"The truth is that entrepreneurship is hard. It requires grit, humility, persistence, and the courage to rise above challenges. But it’s also one of the most rewarding ventures you can take on." Photo courtesy

Just as the job market is soaring, so is the state of entrepreneurship in America. And increasingly, people are launching their businesses in Houston.

As InnovationMap reported, our city is a top startup ecosystem, now ranked among the top 50 in the world. One of the fastest-growing sectors is climate tech. According to a recent analysis, the global climate tech market is expected to reach a massive $162 billion by 2033.

All those big numbers boil down to individual, hardworking people with high hopes, big dreams, and a willingness to take risks. Maybe that includes you.

This month, my company reached a milestone. We’ve been around for a decade, which means we’ve beaten the odds. An estimated two-thirds of businesses fail within 10 years. This has been nothing short of a chaotic, exhilarating, and sometimes unforgiving journey. I've been blessed and cursed, from hurricanes to a pandemic, losing my vision to filming documentaries, serving in the US Department of Energy during two administrations to an epic ringing of the closing bell on Wall Street. The successes have been sweet, but the lessons learned are the real treasure.

Here are my five biggest takeaways from a decade in the trenches of entrepreneurship.

Master your market

A deep understanding of the market is crucial to achieve success. By delving into the intricacies of how it operates, identifying gaps you can fill, and engaging with individuals and companies eager to see those gaps addressed, you lay the foundation for a viable and impactful venture. Building credibility and establishing a network over the long term opens doors. I experienced this firsthand in the oil and gas, where my market knowledge and 15 years of experience allowed me to create a business that champions the energy workforce of the future.

However, markets are constantly evolving, and even more so today than ever. It’s hard to bring things to market, so master the market, and listen to the voice of the customer to stay ahead.

Takeaway:

Embrace the power of market mastery and credibility to pave the path to success.

Grit is everything

When I think of resilience, one image stands out—the "man in the arena." (Or I should say the woman!). It's a metaphor often cited, and for good reason. What are you even doing if you're not stepping into the ring, getting your hands dirty, and taking the punches? Grit is what keeps you moving when the odds are against you. Change is inevitable; challenges will come. But grit? That’s what pushes you to stand back up and keep going. If you’re an entrepreneur, there’s no room for half-hearted effort. You're either in the ring or watching from the sidelines.

Takeaway:

The ability to endure setbacks and adapt separates those who thrive from those who fold.

You need more than you think

A hard truth I’ve learned the painful way. When I first started Pink Petro, a mentor of mine and now very successful entrepreneur turned investor told me to “Don’t take capital until you need it.” His advice helped me keep a large percentage of ownership in my company, however I learned that you will always need more time, money, and resources than anticipated. As a solo founder, it is easy to underestimate the financial and emotional cost of building something from scratch, alone. Whether it’s product development, marketing, an acquisition or hiring top talent, it all takes capital.

Takeaway:

Plan. Then, double that plan. Odds are, you’ll need it.

Ask without fear

Whether seeking investment, resources or support, learning to ask for what you need is a game-changer. This one didn’t come naturally to me—I had to lean in and push past the stubbornness of “never needing anyone’s help”. Here’s the truth: most people are afraid to ask. But asking is often what gets you one step closer to your goals. Whether it’s a pitch to an investor or a favor from a mentor, the worst someone can say is “no.” And in business, a "no" is just a chance to refine your pitch for the next opportunity.

Takeaway:

Advocating for your needs isn’t selfish—it’s essential.

The sharks are in the water

Building something meaningful attracts all kinds of attention. Over the years, I’ve dealt with doubters, copycats, and even former allies. At first, it stung. But then I realized something important -- sharks will always show up if you’re making waves. It’s a sign you’re on the right path. The key is to stay focused on your vision and not get distracted

by the noise.

Takeaway:

If you have skeptics and imitators, take it as validation that what you’re doing matters.

Bonus lesson: Put your mask on

This one is personal. Here’s the thing—if you’re running on empty, you’re no good to your business, team, or yourself. That’s when I learned the importance of self-care. It’s not selfish—it’s survival.

Takeaway:

Take care of yourself first. Your business depends on it.

Looking back, ten years feels like a lifetime. The truth is that entrepreneurship is hard. It requires grit, humility, persistence, and the courage to rise above challenges. But it’s also one of the most rewarding ventures you can take on.

If you’re out there building something, keep going. Step into the ring. Learn from every fall. Trust yourself, and never stop moving forward—you might surprise yourself with how far you can go.

------

Katie Mehnert is founder and CEO of ALLY Energy, formerly Pink Petro and serves on the National Petroleum Council.

This article originally ran on InnovationMap.
ALLY Energy's eighth annual GRIT Awards and Best Energy Workplaces named its winners this week across nine categories plus several people's choice winners. Photo via ALLY Energy/LinkedIn

Houston organization names annual energy industry award winners

who's who

A Houston company identified the top players in the energy industry — with this year's honorees being recognized for their growth, resilience, innovation, and talent.

ALLY Energy's eighth annual GRIT Awards and Best Energy Workplaces named its winners this week across nine categories plus several people's choice winners.

"The GRIT Awards honor those who have shaped the industry and continue to inspire future generations. These winners have demonstrated extraordinary leadership and dedication to driving innovation across the energy landscape," says Katie Mehnert, founder and CEO of ALLY Energy, in a news release.

According to ALLY, submissions are open to the public and a group of judges evaluate and decide on each of the GRIT Award finalists, which were announced in September, as well as the winners.

The 2024 winners were:

  • The Professional Award - Obianuju Igbokwe, technology strategy consultant at SLB
  • The Executive Award - Sandhya Ganapathy, CEO of EDP Renewables North America
  • The Entrepreneur Award - Tara Karimi, co-founder and chief science officer at Cemvita
  • The Sustainability Award - Maru Williams, ESG manager at Chevron
  • The Best Affinity Group, Employee Resource Group, or Business Resource Group Award - Occidental Petroleum, FRIEND
  • The Best Energy Team Award - 1PointFive, Direct Air Capture
  • The Top Energy Voices Award - Kithairos Solutions
  • The Best Energy Workplaces Award - EDP Renewables North America
  • The Best Energy or Climate Startup Award - Syzygy Plasmonics

The People's Choice awards, decided by online judging, named winners, including:

  • The Best Affinity Group, Employee Resource Group, or Business Resource Group Award - Baker Hughes, Multicultural ERG
  • The Best Energy Team Award - ADNOC Offshore, Project Light PMO
  • The Best Energy Workplace Award - Baker Hughes
  • The Best Energy or Climate Startup Award - Solaires Enterprises Inc.
  • The Top Energy Voices Award - Sarah Magruder, Founder and President of Savvy Oil & Gas Consulting
In addition to these winners, the 2024 Lifetime Achievement Awards honorees were recognized too. The recipients were:
  • Vicki Hollub, president and CEO of Occidental
  • Jan E. Odegard, consultant and former executive director of Ion
  • Sivasankaran "Soma" Somasundaram, president and CEO of ChampionX
Houston energy transition folks: Here's what to know this week. Photo via Getty Images

3 things to know: Houston energy co. rings closing bell, events to know about, and more

take note

Editor's note: It's a new week — start it strong with three quick things to know in Houston's energy transition: events not to miss, a win for an energy startup, and more.

Events not to miss

Add these events to your radar:

  • November 30 - Carbon to Value Initiative Year 3 Final Showcase will be streamed online. Register.
  • December 4 - Pumps & Pipes Annual Event is Houston's premier innovation gathering bringing together cross-industry leaders for engaging discussions and top tier networking opportunities. Register.
  • December 7 - Greentown Labs Investor Speaker Series: Both Sides of the Coin will host a thoughtful fireside chat followed by networking. Register.

Houston startup rings NYSE closing bell

A Houston company got to take the national stage by ringing the closing bell at the New York Stock Exchange, and for Katie Mehnert, founder of ALLY Energy, it was a chance to reflect on the progress the industry as a whole has progressed.

"As I stood on the platform at the world’s largest stock exchange to ring the closing bell, surrounded by 130 people from across the energy industry, I saw it clearly: how the private sector will play a major role in getting us to an era of net zero," Mehnert writes in her guest column. Read the full piece here.

Deadline not to miss: ACCEL

Advancing Climatetech and Clean Energy Leaders Program, or ACCEL, has opened applications for it's second cohort. The program — from Greentown Labs and Browning the Green Space — provides access to funding, networking connections, incubation space, mentorship, resources, and opportunities for energy tech founders of color for a year.

“ACCEL is one of the most impactful, meaningful programs we’ve run to date,” Greentown Labs CEO and President Kevin Knobloch says in a news release. “We are eager to expand upon the great success and momentum of year one, and to welcome another incredible cohort of BIPOC-led startups that are developing much-needed climatetech solutions. We’re equally committed to helping these companies accelerate and deploy their solutions, while also helping to build a more diverse, inclusive climatetech workforce—ACCEL sits at the nexus of those two critical efforts.” Read more about the program.

Katie Mehnert reflects on the progress Houston has made within the energy transition and future of work following her experience ringing the bell at the New York Stock Exchange. Photo courtesy of ALLY

Founder on ringing the NYSE bell and shining a spotlight on the future of energy in Houston

guest column

As I stood on the platform at the world’s largest stock exchange to ring the closing bell, surrounded by 130 people from across the energy industry, I saw it clearly: how the private sector will play a major role in getting us to an era of net zero. The people who power the energy industry will do the hard work. We’ve already begun. And we’re unafraid of the long journey ahead — something more than 40 of us exemplified that weekend by running a marathon.

The trip to New York City days ago was an exhilarating whirlwind. But it was also something much more: A chance to show the markets, the nation, and the world that Houston is leading the energy transition. (It didn’t hurt that we popped up on Good Morning America.)

From the beginning, the idea behind this pair of events — ringing the bell at the New York Stock Exchange and running the TCS New York City Marathon — was aimed at sending crucial messages. That recognizing climate change and building solutions is an obligation and an opportunity. That the energy industry understands this. That investors have good reason to support climate tech, one of the most exciting and fastest growing sectors. And, last but not least, that people’s perceptions of Houston as being all about oil and gas are simply wrong.

The dozens of us who gathered came from across the country and around the world, But by far, the largest contingent was from right here in Houston. Executives, engineers, entrepreneurs, and other innovators took part. People spearheading projects in every facet of energy, from wind to solar, carbon capture, and other methods of dramatically reducing carbon emissions. All as one team.

Those who traveled from “the energy capital” knew how important it was to highlight our Houston pride. As a new report from the Texas Climate Tech Collective points out, the biggest problem in the city’s climate tech ecosystem is its image. “Outsider perceptions of Houston often draw on negative stereotypes,” the report explains. “The number one disadvantage survey respondents chose – even more than access to VC capital – was Houston’s anti-climate reputation outside the state.”

It’s a problem I’ve been trying to combat for years, including through op-eds in national and international media outlets. Fortunately, the idea is starting to get through. Just days ago, the Financial Times reported that Houston claimed the top spot in this year’s FT-Nikkei Investing in America rankings by “moving beyond oil.” Our city, the paper said, “has become a hub for green energy innovation by building on its hydrocarbon past.”

Houston, and Texas a whole, should be immensely proud of this. But the energy industry has a long history of failing to tell its own stories. It’s time to change that. In fact, the recommendations in the collective’s report include “campaigning to improve Houston’s reputation, improving promotion of Houston’s energy transition initiatives and accomplishments, educating politicians and consumers, reversing anti-climate perception.”

Photo courtesy of ALLY

Building bridges

All of the challenges we face, including the perception problem, will only be overcome if we work together. So the era of siloes must end. Climate change is an “all hands on deck” situation. This means companies large and small, as well as businesses focusing on all forms of energy, need to develop a “one-team” mentality.

We also need to step up our engagement with public sector entities. A great deal of public sector investment is being poured into renewable energy programs. Since I’ve served as an ambassador to the Department of Energy’s Equity in Energy initiative and a member of the National Petroleum Council, I’ve met many people in government who are eager to cooperate with us to help ensure that the United States leads the way in the energy transition.

The need for building these kinds of bridges is another reason that many of the participants in our Women & Allies in Energy team saw the New York City marathon as such a strong metaphor. It’s known for its bridges. And having run across all of them — and stopped for a quick selfie on the toughest one of all, the Queensboro Bridge — I’m reminded of their importance. I was happy to see that another recommendation in the collective’s report speaks directly to this. It calls for, “Building bridges between public and private, energy corporates and startups, universities and startups, and startups and mentors; seeking partnerships with other ecosystems; improving resources for early stage startups.”

We also need to build bridges among groups of people. More than ever, the industry needs diversity, equity and inclusion. (See my recent piece for Fast Company about why the C-Suite should double down, not shy away from, DEI.) We need to welcome people with all sorts of backgrounds, experiences, and perspectives. The greatest form of capital the energy sector has in building the future is not financial. It’s human capital. And the greatest natural resource we have is not one form of energy. It’s the people whose hard work, creativity, collaboration, and grit will get us to the finish line.

To help make all this happen, I’m calling for Houston to come together on climate change. Capitalizing on the annual Climate Week in New York City, and building on an event the City of Houston organized in 2021, let’s bring all industries and all people together next fall to show that we recognize climate reality, and are ready to take action together.

The next generation

While I did have the chance to lead the delegation at the NYSE closing bell, I did not hold the gavel — at least, not by myself. Instead, I handed it to my 12-year-old daughter, Ally. (Yes, her name is a big part of the inspiration behind our company name, ALLY Energy.)

As leaders in energy, we have to keep our eyes firmly focused on the next generation. This means not only giving them a strong supply of energy and healthier conditions on the planet. It also means giving them future job opportunities.

It’s up to us to build the pipeline for future talent. We need to improve STEAM (science, technology, engineering, arts and math) education. And we need to demonstrate to people who are currently underrepresented in our industry — such as women and members of minority groups — that they have a future in the world’s most exciting industry.

We can do this. We can get out of our bubble, show our Houston pride to the world, and lead the way to “energy 2.0” — an era of plentiful energy supplies and net-zero emissions. After all, dozens of us have returned from New York City with a mission: capitalize on all that momentum, join together as a team, and run the race to net zero.

———

Katie Mehnert is founder and CEO of Ally Energy, a Houston-based talent and culture platform for the energy industry and 2023 Houston Innovation Award recipient.

Three energy tech startups secured wins at the Houston Innovation Awards. Photos courtesy

3 Houston energy startups score awards at annual innovation event

and the winners are...

Three energy tech startups scored wins this week at the annual Houston Innovation Awards.

The awards program — hosted by EnergyCapital's sister site, InnovationMap, and Houston Exponential — named its winners on November 8 at the Houston Innovation Awards. The program was established to honor the best and brightest companies and individuals from the city's innovation community.

Eighteen Houston energy startups were named finalists last month across categories, and three won awards.

Syzygy Plasmonics, a deep decarbonization company that builds chemical reactors designed to use light instead of combustion to produce valuable chemicals like hydrogen and sustainable fuels, won in the Hardtech Business category. The company was founded in 2018 based on technology out of Rice University by Trevor Best, co-founder and CEO, who accepted the award.

ALLY Energy, a tech platform that's helping energy companies and climate startups find, develop, and retain great talent, secured a win in the Social Impact Business category, a new category that's celebrating a business providing a solution that would enhance humanity or society in a significant way. Katie Mehnert, founder and CEO, accepted the award.

The big climatetech winner of the evening was Fervo Energy, a startup leveraging proven oil and gas drilling technology to deliver 24/7 carbon-free geothermal energy. Fervo, founded in 2017 by Tim Latimer before relocating to Houston, won in the Sustainability Business category.

Click here to view all of the awards winners from the evening.

ALLY Energy celebrated over 50 honorees at its annual awards event. Photo via LinkedIn

Top Houston energy teams, individuals, and companies honored at annual awards

meet the winnenrs

The brightest stars in Houston's energy community celebrated wins at an annual awards event this week.

ALLY Energy, a company that works with its clients to make the energy industry more equitable, hosted its seventh annual GRIT Awards and Best Energy Workplaces on October 26 — and named its prestigious winners. EnergyCapitalHTX, as well as its sister site InnovationMap, was a media partner for the event.

“Every year, we are astounded at how many impressive, committed people are demonstrating leadership and grit in their work to advance the energy transition and build more diverse, equitable and inclusive workplaces,” ALLY Energy CEO Katie Mehnert says in a news release naming the finalists. “This year is no exception. This is the time to celebrate so many crucial achievements that may otherwise go overlooked in the energy sector and in broader society.”

In addition to naming its winners, ALLY celebrated three Lifetime Achievement Award honorees who have distinguished careers championing change in energy and climate in the private or public sector in the areas of technology, policy, and workforce: John Berger, CEO of Sunnova Energy; Rhonda Morris, vice president and chief human resources officer of Chevron; and Amy Chronis, vice chair, US energy and chemicals leader, and Houston managing partner at Deloitte.

The big winners of 2023 are as follows.

The Professional Award

  • Alex Loureiro, Scientific Director at EnerGeo Alliance
  • Crystal McNack, Diversity, Equity, and Inclusion Advisor at Enbridge Inc.
  • Dani Milling, Gulf of Mexico Environmental Engineer & Mexico HSE Coordinator at Chevron
  • Katie Zimmerman, Decarbonization Director, Americas at Wood
  • Mark Klapatch-Mathias, Sustainability Coordinator at the University of Wisconsin-River Falls
  • Natalie Valentine, Director - Business Performance at Worley
  • Syed Fahim, Global ESG Lead at SLB
  • Tane Bates, Regional Operations Manager at Certarus LTD
  • Ujunwa Ojemeni, Senior Policy Advisor - Energy Transition & Technical Assistance Delivery at E3G - Third Generation Environmentalism

The Executive Award

  • Cara Hair, SVP of Corporate Services, Chief Legal and Compliance Officer at Helmerich & Payne
  • Emma Lewis, Senior Vice President USGC Chemicals & Products at Shell
  • Jeremy Campbell-Wray, Strategic Accounts and Enterprise Growth Market Executive at Baker Hughes
  • Maggie Seeliger, SVP & Global Head of Strategy, Energy & Resources at Sodexo
  • Max Chan, Senior Vice President, Corporate Development Officer at Enbridge
  • Megan Beauregard, Chief Legal Officer, Secretary, and Head of Policy and Regulatory Affairs at Enel North America, Inc.
  • Sarah Delille, Vice President of US Country Management at Equinor
  • Whitney Eaton, EVP, People & Sustainability at TGS Energy

The JEDI Award

  • Jason Limerick, Sustainability Strategy Lead at Woodside Energy
  • Melina Acevedo, Associate & Partnerships Lead at DE Shaw Renewable Investments

The Entrepreneur Award

  • Charli Matthews, CEO at Empowering Women in Industry
  • Mike Francis, Co-Founder and CEO at NanoTech

The ESG & Climate Champion Award

  • Andrea Hepp, Deal Lead at Shell
  • Brittney Marshall, Senior Advisor, Climate Strategy and Policy at Woodside Energy
  • Gabriel Rolland, Vice President, Corporate QHSE at TGS Energy
  • Sandhya Ganapathy, Chief Executive Officer at EDP Renewables North America

Gritty Girl Award

  • Deepasha Baral, Student at the University of Petroleum and Energy Studies

Best Affinity Group, Employee Resource Group Award, sponsored by ChampionX

  • Baker Hughes
  • ChampionX
  • Shell
  • TPI Composites
  • Women's Energy Network Houston
  • Wood Mackenzie
  • Worley

Best Energy Team Award, sponsored by Ovintiv

  • Advisian Material Handling
  • Halliburton Labs
  • NOV Marketing
  • Syzygy Plasmonics, Rigel Manufacturing & Launch Team

Best Energy Workplaces Award

  • Aera Energy LLC
  • Baker Hughes
  • ChampionX
  • EDP Renewables North America
  • Enel
  • Global Edge Group
  • Shell
  • Southwestern Energy
  • Sunnova Energy International
  • TGS Energy
  • Wood
  • Woodside Energy
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CultureMap Emails are Awesome

Oxy's $1.3B Texas carbon capture facility on track to​ launch this year

gearing up

Houston-based Occidental Petroleum is gearing up to start removing CO2 from the atmosphere at its $1.3 billion direct air capture (DAC) project in the Midland-Odessa area.

Vicki Hollub, president and CEO of Occidental, said during the company’s recent second-quarter earnings call that the Stratos project — being developed by carbon capture and sequestration subsidiary 1PointFive — is on track to begin capturing CO2 later this year.

“We are immensely proud of the achievements to date and the exceptional record of safety performance as we advance towards commercial startup,” Hollub said of Stratos.

Carbon dioxide captured by Stratos will be stored underground or be used for enhanced oil recovery.

Oxy says Stratos is the world’s largest DAC facility. It’s designed to pull 500,000 metric tons of carbon dioxide from the air and either store it underground or use it for enhanced oil recovery. Enhanced oil recovery extracts oil from unproductive reservoirs.

Most of the carbon credits that’ll be generated by Stratos through 2030 have already been sold to organizations such as Airbus, AT&T, All Nippon Airways, Amazon, the Houston Astros, the Houston Texans, JPMorgan, Microsoft, Palo Alto Networks and TD Bank.

The infrastructure business of investment manager BlackRock has pumped $550 million into Stratos through a joint venture with 1PointFive.

As it gears up to kick off operations at Stratos, Occidental is also in talks with XRG, the energy investment arm of the United Arab Emirates-owned Abu Dhabi National Oil Co., to form a joint venture for the development of a DAC facility in South Texas. Occidental has been awarded up to $650 million from the U.S. Department of Energy to build the South Texas DAC hub.

The South Texas project, to be located on the storied King Ranch, will be close to industrial facilities and energy infrastructure along the Gulf Coast. Initially, the roughly 165-square-mile site is expected to capture 500,000 metric tons of carbon dioxide per year, with the potential to store up to 3 billion metric tons of CO2 per year.

“We believe that carbon capture and DAC, in particular, will be instrumental in shaping the future energy landscape,” Hollub said.

Fervo Energy selects Baker Hughes to provide supply geothermal tech for power plants

geothermal deal

Houston-based geothermal energy startup Fervo Energy has tapped Houston-based energy technology company Baker Hughes to supply geothermal equipment for five Fervo power plants in Utah.

The equipment will be installed at Fervo’s Cape Station geothermal power project near Milford, Utah. The project’s five second-phase, 60-megawatt plants will generate about 400 megawatts of clean energy for the grid.

Financial terms of the deal weren’t disclosed.

“Baker Hughes’ expertise and technology are ideal complements to the ongoing progress at Cape Station, which has been under construction and successfully meeting project milestones for almost two years,” says Tim Latimer, co-founder and CEO of Fervo. “Fervo designed Cape Station to be a flagship development that's scalable, repeatable, and a proof point that geothermal is ready to become a major source of reliable, carbon-free power in the U.S.”

Cape Station is permitted to deliver about two gigawatts of geothermal power. The first phase of the project will supply 100 megawatts of power to the grid beginning in 2026. The second phase is scheduled to come online by 2028.

“Geothermal power is one of several renewable energy sources expanding globally and proving to be a vital contributor to advancing sustainable energy development,” Baker Hughes Chairman and CEO Lorenzo Simonelli says. “By working with a leader like Fervo Energy and leveraging our comprehensive portfolio of technology solutions, we are supporting the scaling of lower-carbon power solutions that are integral to meet growing global energy demand.”

Founded in 2017, Fervo is now a unicorn, meaning its valuation as a private company has surpassed $1 billion. In March, Axios reported Fervo is targeting a $2 billion to $4 billion valuation in an IPO.

Over the course of eight years, Fervo has raised almost $1 billion in capital, including equity and debt financing. This summer, the company secured a $205.5 million round of capital.

Houston-area sustainable steel company emerges from stealth with $17M in VC funding

heavy metals

Conroe-based Hertha Metals, a producer of substantial steel, has hauled in more than $17 million in venture capital from Khosla Ventures, Breakthrough Energy Fellows, Pear VC, Clean Energy Ventures and other investors.

The money has been put toward the construction and the launch of its 1-metric-ton-per-day pilot plant in Conroe, where its breakthrough in steelmaking has been undergoing tests. The company uses a single-step process that it claims is cheaper, more energy-efficient and equally as scalable as conventional steelmaking methods. The plant is fueled by natural gas or hydrogen.

The company, founded in 2022, plans to break ground early next year on a new plant. The facility will be able to produce more than 9,000 metric tons of steel per year.

Hertha said in a news release that its process, which converts low-grade iron ore into molten steel or high-purity iron, “doesn’t just materially lower cost and energy use — it fundamentally expands our capacity to produce iron and steel at scale, by unlocking a wider range of iron ore feedstocks.”

Laureen Meroueh, founder and CEO of Hertha, says the company’s process will fill a gap in U.S. steel production.

“We’re not just reinventing steelmaking; we’re redefining what’s possible in materials, manufacturing, and national resilience,” Meroueh says.

Hertha says it’s in talks with magnet producers — which make permanent magnets and magnetic assemblies from raw materials such as iron — to become a U.S. supplier of high-purity iron. In its next stage of growth, Hertha will aim to operate at a capacity of 500,000 metric tons of steel production per year.

The company won the Department of Energy's Summer Energy Program for Innovation Clusters (EPIC) Startup Pitch Competition last summer. Read more here.