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New Houston company launches to turn recycled materials into fuel

renewables

Tired of slow tire decomposition? This Houston company has a solution. Photo via InnoVentRenewables.com

Every year, over a billion tires are disposed of globally, and, while in use, tires are used to reach maximum speed on the road, their decomposition times are inordinately slow.

Houston-based InnoVent Renewables has a solution. The company launched this week to drive renewable energy forward with its proprietary continuous pyrolysis technology that is able to convert waste tires, plastics, and biomass into fuels and chemicals.

“We are thrilled to formally launch InnoVent Renewables and plan to ramp-up operations into early 2024," InnoVent Renewables CEO Vibhu Sharma says in a news release. “Our investors, strategic advisors, and management team are all fully committed to our success as we address the global challenge of waste tires. We firmly believe our proven process, deployed at scale globally, will have a huge positive impact on our climate and fill a clear environment need.”

While InnoVent Renewables has only just launched, Sharma has worked in the space for years with his company InnoVent Technology, a technology and consulting company working with clients on turnkey process technology and asset management solutions within the process and manufacturing industries.

During InnoVent's unique material breakdown process, its pyrolysis technology recovers chemicals from the products, and produces high-quality fuels — in in a net-zero capacity. The company's products include renewable pyrolysis oil, or PyOil; aromatics; recovered carbon black, or rCB; and steel wire. PyOil, according to InnoVent's website, can be sold as fuel oil, off-road diesel, or used as a feedstock to crude blending.

"The InnoVent team conducted product quality analysis in conjunction with a world renowned research facility and results were further validated and scaled up in 2022, using comprehensive process simulation software and pre-engineering design work for scale-up," reads the InnoVent website.

Headquartered in Houston, the company has operations in Pune, India, and Monterrey, Mexico, with plans for aggressive growth across North America and Latin America. Specifically, InnoVent is planning to open a commercial production plant in Monterrey next year. Down the road, the company's team hopes to expand in Europe, the Middle East, and Asia-Pacific.

This autonomous freight delivery provider has entered the Texas market. Photo via VAS

Companies in Transition: June 13

ENERGY FOR ALL, BY ALL

As explained at the launch event for EnergyCapitalHTX.com on 1 June by David Gow, CEO of Gow Media, “…we plan to provide informative, unbiased coverage of the Houston-based initiatives, spanning big corporations and startups. We hope that a site dedicated to the transition will bring visibility to the city’s substantive progress and to the path forward.”

This series, Companies in Transition, highlights the latest energy transition activity happening here in the world’s Capital of Energy for companies of all sizes and stages. Natalie Harms, editor of our sister site, Innovation Map, caught up with a couple of such companies making strides last week.

Volvo Group announces new self-driving freight routes across Texas

A global car brand has expanded its autonomous transport-as-a-service company to Texas.

Volvo Autonomous Solutions, or VAS, announced it has established an office in Fort Worth to set up its first self-driving freight corridors between Dallas-Fort Worth and El Paso, as well as from Dallas to Houston. Ahead of commercial launch, VAS has started hauling freight for key customers like DHL and Uber Freight for testing purposes.

"At Volvo Autonomous Solutions, we believe the path to autonomy at scale is through reducing the friction and complications around ownership and operations for customers," says Nils Jaeger, president of VAS, in a news release. "This is why we have taken the decision to be the single interface to our customers and take full ownership of the elements required for commercial autonomous transport. With the opening of our office in Texas and start of operational activities, we are building the foundations for a transport solution that will change the way we move goods on highways."

As a part of the Volvo Group, VAS provides its Autonomous Transport Solutions — a combination of hardware, software, and services — to its customers. The company has a partnership with Aurora, which includes the integration of the Aurora Driver with Volvo's on-highway truck offering.

To learn more about how Volvo is building efficiency for the entire supply chain, head on over to InnovationMap to read more.

Multinational manufacturer partners with Greentown for new startup accelerator

A climatetech incubator with locations in Houston and Somerville, Massachusetts, has announced an accelerator program with a corporate partner.

Greentown Labs and Saint-Gobain, a multinational manufacturer and distributor of high-performance materials, have opened applications for Greentown Go Build 2023. The program intends to support and accelerate startup-corporate partnerships to advance climatetech, specifically focused on circularity and decarbonizing the built environment per a news release from Greentown.

“The Greentown Go Build program is an opportunity for innovative startups to share how they are disrupting the construction market with innovative and sustainable solutions that address the need for circularity and sustainability and that align with our mission of making the world a better home,” says Minas Apelian, vice president of external and internal venturing at Saint-Gobain. “Through this program, we are eager to identify companies dedicated to reducing our reliance on raw materials and associated supply chain risk to ensure circular solutions result in profitable, sustainable growth for business and sustainable construction solutions for our industries.”

Find out if your company is a fit for this prestigious opportunity over at InnovationMap.

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Greentown Labs names Lawson Gow as its new Houston leader

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Greentown Labs has named Lawson Gow as its Head of Houston.

Gow is the founder of The Cannon, a coworking space with seven locations in the Houston area, with additional partner spaces. He also recently served as managing partner at Houston-based investment and advisory firm Helium Capital. Gow is the son of David Gow, founder of Energy Capital's parent company, Gow Media.

According to Greentown, Gow will "enhance the founder experience, cultivate strategic partnerships, and accelerate climatetech solutions" in his new role.

“I couldn’t be more excited to join Greentown at this critical moment for the energy transition,” Gow said in a news release. “Greentown has a fantastic track record of supporting entrepreneurs in Houston, Boston, and beyond, and I am eager to keep advancing our mission in the energy transition capital of the world.”

Gow has also held analyst, strategy and advising roles since graduating from Rice University.

“We are thrilled to welcome Lawson to our leadership team,” Georgina Campbell Flatter, CEO of Greentown Labs, added in the release. “Lawson has spent his career building community and championing entrepreneurs, and we look forward to him deepening Greentown’s support of climate and energy startups as our Head of Houston.”

Gow is the latest addition to a series of new hires at Greentown Labs following a leadership shakeup.

Flatter was named as the organization's new CEO in February, replacing Kevin Dutt, Greentown’s interim CEO, who replaced Kevin Knobloch after he announced that he would step down in July 2024 after less than a year in the role.

Greentown also named Naheed Malik its new CFO in January.

Timmeko Moore Love was named the first Houston general manager and senior vice president of Greentown Labs. According to LinkedIn, she left the role in January.

Key takeaways from HETI's Resilient Power Fueling Houston's Economy event

The View From HETI

Recently, the Resilient Power Fueling Houston’s Growing Economy workshop hosted by The Greater Houston Partnership’s Houston Energy Transition Initiative (HETI) brought together more than 80 industry, civic and innovation leaders in Houston to examine the region’s ability to meet rising demand with resilient power leadership.

The overarching message was clear: Houston is the epicenter of energy and power resilience and the “all of the above” strategy continues to position Houston well for the mission of continued economic growth for the region.

Morning highlights

Keynote speakers and panelists throughout the morning sessions highlighted that Houston’s ability to collaborate is creating real opportunities in a time of significant complexity and uncertainty in the power landscape. Discussions also focused on strategic approaches to resilience in both generation and transmission to serve growing power demand and drive economic growth over the near-term and long-term.

A successful near-term strategy highlighted in the workshop is the innovative business partnership to provide resilience for H-E-B’s retail operations with Enchanted Rock’s bridge-to-grid power solutions. The impact of growing sources of power demand was explored, including the decarbonization of industry and increasing digitization, and the essential collaborations between the energy and tech sectors to drive effective long-term power resilience and economic growth were discussed.

Notable quotes

“Public-private collaborations are the key to solve long-term power resilience problems with the technical expertise and investment capital of corporations and a right-sized local government approach” – Angela Blanchard, Chief Resilience Officer, City of Houston

"The risks and challenges in terms of our net zero power goals require both urgency and long-term focus to drive standardization across the system with speed.” – Sverre Brandsberg-Dahl, General Manager & Head of Product, Microsoft Cloud for Energy

Afternoon highlights

Afternoon sessions focused on complexities and challenges in the current power landscape, as well as policy enablers, investment trends, and innovations driving growth in Houston’s power sector. Stakeholder engagement, supply chain, permitting, and policy emerged from these discussions as key enablers for power and infrastructure investment, innovation, and project advancement.

Advancing and accelerating power and infrastructure projects will require focusing on the critical needs of land, power, and permits. Public-private investment partnerships, along with redesigned regulatory architecture and redirected government incentives, can enable and accelerate innovation and emerging technologies within the power sector.

Notable quotes

“Broad based stakeholder engagement on the ground – early and often – is necessary for the build-out of large-scale power infrastructure.” – Al Vickers, Chief Operating Officer, Grid United

“Learning curves are essential to cost curves, iterative improvement is paramount to project execution.” – Mary Dhillon, Strategy Lead, Fervo Energy

“Show us good unit economics, and we will find the capital for those power and infrastructure projects.” – Michael Johnson, Vice Chairman, Energy Transition Investment Banking, J.P. Morgan

Houston’s resilient power leadership demonstrated through a unique “all of the above” approach with a broad range of investments and collaborations across sectors is creating sustained value for businesses and development opportunities for communities. The insights shared in this workshop reinforce the critical need for resilience of the power sector to meet growing demand for continued economic prosperity in the Houston region.

As the world moves toward a future of significant power demand growth, the power sector should prioritize integrated strategies, stakeholder engagement, supply chain, permitting, and policy as key enablers for innovation, investment, and collaboration.

———

This article originally ran on the Greater Houston Partnership's Houston Energy Transition Initiative blog. HETI exists to support Houston's future as an energy leader. Power resilience is a strategic imperative for the Greater Houston Partnership, and power management continues to be a key workstream for HETI. To learn more about HETI's work in power management and resilience, connect with us at contactheti@houston.org. And for more information about HETI, EnergyCapitalHTX's presenting sponsor, visit htxenergytransition.org.

Oxy's Vicki Hollub becomes first woman to win prestigious energy award

Winning Big

Vicki Hollub, president and CEO of Houston-based Occidental (Oxy), has become the first woman to win WPC Energy’s prestigious Dewhurst Award.

Hollub is the thirteenth recipient of the award, which is considered the highest honor from WPC Energy, a global, non-advocacy, non-political nonprofit organization that promotes the sustainable management of energy and energy products. She is just the fourth U.S. winner since the award launched in 1991. Other U.S. winners include former ExxonMobil CEO Rex Tillerson; Daniel Yergin, vice chairman of S&P Global and chairman of CERAWeek; and former chairman and CEO of Chevron Kenneth Derr.

According to WPC Energy, the Dewhurst Award is given to “exceptional individuals whose leadership and contributions have had a lasting impact on the global energy industry.” It is named after Thomas Dewhurst, who organised the first WPC Energy Congress, formerly the World Petroleum Congress, in 1933.

Oxy works to advance low-carbon technologies, reduce emissions and is leading a number of energy transition projects. Its Oxy Innovation Center is housed in Houston’s The Ion.

Hollub has held a variety of roles in her 40-year career with Occidental, including chief operating officer and senior executive vice president. She also led strategic acquisitions for Occidental of Anadarko Petroleum in 2019 and CrownRock in 2024, and serves on the boards of Lockheed Martin and the American Petroleum Institute. She is one of the first women to lead a major U.S. oil and gas company.

“Vicki Hollub’s visionary leadership and unwavering dedication to innovation and sustainability have set a benchmark for excellence in our industry,” Pedro Miras, WPC Energy President, said in a news release. “She embodies the spirit of the Dewhurst Award—forward-looking, courageous and deeply committed to advancing the global energy dialogue. Her contributions continue to inspire the next generation of energy leaders.”

Hollub will receive the award in April 2026 in Riyadh, Saudi Arabia at the 25th WPC Energy Congress, where she will also present the Dewhurst Lecture.

“I am honored to be selected for the Dewhurst Award and appreciate WPC Energy recognizing our company’s achievements,” Hollub added in the release. “The Dewhurst Award reflects the collective efforts of the talented and dedicated team at Oxy, whose commitment to innovation, operational and technical excellence, and sustainability drives our success.”

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