New Houston company launches to turn recycled materials into fuel

renewables

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

This autonomous freight delivery provider has entered the Texas market. Photo via VAS

Companies in Transition: June 13

ENERGY FOR ALL, BY ALL

As explained at the launch event for EnergyCapitalHTX.com on 1 June by David Gow, CEO of Gow Media, “…we plan to provide informative, unbiased coverage of the Houston-based initiatives, spanning big corporations and startups. We hope that a site dedicated to the transition will bring visibility to the city’s substantive progress and to the path forward.”

This series, Companies in Transition, highlights the latest energy transition activity happening here in the world’s Capital of Energy for companies of all sizes and stages. Natalie Harms, editor of our sister site, Innovation Map, caught up with a couple of such companies making strides last week.

Volvo Group announces new self-driving freight routes across Texas

A global car brand has expanded its autonomous transport-as-a-service company to Texas.

Volvo Autonomous Solutions, or VAS, announced it has established an office in Fort Worth to set up its first self-driving freight corridors between Dallas-Fort Worth and El Paso, as well as from Dallas to Houston. Ahead of commercial launch, VAS has started hauling freight for key customers like DHL and Uber Freight for testing purposes.

"At Volvo Autonomous Solutions, we believe the path to autonomy at scale is through reducing the friction and complications around ownership and operations for customers," says Nils Jaeger, president of VAS, in a news release. "This is why we have taken the decision to be the single interface to our customers and take full ownership of the elements required for commercial autonomous transport. With the opening of our office in Texas and start of operational activities, we are building the foundations for a transport solution that will change the way we move goods on highways."

As a part of the Volvo Group, VAS provides its Autonomous Transport Solutions — a combination of hardware, software, and services — to its customers. The company has a partnership with Aurora, which includes the integration of the Aurora Driver with Volvo's on-highway truck offering.

To learn more about how Volvo is building efficiency for the entire supply chain, head on over to InnovationMap to read more.

Multinational manufacturer partners with Greentown for new startup accelerator

A climatetech incubator with locations in Houston and Somerville, Massachusetts, has announced an accelerator program with a corporate partner.

Greentown Labs and Saint-Gobain, a multinational manufacturer and distributor of high-performance materials, have opened applications for Greentown Go Build 2023. The program intends to support and accelerate startup-corporate partnerships to advance climatetech, specifically focused on circularity and decarbonizing the built environment per a news release from Greentown.

“The Greentown Go Build program is an opportunity for innovative startups to share how they are disrupting the construction market with innovative and sustainable solutions that address the need for circularity and sustainability and that align with our mission of making the world a better home,” says Minas Apelian, vice president of external and internal venturing at Saint-Gobain. “Through this program, we are eager to identify companies dedicated to reducing our reliance on raw materials and associated supply chain risk to ensure circular solutions result in profitable, sustainable growth for business and sustainable construction solutions for our industries.”

Find out if your company is a fit for this prestigious opportunity over at InnovationMap.

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Greentown and partners name 10 startups to carbontech accelerator

new cohort

The Carbon to Value Initiative (C2V Initiative)—a collaboration between Greentown Labs, NYU Tandon School of Engineering's Urban Future Lab and Fraunhofer USA—has announced 10 startup participants to join the fifth cohort of its carbontech accelerator.

The six-month accelerator aims to help cleantech startups advance their commercialization efforts through access to the C2V Initiative’s Carbontech Leadership Council (CLC). The invitation-only council consists of corporate and nonprofit leaders from organizations like Shell, TotalEnergies, XPRIZE, L’Oréal and others who “foster commercialization opportunities and identify avenues for technology validation, testing, and demonstration,” according to a release from Greentown

“The No. 1 reason startups engage with Greentown is to find customers, grow their businesses, and accelerate impact—and the Carbon to Value Initiative delivers exactly that,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “It’s a powerful example of how meaningful engagement between entrepreneurs and industry turns innovation into commercial traction.”

The C2V Initiative received more than 100 applications from 33 countries, representing a variety of carbontech innovations. The 10 startups chosen for the 2025 fifth cohort include:

Cambridge, Massachusetts-based Sora Fuel, which integrates direct-air capture with direct conversion of the captured carbon into syngas for production of sustainable aviation fuel
Brooklyn-based Arbon, which develops a humidity-swing carbon-capture solution by capturing CO₂ from the air or point-source without heat or pressure
New York-based Cella Mineral Storage, which works to develop subsurface mineralization technology with integrated software, enabling new ways to sequester CO2 underground
Germany-based ICODOS, which helps transform emissions into value through a point-source carbon capture and methanol synthesis process in a single, modularized system
Vancouver-based Lite-1, which uses advanced biomanufacturing processes to produce circular colourants for use in textiles, cosmetics and food
London-based Mission Zero Technologies, which has developed and deployed an electrified, direct-air carbon capture solution that employs both liquid-adsorption and electrochemical technologies
Kenya-based Octavia Carbon, which develops a solid-adsorption-based, direct-air carbon capture solution that utilizes geothermal heat
California-based Rushnu, which combines point-source carbon capture with chemical production, turning salt and CO2 into chlorine-based chemicals and minerals
Brooklyn-based Turnover Labs, which develops modular electrolyzers that transform raw, industrial CO2 emissions into chemical building blocks, without capture or purification
Ontario-based Universal Matter, which develops a Flash Joule Heating process that converts carbon waste such as end-of-life plastics, tires or industrial waste into graphene

The C2V Initiative is based on Greentown Go, Greentown’s open-innovation program. The C2V Initiative has supported 35 startups that have raised over $600 million in follow-on funding.

Read about the 2024 cohort here.

CenterPoint gets go-ahead for $2.9B upgrade of Houston grid

grid resiliency

Texas utility regulators have given the green light for Houston-based CenterPoint Energy to spend $2.9 billion on strengthening its Houston-area electric grid to better withstand extreme weather.

The cost of the plan is nearly $3 billion below what CenterPoint initially proposed to the Public Utility Commission of Texas.

In early 2025, CenterPoint unveiled a $5.75 billion plan to upgrade its Houston-area power system from 2026 through 2028. But the price tag dropped to $2.9 billion as part of a legal settlement between CenterPoint and cities in the utility’s service area.

Sometime after the first quarter of next year, CenterPoint customers in the Houston area will pay an extra $1 a month for the next three years to cover costs of the resiliency plan. CenterPoint serves 2.9 million customers in a 12-county territory anchored by Houston.

CenterPoint says the plan is part of its “commitment to building the most resilient coastal grid in the country.”

A key to improving CenterPoint’s local grid will be stepping up management of high-risk vegetation (namely trees), which ranks as the leading cause of power outages in the Houston area. CenterPoint says it will “go above and beyond standard vegetation management by implementing an industry-leading three-year trim cycle,” clearing vegetation from thousands of miles of power lines.

The utility company says its plan aims to prevent Houston-area power outages in case of hurricanes, floods, extreme temperatures, tornadoes, wildfires, winter storms, and other extreme weather events.

CenterPoint says the plan will:

Improve systemwide resilience by 30 percent
Expand the grid’s power-generating capacity. The company expects power demand in the Houston area to grow 2 percent per year for the foreseeable future.
Save about $50 million per year on storm cleanup costs
Avoid outages for more than 500,000 customers in the event of a disaster like last year’s Hurricane Beryl
Provide 130,000 stronger, more storm-resilient utility poles
Put more than 50 percent of the power system underground
Rebuild or upgrade more than 2,200 transmission towers
Modernize 34,500 spans of underground cables

In the Energy Capital of the World, residents “expect and deserve an electric system that is safe, reliable, cost-effective, and resilient when they need it most. We’re determined to deliver just that,” Jason Wells, president and CEO of CenterPoint, said in January.

Solidec partners with Australian company for clean hydrogen peroxide pilot

rare earth pilot

Solidec has partnered with Australia-based Lynas Rare Earth, an environmentally responsible producer of rare earth oxides and materials, to reduce emissions from hydrogen peroxide production.

The partnership marks a milestone for the Houston-based clean chemical manufacturing startup, as it would allow the company to accelerate the commercialization of its hydrogen peroxide generation technology, according to a news release.

"This collaboration is a major milestone for Solidec and a catalyst for sustainability in rare earths," Yang Xia, co-founder and CTO of Solidec, said in the release. "Solidec's technology can reduce the carbon footprint of hydrogen peroxide production by up to 90%. By combining our generators with the scale of a global leader in rare earths, we can contribute to a more secure, sustainable supply of critical minerals."

Through the partnership, Solidec will launch a pilot program of its autonomous, on-site generators at Lynas's facility in Australia. Solidec's generators extract molecules from water and air and convert them into carbon emission-free chemicals and fuels, like hydrogen peroxide. The generators also eliminate the need for transport, storage and permitting, making for a simpler, more efficient process for producing hydrogen peroxide than the traditional anthraquinone process.

"Hydrogen peroxide is essential to rare earth production, yet centralized manufacturing adds cost and complexity," Ryan DuChanois, co-founder and CEO of Solidec, added in the release. "By generating peroxide directly on-site, we're reinventing the chemical supply chain for efficiency, resilience, and sustainability."

The companies report that the pilot is expected to generate 10 tons of hydrogen peroxide per year.

If successful, the pilot would serve as a model for large-scale deployments of Solidec's generators across Lynas' operations—and would have major implications for the high-performance magnet, electric vehicles, wind turbine, and advanced electronics industries, which rely on rare earth elements.

"This partnership with Solidec is another milestone on the path to achieving our Towards 2030 vision," Luke Darbyshire, general manager of R&I at Lynas, added. "Working with Solidec allows us to establish transformative chemical supply pathways that align with our innovation efforts, while contributing to our broader vision for secure, sustainable rare earth supply chains."

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