Deadline approaches Houston company's energy awards

ALLY Energy's annual GRIT Awards is still accepting applications — but not for long.

A Houston company that advocates for equity and inclusion in the evolving energy sector is closing it nominations for its annual awards program on August 12.

ALLY Energy's 2023 GRIT Awards — honoring companies, nonprofits, and individuals with growth, resilience, innovation, and talent — is slated for October 26. For now, ALLY is looking for the best in the biz to honor at the program.

"We honor the energy industry’s brightest and grittiest talent who contribute to their companies, the energy industry, and their communities," reads the website. "Our awards program recognizes individuals, students, and for-profit and nonprofit organizations that have demonstrated (GRIT) growth, resilience, innovation, and talent with a focus on driving a (JEDI) just, equitable, diverse, and inclusive culture. Best Energy Workplaces℠ give recognition to outstanding energy and climate technology employers."

The nomination categories are as follows:

  • The Lifetime Achievement Award
  • The Professional Award
  • The Executive Award
  • The Entrepreneur Award
  • The ALLY JEDI Award
  • The Gritty Girl
  • The ESG and Climate Champion
  • The Best Affinity Group, Employee Resource Group, or Business Resource Group Award
  • The Best Energy Team Award
  • The Best Energy Workplaces Award

The full description and requirements for each category is detailed online.

Once applications close on August 12 at midnight, ALLY's team will decide the finalists and reveal them before September 15.

Last year's honorees included representatives from many Houston energy companies, including Baker Hughes, ExxonMobil, Halliburton, Marathon Oil, Rice University, Saudi Aramco, Shell, the University of Houston, Syzygy Plasmonics, and Wood Mackenzie.

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A View From HETI

Two Houston-area energy companies are joining forces. Rendering via LinkedIn

Katy-based TerraFlow Energy, an energy storage and infrastructure company, has acquired Houston-based battery technology startup FlowCellutions. Financial terms weren’t disclosed.

FlowCellutions still operates under its established name, but with the tagline “A TerraFlow Energy Company.” Becca Segel, founder and CEO of FlowCellutions, now runs the business as its president.

FlowCellutions specializes in electrochemical sensing, diagnostics, analytics, and testing that offer insights into battery chemistry, charging capabilities, and system performance.

“FlowCellutions has always been focused on developing better ways to understand what is happening inside a flow battery and using that information to improve how these systems perform,” Segal said in a press release. “Joining TerraFlow gives us the opportunity to apply that work at a much larger scale while continuing to build the capabilities and expertise that make FlowCellutions unique.”

The FlowCellutions platform supports data centers and other heavy users of power. It’s designed to help reduce operating costs, prevent failures and costly downtime, and extend battery lifetime from about seven years to more than 30 years.

Segel founded the company in 2022. A member of Greentown Labs, the company raised more than $2 million in non-dilutive funding and received $1.5 million in National Science Foundation funding earlier this year.

FlowCellutions is one of five finalists in the Energy Transition Business category of InnovationMap’s 2026 Houston Innovation Awards.

“FlowCellutions brings a depth of scientific and technical expertise that fits naturally with where TerraFlow is going,” Jon Parrella, CEO of TerraFlow, said in the release.

“As we move from developing these systems to deploying them at commercial scale, understanding performance at a deeper level matters,” he said. “Bringing FlowCellutions into TerraFlow strengthens that capability and gives both teams more opportunity to advance the technology.”

TerraFlow, founded in 2024, develops long-duration energy storage and power infrastructure for data centers, industrial facilities, utilities and other large power consumers.

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