Houstonians, here's how to get solar panels affordably. Photo by Kindel Media/Pexels

There’s no question that some homeowners feel a twinge of envy when they see solar panels appearing on homes in their neighborhood. The twin benefits of cutting utility costs and participating in renewable energy are alluring to many.

But as those homeowners consider going solar, many never take the plunge because of concerns about affordability, maintenance and uncertainties around qualifying for tax credits and other state and local rebates. For all its appeal, going solar can seem a bit daunting.

But there are more plentiful financing options available to many Texas homeowners that offer accommodating paths for acquiring solar. They also provide solutions to concerns around maintenance and affordability.

Two innovative strategies for switching to solar

Solar energy providers have been working diligently to deliver more convenient pathways for consumers to make the switch. Recently, two new strategies were introduced in Texas: direct, loan-based ownership, and third-party ownership.

Direct system ownership

With this option, homeowners take out a loan to cover the cost of their solar system and its installation. They can then repay that loan over timeframes ranging from five to twenty-five years.

There are varying rates and terms available to accommodate the preferences and goals of individual homeowners. And while manufacturer warranties and installer workmanship warranties have been available to homeowners, it is important to look for companies that offer guarantees for an extended period of time given that most systems can last several decades. For example, Freedom Forever offers a 25-year production guarantee that provides consumers with a measure of comfort around the long-term costs of owning these systems.

Third-party ownership

Another solar financing option involves third-party ownership using a Power Purchase Agreement (PPA) or lease. With a PPA option, a third-party owns the system, and homeowners either agree to buy power at a pre-defined rate per kWh or through a set monthly payment. Homeowners also have the option of leasing the panels for comparable pre-defined rates or monthly payments. (Maybe add one more sentence that explains the difference between PPAs vs lease).

With these two options, the third party insures and maintains the system. This alleviates some of the maintenance and up front cost concerns that have held some back from solar.

Issues to consider before making the switch

Even with the availability of these new options, solar power doesn’t always make sense for everyone. Your personal energy goals and preferences, as well as your tax situation, are important factors to consider when making this decision. Here are some questions folks should ask before making the switch:

  • Would I prefer owning the system outright or relying on a third-party to handle insurance and maintenance?
  • Am I looking for monthly savings now through a PPA or lease or would I prefer the quickest payback and return on investment?
  • Do I have a tax liability that enables me to get a Federal Tax Credit?

The answers to these questions will help you determine which option, if any, makes sense for you. It’s important to remember there is no “best solution for everyone” when considering your options; there’s only the question of what’s right for you.

Other important considerations

Keep in mind that not everyone will qualify for one of the solar options described above. Even in these cases, your state, local utility or a regional credit union may offer alternative financing options that can help you access solar.

Home equity lines of credit may also be a fitting option for some. Dsireusa.org is an excellent resource to help you investigate what incentives and programs are available in your area.

Final tips

As with any important financial decision, it’s a homeowner’s’ responsibility to practice due diligence in terms of assessing what they can afford and who they buy from. Here are some recommended best practices:

  1. Always get several quotes from various companies.
  2. Ask about production guarantees and warranties.
  3. Ask about the need of a service panel upgrade at the start.
  4. Verify that the company you choose offers products that will work with your home construction and roof.
  5. Prioritize solar providers with an extensive list of authorized dealers, such as Freedom Forever.
  6. Confirm that your prospective solar partner has purchasing options around loans and financing and can help you identify the option that best suits your needs.

The good news is that more homeowners than ever before can now feel more comfortable moving to solar. The new options described above for financing and maintenance can make that switch considerably less daunting than it seemed only a few years ago.

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Robert Angell is the vice president of sales operations at Freedom Forever, one the nation’s largest solar installers.

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Woodlands-based company signs deal to develop 200 MW battery storage project

power deal

The Woodlands-based Plus Power announced this month that it has entered into a 20-year energy storage agreement with Tennessee Valley Authority (TVA), one of the largest public energy providers in the U.S.

Through the agreement, Plus Power and TVA will develop the Crawfish Creek Energy Storage project, a 200-megawatt / 800-megawatt-hour utility-scale battery energy storage facility in Jackson County, Alabama.

Construction on Crawfish Creek Energy Storage is expected to begin in 2028, and commercial operation is planned for the summer of 2029. The project will store electricity when demand is low and release it during peak periods, helping improve grid reliability, affordability, and energy security, according to a news release.

"Battery storage is essential to protecting the reliable, affordable electricity our region depends on to power next-generation technologies," Monika Beckner, TVA vice president, power supply & fuels, said in the release. "Projects like Crawfish Creek strengthen the Valley's energy security, improve our ability to manage extreme conditions, and help unleash American energy."

TVA selected Plus Power for the project in 2025 via a request for proposal to supply new capacity resources needed across the region. Plus Power currently owns and operates nine facilities that provide enhanced power reliability to Arizona, Hawaii, Maine, Massachusetts and Texas, totaling 1,650 megawatts/4,150 megawatt-hours. With this deal, Plus Power is entering its seventh state market and expanding into the Southeast.

"Plus Power is proud to support energy resilience in Jackson County and the Tennessee Valley, a key region for America's military, aerospace, and nuclear innovation," Brian Duncan, chief commercial officer at Plus Power, said in a news release. "Battery energy storage systems are flexible and millisecond-fast, making Crawfish Creek uniquely suited to meet the region's evolving needs. We are excited to partner with TVA to deliver a resource that supports economic expansion while strengthening American energy dominance and security.”

Profit for Houston-based oil companies declined in Q1, but only on paper

Money Matters

Profit for the two largest oil companies in the U.S. tumbled during the first quarter, a three-month period in which the price of crude and gasoline rocketed higher. It's a setback on paper only, however, the result of financial hedges that backfired after the U.S. and Israel launched attacks on Iran in late February.

Exxon Mobil and Chevron reported quarterly results on Friday, May 1, with adjusted profits for both companies topping Wall Street expectations. The shares of both companies, up sharply this week, ticked higher before the opening bell.

With energy prices depressed at the start of the year, Exxon Mobil and Chevron had arranged hedges to offset volatility, a standard practice in the industry. Companies and investors through hedges lock in a price in advance to protect themselves from futures swings. That can provide them with some predictability on costs.

In the aftermath of an attack by the U.S. and Israel on Iran, however, the physical delivery of oil became impossible with the Strait of Hormuz essentially closed. Exxon and Chevron cannot book gains on those hedges until the crude is physically delivered.

The near closure of the Strait of Hormuz off the coast of Iran is a flashpoint in the war and the source of much of the economic pain being felt globally. About 20% of the world’s oil passes through the strait on a typical day, but the passage has been choked off since the war began in late February.

Exxon earned $4.18 billion, or $1 per share, for the period ended March 31. A year earlier it earned $7.7 billion, or $1.76 per share. The company lost almost $4 billion in the quarter on what it called “unfavorable estimated timing effects” of its hedges.

Removing such one-time impacts, Exxon earned $1.16 per share, 9 cents better than Wall Street projections, according to a survey by Zacks Investment Research predicted. Exxon does not adjust its reported results based on one-time events such as asset sales.

Revenue totaled $85.14 billion, breezing past Wall Street's expectation of $81.49 billion.

First-quarter net production was 4.6 million oil-equivalent barrels per day. That’s down from 5 million oil-equivalent barrels per day in the previous quarter.

“If you look at the unprecedented disruption in the world’s supply of oil and natural gas, the market hasn’t seen the full impact of that yet," CEO Darren Woods said during a conference call. "So there’s more to come if the strait remains closed, why haven’t we seen those impacts manifest themselves fully in the market yet? Well, I think we all know there was a lot of water and a lot of oil in transit on the water, a lot of inventory on the water.”

Chevron reported a first-quarter profit of $2.21 billion, or $1.11 per share. It earned $3.5 billion, or $2 per share, a year earlier.

The company said that its quarter included a $360 million net loss related to a legal reserve and that foreign currency effects lowered earnings by $223 million.

Chevron's adjusted profit was $1.41 per share, easily beating the 92 cents per share Wall Street was calling for. Like Exxon, Chevron does not adjust its reported results based on one-time events such as asset sales.

The company's revenue totaled $48.61 billion, also better than expected.

Exxon and Chevron are among the big drillers reporting earnings this week. On Tuesday BP said that its first-quarter profit more than doubled.

The oil companies' results come at a time when gasoline prices in the U.S. hit new multiyear highs, a point of increasing agitation for travelers, households and also businesses that are particularly sensitive to higher energy prices.

The average price of gasoline in the U.S. hit $4.39 on Friday, according to motor club AAA, up more than 8% this week.

Inflation in the U.S. rose sharply in March, fueled by the largest jump in gas prices in six decades, according to data from the U.S. Department of Labor. The surge in gas prices has squeezed the budgets of lower- and middle-income families, making it more difficult to pay for necessities.

But it’s disrupting businesses as well, particularly those sensitive to higher fuel costs. Airlines worldwide have begun canceling flights as the war in the Middle East strains jet fuel supplies and pushes up ticket prices.

Oil prices eased on May 1, helping to steady the relatively few stock markets open worldwide on the May Day holiday.

6+ must-attend Houston energy transition events for May 2026

Mark Your Calendars

Editor's note: May is starting off strong with two of the month's largest events beginning on Monday, May 4: Enverus Evolve Conference and OTC. Mark your calendars and begin registering now.

May 4-6, 2026 — Enverus Evolve Conference

Staying ahead of the curve in the energy sector is critical. This conference is designed to equip energy leaders with foresight in the energy market, providing cutting-edge technological know-how, sessions and networking opportunities industry leaders, and offering practical guidance on how to apply technology to solve big problems.

This event begins May 4 at Marriott Marquis, Downtown Houston. Register here.

May 4-7, 2026 — OTC 2026

The world’s largest offshore energy technology event returns to Houston beginning May 4. Dr. Mohamed Irfaan Ali, president of the Co-operative Republic of Guyana, will officially open the 2026 Offshore Technology Conference, delivering the Opening Address on May 4. This year's event will be cover the theme of "Steering Offshore Energy Innovation into the Future," emphasizes the pivotal role oil and gas, along with other emerging offshore energy sources, will play in shaping a sustainable and energy-secure future.

This event begins May 4 NRG Park. Register here.

May 14, 2026 — Gulf Coast ASSP Energy Corridor Section Meeting

At this lunchtime session, Chris Garza will speak on “Demystifying Regulatory Frameworks.” This session provides a comprehensive overview of key regulatory requirements concerning air quality, water discharge, and land management. Attendees will gain actionable insights into permits, reporting obligations, pollution prevention planning, and hazardous waste management. This session demystifies regulatory frameworks and empowers businesses to meet their legal responsibilities while promoting a culture of environmental stewardship. Attendees are welcome to stay for lunch and networking after the session.

This event takes place May 14 at 960 Memorial City Way. Register here.

May 16, 2026 — Energy Valuation Conference

ASA Houston's 16th annual EVC brings together energy valuation professionals and industry thought leaders to present timely educational valuation topics, with a focus on valuation impacts in the transition of power generation from fossil fuel to non-carbon, renewables, sustainable energy

This event takes place May 16 at The Briar Club, and there will be a live webcast. Register here.

May 18-19, 2026 — Geothermal Transition Summit North America

This two-day summit serves as the meeting point for the geothermal and oil and gas industries and will focus on geothermal energy, including scaling plants and navigating state regulations. The event promises 40 expert speakers, 15 exhibition spaces, and networking opportunities with 250 industry decision makers.

This event begins May 18 at Norris Conference Center. Register here.

May 20-21, 2026 — ESF North America

ESF North America returns for its 5th edition, under the theme of “innovation and adaptation.” Attendees will explore how technology, innovation, and collaboration can drive a resilient, competitive refining and chemicals industry.

This event begins May 20 at The Westin Oaks Houston at the Galleria. Register here.