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Houston founder on driving the future of geothermal energy, storage

In a recent Energy Tech Startups Podcast episode, Cindy Taff discussed the evolution of Sage GeoSystems, the challenges of scaling hard tech solutions, and the opportunities presented by geothermal and pumped hydro energy storage. Photo courtesy of Sage

Cindy Taff, co-founder and CEO of Sage GeoSystems, has emerged as a visionary leader in the energy transition, recently named to Time magazine’s 100 Most Influential Climate Leaders in Business for 2024. Under her leadership, Sage is not only advancing geothermal energy innovation but also redefining how energy storage can support a renewable-powered grid.

In a recent Energy Tech Startups Podcast episode, Taff discussed the evolution of Sage GeoSystems, the challenges of scaling hard tech solutions, and the opportunities presented by geothermal and pumped hydro energy storage. Her insights reflect the unique perspective of a founder bridging oil and gas expertise with renewable energy innovation.

- YouTubeCindy shares how Sage Geosystems is leveraging its oil and gas expertise to develop groundbreaking subsurface pumped hydro ...

Breaking Boundaries with Geopressured Geothermal Systems

Sage GeoSystems is at the forefront of next-generation geothermal energy, advancing Geopressured Geothermal Systems (GGS) that can be deployed in a wide range of geographies. Unlike traditional geothermal systems, which rely on natural water reservoirs near volcanic activity, Sage’s engineered reservoirs allow geothermal energy to be tapped almost anywhere.

“Geothermal energy is no longer restricted to specific conditions,” Taff explained. “Our systems are flexible, scalable, and capable of meeting the needs of energy-intensive applications like data centers—including a recent deal with Meta to deliver 150 megawatts of geothermal power for their facilities.”

This adaptability sets Sage apart, offering a path to reliable, clean energy that can complement intermittent sources like wind and solar. Sage also secured a win in the Energy Transition Business category alongside notable finalists like Amperon and Tierra Climate, underscoring its leadership in innovative energy solutions.

Pivoting Toward Subsurface Energy Storage

While initially focused solely on geothermal, Sage uncovered a transformative opportunity in subsurface pumped hydro energy storage during field trials. Dubbed “upside-down pumped hydro,” the solution provides long-duration energy storage capable of balancing the grid for 17+ hours—far surpassing the capabilities of lithium-ion batteries for extended periods.

“Pumped storage hydropower is a critical piece of the energy puzzle,” Taff emphasized. By storing energy during off-peak times and releasing it when solar and wind aren’t producing, Sage is helping bridge the intermittency gap in renewables. This approach positions pumped storage as a game-changer for a reliable, clean energy grid.

Lessons from the Founder’s Journey

Taff’s transition from a 35-year career at Shell to geothermal entrepreneurship offers valuable lessons for founders in capital-intensive industries:

  1. Leverage Expertise, but Stay Open to New Solutions:
    Taff’s oil and gas background enabled her to approach geothermal with deep technical knowledge, but Sage’s pivot to energy storage illustrates the importance of staying adaptable during development.
  2. Educate Financial Stakeholders:
    Securing funding for hard tech remains a challenge. “Investors often lack the subsurface knowledge needed to understand our technology,” Taff explained. She emphasized the need to bring on team members who can translate technical innovation into financial terms.
  3. Be Ready for Capital-Intensive Scaling:
    With geothermal plants costing millions to build, startups must carefully manage capital and timelines. Taff encourages founders to seek strategic investors, like Chesapeake Energy, who understand the challenges and potential of scaling infrastructure.

Beyond Geothermal: A Call for Pumped Storage Hydropower

In addition to geothermal, Taff champions pumped storage hydropower as an underutilized climate solution. “While lithium-ion batteries get a lot of attention, pumped storage hydropower offers long-duration storage that can stabilize the grid for days, not just hours,” she said.

By storing excess energy during off-peak times and releasing it when solar and wind aren’t producing, pumped storage hydropower can play a critical role in balancing renewables. Sage GeoSystems is uniquely positioned to integrate this technology into a broader energy strategy, offering sustainable and scalable solutions for energy-intensive industries.

A Vision for Geothermal and the Energy Transition

Looking ahead, Taff sees geothermal energy and storage as critical components of a sustainable energy mix. “We’re still in the early stages, but geothermal is following a trajectory similar to wind and solar 15 years ago,” she said. Sage’s innovative approaches are paving the way for geothermal to become a scalable, competitive solution, capable of powering industries and data centers while providing energy storage that stabilizes the grid.

With her recognition by Time magazine and a recent deal with Meta, Sage GeoSystems is proving that geothermal energy can be a powerful ally in achieving global decarbonization goals. The company’s innovative Geopressured Geothermal Systems and subsurface storage solutions are laying the groundwork for a reliable and sustainable energy future.

Listen to the full episode with Cindy Taff on the Energy Tech Startups Podcast here.

Energy Tech Startups Podcast is hosted by Jason Ethier and Nada Ahmed. It delves into Houston's pivotal role in the energy transition, spotlighting entrepreneurs and industry leaders shaping a low-carbon future.


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A View From HETI

Houston Innovation Awards nominations are open through August 31. Photo courtesy of InnovationMap

Calling all Houston energy innovators: The Houston Innovation Awards return this fall to celebrate the best and brightest in the Houston innovation ecosystem, and that includes those leading the energy transition.

Presented by InnovationMap, the fifth annual Houston Innovation Awards will take place November 5 at TMC Helix Park.

The awards program will honor the top startups and innovators in Houston across 10 categories, and we're asking you to nominate the most deserving Houston innovators and innovative companies, including those in the energy transition sector.

This year's categories are:

  • Minority-founded Business, honoring an innovative startup founded or co-founded by BIPOC or LGBTQ+ representation.
  • Female-founded Business, honoring an innovative startup founded or co-founded by a woman.
  • Energy Transition Business, honoring an innovative startup providing a solution within renewables, climatetech, clean energy, alternative materials, circular economy, and beyond.
  • Health Tech Business, honoring an innovative startup within the health and medical technology sectors.
  • Deep Tech Business, honoring an innovative startup providing technology solutions based on substantial scientific or engineering challenges, including those in the AI, robotics, and space sectors.
  • Startup of the Year (People's Choice), honoring a startup celebrating a recent milestone or success. The winner will be selected by the community via an interactive voting experience.
  • Scaleup of the Year, honoring an innovative later-stage startup that's recently reached a significant milestone in company growth.
  • Incubator/Accelerator of the Year, honoring a local incubator or accelerator that is championing and fueling the growth of Houston startups.
  • Mentor of the Year, presented by Houston Community College, honoring an individual who dedicates their time and expertise to guide and support budding entrepreneurs.
  • Trailblazer, honoring an innovator who's made a lasting impact on the Houston innovation community.

Nominations may be made on behalf of yourself, your organization, and other leaders and institutions in the local innovation scene. The nomination period closes on August 31, so don't delay — nominate today at this link, or fill out the embedded form below.

A panel of esteemed judges will review the nominations, and determine the finalists and winners. Finalists will be unveiled on InnovationMap.com on September 30, and the 2025 Houston Innovation Awards winners will be announced live at an event on November 5.

Tickets will go on sale this fall. Stay tuned for that announcement.

Interested in Innovation Awards sponsorship opportunities? Please contact sales@innovationmap.com.

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