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Expert shares tips on ways to make solar panels more accessible to Houstonians

Houstonians, here's how to get solar panels affordably. Photo by Kindel Media/Pexels

There’s no question that some homeowners feel a twinge of envy when they see solar panels appearing on homes in their neighborhood. The twin benefits of cutting utility costs and participating in renewable energy are alluring to many.

But as those homeowners consider going solar, many never take the plunge because of concerns about affordability, maintenance and uncertainties around qualifying for tax credits and other state and local rebates. For all its appeal, going solar can seem a bit daunting.

But there are more plentiful financing options available to many Texas homeowners that offer accommodating paths for acquiring solar. They also provide solutions to concerns around maintenance and affordability.

Two innovative strategies for switching to solar

Solar energy providers have been working diligently to deliver more convenient pathways for consumers to make the switch. Recently, two new strategies were introduced in Texas: direct, loan-based ownership, and third-party ownership.

Direct system ownership

With this option, homeowners take out a loan to cover the cost of their solar system and its installation. They can then repay that loan over timeframes ranging from five to twenty-five years.

There are varying rates and terms available to accommodate the preferences and goals of individual homeowners. And while manufacturer warranties and installer workmanship warranties have been available to homeowners, it is important to look for companies that offer guarantees for an extended period of time given that most systems can last several decades. For example, Freedom Forever offers a 25-year production guarantee that provides consumers with a measure of comfort around the long-term costs of owning these systems.

Third-party ownership

Another solar financing option involves third-party ownership using a Power Purchase Agreement (PPA) or lease. With a PPA option, a third-party owns the system, and homeowners either agree to buy power at a pre-defined rate per kWh or through a set monthly payment. Homeowners also have the option of leasing the panels for comparable pre-defined rates or monthly payments. (Maybe add one more sentence that explains the difference between PPAs vs lease).

With these two options, the third party insures and maintains the system. This alleviates some of the maintenance and up front cost concerns that have held some back from solar.

Issues to consider before making the switch

Even with the availability of these new options, solar power doesn’t always make sense for everyone. Your personal energy goals and preferences, as well as your tax situation, are important factors to consider when making this decision. Here are some questions folks should ask before making the switch:

  • Would I prefer owning the system outright or relying on a third-party to handle insurance and maintenance?
  • Am I looking for monthly savings now through a PPA or lease or would I prefer the quickest payback and return on investment?
  • Do I have a tax liability that enables me to get a Federal Tax Credit?

The answers to these questions will help you determine which option, if any, makes sense for you. It’s important to remember there is no “best solution for everyone” when considering your options; there’s only the question of what’s right for you.

Other important considerations

Keep in mind that not everyone will qualify for one of the solar options described above. Even in these cases, your state, local utility or a regional credit union may offer alternative financing options that can help you access solar.

Home equity lines of credit may also be a fitting option for some. Dsireusa.org is an excellent resource to help you investigate what incentives and programs are available in your area.

Final tips

As with any important financial decision, it’s a homeowner’s’ responsibility to practice due diligence in terms of assessing what they can afford and who they buy from. Here are some recommended best practices:

  1. Always get several quotes from various companies.
  2. Ask about production guarantees and warranties.
  3. Ask about the need of a service panel upgrade at the start.
  4. Verify that the company you choose offers products that will work with your home construction and roof.
  5. Prioritize solar providers with an extensive list of authorized dealers, such as Freedom Forever.
  6. Confirm that your prospective solar partner has purchasing options around loans and financing and can help you identify the option that best suits your needs.

The good news is that more homeowners than ever before can now feel more comfortable moving to solar. The new options described above for financing and maintenance can make that switch considerably less daunting than it seemed only a few years ago.

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Robert Angell is the vice president of sales operations at Freedom Forever, one the nation’s largest solar installers.

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A View From HETI

The CERAWeek by S&P Global 2025 programming will focus on energy policy and the reshaping energy landscape. Photo courtesy of CERAWeek

CERAWeek by S&P Global will bring together energy leaders from around the world for its 43rd annual conference next week, March 10–14, at the Hilton Americas Houston.

U.S. Secretary of Energy Chris Wright and U.S. Secretary of the Interior Doug Burgum will headline the conference with plenary addresses focused on strengthening global energy security.

Wright’s company, Liberty Energy, is also an investor in Houston-based geothermal company Fervo Energy. Burgum also chairs the newly formed White House National Energy Dominance Council and was previously the governor of North Dakota.

"We are very pleased to welcome Secretary Wright to CERAWeek as he leads the Department of Energy and guides U.S. energy policy with the tremendous array of responsibilities that affect American national and energy security," Daniel Yergin, conference chair and Vice Chairman of S&P Global said in a news release. "His insights on the future of U.S. energy policy will be an important and timely contribution to critical dialogues at this year's conference about the technological, market and geopolitical factors that are shaping the global energy landscape."

Yergin added in a separate release: "As the cabinet secretary responsible for federal lands and resources and chairman of the National Energy Dominance Council, (Burgum’s) views on U.S. energy policy and security have tremendous impact. Moreover, he brings in-depth experience of having been governor of a major energy-producing state. His participation will be a timely and important addition to the critical dialogues taking place at this year's conference."

This year, CERAWeek will zero in on the theme “Moving Ahead: Energy strategies for a complex world,” and will consider how changes in policy, technology and geopolitics are reshaping the energy landscape.

Some of the speakers include:

  • Mike Wirth, chairman and CEO of Chevron Corp.
  • Laurence D. Fink, founder, chairman and CEO of BlackRock
  • Murray Auchincloss, CEO of bp plc
  • Vicki Hollub, president and CEO of Oxy
  • Ryan Lance, chairman and CEO of ConocoPhillips
  • Wael Sawan, CEO of Shell
  • Lorenzo Simonelli, chairman and CEO of Baker Hughes
  • John Hess, CEO of Hess Corporation
  • Scott Kirby, CEO of United Airlines
  • And many others

CERAWeek's key themes this year tackle power, grid and electrification, renewables and low-carbon fuels, the capital transition, innovation technology, climate and sustainability and others topics.

The CERAWeek Innovation Agora track, which is the program's deeper dive into technology and innovation will feature thought leadership "transformational technology platforms in energy and adjacent industries ranging across AI, decarbonization, low carbon fuels, cybersecurity, hydrogen, nuclear, mining and minerals, mobility, automation, and more," according to the release.

The "Agora Hubs" will return and will focus on climate, carbon and new energies.

The 2024 CERAWeek addressed topics like funding the energy transition, geothermal energy, AI and more. Registration for 2025 is available now.

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