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Energy transition opportunities are heading to Texas and beyond, according to these experts

At a recent event in Houston, energy transition experts shared opportunities in renewables and sustainability. Photo by Lindsey Ferrell/EnergyCapital

The energy industry in Houston, Texas, and beyond is gearing up for new opportunities within the energy transition, as a recent Houston event and its lineup of experts shared.

At the inaugural ENERGYEAR USA 2023, panelists outlined how their companies are opting into a more personable approach to building sustainable energy solutions – and sustainable communities.

“Most of our renewable projects are in very rural areas. We come to communities that don’t have enough money to invest in their schools, their kids. There’s not a lot of opportunity,” explains David Carroll, chief renewables officer and senior vice president of the North America region for Engie.

“We come in and invest a lot in the construction phase, but after that, we have workers that live there. We are often one of the largest taxpayers in that area,” Carroll continues. “We can provide them cash profit, provide them the tax base, so that we can help provide a future in many of these rural communities that were struggling before we got there.”

Engie, which has closed several coal plants globally ahead of schedule to work toward meeting their commitment to Net Zero by 2045, isn’t the only organization that emphasizes purpose in its pursuit of energy equity.

Power Electronics, the global leader in renewable energy storage, finds purpose through re-purposing field technicians. For the past five years, the organization has transformed talent with electrical equipment experience from the oil and gas industry into renewables. The company doesn’t plan on slowing down, either.

“We are proud to announce here today [that over] the next two years, we will create more than 500 jobs as the largest ever manufacturer of solar inverter and intermediate scale battery inverters in the U.S.,” shares David Salvo, CEO of Power Electronics. “We start manufacturing EV chargers in Houston later this year and are committed to U.S. manufacturing job creation.”

The company saw a need for setting up a Texas manufacturing facility to support growth and was impressed by the volume of Houston talent possessing a deep understanding of both mechanical and electrical equipment from their tenure in upstream oil and gas.

“It is easier to find people here [like that] than anywhere else,” Salvo tells EnergyCapitalHTX. “That is a fact.”

Explosive growth for the region has barely even begun, with expected investments in Texas alone exceeding $60 billion dollars in large scale renewables.

“Because of these investments that we are making, we are able to create good paying jobs… and meet climate goals of getting to a Net Zero economy by 2050,” Jeff Marootian, U.S Department of Energy senior advisor, tells Katie Mehnert, CEO of Ally Energy and DOE Ambassador, during their fireside chat.

“Partnership between government and private sector, ultimately, is creating these opportunities,” Marootian says. “Our challenge is to help identify, help train, help build up that generation of workforce.”

As a final note on the trifecta of purpose, partnering, and governance, Erika Bierschbach, vice president of energy market operations and resource planning for Austin Energy, challenges the power and utilities industry to embrace statistical models over deterministic ones when forecasting energy supply and demand. The upstream oil and gas sector embraced this practice years ago to improve production optimization processes.

On the subject of green energy employment, a recent report found that Houston is a successful hub when it comes to clean energy jobs. SmartAsset, a personal finance website, recently ranked the Houston metro area as the fifth best place in the U.S. for green jobs, which pay an average of 21 percent more than other jobs. And actually, the study found that 2.23 percent of workers in the Houston area hold down jobs classified as “green.”

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A View From HETI

The Carbon to Value Initiative has named its fifth cohort of global startups. Photo courtesy of Greentown Labs

The Carbon to Value Initiative (C2V Initiative)—a collaboration between Greentown Labs, NYU Tandon School of Engineering's Urban Future Lab and Fraunhofer USA—has announced 10 startup participants to join the fifth cohort of its carbontech accelerator.

The six-month accelerator aims to help cleantech startups advance their commercialization efforts through access to the C2V Initiative’s Carbontech Leadership Council (CLC). The invitation-only council consists of corporate and nonprofit leaders from organizations like Shell, TotalEnergies, XPRIZE, L’Oréal and others who “foster commercialization opportunities and identify avenues for technology validation, testing, and demonstration,” according to a release from Greentown

“The No. 1 reason startups engage with Greentown is to find customers, grow their businesses, and accelerate impact—and the Carbon to Value Initiative delivers exactly that,” Georgina Campbell Flatter, CEO of Greentown, said in a news release. “It’s a powerful example of how meaningful engagement between entrepreneurs and industry turns innovation into commercial traction.”

The C2V Initiative received more than 100 applications from 33 countries, representing a variety of carbontech innovations. The 10 startups chosen for the 2025 fifth cohort include:

  • Cambridge, Massachusetts-based Sora Fuel, which integrates direct-air capture with direct conversion of the captured carbon into syngas for production of sustainable aviation fuel
  • Brooklyn-based Arbon, which develops a humidity-swing carbon-capture solution by capturing CO₂ from the air or point-source without heat or pressure
  • New York-based Cella Mineral Storage, which works to develop subsurface mineralization technology with integrated software, enabling new ways to sequester CO2 underground
  • Germany-based ICODOS, which helps transform emissions into value through a point-source carbon capture and methanol synthesis process in a single, modularized system
  • Vancouver-based Lite-1, which uses advanced biomanufacturing processes to produce circular colourants for use in textiles, cosmetics and food
  • London-based Mission Zero Technologies, which has developed and deployed an electrified, direct-air carbon capture solution that employs both liquid-adsorption and electrochemical technologies
  • Kenya-based Octavia Carbon, which develops a solid-adsorption-based, direct-air carbon capture solution that utilizes geothermal heat
  • California-based Rushnu, which combines point-source carbon capture with chemical production, turning salt and CO2 into chlorine-based chemicals and minerals
  • Brooklyn-based Turnover Labs, which develops modular electrolyzers that transform raw, industrial CO2 emissions into chemical building blocks, without capture or purification
  • Ontario-based Universal Matter, which develops a Flash Joule Heating process that converts carbon waste such as end-of-life plastics, tires or industrial waste into graphene

The C2V Initiative is based on Greentown Go, Greentown’s open-innovation program. The C2V Initiative has supported 35 startups that have raised over $600 million in follow-on funding.

Read about the 2024 cohort here.

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