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Houston innovator tackles tire waste with hot new plant launching in 2025

Vibhu Sharma, founder and CEO of InnoVent Renewables, saw a huge opportunity for cleaner tire waste. Photo via LinkedIn

Vibhu Sharma observed a huge sustainability problem within the automotive industry, and he was tired of no one doing anything about it.

"Globally, humans dispose 1 billion tires every year," Sharma says on the Houston Innovators Podcast. "It's a massive environmental and public health problem because these tires can take hundreds of years to break down, and what they start doing is leaking chemicals into the soil."

Today, 98 percent of all tires end up in landfills, Sharma says, and this waste contributes to a multitude of problems — from mosquito and pest infestation to chemical leaks and fire hazards. That's why he founded InnoVent Renewables, a Houston-based company that uses its proprietary continuous pyrolysis technology to convert waste tires into valuable fuels, steel, and chemicals.

While the process of pyrolysis — decomposing materials using high heat — isn't new, InnoVent's process has a potential to be uniquely impactful. As Sharma explains on the show, he's targeting areas with an existing supply of waste tires. The company's first plant — located in Monterrey, Mexico — is expected to go online early in the new year, an impressive accomplishment considering Sharma started his company just over a year ago and bootstrapped the business with only a friends and family round of funding.

"It's about 16 months or so from start to commercial operations, which is phenomenal when you consider what it takes to build and operate a chemical or petrochemical facility," Sharma says.

Currently, with the facility close to operations, Sharma is looking to secure customers for the plant's products — which includes diesel, steel, and carbon black — and he doesn't have to look too far out of the automotive industry for his potential customer base. Additionally, the plant should be net zero by day one, since Sharma says he will be using the output to fuel operations.

While the first facility is in Mexico, Sharma says they are already looking at potential secondary locations with Texas at the top of his list. Houston, where Sharma has worked for 26 years, has been a strategic headquarters for InnoVent.

"When it came to doing the research and development, we were able to work with experts in the Houston and Texas areas to test out our idea and validate it," Sharma says. "One thing that gets under appreciated about Houston is how well it's connected to the rest of the world. There are so many direct connections between Houston and Latin America, as well as Europe, Middle East, and Asia."

"I also find that the Houston ecosystem is very supportive of new companies and helping them grow," he adds.

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This article originally ran on InnovationMap.

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A View From HETI

The process permanently stores some CO2 underground, reducing carbon emissions and carbon intensity. Photo courtesy UH

A new report from the University of Houston estimates that a method known as carbon dioxide-enhanced oil recovery (CO2-EOR) could recover roughly 137 billion barrels of U.S. oil—with Texas and the Gulf Coast poised to play a major role.

A UH Energy-produced white paper, titled “Revitalization of Mature Oil Fields: Opportunities and Challenges of CO2-EOR,” looks at how CO2-EOR could increase U.S. energy supply, reduce carbon emissions and lower the carbon intensity of oil production.

CO2-EOR injects pressurized carbon dioxide into mature oil wells to loosen and push oil trapped underground toward the production wells, allowing operators to extract oil typically left behind. The process permanently stores some CO2 underground, reducing carbon emissions and carbon intensity.

“Injected CO2 works to revitalize mature oil fields by reducing oil viscosity, improving sweep efficiency and restoring reservoir pressure, resulting in incremental oil production beyond primary and secondary recovery,” the report reads. “CO2-EOR also supports permanent carbon storage and by virtue of this will produce uniquely low-carbon intensity oil for global markets.”

Authored by Charles McConnell, executive director of UH's Center for Carbon Management in Energy, and Zhiyuan Li, a UH petroleum engineering doctoral candidate, the paper says that much of the opportunity lies right under the feet of Texas oil companies.

Texas and the Gulf Coast, including its offshore resources, have half of the nation's oil resources considered favorable for the CO2-EOR technology, the report says. According to UH, conventional U.S. oil reservoirs contain 624 billion barrels, with 434 billion barrels still underground, including about 20 billion barrels of proven reserves.

Still, the paper argues that the economics behind CO2-EOR need to be considered. The process’ success depends on a number of factors, including costs of carbon capture, field redevelopment, operations, monitoring, transportation and available tax incentives, according to UH.

Logistically, developing CO2-EOR operations out of older wells and infrastructure presents pros and cons. While using older wells can be more economical, aging infrastructure may require more frequent monitoring, inspection, repair or re-plugging, according to UH.

Ultimately, the report recommends focusing CO2-EOR development on mature oil fields with existing infrastructure, well-understood geology and reliable CO2 supplies. This approach, UH says, could help extend the productive life of existing oil fields while supporting “lower carbon intensity oil for global markets and a significant contribution to energy security.”

Read the full report here.

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