data engineer for our Kraken Technologies platform. Another one of our colleagues worked in the traditional marketing space and has transitioned over to climate tech to lead our global marketing. The climate industry needs as many out-of-the-box people as possible to draw new perspectives for reaching climate goals and getting us closer to a clean future.

Not sure where to start? There are several resources dedicated to onboarding people into the climate tech world. Some of my favorite are:

Climatebase: this platform is essentially a LinkedIn for climate tech — people can discover climate jobs and learn how they can transition to the space.
Climate Change Careers: founded in 2020, this site features job postings, educational opportunities, and information about switching to a climate-focused career.
Climate Draft: a member supported coalition comprising climate tech startups and venture capitalists who aim to bring more top talent, investment and commercial opportunities to the table.
ClimatEU: a leading resource for climate jobs and employers in Europe consisting of job postings, and opportunities for companies to find additional investment opportunities.
Climate People: a platform dedicated to mobilizing a workforce transition towards climate careers.

My inbox is also always open to people interested in joining the energy end of the world — whether it’s to talk about different openings at Octopus Energy, discuss how your expertise transfers to climate tech, or just to say hello.

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Michael Lee is the CEO of London-headquartered Octopus Energy. He is based in the company's US headquarters in Houston. This article originally ran on InnovationMap.

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Houston climatech incubator names new CFO

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Greentown Labs, a climatech incubator with locations in Houston and Somerville, Massachusetts, has hired Naheed Malik as its chief financial officer. In her new role, she oversees finance, accounting and human resources.

Malik previously worked at American Tower Corp., an owner of wireless communication towers. During her 12-year tenure there, she was vice president of financial planning and analysis, and vice president of corporate finance.

Before American Tower, Malik led financial planning and analysis at Wolters Kluwer Health, and was a management consultant at Kearney and an audit CPA at EY.

Kevin Dutt, Greentown’s interim CEO, says in a news release that Malik’s “deep expertise will be a boon for Greentown as we seek to serve even more climatech startups in our home states of Massachusetts and Texas, and beyond.”

“I am delighted to join Greentown at such an exciting time in its organizational growth,” Malik says. “As a nonprofit that’s deeply dedicated to its mission of supporting climatech innovation, Greentown is poised to build on its impressive track record and expand its impact in the years to come.”

Greentown bills itself as North America’s largest incubator for climatech startups. Today, it’s home to more than 200 startups. Since its founding in 2011, Greentown has nurtured more than 575 startups that have raised over $8.2 billion in funding.

Last year, Greentown’s CEO and president Kevin Knobloch announced that he would be stepping down in July 2024, after less than a year in the role. The incubator. About a month before the announcement, Knobloch reported that Greentown would reduce its staff by 30 percent, eliminating roles in Boston and Houston. He noted changes in leadership, growth of the team and adjustments following the pandemic.

Greentown plans to announce its new permanent CEO by the end of the month.

Being prepared: Has the Texas grid been adequately winterized?

Winter in Texas

Houstonians may feel anxious as the city and state brace for additional freezing temperatures this winter. Every year since 2021’s Winter Storm Uri, Texans wonder whether the grid will keep them safe in the face of another winter weather event. The record-breaking cold temperatures of Uri exposed a crucial vulnerability in the state’s power and water infrastructure.

According to ERCOT’s 6-day supply and demand forecast from January 3, 2025, it expected plenty of generation capacity to meet the needs of Texans during the most recent period of colder weather. So why did the grid fail so spectacularly in 2021?

Demand for electricity surged as millions of people tried to heat their homes.
ERCOT was simply not prepared despite previous winter storms of similar intensity to offer lessons in similarities.
The state was highly dependent on un-winterized natural gas power plants for electricity.
The Texas grid is isolated from other states.
Failures of communication and coordination between ERCOT, state officials, utility companies, gas suppliers, electricity providers, and power plants contributed to the devastating outages.

The domino effect resulted in power outages for millions of Texans, the deaths of hundreds of Texans, billions of dollars in damages, with some households going nearly a week without heat, power, and water. This catastrophe highlighted the need for swift and sweeping upgrades and protections against future extreme weather events.

Texas State Legislature Responds

Texas lawmakers proactively introduced and passed legislation aimed at upgrading the state’s power infrastructure and preventing repeated failures within weeks of the storm. Senate Bill 3 (SB3) measures included:

Requirements to weatherize gas supply chain and pipeline facilities that sell electric energy within ERCOT.
The ability to impose penalties of up to $1 million for violation of these requirements.
Requirement for ERCOT to procure new power sources to ensure grid reliability during extreme heat and extreme cold.
Designation of specific natural gas facilities that are critical for power delivery during energy emergencies.
Development of an alert system that is to be activated when supply may not be able to meet demand.
Requirement for the Public Utility Commission of Texas, or PUCT, to establish an emergency wholesale electricity pricing program.

Texas Weatherization by Natural Gas Plants

In a Railroad Commission of Texas document published May 2024 and geared to gas supply chain and pipeline facilities, dozens of solutions were outlined with weatherization best practices and approaches in an effort to prevent another climate-affected crisis from severe winter weather.

Some solutions included:

Installation of insulation on critical components of a facility.
Construction of permanent or temporary windbreaks, housing, or barriers around critical equipment to reduce the impact of windchill.
Guidelines for the removal of ice and snow from critical equipment.
Instructions for the use of temporary heat systems on localized freezing problems like heating blankets, catalytic heaters, or fuel line heaters.

According to Daniel Cohan, professor of environmental engineering at Rice University, power plants across Texas have installed hundreds of millions of dollars worth of weatherization upgrades to their facilities. In ERCOT’s January 2022 winterization report, it stated that 321 out of 324 electricity generation units and transmission facilities fully passed the new regulations.

Is the Texas Grid Adequately Winterized?

Utilities, power generators, ERCOT, and the PUCT have all made changes to their operations and facilities since 2021 to be better prepared for extreme winter weather. Are these changes enough? Has the Texas grid officially been winterized?

This season, as winter weather tests Texans, residents may potentially experience localized outages. When tree branches cannot support the weight of the ice, they can snap and knock out power lines to neighborhoods across the state. In the instance of a downed power line, we must rely on regional utilities to act quickly to restore power.

The specific legislation enacted by the Texas state government in response to the 2021 disaster addressed to the relevant parties ensures that they have done their part to winterize the Texas grid.

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Sam Luna is director at BKV Energy, where he oversees brand and go-to-market strategy, customer experience, marketing execution, and more.

This article first appeared on our sister site, InnovationMap.com.

Halliburton names 5 clean energy startups to latest incubator cohort

clean team

Halliburton Labs has named five companies to its latest cohort, including one from Texas.

All of the companies are working to help accelerate the future of the energy industry in different ways. The incubator aims to advance the companies’ commercialization with support from Halliburton's network, facilities and financing opportunities.

The five new members include:

360 Energy, an Austin-based in-field computing company with technology that is able to capture flared or stranded gas and monetize it through modular data centers
Cella, a New York-based mineral storage company that provides end-to-end services, from resource assessment to proprietary injection technology, and monitoring techniques to provide geologic carbon storage solutions
Espiku, an engineering services company based in Bend, Oregon, that finds solutions that advance water and minerals recovery from brines and industrial-produced water streams
Mitico, based in Los Angeles, that offers technology services to capture carbon dioxide by using its patent-pending granulated metal carbonate sorption technology (GMC) that captures more than 95% of the CO2 emitted from post-combustion point sources
NuCube, a Pasadena, California-based company with a nuclear fission reactor under development

“We welcome these innovative energy startups,” Dale Winger, managing director of Halliburton Labs, said in a news release. “We are eager to help these participant companies use their time and capital efficiently to progress new solutions that meet industry requirements for cost, reliability, and sustainability.”

Halliburton Labs also announced that it will host the Finalists Pitch Day on March 26, 2025, in Denver for energy and decarbonization industry innovators, startups and investors ahead of the National Renewable Energy Laboratory (NREL) Industry Growth Forum. The pitch event will precede registration and the opening reception of the NREL forum. Find more information here.

Adena Power, an Ohio-based clean energy startup, was the latest to join Halliburton Labs prior to the new cohort. The company used three patented materials to produce a sodium-based battery that delivers clean, safe and long-lasting energy storage.

The incubator also named San Francisco-based venture capital investor Pulakesh Mukherjee, partner at Imperative Ventures, which specializes in hard tech decarbonization startups, to its advisory board last spring.

Read more about the incubator's 2023 cohort here.

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