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Houston innovator tackles tire waste with hot new plant launching in 2025

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Vibhu Sharma, founder and CEO of InnoVent Renewables, saw a huge opportunity for cleaner tire waste. Photo via LinkedIn

Vibhu Sharma observed a huge sustainability problem within the automotive industry, and he was tired of no one doing anything about it.

"Globally, humans dispose 1 billion tires every year," Sharma says on the Houston Innovators Podcast. "It's a massive environmental and public health problem because these tires can take hundreds of years to break down, and what they start doing is leaking chemicals into the soil."

Today, 98 percent of all tires end up in landfills, Sharma says, and this waste contributes to a multitude of problems — from mosquito and pest infestation to chemical leaks and fire hazards. That's why he founded InnoVent Renewables, a Houston-based company that uses its proprietary continuous pyrolysis technology to convert waste tires into valuable fuels, steel, and chemicals.

While the process of pyrolysis — decomposing materials using high heat — isn't new, InnoVent's process has a potential to be uniquely impactful. As Sharma explains on the show, he's targeting areas with an existing supply of waste tires. The company's first plant — located in Monterrey, Mexico — is expected to go online early in the new year, an impressive accomplishment considering Sharma started his company just over a year ago and bootstrapped the business with only a friends and family round of funding.

"It's about 16 months or so from start to commercial operations, which is phenomenal when you consider what it takes to build and operate a chemical or petrochemical facility," Sharma says.

Currently, with the facility close to operations, Sharma is looking to secure customers for the plant's products — which includes diesel, steel, and carbon black — and he doesn't have to look too far out of the automotive industry for his potential customer base. Additionally, the plant should be net zero by day one, since Sharma says he will be using the output to fuel operations.

While the first facility is in Mexico, Sharma says they are already looking at potential secondary locations with Texas at the top of his list. Houston, where Sharma has worked for 26 years, has been a strategic headquarters for InnoVent.

"When it came to doing the research and development, we were able to work with experts in the Houston and Texas areas to test out our idea and validate it," Sharma says. "One thing that gets under appreciated about Houston is how well it's connected to the rest of the world. There are so many direct connections between Houston and Latin America, as well as Europe, Middle East, and Asia."

"I also find that the Houston ecosystem is very supportive of new companies and helping them grow," he adds.

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This article originally ran on InnovationMap.

Vibhu Sharma founded InnoVent Renewables to make a sustainable impact on tire waste. Photo courtesy

Why this Houston energy innovator created a spin-off company to focus on tire waste

Q&A

With over a billion cars currently on the road — each with four tires that will eventually end up discarded, one Houstonian is hoping to create the infrastructure to sustainably dispose of tire waste now and into the future.

Announced earlier this month, Vibhu Sharma founded InnoVent Renewables to establish production facilities that utilize a proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

In a Q&A with EnergyCapital, Sharma explains his plans to sustainably impact the tire waste space and his vision for his company.

EnergyCapital: Why did you decide to expand the InnoVent brand to focus on renewable energy?

Vibhu Sharma: InnoVent Technology has been developing and implementing projects in renewable energy, chemicals, and oil and gas. Project examples include an EV battery chemical project for a $9 billion chemical company, municipal solid waste (MSW) to biogas, and of course pyrolysis of waste tires, plastics and biomass. Renewable energy is the calling of our time, and with our expertise in this area, we felt strongly that we must do more. With 1 billion waste tires disposed of every year, we wanted to focus on this vast opportunity, which led us to create a spin-off company called InnoVent Renewables, in order to specifically focus on innovative technologies such as pyrolysis of waste tires. We received overwhelming response from our investors and partners, and we're on our way to the first commercial production facility.

EC: Can you describe the process of converting the materials into fuel? How does it work?

VS: At a high level the process involves shredding of tires into small cubes, which are then fed into the main pyrolysis reactor. They're pre-heated enroute to the reactor, using the pyrolysis gas that's generated in the reactor. The reactor operates at a high temperature, and in the absence of oxygen, and decomposes the tires into various components. These are then separated using various techniques. The gases are treated to remove any sulfur, and then used to preheat the shredded tires. The pyrolysis oil (pyoil), which is one of the main products, is condensed out.

The pyoil is further processed to separate out higher value aromatics, and the remaining pyoil is equivalent to off-road diesel or fuel oil, and can be sold directly. The aromatic stream can be further processed or sold directly. It makes a great feed for petrochemical plants, or carbon black plants.

There are two solid products as well. These are recovered carbon black (rCB) and steel wire. Steel wire is separated from the rCB mix and can be sold directly. The rCB is further processed through a series of steps resulting in a high-quality powder which can be used to make tires, making it a completely circular product.

EC: Tell me about your expansion plan. Where are you hoping to grow the company and why in those particular regions?

VS: Our immediate plan is to build and start our commercial production facility in Monterrey, Mexico. Monterrey happens to be home to nearly 50 million waste tires. We are located very close to where the source is. We will set up our initial production train there, and leave room to expand to multiple parallel trains at the same site or nearby sites.

We have our own engineering and operations team in Monterrey, and we have access to modern infrastructure and resources, as this is a fast-growing city of 6 million people. In addition, we have close proximity to Texas for product distribution. Our next step will be to establish production facilities in Texas. We are based in Texas. Texas also has access to at least 50 million tires in landfills all across the state, and the state is taking significant measures to address this issue. We are already engaging with various entities here to plan our expansion site. Meanwhile we have been receiving high levels of interest from counties in Florida, California, as well as international sites in India and the Middle East to set up production facilities there. There are one billion waste tires disposed of every year, it's a huge opportunity. Some of these expansion decisions will depend on support from state governments, access to tires, cost of setting up the facility, etc.

EC: Do you plan on raising investment funding to reach these goals? If not, how will you be funded?

VS: We are fully funded for our first production site in Mexico. Based on our cash flow projections, we should be able to self-fund expansions at that site, and eventually add additional production trains. In order to accelerate our expansion at other sites, we intend to raise funds, with support from different states/counties in the USA where we decide to expand, and with support from investors. We are also open to strategic partners that can team up with us for the expansion both internationally and domestically.

EC:  In the long term, what's the impact you hope to make?

VS: Each production train of 15,000 tons that recycles 1 million passenger tires per year, can reduce CO2 emissions by 80 million pounds per year. Over the next five years, our goal is to get that target to 150,000 tons of recycling, which is 800 million pounds of CO2 emission reduction. That's a good impact to have, and a great way to drive renewable energy forward.

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This conversation has been edited for brevity and clarity.

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

New Houston company launches to turn recycled materials into fuel

renewables

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

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Clean energy leaders taking the stage at Houston Energy and Climate Week

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Some of the biggest names in the clean energy scene will be sharing their expertise in Houston this week.

From leaders fresh off one of the industry's biggest IPOs to local organizers, here's who's speaking at promising panels and anchor events during Houston Energy and Climate Week—taking place now through Sept. 18. Visit each event's website for a full lineup.

Read more about Houston Energy and Climate Week and its programming in Energy Capital's event preview. Or learn more about the startups pitching at events throughout the week here.

Energy Solutions in a New Era Hosted by JERA & Mitsubishi Heavy Industries — Sept. 15 at the Ion

  • Mary Dhillon, strategy manager at Fervo Energy
  • Ricky Sakai, SVP of investment & business development at Mitsubishi Heavy Industries America
  • Daniel Padilla, strategy & business development lead at Emerald AI
  • Adrian Trömel, chief innovation officer / interim vice president for innovation at Rice University (moderator)
  • Shigeki Uchihashi, VP of strategy & corporate venturing at JERA Americas

Cypher Pilotathon and Startup Showcase — Sept. 15 at POST Houston

  • Nada Ahmed, co-founder and CRO of Energytech Cypher
  • Taylor Chapman, investment principal at New Climate Ventures
  • Jason Ethier, co-founder and CEO of Energytech Cypher
  • Sean Kelly, CEO of Amperon
  • Ionel Nechiti, investment director for Aramco Ventures
  • Hema Prapoo, global energy industry leader from Microsoft
  • Ishan Rao, VP of commercial at Syzygy Plasmonics

Greentown Climatetech Summit — Sept. 16 at Greentown Labs

  • Arne Ballantine, co-founder of Ohmium International
  • David Baldwin, partner at SCF Partners
  • Christopher Hanson, former chair of the U.S. Nuclear Regulatory Commission
  • Tim Latimer, CEO and co-founder of Fervo Energy
  • Georgina Campbell Flatter, CEO of Greentown Labs
  • Nicolaus Radford, CEO and co-founder of Persona AI
  • Prag Mishra, chief AI officer at Armada
  • Jeremy Pitts, managing director at Activate
  • Bobby Gallagher, CEO, CTO and co-founder of Deployable Energy
  • Jason Wells, chair, president and CEO of CenterPoint Energy
  • Eliecer Viamontes, CEO of Entergy Texas

Rice Alliance Energy Tech Venture Forum — Sept. 17 at Rice University’s Jones Graduate School of Business

  • Laurent Alteirac, enabling technology development manager at SLB
  • Kemal Anbarci, managing executive and general manager of venture capital at Chevron Technology Ventures
  • Sameer Bandhu, managing director of ventures and licensing at GE Vernova
  • Brad Burke, former associate vice president at Rice Office of Innovation and former executive director of Rice Alliance for Technology and Entrepreneurship at Rice University (moderator)
  • Andres Cabada, managing director at Halliburton Labs
  • Quennie Co, managing partner at Shell Ventures
  • Rob Crane, technology scouting & venturing manager at ExxonMobil
  • Ira Ehrenpreis, founder and managing partner at DBL Partners
  • Menachem Elimelech, director of Rice Center for Membrane Excellence (RiCeME) at Rice University
  • Brian Iversen, founder & managing partner at Cimbria Capital
  • Dustin Kinder, CEO of Maverick Water Group
  • Megan Lund, lead of venturing strategy & strategic partnerships at Woodside Energy
  • Sean Maher, vice president of investor relations & chief economist at Phillips 66
  • Robert Mellors, SUPERHOT program director at ARPA-E
  • John (JR) Reale, interim associate vice president for industry and new ventures at Rice University and executive director of Rice Alliance for Technology and Entrepreneurship at Rice University
  • Chad Seely, SVP of regulatory policy, general counsel, chief compliance officer, and corporate secretary at ERCOT
  • David Sholl, executive vice president for research and professor of chemical & biomolecular engineering at Rice University
  • Jim Sledzik, managing director of strategic venturing, North America, at Aramco Ventures

New 160MW battery storage project comes online in Houston

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Colorado-based energy storage company SMT Energy and North Carolina-based software company FlexGen have begun operations of Houston IV, a 160-megawatt utility-scale battery storage facility that aims to support the ERCOT grid.

The companies delivered the project in just six weeks, according to a news release. Mississippi-based Irby Construction Company served as the engineering, procurement, and construction (EPC) partner, and CenterPoint Energy will serve as the interconnecting utility.

“FlexGen’s distinctive combination of software automation, our remote operations center, and on-the-ground field expertise all work together to accelerate battery deployment,” Jason Rislov, SVP of operations at FlexGen, said in the release. “What used to take 25-plus weeks took us six. That time saved translates directly into giving the grid and consumers what they need most right now: a more reliable, resilient energy system.”

Houston IV is one of more than 12 projects that SMT and FlexGen have built to connect to ERCOT, according to Energy Storage News.

“Bringing a 160-MW battery storage facility online in just six weeks required disciplined planning, seamless coordination, and an unwavering focus on safety and quality,” Shaun Coleman, project manager at Irby Construction, said in a news release. “The SMT Energy, FlexGen, and Irby Construction teams coordinated engineering, procurement, and construction to keep every workstream aligned, identify challenges early, and maintain safety and quality at an accelerated pace. That integration is critical, not only to delivering projects quickly, but also to ensuring battery storage facilities perform reliably over the long term.”

Houston IV is expected to store and provide enough electricity to power 8,800 homes in Texas annually. In March, SMT Energy secured $135 million in funding for the project from Macquarie and KeyBanc Capital Markets as joint lead arrangers. SMT and FlexGen broke ground to signal the start of the process in May.

In 2023, SMT Energy and joint venture partner SUSI Partners also announced plans to add 10 battery storage projects to Texas, which would double capacity from 100 megawatts to 200 megawatts in the Houston and Dallas areas.

Meet the 80+ startups pitching at Houston Energy and Climate Week

Pitch Lineup

One of the highlights from Houston Energy and Climate Week is hearing directly from the up-and-coming founders working to reshape the energy landscape.

This year, dozens of startups from Brazil to Berkeley and from right here in the Bayou City will compete for cash prizes and bragging rights while showcasing their concepts at HECW pitch events. Here's who's pitching at some of the week's signature competitions. Check back after the week wraps to see who takes home the top prizes.

Cypher Pilotathon and Startup Showcase — Sept. 15 at POST Houston

At the Cypher Pilotathon, founders will give their best 7-minute pilot pitches to industry experts and a live audience, followed by Q&A. This year's event will center around the theme, "The NEW Energy Industrial Revolution." Here's who's pitching:

  • Houston-based Aeromine Technologies, a distributed wind turbine company
  • San Francisco-based Ammobia, which develops low-carbon, energy source-agnostic ammonia
  • Birmingham, Alabama-based Ashipa Electric, a renewable energy semiconductor and microgrid manufacturer
  • Houston-based BigMachine AI, an AI engineer for industrial projects
  • Houston-based Corrolytics, which has developed corrosion detection technology
  • São Paulo, Brazil-based GLR Tech, which has developed a compact, scalable, low-cost platform for industrial emissions control
  • Monreal-based Green Graphite Technologies, which produces battery-grade graphite in a cost-effective and sustainable manner
  • Boston-based KIRA, which converts industrial wastewater into ultrapure water and solids
  • Edinburgh-based Mocean Energy, which works to deliver renewable ocean energy to power offshore industry
  • Los Angeles-based Mote, which works to convert agricultural and forestry waste into clean energy
  • Berkeley-based Oleo, which is developing a biomanufacturing platform to transform biomass waste into carbon-negative, cost-competitive oil feedstocks for advanced fuels
  • Oslo, Norway-based OTee, an automation machinery manufacturer
  • Houston-based Resollant, which is working to produce battery-grade graphite and ultra-low-cost hydrogen
  • Tulsa-based RyuGen Energy Solutions Inc., which works to turn underused commercial power into distributed AI infrastructure
  • Berkeley-based Sunchem, which provides precision separation of critical metals from sources including e-waste, evaporator scrap, solar panels, and mining ores and concentrates

Twenty-two other startups will participate in the startup showcase. See the full list here.

Greentown Climatetech Summit — Sept. 16 at the Continental Club

Ten Greentown startups will compete for $25,000 in prizes at Greentown Climatetech Summit's signature pitch event. Judges include Dave Dreessen, of Chevron Technology Ventures’ Future Energy Fund, and Jon Greene, of New Climate Ventures. Here's who's pitching:

  • Houston-based AMPeers, which manufactures high-temperature superconducting wire for high-power electrification infrastructure
  • Detroit-based AmHyTech, which enables ambient-condition liquid ammonia handling for fertilizer and fuel applications
  • Houston- and Zurich-based Biosimo, which converts biomass-based ethanol into lower-carbon acetic acid and acetyls
  • Houston-based Capwell Services Inc., which captures methane from low-flow oil and gas vents and returns it to market
  • Cleveland- and Ghana-based Cocoa Potash, which extracts potassium carbonate and fertilizer from cocoa, coconut, and palm-nut waste
  • Houston-based Solidec, which electrolyzes air, water, and electricity into onsite hydrogen peroxide.
  • Houston-based Focis AI, which converts industrial laser scans into a queryable digital twin of refineries and plants
  • Calgary-based Kanin Energy, which develops and finances waste heat to power projects for industrial clients
  • San Francisco-based FelixFusion, which models grid connection points so developers can validate interconnection in minutes
  • Houston-based Pike Robotics, which deploys its Wall-Eye robot to inspect hazardous tanks without taking assets offline

TEX-E Student Innovators will also pitch earlier in the day-long event, and an additional five Greentown startups will compete for $1,000 during the Lightning Pitch Competition. Find more information here.

Rice Alliance Energy Tech Venture Forum — Sept. 17 at Rice University’s Jones Graduate School of Business

Houston-based companies Aquanta Vision, Capwell Services and Deep Anchor Solutions will be joined by startups from around the world to compete to be named one of the 10 Most Promising Companies at the 23rd Energy Tech Venture Forum. Additional companies will participate in office hours.

See the full list of nearly 50 companies pitching here.

Halliburton Labs Pitch Day — Sept. 18 at the Ion

Halliburton Labs Pitch Day brings together a curated group of early‑stage energy technology investors and 16 participating companies. The event is invitation‑only. Here's who's pitching:

  • Australia-based Aquafortus, which has developed a non-thermal liquid to liquid desalination technology for resource recovery from wastewater brine
  • Calgary-based Ayrton Energy, which has developed a proprietary technology that enables hydrogen to be stored within an organic liquid, which can be handled and transported like gasoline
  • Illinois-based Cache Energy, which is developing electrified heat and long-term energy storage
  • New York-based Cella, which is working to advance subsurface mineralization of CO2
  • Miami-based Chemergy, which has developed a patented process to convert wet organic and plastic wastes into green hydrogen
  • Tennessee-based Enexor BioEnergy, which is developing on-site waste-to-bioenergy conversion systems
  • Reno-based Espiku, which focuses on water and minerals recovery from industrially produced water
  • UK-based LiNa Energy, which is developing low-cost, solid-state sodium battery technology
  • Michigan-based Marel Power Solutions, which is developing advanced cooling technology to redefine power-stacks
  • California-based Mitico, which is developing technology to collect and purify carbon dioxide at the source, post-combustion, before it enters the atmosphere
  • Singapore-based Nandina REM, which turns end-of-life assets into new, reliable, high-performance carbon fiber materials for the aviation, aerospace and defense industries
  • California-based Noon Energy, which is developing a 100-plus-hour ultra-long-duration battery storage
  • Silicon Valley-based Proof Energy, which is commercializing next-generation metallic solid oxide fuel cell (M-SOFC) technology.
  • Berkeley-based Sunchem, which provides precision separation of critical metals from sources including e-waste, evaporator scrap, solar panels, and mining ores and concentrates
  • Singapore-based Sungreen, an advanced materials company pioneering nanotechnology-based coatings for high-efficiency, low-cost electrodes
  • Minneapolis-based Syncris, which is developing next-generation modular power systems designed for the most demanding environments
Read more about Houston Energy and Climate Week and its programming in Energy Capital's event preview.
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