Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.