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Expert shares tips on ways to make solar panels more accessible to Houstonians

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Houstonians, here's how to get solar panels affordably. Photo by Kindel Media/Pexels

There’s no question that some homeowners feel a twinge of envy when they see solar panels appearing on homes in their neighborhood. The twin benefits of cutting utility costs and participating in renewable energy are alluring to many.

But as those homeowners consider going solar, many never take the plunge because of concerns about affordability, maintenance and uncertainties around qualifying for tax credits and other state and local rebates. For all its appeal, going solar can seem a bit daunting.

But there are more plentiful financing options available to many Texas homeowners that offer accommodating paths for acquiring solar. They also provide solutions to concerns around maintenance and affordability.

Two innovative strategies for switching to solar

Solar energy providers have been working diligently to deliver more convenient pathways for consumers to make the switch. Recently, two new strategies were introduced in Texas: direct, loan-based ownership, and third-party ownership.

Direct system ownership

With this option, homeowners take out a loan to cover the cost of their solar system and its installation. They can then repay that loan over timeframes ranging from five to twenty-five years.

There are varying rates and terms available to accommodate the preferences and goals of individual homeowners. And while manufacturer warranties and installer workmanship warranties have been available to homeowners, it is important to look for companies that offer guarantees for an extended period of time given that most systems can last several decades. For example, Freedom Forever offers a 25-year production guarantee that provides consumers with a measure of comfort around the long-term costs of owning these systems.

Third-party ownership

Another solar financing option involves third-party ownership using a Power Purchase Agreement (PPA) or lease. With a PPA option, a third-party owns the system, and homeowners either agree to buy power at a pre-defined rate per kWh or through a set monthly payment. Homeowners also have the option of leasing the panels for comparable pre-defined rates or monthly payments. (Maybe add one more sentence that explains the difference between PPAs vs lease).

With these two options, the third party insures and maintains the system. This alleviates some of the maintenance and up front cost concerns that have held some back from solar.

Issues to consider before making the switch

Even with the availability of these new options, solar power doesn’t always make sense for everyone. Your personal energy goals and preferences, as well as your tax situation, are important factors to consider when making this decision. Here are some questions folks should ask before making the switch:

  • Would I prefer owning the system outright or relying on a third-party to handle insurance and maintenance?
  • Am I looking for monthly savings now through a PPA or lease or would I prefer the quickest payback and return on investment?
  • Do I have a tax liability that enables me to get a Federal Tax Credit?

The answers to these questions will help you determine which option, if any, makes sense for you. It’s important to remember there is no “best solution for everyone” when considering your options; there’s only the question of what’s right for you.

Other important considerations

Keep in mind that not everyone will qualify for one of the solar options described above. Even in these cases, your state, local utility or a regional credit union may offer alternative financing options that can help you access solar.

Home equity lines of credit may also be a fitting option for some. Dsireusa.org is an excellent resource to help you investigate what incentives and programs are available in your area.

Final tips

As with any important financial decision, it’s a homeowner’s’ responsibility to practice due diligence in terms of assessing what they can afford and who they buy from. Here are some recommended best practices:

  1. Always get several quotes from various companies.
  2. Ask about production guarantees and warranties.
  3. Ask about the need of a service panel upgrade at the start.
  4. Verify that the company you choose offers products that will work with your home construction and roof.
  5. Prioritize solar providers with an extensive list of authorized dealers, such as Freedom Forever.
  6. Confirm that your prospective solar partner has purchasing options around loans and financing and can help you identify the option that best suits your needs.

The good news is that more homeowners than ever before can now feel more comfortable moving to solar. The new options described above for financing and maintenance can make that switch considerably less daunting than it seemed only a few years ago.

———

Robert Angell is the vice president of sales operations at Freedom Forever, one the nation’s largest solar installers.

From Your Site Articles
FlixBus and Greyhound have teamed up with global solar company Green Energy to install roof-mounted solar panels on its buses. Photo via FlixBus

Solar panel-topped bus pilot program to launch with Houston, Dallas routes

all aboard

Texas roadways will soon see buses with solar panels thanks to a new partnership.

FlixBus and Greyhound have teamed up with global solar company Green Energy to install roof-mounted solar panels on its buses. The companies will pilot the program with buses operating between Houston and Dallas.

“Expanding the use of solar panels on buses across the United States, FlixBus and Green Energy demonstrate how innovation, sustainability, and profitability can go hand-in-hand,” James Armstrong, president CEO of the Americas at Green Energy, says in a news release. “This partnership is a great example of how modern technology can contribute to a more sustainable future for the transportation and long-distance travel industry.”

Flix’s buses hope to cut carbon dioxide emissions, reduce idling, lower diesel consumption, and double battery life by utilizing solar technology. Also, using the charge controller with an Internet of Things solution will enable FlixBus to monitor diesel savings and carbon dioxide reduction, solar production, and also gather and analyze data for future improvements.

The initiative aligns with FlixBus's commitment to “advance sustainable and affordable travel for everyone,” according to the company. Plans are currently underway to expand this initiative to additional markets, with New Orleans also currently being used.

“Environmentally responsible operations are a core value for FlixBus, and we’ve been consistently pushing the boundaries of intercity transportation with innovative solutions that can help us reduce our impact,” Jay Miller, head of business development, west region at Flix North America, adds. “We’re thrilled to expand our partnership and bring this technology to the U.S. in yet another key step toward achieving our sustainability goals.”

FlixBus, a German company with its North American headquarters in Dallas, acquired Greyhound in 2021.

The pilot program will be a route between Houston and Dallas. Photo via Green Energy

Primergy says Gemini is the biggest solar-and-storage duo in the U.S. Photo via primergysolar.com

Houston firm's portfolio co. goes online with solar, energy storage facility in Nevada

powering on

A portfolio company of Quinbrook Infrastructure Partners, an energy-focused investment manager with U.S. offices in Houston and New York, has flipped the switch on its solar power and battery energy storage system in Nevada’s Mojave Desert.

The portfolio company, Oakland, California-based Primergy Solar, says its Gemini Solar + Storage project near Las Vegas is now fully operational.

Gemini’s 1.8 million solar panels can generate up to 690 megawatts of power, enough to meet 10 percent of Nevada’s peak power demand. The panels are paired with 380 megawatts of four-hour battery storage.

“Gemini creates a blueprint for holistic and innovative clean energy development at mega scale, and we are proud to have brought this milestone project to life and to have delivered so many positive impacts across job creation, environmental stewardship, and local community engagement,” David Scaysbrook, co-founder and managing partner of Quinbrook, says in a news release.

Primergy says Gemini is the biggest solar-and-storage duo in the U.S.

“Achieving full commercial operations marks a significant technical and financial milestone for our team. We successfully navigated challenging supply chain and inflation issues through proactive planning and collaboration to bring this project online,” Primergy CEO Ty Daul says.

Primergy develops, owns, and operates utility-scale solar power and battery storage projects across the U.S. It manages projects in several U.S. energy markets, including the one served by the Electric Reliability Council of Texas (ERCOT).

As Gemini was taking shape, Primergy and Quinbrook closed on $1.9 billion in debt and tax equity financing for construction and development.

In October 2022, APG, the largest pension asset manager in the Netherlands, acquired a 49 percent ownership stake in Gemini on behalf of pension fund client ABP.

In April 2024, the remaining 51 percent share of the project was acquired by the $600 million Quinbrook Valley of Fire Fund. Funds associated with Blackstone Strategic Partners and Ares Management Infrastructure Secondaries were the lead investors.

With $100 million in fresh funding, Houston-based Catalyze has announced 10 new solar development projects in New York. Photo via Getty Images

Houston renewable energy developer continues growth in New York with 10 new solar projects

shine on

A Houston renewable energy developer has announced 10 new projects in partnership with a New York company.

Catalyze selected GreenSpark Solar — an engineering, procurement, and construction company — to work on 10 new renewable energy projects totaling 60 megawatts.

“We’re excited to expand our solar portfolio through this partnership with GreenSpark, which has been a leader in the New York renewable energy landscape for over two decades now,” Jared Haines, CEO of Catalyze, says in a news release. “We look forward to sharing our mutual expertise to provide New Yorkers with affordable and reliable renewable electricity, regardless of geography or income.”

The projects, which are expected to deliver this year through mid 2025, will be funded in part by the New York State Energy Research and Development Authority through the NY-Sun Program. The state has a goal of installing 10 gigawatts of distributed solar and reaching 70 percent renewable energy by 2030, per the release.

“Community solar is one of the best avenues to bring the energy transition to low-middle income communities—a movement that GreenSpark is incredibly passionate about,” adds Kevin Schulte, CEO of GreenSpark Solar. “We are excited to support Catalyze’s success in bringing community solar projects online across New York and look forward to supporting them to bring this portfolio of solar projects to fruition, and in turn, bring more renewable energy to our communities.”

The deal follows Catalyze's May announcement that it secured $100 million in financing from NY Green Bank to support a 79 megawatt portfolio of community distributed generation solar projects across the state of New York.

Catalyze also announced another partnership earlier this month with real estate leader Cushman & Wakefield to expand installation of solar panels and battery storage technology at U.S. commercial and industrial properties.

Catalyze has teamed up with Cushman & Wakefield to expand installation of solar panels and battery storage technology. Photo courtesy of Catalyze

Houston renewable energy developer teams up with global commercial real estate biz

collaboration station

Houston-based Catalyze, a developer of independent power systems, has teamed up with commercial real estate services powerhouse Cushman & Wakefield to expand installation of solar panels and battery storage technology at U.S. commercial and industrial properties.

The two companies say the partnership will help owners and tenants of office buildings, warehouses, and other commercial properties reduce utility costs, boost operating income, achieve environmental goals and ease stress on the power grid.

“This partnership marks a significant step forward in our mission to accelerate the adoption of renewable energy among commercial and industrial customers, benefiting both tenants and building owners,” Jared Haines, CEO of Catalyze, says in a news release.

The partnership will enable Cushman & Wakefield to decrease greenhouse gas emissions at facilities it manages for clients as well as its own corporate offices. The real estate sector accounts for about 40 percent of greenhouse gas emissions around the world.

“Our strategic partnership with Catalyze is a testament to our shared commitment to decarbonize the built environment by being at the forefront of the clean energy revolution,” says Jessica Francisco, Cushman & Wakefield’s chief sustainability officer. “Together, we are poised to advance the adoption of solar and storage technologies while driving down costs for our clients.”

In May, Catalyze announced that it secured $100 million in financing from NY Green Bank to support a 79 megawatt portfolio of community distributed generation solar projects across the state of New York.

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Aramco partners to demonstrate compact carbon capture technology for gas turbines

dream team

Integrated energy and chemicals company Aramco has signed a collaboration agreement with Carbon Clean and SAMSUNG E&A in an effort to showcase new carbon capture technology.

The technology demonstration will be used to deploy Carbon Clean’s novel CycloneCC technology to capture CO2 from natural gas turbine exhaust streams containing approximately 4 percent CO2, according to Aramco.

Carbon Clean, which U.S. headquarters are located in Houston at the Ion, boasts technology that has captured nearly two million tons of carbon dioxide at almost 50 sites around the world. Aramco’s U.S. headquarters is also in Houston.

“The potential for CycloneCC in the US and Houston area is huge,” Aniruddha Sharma, chair and CEO of Carbon Clean, previously shared with EnergyCapital. “It is optimised for low to medium scale industrial emitters and recent Rice University research on the US Gulf Coast, for example, found that it is well suited to 73 percent of Gulf Coast emitters.”

The modular CycloneCC unit has a 50 percent smaller footprint compared to conventional carbon capture processes. The CycloneCC technology is estimated to reduce the total installed cost of carbon capture systems by up to 50 percent compared to conventional systems if successful. The goal is to also maintain process efficiency even at low CO2 concentrations. CycloneCC’s performance is achieved through two process intensification technologies, rotating packed beds (RPBs) and Carbon Clean’s proprietary APBS-CDRMax solvent.

“Its compact, modular design should be easily integrated with gas turbines, delivering high performance carbon capture in an industrial setting where space is typically limited,” Sharma says in a news release.

The engineering, procurement and construction of the plant will be done by SAMSUNG E&A .The unit will be installed on the sales gas compressor turbine exhaust gas stack,which can provide performance data under real-world conditions.

“Aramco and Samsung Ventures are investors in Carbon Clean, so we’re proud to deepen our relationship through this partnership,” Sharma adds. “This first-of-a-kind deployment capturing very low concentrations of CO2 is a key milestone in scaling up and commercializing CycloneCC.”

In September, Carbon Clean also announced a deal with PETRONAS CCS Solution to collaborate and evaluate Carbon Clean’s carbon capture and storage technology with Carbon Clean's CycloneCC tech. Last year, Abu Dhabi National Oil Co. (ADNOC) selected Carbon Clean for a carbon capture project in Abu Dhabi.

Houston energy tech company scores spot on Deloitte's list of fast-growing businesses

by the numbers

Deloitte’s annual North America Technology Fast 500 list includes a Houston energy tech company boasting 407 percent growth.

NatGas Hub LLC landed at No. 286 on the list, which is an annual ranking of the fastest-growing North American companies in technology, energy tech sectors, telecommunications, life sciences, media, and fintech. It marks an improvement for the company, which provides an automation software for natural gas nominations and scheduling services. In 2023, the company ranked No. 356 with 364 percent growth.

Direct Digital Holdings Inc. took the highest-ranking spot for Houston companys, coming in at No. 101 (up from 108 previous year) with 1,184 percent growth. Additional Houston companies on the list include Liongard (No. 437, 246 percent growth) and Stratus Medical LLC (No. 483, 212 percent growth).

"Houston continues to demonstrate its prowess in fostering growth and technological advancement and I’m incredibly proud to see some of our local companies making significant strides and earning their well-deserved spots on the 2024 Deloitte Technology Fast 500 list,” Houston managing partner at Deloitte Melinda Yee says in a news release.

Award winners were selected based on fiscal year revenue growth from 2019 to 2022.

The companies achieved revenue growth ranging from 201 percent to 153,625 percent over the three-year time frame with an average growth rate of 1,981 percent and a median growth rate of 460 percent, according to a news release. Texas accounts for 6 percent of the winning companies with 73 percent of the companies from Texas are in the software sector.

“These companies exemplify the entrepreneurial spirit and innovative mindset that define Houston's dynamic business ecosystem,” Yee adds.

In 2023, the Houston representation looked similar. Direct Digital Holdings again topped the Houston rankings at No. 108, with Liongard, NatGasHub.com, and P97 Networks also showing substantial growth. As a state, Texas had 30 companies that made the list of the 541 ranked. In 2022, just one Houston company was recognized, as at No. 372 Onit reported revenue increase of 369 percent.

Biopharmaceutical company TG Therapeutics, Inc. was the No.1 spot in 2024 with a growth rate of 153,625 percent from 2020 to 2023. See the full list here.

———

This article originally ran on InnovationMap.

Houston founder on driving the future of geothermal energy, storage

now streaming

Cindy Taff, co-founder and CEO of Sage GeoSystems, has emerged as a visionary leader in the energy transition, recently named to Time magazine’s 100 Most Influential Climate Leaders in Business for 2024. Under her leadership, Sage is not only advancing geothermal energy innovation but also redefining how energy storage can support a renewable-powered grid.

In a recent Energy Tech Startups Podcast episode, Taff discussed the evolution of Sage GeoSystems, the challenges of scaling hard tech solutions, and the opportunities presented by geothermal and pumped hydro energy storage. Her insights reflect the unique perspective of a founder bridging oil and gas expertise with renewable energy innovation.

- YouTubeCindy shares how Sage Geosystems is leveraging its oil and gas expertise to develop groundbreaking subsurface pumped hydro ...

Breaking Boundaries with Geopressured Geothermal Systems

Sage GeoSystems is at the forefront of next-generation geothermal energy, advancing Geopressured Geothermal Systems (GGS) that can be deployed in a wide range of geographies. Unlike traditional geothermal systems, which rely on natural water reservoirs near volcanic activity, Sage’s engineered reservoirs allow geothermal energy to be tapped almost anywhere.

“Geothermal energy is no longer restricted to specific conditions,” Taff explained. “Our systems are flexible, scalable, and capable of meeting the needs of energy-intensive applications like data centers—including a recent deal with Meta to deliver 150 megawatts of geothermal power for their facilities.”

This adaptability sets Sage apart, offering a path to reliable, clean energy that can complement intermittent sources like wind and solar. Sage also secured a win in the Energy Transition Business category alongside notable finalists like Amperon and Tierra Climate, underscoring its leadership in innovative energy solutions.

Pivoting Toward Subsurface Energy Storage

While initially focused solely on geothermal, Sage uncovered a transformative opportunity in subsurface pumped hydro energy storage during field trials. Dubbed “upside-down pumped hydro,” the solution provides long-duration energy storage capable of balancing the grid for 17+ hours—far surpassing the capabilities of lithium-ion batteries for extended periods.

“Pumped storage hydropower is a critical piece of the energy puzzle,” Taff emphasized. By storing energy during off-peak times and releasing it when solar and wind aren’t producing, Sage is helping bridge the intermittency gap in renewables. This approach positions pumped storage as a game-changer for a reliable, clean energy grid.

Lessons from the Founder’s Journey

Taff’s transition from a 35-year career at Shell to geothermal entrepreneurship offers valuable lessons for founders in capital-intensive industries:

  1. Leverage Expertise, but Stay Open to New Solutions:
    Taff’s oil and gas background enabled her to approach geothermal with deep technical knowledge, but Sage’s pivot to energy storage illustrates the importance of staying adaptable during development.
  2. Educate Financial Stakeholders:
    Securing funding for hard tech remains a challenge. “Investors often lack the subsurface knowledge needed to understand our technology,” Taff explained. She emphasized the need to bring on team members who can translate technical innovation into financial terms.
  3. Be Ready for Capital-Intensive Scaling:
    With geothermal plants costing millions to build, startups must carefully manage capital and timelines. Taff encourages founders to seek strategic investors, like Chesapeake Energy, who understand the challenges and potential of scaling infrastructure.

Beyond Geothermal: A Call for Pumped Storage Hydropower

In addition to geothermal, Taff champions pumped storage hydropower as an underutilized climate solution. “While lithium-ion batteries get a lot of attention, pumped storage hydropower offers long-duration storage that can stabilize the grid for days, not just hours,” she said.

By storing excess energy during off-peak times and releasing it when solar and wind aren’t producing, pumped storage hydropower can play a critical role in balancing renewables. Sage GeoSystems is uniquely positioned to integrate this technology into a broader energy strategy, offering sustainable and scalable solutions for energy-intensive industries.

A Vision for Geothermal and the Energy Transition

Looking ahead, Taff sees geothermal energy and storage as critical components of a sustainable energy mix. “We’re still in the early stages, but geothermal is following a trajectory similar to wind and solar 15 years ago,” she said. Sage’s innovative approaches are paving the way for geothermal to become a scalable, competitive solution, capable of powering industries and data centers while providing energy storage that stabilizes the grid.

With her recognition by Time magazine and a recent deal with Meta, Sage GeoSystems is proving that geothermal energy can be a powerful ally in achieving global decarbonization goals. The company’s innovative Geopressured Geothermal Systems and subsurface storage solutions are laying the groundwork for a reliable and sustainable energy future.

Listen to the full episode with Cindy Taff on the Energy Tech Startups Podcast here.

Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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