Houston innovator tackles tire waste with hot new plant launching in 2025

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Vibhu Sharma, founder and CEO of InnoVent Renewables, saw a huge opportunity for cleaner tire waste. Photo via LinkedIn

Vibhu Sharma observed a huge sustainability problem within the automotive industry, and he was tired of no one doing anything about it.

"Globally, humans dispose 1 billion tires every year," Sharma says on the Houston Innovators Podcast. "It's a massive environmental and public health problem because these tires can take hundreds of years to break down, and what they start doing is leaking chemicals into the soil."

Today, 98 percent of all tires end up in landfills, Sharma says, and this waste contributes to a multitude of problems — from mosquito and pest infestation to chemical leaks and fire hazards. That's why he founded InnoVent Renewables, a Houston-based company that uses its proprietary continuous pyrolysis technology to convert waste tires into valuable fuels, steel, and chemicals.

While the process of pyrolysis — decomposing materials using high heat — isn't new, InnoVent's process has a potential to be uniquely impactful. As Sharma explains on the show, he's targeting areas with an existing supply of waste tires. The company's first plant — located in Monterrey, Mexico — is expected to go online early in the new year, an impressive accomplishment considering Sharma started his company just over a year ago and bootstrapped the business with only a friends and family round of funding.

"It's about 16 months or so from start to commercial operations, which is phenomenal when you consider what it takes to build and operate a chemical or petrochemical facility," Sharma says.

Currently, with the facility close to operations, Sharma is looking to secure customers for the plant's products — which includes diesel, steel, and carbon black — and he doesn't have to look too far out of the automotive industry for his potential customer base. Additionally, the plant should be net zero by day one, since Sharma says he will be using the output to fuel operations.

While the first facility is in Mexico, Sharma says they are already looking at potential secondary locations with Texas at the top of his list. Houston, where Sharma has worked for 26 years, has been a strategic headquarters for InnoVent.

"When it came to doing the research and development, we were able to work with experts in the Houston and Texas areas to test out our idea and validate it," Sharma says. "One thing that gets under appreciated about Houston is how well it's connected to the rest of the world. There are so many direct connections between Houston and Latin America, as well as Europe, Middle East, and Asia."

"I also find that the Houston ecosystem is very supportive of new companies and helping them grow," he adds.

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This article originally ran on InnovationMap.

Clockwise from top left: Sean Kelly of Amperon, Dianna Liu of ARIXTechnologies, Matthew Dawson of Elementium Materials, Vibhu Sharma of InnoVent Renewables, Cindy Taff of Sage Geosystems, and Emma Konet of TierraClimate. Photos courtesy

Houston's top energy transition founders explain their biggest challenges

overheard

From finding funding to navigating the pace of traditional oil and gas company tech adoption, energy transition companies face their fair share of challenges.

This year's Houston Innovation Awards finalists in the Energy Transition category explained what their biggest challenge has been and how they've overcome it. See what they said below, and make sure to secure your tickets to the Nov. 14 event to see which of these finalists win the award.

"The evolving nature of the energy industry presents opportunities to solve some of our industry's greatest challenges. At Amperon we help optimize grid reliability and stability with the power of AI demand forecasting."

— Sean Kelly, CEO of Amperon, an AI platform powering the smart grid of the future

"The biggest challenge in leading an energy transition-focused startup has been balancing the urgency for sustainable solutions with the slow pace of change in traditional industries like oil and gas. Many companies are cautious about adopting new technologies, especially when it comes to integrating sustainability initiatives. We overcame this by positioning our solutions not just as environmentally friendly, but as tools that improve safety, efficiency, and cost savings. By aligning our value proposition with their operational goals and demonstrating real, measurable benefits, we were able to gain traction and drive adoption in industries that are traditionally resistant to change."

— Dianna Liu, CEO of ARIXTechnologies, an integrated robotics and data analytics company that delivers inspection services through its robotics platforms

"Scaling up production of hard tech is a major challenge. Thankfully, we recruited top-notch talent with experience in technology scale-up and chemical processes. In addition, we've begun building partnerships with some of the world's largest chemical manufacturers in our space who are excited to be a part of our journey and could rapidly accelerate our go to market strategy. We have significant demand for our product as early as 2025, so partnering with these companies to scale-up will bring our technology to market years ahead of doing it alone."

— Matthew Dawson, CEO of Elementium Materials, a battery technology with liquid electrolyte solutions

"Our pyrolysis reactor is a proprietary design that was developed during Covid. We ran simulations to prove that it works, but it was not easy to test it in a pilot facility, let alone scaling it up. We managed ... to run our pilot plant studies, while working with them remotely. We proved that our reactor worked and produced high quality products. Later, we built our own pilot plant R&D facility to continue running tests and optimizing the process. Then, there was the challenge of scaling it up to commercial size. ... We put together a task force of four different companies to come together to design and build this complex reactor in record time."

— Vibhu Sharma, CEO of InnoVent Renewables, a startup with proprietary continuous pyrolysis technology that converts waste tires, plastics, and biomass into valuable fuels and chemicals

"Energy storage and geothermal power generation are capital-intensive infrastructure projects, requiring investors with a deep commitment and the patience in terms of years to allow the technology to be developed and proven in the field. One challenge is finding that niche of investors with the vision to join our journey. We have succeeded in raising our $30 million series A with these types of investors, whom we’re confident will continue the journey as we scale."

— Cindy Taff, CEO of Sage Geosystems, an energy company focused on developing and deploying advanced geothermal technologies to provide reliable power and sustainable energy storage solutions regardless of geography

"The biggest challenge we've faced has been to bring together massive independent power producers on one side who are investing hundreds of millions of dollars into grid infrastructure with multi- national tech giants on the other that don't have experience working much with energy storage. As a startup with only four employees, gaining credibility with these players was critical. We overcame this hurdle by becoming the preeminent thought leader on storage emissions, through publishing white papers, discussing the issues on podcasts, and (more)."

— Emma Konet, CTO of TierraClimate, a software provider that helps grid-scale batteries reduce carbon emissions

Events not to miss, a new app launches for the energy industry, and more things to know this week. Photo via Getty Images

New energy networking app, events you can't miss, and more things to know in Houston this week

Hou knew?

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition ecosystem. Meet the new leaders of ERCOT, an app you probably should download, and events not to miss this week.

Energy networking: There's an app for that

This Houston-based media company launched a networking platform to help solve the energy crisis. Screenshots via apps.apple.com

The Digital Wildcatters have created a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent. Collide is structured to ignite the next generation of energy innovators, as Collin McLelland, co-founder and CEO of Digital Wildcatters, tells EnergyCapital.

“If you look at what we’ve done historically with Digital Wildcatters, we’ve built an extremely engaged community of energy professionals — it’s a next generation community, very young forward thinking professionals that are working towards solving the world’s energy crisis,” McLelland says.

The roll out of Collide has been intentionally gradual, McLelland says because they want to shape the user experience based on feedback from ongoing focus groups. Currently they have about 1,000 users and are examining how they can make the app valuable to them before providing the platform to a wider audience.

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent.

“What we really see with our platform is being able to bring people together where if you want to find a piece of information, you need to find a subject matter expert, or if you want to find your next job, it happens on the Collide platform,” McLelland says. Read the full story.

Upcoming must-attend events to put on your radar

Two events this month the energy transition community needs to know about. Photos by Jeff Fitlow/Rice University

September 14-15 — The Ninth Annual Digitalization in Oil & Gas Conference will focus on digitalization, decarbonization, and innovation within the energy industry across five tracks: IoT, blockchain, digital twins, edge computing, and connectivity for upstream, midstream, and downstream operators.
September 21 — The Rice Alliance Energy Tech Venture Forum is an opportunity to learn about the latest emerging technologies, meet investors to seek funding, see promising companies, and more.

People to know this week

A quick who's who roundup from last week's EnergyCapital coverage. Photo via Getty Images

Missed some of EnergyCapital's news from last week? Catch up on who to know here.

The Electric Reliability Council of Texas, or ERCOT, announced a reorganization amongst its leadership. Effective September 1, four ERCOT leaders have new titles and positions: Woody Rickerson has been named to the newly created position of senior vice president and COO; Kristi Hobbs, who previously served as vice president of corporate strategy and public utility commission relations, will replace Rickerson as vice president of system planning and weatherization and will report directly to Rickerson; Betty Day, vice president of security and compliance and chief compliance officer, has assumed oversight of business continuity; and Rebecca Zerwas will serve as director of state policy and public utility commission relations, board liaison. Read the full story.
Launched in 2022, The Texas Southern University Division for Research & Innovation is spearheading the institutions efforts in attaining the highest-tier classification for research in higher education institutions. Michelle Penn-Marshall, who serves as vice president for the division, recently sat down with the Houston Energy Transition Initiative to talk about the university’s mission to become a leader in research and the long-term goals for engaging students in the energy sector and advancing the energy transition. Read the full story.
With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future. Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals. In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company. Read the full story.

Vibhu Sharma founded InnoVent Renewables to make a sustainable impact on tire waste. Photo courtesy

Why this Houston energy innovator created a spin-off company to focus on tire waste

Q&A

With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future.

Announced earlier this month, Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company.

EnergyCapital: Why did you decide to expand the InnoVent brand to focus on renewable energy?

Vibhu Sharma: InnoVent Technology has been developing and implementing projects in renewable energy, chemicals, and oil and gas. Project examples include an EV battery chemical project for a $9 billion chemical company, municipal solid waste (MSW) to biogas, and of course pyrolysis of waste tires, plastics and biomass. Renewable energy is the calling of our time, and with our expertise in this area, we felt strongly that we must do more. With 1 billion waste tires disposed of every year, we wanted to focus on this vast opportunity, which led us to create a spin-off company called InnoVent Renewables, in order to specifically focus on innovative technologies such as pyrolysis of waste tires. We received overwhelming response from our investors and partners, and we're on our way to the first commercial production facility.

EC: Can you describe the process of converting the materials into fuel? How does it work?

VS: At a high level the process involves shredding of tires into small cubes, which are then fed into the main pyrolysis reactor. They're pre-heated enroute to the reactor, using the pyrolysis gas that's generated in the reactor. The reactor operates at a high temperature, and in the absence of oxygen, and decomposes the tires into various components. These are then separated using various techniques. The gases are treated to remove any sulfur, and then used to preheat the shredded tires. The pyrolysis oil (pyoil), which is one of the main products, is condensed out.

The pyoil is further processed to separate out higher value aromatics, and the remaining pyoil is equivalent to off-road diesel or fuel oil, and can be sold directly. The aromatic stream can be further processed or sold directly. It makes a great feed for petrochemical plants, or carbon black plants.

There are two solid products as well. These are recovered carbon black (rCB) and steel wire. Steel wire is separated from the rCB mix and can be sold directly. The rCB is further processed through a series of steps resulting in a high-quality powder which can be used to make tires, making it a completely circular product.

EC: Tell me about your expansion plan. Where are you hoping to grow the company and why in those particular regions?

VS: Our immediate plan is to build and start our commercial production facility in Monterrey, Mexico. Monterrey happens to be home to nearly 50 million waste tires. We are located very close to where the source is. We will set up our initial production train there, and leave room to expand to multiple parallel trains at the same site or nearby sites.

We have our own engineering and operations team in Monterrey, and we have access to modern infrastructure and resources, as this is a fast-growing city of 6 million people. In addition, we have close proximity to Texas for product distribution. Our next step will be to establish production facilities in Texas. We are based in Texas. Texas also has access to at least 50 million tires in landfills all across the state, and the state is taking significant measures to address this issue. We are already engaging with various entities here to plan our expansion site. Meanwhile we have been receiving high levels of interest from counties in Florida, California, as well as international sites in India and the Middle East to set up production facilities there. There are one billion waste tires disposed of every year, it's a huge opportunity. Some of these expansion decisions will depend on support from state governments, access to tires, cost of setting up the facility, etc.

EC: Do you plan on raising investment funding to reach these goals? If not, how will you be funded?

VS: We are fully funded for our first production site in Mexico. Based on our cash flow projections, we should be able to self-fund expansions at that site, and eventually add additional production trains. In order to accelerate our expansion at other sites, we intend to raise funds, with support from different states/counties in the USA where we decide to expand, and with support from investors. We are also open to strategic partners that can team up with us for the expansion both internationally and domestically.

EC: In the long term, what's the impact you hope to make?

VS: Each production train of 15,000 tons that recycles 1 million passenger tires per year, can reduce CO2 emissions by 80 million pounds per year. Over the next five years, our goal is to get that target to 150,000 tons of recycling, which is 800 million pounds of CO2 emission reduction. That's a good impact to have, and a great way to drive renewable energy forward.

------

This conversation has been edited for brevity and clarity.

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

New Houston company launches to turn recycled materials into fuel

renewables

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

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ERock scores Anthropic deal, sees order backlog soar to $1.7B

power deal

Two months after its $400 million IPO, Houston-based ERock (NYSE: EROC) has landed a power-generator deal with AI powerhouse Anthropic, owner of the Claude platform.

In its Q2 earnings report, ERock says it will provide equipment to Anthropic with a 470-megawatt capacity. ERock specializes in utility-grade, onsite microgrid power systems for data centers and other customers. The company previously did business as Enchanted Rock.

The Anthropic deal adds to ERock’s backlog of about $1.7 billion in orders—a figure representing a 1,000 percent year-over-year jump in backorders thanks in large part to the AI boom. ERock expects most of the backlog to convert to revenue by the end of 2027, said Ian Blakely, the company’s chief financial officer.

Bank of America analyst Ross Fowler says the Anthropic contract boosts confidence in ERock’s ability to secure other major deals, according to Traders Union. The Anthropic deal is ERock’s third major data center contract, with separate Anthropic deals for operations and maintenance services expected to follow, Fowler said.

CEO John Carrington says Anthropic’s order “reinforces the momentum” ERock is witnessing across its customer base.

“We are seeing a lot of interest in Texas. It seems to be the easiest place to get a site set up,” company President Corey Amthor said

In its Q2 earnings release—its first as a public company—ERock also reported:

Launching generator-assembly operations at its Hyperion equipment factory in Northwest Houston. The plant will expand ERock’s assembly capabilities to 1.2 gigawatts of capacity by the end of 2026.
Starting construction of a $473 million, 366-megawatt El Paso Electric natural-gas-powered plant to supply power for Meta Platforms’ $14 billion, 1,000-acre AI data center campus in El Paso. Meta is the parent company of the Facebook and Instagram social media companies.

“Meta gains access to an operational data center years earlier than may otherwise be possible, while El Paso Electric gains a flexible, low-cost, low-emissions grid asset that can support long-term system reliability,” Carrington said.

Nominate energy trailblazers for Houston Innovation Awards by Aug. 27

Awards Season

Calling all energy innovators: The 2026 Houston Innovation Awards, presented by InnovationMap, return this fall to celebrate the best and brightest in the Houston innovation ecosystem, and that includes those leading the energy transition.

We're asking you to nominate Houston's top innovators and startups for this year's awards.

Nominations are open now through August 27 and can be made on behalf of yourself, your organization, and other influential leaders in the local innovation scene.

The annual awards program recognizes the most innovative individuals and companies in Houston across 10 prestigious categories, including one category specifically for the energy transition.

This year's awards will honor the following categories:

Minority-founded Business, honoring an innovative startup founded or co-founded by BIPOC or LGBTQ+ representation.
Female-founded Business, honoring an innovative startup founded or co-founded by a woman.
Energy Transition Business, honoring an innovative startup providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy, and beyond.
Health Tech Business, honoring an innovative startup within the health and medical technology sectors.
Deep Tech Business, honoring an innovative startup providing technology solutions based on substantial scientific or engineering challenges, including those in the AI, robotics, and space sectors.
Startup of the Year (People's Choice), honoring a startup celebrating a recent milestone or success. The winner will be selected by the community via an interactive voting experience.
Scaleup of the Year, honoring an innovative later-stage startup that's recently reached a significant milestone in company growth.
Incubator/Accelerator of the Year, honoring a local incubator or accelerator that is championing and fueling the growth of Houston startups.
Mentor of the Year, honoring an individual who dedicates their time and expertise to guide and support budding entrepreneurs.
Trailblazer, honoring an innovator who's made a lasting impact on the Houston innovation community.

You have three weeks to submit nominees, so don't delay — nominate today at this link or fill out the form below. Qualified nominees will receive a formal application to complete, which will be reviewed by our esteemed panel of judges to determine the finalists and winners.

More announcements about the 2026 Houston Innovation Awards are coming soon. Interested in sponsoring the 2026 Houston Innovation Awards? Please contact sales@innovationmap.com.

Telsa eyes Houston area for $10 billion solar manufacturing plant

under review

Electric vehicle and clean energy company Tesla is considering building a new $10.1 billion solar cell manufacturing facility in Fort Bend County, according to documents filed with the Texas Comptroller’s Office.

If approved, the plant, called Project Sun City, would be located on a 3,050-acre site off FM 762 and FM 1994 in Richmond, Texas. Tesla aims to finish construction in 2028, with the plant being operational by early 2029.

The plant will manufacture photovoltaic (PV) solar cells and modules that can convert sunlight into electricity. PV Magazine reports that the facility is "the largest single manufacturing investment Tesla has proposed on paper."

Advisory and consulting firm Kroll submitted the documents to the Texas Comptroller of Public Accounts and noted if an agreement regarding tax incentives isn't reached, the project will exit Texas.

Tesla has requested credits under the Jobs, Energy, Technology, and Innovation (JETI) Act. The incentive program aims to attract large, capital-intensive economic development projects by lowering the property taxes an entity must pay over 10 years if it meets requirements related to job creation and investment. For example, pharmaceutical giant Bristol Myers Squibb Co. recently announced that its forthcoming $2.3 billion Houston-area manufacturing site is a qualified project under the JETI program.

Kroll predicts that the facility would create 9,712 new full-time jobs, over 1,100 construction jobs and billions of dollars in future property tax revenue, the documents show. Additionally, it says the project will spur $1.1 billion in local business expenditures and that Texas would increase its GDP by approximately $107 billion as a result of the project activities.

Tesla opened its $200 million Megafactory in Brookshire, Texas, last year. The company is continuing its goal to deploy 100 gigawatts of solar manufacturing in the U.S before the end of 2028. According to the U.S. Energy Information Administration, 100 gigawatts is equal to about 8 percent of the country's power grid capacity.

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