Houston innovator tackles tire waste with hot new plant launching in 2025

listen in

Vibhu Sharma, founder and CEO of InnoVent Renewables, saw a huge opportunity for cleaner tire waste. Photo via LinkedIn

Vibhu Sharma observed a huge sustainability problem within the automotive industry, and he was tired of no one doing anything about it.

"Globally, humans dispose 1 billion tires every year," Sharma says on the Houston Innovators Podcast. "It's a massive environmental and public health problem because these tires can take hundreds of years to break down, and what they start doing is leaking chemicals into the soil."

Today, 98 percent of all tires end up in landfills, Sharma says, and this waste contributes to a multitude of problems — from mosquito and pest infestation to chemical leaks and fire hazards. That's why he founded InnoVent Renewables, a Houston-based company that uses its proprietary continuous pyrolysis technology to convert waste tires into valuable fuels, steel, and chemicals.

While the process of pyrolysis — decomposing materials using high heat — isn't new, InnoVent's process has a potential to be uniquely impactful. As Sharma explains on the show, he's targeting areas with an existing supply of waste tires. The company's first plant — located in Monterrey, Mexico — is expected to go online early in the new year, an impressive accomplishment considering Sharma started his company just over a year ago and bootstrapped the business with only a friends and family round of funding.

"It's about 16 months or so from start to commercial operations, which is phenomenal when you consider what it takes to build and operate a chemical or petrochemical facility," Sharma says.

Currently, with the facility close to operations, Sharma is looking to secure customers for the plant's products — which includes diesel, steel, and carbon black — and he doesn't have to look too far out of the automotive industry for his potential customer base. Additionally, the plant should be net zero by day one, since Sharma says he will be using the output to fuel operations.

While the first facility is in Mexico, Sharma says they are already looking at potential secondary locations with Texas at the top of his list. Houston, where Sharma has worked for 26 years, has been a strategic headquarters for InnoVent.

"When it came to doing the research and development, we were able to work with experts in the Houston and Texas areas to test out our idea and validate it," Sharma says. "One thing that gets under appreciated about Houston is how well it's connected to the rest of the world. There are so many direct connections between Houston and Latin America, as well as Europe, Middle East, and Asia."

"I also find that the Houston ecosystem is very supportive of new companies and helping them grow," he adds.

———

This article originally ran on InnovationMap.

Vibhu Sharma founded InnoVent Renewables to make a sustainable impact on tire waste. Photo courtesy

Why this Houston energy innovator created a spin-off company to focus on tire waste

Q&A

With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future.

Announced earlier this month, Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company.

EnergyCapital: Why did you decide to expand the InnoVent brand to focus on renewable energy?

Vibhu Sharma: InnoVent Technology has been developing and implementing projects in renewable energy, chemicals, and oil and gas. Project examples include an EV battery chemical project for a $9 billion chemical company, municipal solid waste (MSW) to biogas, and of course pyrolysis of waste tires, plastics and biomass. Renewable energy is the calling of our time, and with our expertise in this area, we felt strongly that we must do more. With 1 billion waste tires disposed of every year, we wanted to focus on this vast opportunity, which led us to create a spin-off company called InnoVent Renewables, in order to specifically focus on innovative technologies such as pyrolysis of waste tires. We received overwhelming response from our investors and partners, and we're on our way to the first commercial production facility.

EC: Can you describe the process of converting the materials into fuel? How does it work?

VS: At a high level the process involves shredding of tires into small cubes, which are then fed into the main pyrolysis reactor. They're pre-heated enroute to the reactor, using the pyrolysis gas that's generated in the reactor. The reactor operates at a high temperature, and in the absence of oxygen, and decomposes the tires into various components. These are then separated using various techniques. The gases are treated to remove any sulfur, and then used to preheat the shredded tires. The pyrolysis oil (pyoil), which is one of the main products, is condensed out.

The pyoil is further processed to separate out higher value aromatics, and the remaining pyoil is equivalent to off-road diesel or fuel oil, and can be sold directly. The aromatic stream can be further processed or sold directly. It makes a great feed for petrochemical plants, or carbon black plants.

There are two solid products as well. These are recovered carbon black (rCB) and steel wire. Steel wire is separated from the rCB mix and can be sold directly. The rCB is further processed through a series of steps resulting in a high-quality powder which can be used to make tires, making it a completely circular product.

EC: Tell me about your expansion plan. Where are you hoping to grow the company and why in those particular regions?

VS: Our immediate plan is to build and start our commercial production facility in Monterrey, Mexico. Monterrey happens to be home to nearly 50 million waste tires. We are located very close to where the source is. We will set up our initial production train there, and leave room to expand to multiple parallel trains at the same site or nearby sites.

We have our own engineering and operations team in Monterrey, and we have access to modern infrastructure and resources, as this is a fast-growing city of 6 million people. In addition, we have close proximity to Texas for product distribution. Our next step will be to establish production facilities in Texas. We are based in Texas. Texas also has access to at least 50 million tires in landfills all across the state, and the state is taking significant measures to address this issue. We are already engaging with various entities here to plan our expansion site. Meanwhile we have been receiving high levels of interest from counties in Florida, California, as well as international sites in India and the Middle East to set up production facilities there. There are one billion waste tires disposed of every year, it's a huge opportunity. Some of these expansion decisions will depend on support from state governments, access to tires, cost of setting up the facility, etc.

EC: Do you plan on raising investment funding to reach these goals? If not, how will you be funded?

VS: We are fully funded for our first production site in Mexico. Based on our cash flow projections, we should be able to self-fund expansions at that site, and eventually add additional production trains. In order to accelerate our expansion at other sites, we intend to raise funds, with support from different states/counties in the USA where we decide to expand, and with support from investors. We are also open to strategic partners that can team up with us for the expansion both internationally and domestically.

EC: In the long term, what's the impact you hope to make?

VS: Each production train of 15,000 tons that recycles 1 million passenger tires per year, can reduce CO2 emissions by 80 million pounds per year. Over the next five years, our goal is to get that target to 150,000 tons of recycling, which is 800 million pounds of CO2 emission reduction. That's a good impact to have, and a great way to drive renewable energy forward.

------

This conversation has been edited for brevity and clarity.

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

New Houston company launches to turn recycled materials into fuel

renewables

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

Ad Placement 300x100

Ad Placement 300x600

CultureMap Emails are Awesome

Property Showcase

Texas among top states for EV charging access, report shows

by the numbers

A new study from FinanceBuzz reports that Texas has the fifth most public electric vehicle charging stations among states in the U.S.

In its Electric Vehicle (EV) Statistics [2025]: Trends in Sales, Savings, and More report, FinanceBuzz, a personal finance and investment adviser, compiled electric vehicle data to find sales trends, adoption rates, charging infrastructure, costs, savings and more.

Texas has a total of 3,709 public EV charging stations, which equals about 16 stations per 1,000 EVs, according to the report. The remaining top five included:

No. 1 California with 17,122 EV charging stations
No. 2 New York with 4,814 EV charging stations
No.3 Massachusetts with 3,738 EV charging stations
No. 4 Florida with 3,715 EV charging stations

Los Angeles had the most public charging stations at 1,609 among U.S. cities. Austin was Texas’s top city with 656 stations.

The study also looked at how much Americans are spending on transportation, and found that the average American using a gas vehicle spends $1,865 annually on fuel. FinanceBuzz found that electric vehicle owners would pay 65 percent less on energy costs. Calculations were based on driving 14,489 miles annually, which measures to 37.9 miles per day. The full report sourced data from the International Energy Agency, the U.S. Department of Energy, the U.S. Department of Transportation, AAA, the U.S. Energy Information Administration and other organizations.

The report said Americans purchased over 1.5 million EVs in 2024, which equals approximately 10 percent of all new light-duty vehicles sold, citing information from the International Council on Clean Transportation.

While Tesla remains the most popular make, 24 new EV models were launched in 2024 by other companies, which represents a 15 percent increase from the previous year.

Other trends in the report included:

The U.S. now has more than 64,000 public charging stations and over 168,000 charging ports, which is up from fewer than 1,000 stations in 2010.
An average EV owner will spend about $654 per year on electricity, compared to $1,865 for a gas-powered vehicle. The savings equate to about $1,211 per year.
In 2024, U.S. EV sales surpassed 1.5 million, but the pace slowed compared to the previous year, with a 10 percent increase versus 40 percent in 2023.
Insuring an EV can be more costly because parts are harder to come by, making repairs and replacements more expensive.
In the second quarter of 2024, nearly half of new EVs were leased, which is a 28 percentage point increase since 2021.

CenterPoint Energy names new COO as resiliency initiatives continue

new hire

CenterPoint Energy has named Jesus Soto Jr. as its new executive vice president and chief operating officer.

An energy industry veteran with deep ties to Texas, Soto will oversee the company's electric operations, gas operations, safety, supply chain, and customer care functions. The company says Soto will also focus on improving reliability and meeting the increased energy needs in the states CenterPoint serves.

"We are pleased to be able to welcome a leader of Jesus Soto's caliber to CenterPoint's executive team,” Jason Wells, CEO and president of CenterPoint, said in a news release. “We have one of the most dynamic growth stories in the industry, and over the next five years we will deliver over $31 billion of investments across our footprint as part of our capital plan. Jesus's deep understanding and background are the perfect match to help us deliver this incredible scope of work at-pace that will foster the economic development and growth demands in our key markets. He will also be instrumental in helping us continue to focus on improving safety and delivering better reliability for all the communities we are fortunate to serve.”

Soto comes to CenterPoint with over 30 years of experience in leading large teams and executing large scale capital projects. As a longtime Houstonian, he served in roles as executive vice president of Quanta Services and COO for Mears Group Inc. He also served in senior leadership roles at other utility and energy companies, including PG&E Corporation in Northern California and El Paso Corp. in Houston.

Soto has a bachelor's degree in civil engineering from the University of Texas at El Paso, and a master's degree in civil engineering from Texas A&M University. He has a second master's degree in business administration from the University of Phoenix.

“I'm excited to join CenterPoint's high-performing team,” Soto said in the news release. “It's a true privilege to be able to serve our 7 million customers in Texas, Indiana, Ohio and Minnesota. We have an incredible amount of capital work ahead of us to help meet the growing energy needs of our customers and communities, especially across Texas.”

Soto will join the company on Aug. 11 and report to Wells as CenterPoint continues on its Greater Houston Resiliency Initiative and Systemwide Resiliency Plan.

“To help realize our resiliency and growth goals, I look forward to helping our teams deliver this work safely while helping our customers experience better outcomes,” Soto added in the news release. “They expect, and deserve, no less.”

Oil markets on edge: Geopolitics, supply risks, and what comes next

guest column

Oil prices are once again riding the waves of geopolitics. Uncertainty remains a key factor shaping global energy trends.

As of June 25, 2025, U.S. gas prices were averaging around $3.22 per gallon, well below last summer’s levels and certainly not near any recent high. Meanwhile, Brent crude is trading near $68 per barrel, though analysts warn that renewed escalation especially involving Iran and the Strait of Hormuz could push prices above $90 or even $100. Trump’s recent comments that China may continue purchasing Iranian oil add yet another layer of geopolitical complexity.

So how should we think about the state of the oil market and what lies ahead over the next year?

That question was explored on the latest episode of The Energy Forum with experts Skip York and Abhi Rajendran, who both bring deep experience in analyzing global oil dynamics.

“About 20% of the world’s oil and LNG flows through the Strait of Hormuz,” said Skip. “When conflict looms, even the perception of disruption can move the market $5 a barrel or more.”

This is exactly what we saw recently: a market reacting not just to actual supply and demand, but to perceived risk. And that risk is compounding existing challenges, where global demand remains steady, but supply has been slow to respond.

Abhi noted that U.S. shale production has been flat so far this year, and that given the market’s volatility, it’s becoming harder to stay short on oil. In his view, a higher price floor may be taking hold, with longer-lasting upward pressure likely if current dynamics continue.

Meanwhile, OPEC+ is signaling supply increases, but actual delivery has underwhelmed. Add in record-breaking summer heat in the Middle East, pulling up seasonal demand, and it’s easy to see why both experts foresee a return to the $70–$80 range, even without a major shock.

Longer-term, structural changes in China’s energy mix are starting to reshape demand patterns globally. Diesel and gasoline may have peaked, while petrochemical feedstock growth continues.

Skip noted that China has chosen to expand mobility through “electrons, not molecules,” a reference to electric vehicles over conventional fuels. He pointed out that EVs now account for over 50% of monthly vehicle sales, a signal of a longer-term shift in China’s energy demand.

But geopolitical context matters as much as market math. In his recent policy brief, Jim Krane points out that Trump’s potential return to a “maximum pressure” campaign on Iran is no longer guaranteed strong support from Gulf allies.

Jim points out that Saudi and Emirati leaders are taking a more cautious approach this time, worried that another clash with Iran could deter investors and disrupt progress on Vision 2030. Past attacks and regional instability continue to shape their more restrained approach.

And Iran, for its part, has evolved. The “dark fleet” of sanctions-evasion tankers has expanded, and exports are booming up to 2 million barrels per day, mostly to China. Disruption won’t be as simple as targeting a single export terminal anymore, with infrastructure like the Jask terminal outside the Strait of Hormuz.

Where do we go from here?

Skip suggests we may see prices drift upward through 2026 as OPEC+ runs out of spare capacity and U.S. shale declines. Abhi is even more bullish, seeing potential for a quicker climb if demand strengthens and supply falters.

We’re entering a phase where geopolitical missteps, whether in Tehran, Beijing, or Washington, can have outsized impacts. Market fundamentals matter, but political risk is the wildcard that could rewrite the price deck overnight.

As these dynamics continue to evolve, one thing is clear: energy policy, diplomacy, and investment strategy must be strategically coordinated to manage risk and maintain market stability. The stakes for global markets are simply too high for misalignment.

------------

Scott Nyquist is a senior advisor at McKinsey & Company and vice chairman, Houston Energy Transition Initiative of the Greater Houston Partnership. The views expressed herein are Nyquist's own and not those of McKinsey & Company or of the Greater Houston Partnership. This article originally appeared on LinkedIn.

View All Listings

ENERGYCAPITALHTX EMAILS ARE AWESOME