Houston innovator tackles tire waste with hot new plant launching in 2025

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Vibhu Sharma, founder and CEO of InnoVent Renewables, saw a huge opportunity for cleaner tire waste. Photo via LinkedIn

Vibhu Sharma observed a huge sustainability problem within the automotive industry, and he was tired of no one doing anything about it.

"Globally, humans dispose 1 billion tires every year," Sharma says on the Houston Innovators Podcast. "It's a massive environmental and public health problem because these tires can take hundreds of years to break down, and what they start doing is leaking chemicals into the soil."

Today, 98 percent of all tires end up in landfills, Sharma says, and this waste contributes to a multitude of problems — from mosquito and pest infestation to chemical leaks and fire hazards. That's why he founded InnoVent Renewables, a Houston-based company that uses its proprietary continuous pyrolysis technology to convert waste tires into valuable fuels, steel, and chemicals.

While the process of pyrolysis — decomposing materials using high heat — isn't new, InnoVent's process has a potential to be uniquely impactful. As Sharma explains on the show, he's targeting areas with an existing supply of waste tires. The company's first plant — located in Monterrey, Mexico — is expected to go online early in the new year, an impressive accomplishment considering Sharma started his company just over a year ago and bootstrapped the business with only a friends and family round of funding.

"It's about 16 months or so from start to commercial operations, which is phenomenal when you consider what it takes to build and operate a chemical or petrochemical facility," Sharma says.

Currently, with the facility close to operations, Sharma is looking to secure customers for the plant's products — which includes diesel, steel, and carbon black — and he doesn't have to look too far out of the automotive industry for his potential customer base. Additionally, the plant should be net zero by day one, since Sharma says he will be using the output to fuel operations.

While the first facility is in Mexico, Sharma says they are already looking at potential secondary locations with Texas at the top of his list. Houston, where Sharma has worked for 26 years, has been a strategic headquarters for InnoVent.

"When it came to doing the research and development, we were able to work with experts in the Houston and Texas areas to test out our idea and validate it," Sharma says. "One thing that gets under appreciated about Houston is how well it's connected to the rest of the world. There are so many direct connections between Houston and Latin America, as well as Europe, Middle East, and Asia."

"I also find that the Houston ecosystem is very supportive of new companies and helping them grow," he adds.

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This article originally ran on InnovationMap.

Clockwise from top left: Sean Kelly of Amperon, Dianna Liu of ARIXTechnologies, Matthew Dawson of Elementium Materials, Vibhu Sharma of InnoVent Renewables, Cindy Taff of Sage Geosystems, and Emma Konet of TierraClimate. Photos courtesy

Houston's top energy transition founders explain their biggest challenges

overheard

From finding funding to navigating the pace of traditional oil and gas company tech adoption, energy transition companies face their fair share of challenges.

This year's Houston Innovation Awards finalists in the Energy Transition category explained what their biggest challenge has been and how they've overcome it. See what they said below, and make sure to secure your tickets to the Nov. 14 event to see which of these finalists win the award.

"The evolving nature of the energy industry presents opportunities to solve some of our industry's greatest challenges. At Amperon we help optimize grid reliability and stability with the power of AI demand forecasting."

— Sean Kelly, CEO of Amperon, an AI platform powering the smart grid of the future

"The biggest challenge in leading an energy transition-focused startup has been balancing the urgency for sustainable solutions with the slow pace of change in traditional industries like oil and gas. Many companies are cautious about adopting new technologies, especially when it comes to integrating sustainability initiatives. We overcame this by positioning our solutions not just as environmentally friendly, but as tools that improve safety, efficiency, and cost savings. By aligning our value proposition with their operational goals and demonstrating real, measurable benefits, we were able to gain traction and drive adoption in industries that are traditionally resistant to change."

— Dianna Liu, CEO of ARIXTechnologies, an integrated robotics and data analytics company that delivers inspection services through its robotics platforms

"Scaling up production of hard tech is a major challenge. Thankfully, we recruited top-notch talent with experience in technology scale-up and chemical processes. In addition, we've begun building partnerships with some of the world's largest chemical manufacturers in our space who are excited to be a part of our journey and could rapidly accelerate our go to market strategy. We have significant demand for our product as early as 2025, so partnering with these companies to scale-up will bring our technology to market years ahead of doing it alone."

— Matthew Dawson, CEO of Elementium Materials, a battery technology with liquid electrolyte solutions

"Our pyrolysis reactor is a proprietary design that was developed during Covid. We ran simulations to prove that it works, but it was not easy to test it in a pilot facility, let alone scaling it up. We managed ... to run our pilot plant studies, while working with them remotely. We proved that our reactor worked and produced high quality products. Later, we built our own pilot plant R&D facility to continue running tests and optimizing the process. Then, there was the challenge of scaling it up to commercial size. ... We put together a task force of four different companies to come together to design and build this complex reactor in record time."

— Vibhu Sharma, CEO of InnoVent Renewables, a startup with proprietary continuous pyrolysis technology that converts waste tires, plastics, and biomass into valuable fuels and chemicals

"Energy storage and geothermal power generation are capital-intensive infrastructure projects, requiring investors with a deep commitment and the patience in terms of years to allow the technology to be developed and proven in the field. One challenge is finding that niche of investors with the vision to join our journey. We have succeeded in raising our $30 million series A with these types of investors, whom we’re confident will continue the journey as we scale."

— Cindy Taff, CEO of Sage Geosystems, an energy company focused on developing and deploying advanced geothermal technologies to provide reliable power and sustainable energy storage solutions regardless of geography

"The biggest challenge we've faced has been to bring together massive independent power producers on one side who are investing hundreds of millions of dollars into grid infrastructure with multi- national tech giants on the other that don't have experience working much with energy storage. As a startup with only four employees, gaining credibility with these players was critical. We overcame this hurdle by becoming the preeminent thought leader on storage emissions, through publishing white papers, discussing the issues on podcasts, and (more)."

— Emma Konet, CTO of TierraClimate, a software provider that helps grid-scale batteries reduce carbon emissions

Events not to miss, a new app launches for the energy industry, and more things to know this week. Photo via Getty Images

New energy networking app, events you can't miss, and more things to know in Houston this week

Hou knew?

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition ecosystem. Meet the new leaders of ERCOT, an app you probably should download, and events not to miss this week.

Energy networking: There's an app for that

This Houston-based media company launched a networking platform to help solve the energy crisis. Screenshots via apps.apple.com

The Digital Wildcatters have created a platform for individuals to get their questions answered by experts and a space for companies seeking qualified talent. Collide is structured to ignite the next generation of energy innovators, as Collin McLelland, co-founder and CEO of Digital Wildcatters, tells EnergyCapital.

“If you look at what we’ve done historically with Digital Wildcatters, we’ve built an extremely engaged community of energy professionals — it’s a next generation community, very young forward thinking professionals that are working towards solving the world’s energy crisis,” McLelland says.

The roll out of Collide has been intentionally gradual, McLelland says because they want to shape the user experience based on feedback from ongoing focus groups. Currently they have about 1,000 users and are examining how they can make the app valuable to them before providing the platform to a wider audience.

McLelland says there are two major issues within the energy sector that Collide hopes to address — a lack of knowledge about energy verticals and difficulty recruiting talent.

“What we really see with our platform is being able to bring people together where if you want to find a piece of information, you need to find a subject matter expert, or if you want to find your next job, it happens on the Collide platform,” McLelland says. Read the full story.

Upcoming must-attend events to put on your radar

Two events this month the energy transition community needs to know about. Photos by Jeff Fitlow/Rice University

September 14-15 — The Ninth Annual Digitalization in Oil & Gas Conference will focus on digitalization, decarbonization, and innovation within the energy industry across five tracks: IoT, blockchain, digital twins, edge computing, and connectivity for upstream, midstream, and downstream operators.
September 21 — The Rice Alliance Energy Tech Venture Forum is an opportunity to learn about the latest emerging technologies, meet investors to seek funding, see promising companies, and more.

People to know this week

A quick who's who roundup from last week's EnergyCapital coverage. Photo via Getty Images

Missed some of EnergyCapital's news from last week? Catch up on who to know here.

The Electric Reliability Council of Texas, or ERCOT, announced a reorganization amongst its leadership. Effective September 1, four ERCOT leaders have new titles and positions: Woody Rickerson has been named to the newly created position of senior vice president and COO; Kristi Hobbs, who previously served as vice president of corporate strategy and public utility commission relations, will replace Rickerson as vice president of system planning and weatherization and will report directly to Rickerson; Betty Day, vice president of security and compliance and chief compliance officer, has assumed oversight of business continuity; and Rebecca Zerwas will serve as director of state policy and public utility commission relations, board liaison. Read the full story.
Launched in 2022, The Texas Southern University Division for Research & Innovation is spearheading the institutions efforts in attaining the highest-tier classification for research in higher education institutions. Michelle Penn-Marshall, who serves as vice president for the division, recently sat down with the Houston Energy Transition Initiative to talk about the university’s mission to become a leader in research and the long-term goals for engaging students in the energy sector and advancing the energy transition. Read the full story.
With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future. Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals. In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company. Read the full story.

Vibhu Sharma founded InnoVent Renewables to make a sustainable impact on tire waste. Photo courtesy

Why this Houston energy innovator created a spin-off company to focus on tire waste

Q&A

With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future.

Announced earlier this month, Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company.

EnergyCapital: Why did you decide to expand the InnoVent brand to focus on renewable energy?

Vibhu Sharma: InnoVent Technology has been developing and implementing projects in renewable energy, chemicals, and oil and gas. Project examples include an EV battery chemical project for a $9 billion chemical company, municipal solid waste (MSW) to biogas, and of course pyrolysis of waste tires, plastics and biomass. Renewable energy is the calling of our time, and with our expertise in this area, we felt strongly that we must do more. With 1 billion waste tires disposed of every year, we wanted to focus on this vast opportunity, which led us to create a spin-off company called InnoVent Renewables, in order to specifically focus on innovative technologies such as pyrolysis of waste tires. We received overwhelming response from our investors and partners, and we're on our way to the first commercial production facility.

EC: Can you describe the process of converting the materials into fuel? How does it work?

VS: At a high level the process involves shredding of tires into small cubes, which are then fed into the main pyrolysis reactor. They're pre-heated enroute to the reactor, using the pyrolysis gas that's generated in the reactor. The reactor operates at a high temperature, and in the absence of oxygen, and decomposes the tires into various components. These are then separated using various techniques. The gases are treated to remove any sulfur, and then used to preheat the shredded tires. The pyrolysis oil (pyoil), which is one of the main products, is condensed out.

The pyoil is further processed to separate out higher value aromatics, and the remaining pyoil is equivalent to off-road diesel or fuel oil, and can be sold directly. The aromatic stream can be further processed or sold directly. It makes a great feed for petrochemical plants, or carbon black plants.

There are two solid products as well. These are recovered carbon black (rCB) and steel wire. Steel wire is separated from the rCB mix and can be sold directly. The rCB is further processed through a series of steps resulting in a high-quality powder which can be used to make tires, making it a completely circular product.

EC: Tell me about your expansion plan. Where are you hoping to grow the company and why in those particular regions?

VS: Our immediate plan is to build and start our commercial production facility in Monterrey, Mexico. Monterrey happens to be home to nearly 50 million waste tires. We are located very close to where the source is. We will set up our initial production train there, and leave room to expand to multiple parallel trains at the same site or nearby sites.

We have our own engineering and operations team in Monterrey, and we have access to modern infrastructure and resources, as this is a fast-growing city of 6 million people. In addition, we have close proximity to Texas for product distribution. Our next step will be to establish production facilities in Texas. We are based in Texas. Texas also has access to at least 50 million tires in landfills all across the state, and the state is taking significant measures to address this issue. We are already engaging with various entities here to plan our expansion site. Meanwhile we have been receiving high levels of interest from counties in Florida, California, as well as international sites in India and the Middle East to set up production facilities there. There are one billion waste tires disposed of every year, it's a huge opportunity. Some of these expansion decisions will depend on support from state governments, access to tires, cost of setting up the facility, etc.

EC: Do you plan on raising investment funding to reach these goals? If not, how will you be funded?

VS: We are fully funded for our first production site in Mexico. Based on our cash flow projections, we should be able to self-fund expansions at that site, and eventually add additional production trains. In order to accelerate our expansion at other sites, we intend to raise funds, with support from different states/counties in the USA where we decide to expand, and with support from investors. We are also open to strategic partners that can team up with us for the expansion both internationally and domestically.

EC: In the long term, what's the impact you hope to make?

VS: Each production train of 15,000 tons that recycles 1 million passenger tires per year, can reduce CO2 emissions by 80 million pounds per year. Over the next five years, our goal is to get that target to 150,000 tons of recycling, which is 800 million pounds of CO2 emission reduction. That's a good impact to have, and a great way to drive renewable energy forward.

------

This conversation has been edited for brevity and clarity.

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

New Houston company launches to turn recycled materials into fuel

renewables

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

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Solar power and storage help save Texans millions on electric bills, CEO tells Senate

price stability

Solar power and battery storage are saving Texans hundreds of millions of dollars on their electric bills, the president and CEO of the Solar Energy Industries Association recently told a congressional committee.

Abigail Ross Hopper, the association’s president and CEO, said in testimony given to the U.S. Senate Environment and Public Works Committee that states like Texas that are adding significant capacity for solar power and battery storage are enjoying lower, more stable prices for electricity.

“Unsubsidized solar is now the cheapest source of electricity in history in much of the country,” Hopper said. “With no fuel costs, solar provides a hedge against natural gas price volatility that continues to cause electricity price spikes.”

“The only way to put downward pressure on prices is by bringing more power online, not less,” she added.

To illustrate the value of solar power and battery storage, Hopper compared two hot summer days in Texas—one in July 2022 and the other in July 2025.

Hopper explained that the Electric Reliability Council of Texas (ERCOT) had begun installing solar on its grid in 2022 but had very little battery storage. ERCOT manages 90 percent of the state’s electrical load.

When ERCOT grid conditions buckled under high demand on the highlighted day in 2022, the price of electricity spiked to nearly $1,500 per megawatt-hour, Hopper said.

“Three years later, the amount of solar had increased substantially and was complemented by energy storage,” she said.

On the specified day in 2025, under even greater demand than three years earlier, sizable amounts of solar power, battery storage and wind power kept ERCOT’s midday price of electricity low and stable—around $50 per megawatt-hour. That dollar amount represented a nearly 100 percent decrease compared with the highlighted day in 2022.

Solar and wind supplied nearly 40 percent of Texas’ power during the first nine months of 2025, according to the U.S. Energy Information Administration (EIA).

Despite the state’s expansion of solar power and battery storage capacity, residential electricity prices in ERCOT’s territory rose 30 percent from 2020 to 2025 and are expected to climb another 29 percent from 2025 to 2030, according to a forecast from the Texas Energy Poverty Research Institute.

The increase in electric bills is tied to factors such as:

Higher natural gas prices
Greater demand from AI data centers and cryptomining facilities
Extreme weather
Population growth
Development of new transmission and distribution lines

The strain on ERCOT’s grid is only getting worse. An EIA forecast predicts demand for ERCOT electricity will jump 9.6 percent in 2026, and ERCOT expects a 50 percent jump in demand by 2029.

Spring-based private equity firm acquires West Texas wind farm

power deal

Spring-based private equity firm Arroyo Investors has teamed up with ONCEnergy, a Portland, Oregon-based developer of clean energy projects, to buy a 60-megawatt wind farm southeast of Amarillo.

Skyline Renewables, which acquired the site, known as the Whirlwind Energy Center, in 2018, was the seller. The purchase price wasn’t disclosed.

Whirlwind Energy Center, located in Floyd County, West Texas, comprises 26 utility-scale wind turbines. The wind farm, built in 2007, supplies power to Austin Energy.

“The acquisition reflects our focus on value-driven investments with strong counterparties, a solid operating track record, and clear relevance to markets with growing capacity needs,” Brandon Wax, a partner at Arroyo, said in a press release. “Partnering with ONCEnergy allows us to leverage deep operational expertise while expanding our investment footprint in the market.”

Arroyo focuses on energy infrastructure investments in the Americas. Its portfolio includes Spring-based Seaside LNG, which produces liquefied natural gas and LNG transportation services.

Last year, Arroyo closed an investment fund with more than $1 billion in total equity commitments.

Since its launch in 2003, Arroyo has “remained committed to investing in high-quality assets, creating value and positioning assets for exit within our expected hold period,” founding partner Chuck Jordan said in 2022.

$524M Texas Hill Country solar project powered by Hyundai kicks off

powering up

Corporate partners—including Hyundai Engineering & Construction, which maintains a Houston office—kicked off a $524 million solar power project in the Texas Hill Country on Jan. 27.

The 350-megawatt, utility-scale Lucy Solar Project is scheduled to go online in mid-2027 and represents one of the largest South Korean-led investments in U.S. renewable energy.

The solar farm, located on nearly 2,900 acres of ranchland in Concho County, will generate 926 gigawatt-hours of solar power each year. That’s enough solar power to supply electricity to roughly 65,000 homes in Texas.

Power to be produced by the hundreds of thousands of the project’s solar panels has already been sold through long-term deals to buyers such as Starbucks, Workday and Plano-based Toyota Motor North America.

The project is Hyundai Engineering & Construction’s largest solar power initiative outside Asia.

“The project is significant because it’s the first time Hyundai E&C has moved beyond its traditional focus on overseas government contracts to solidify its position in the global project financing market,” the company, which is supplying solar modules for the project, says on its website.

Aside from Hyundai Engineering & Construction, a subsidiary of automaker Hyundai, Korean and U.S. partners in the solar project include Korea Midland Power, the Korea Overseas Infrastructure & Urban Development Corp., solar panel manufacturer Topsun, investment firm EIP Asset Management, Primoris Renewable Energy and High Road Energy Marketing.

Primoris Renewable Energy is an Aurora, Colorado-based subsidiary of Dallas-based Primoris Services Corp. Another subsidiary, Primoris Energy Services, is based in Houston.

High Road is based in the Austin suburb of West Lake Hills.

“The Lucy Solar Project shows how international collaboration can deliver local economic development and clean power for Texas communities and businesses,” says a press release from the project’s partners.

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